5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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Trending Sources

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters. How to Measure Media Relations Impact.

Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

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#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

I think this type of fundraising, the technology available for it, is yet to scratch the surface of what it can be, especially with the expansions of mobile technology and social media as well. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. Social Media tools and applications continue to grow in both popularity and usage. According to Nielsen, Internet users continue to spend more time with social media sites than any other type of site. Top Social Media Tools. Social Media Characteristics. Social Media Categories.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results.

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

A lot of what we do revolves around social media and reaching out to people (especially true for nonprofits), so having the right tools is key. The influencer search finds the most influential bloggers by keyword. Hashtags are very important to social media marketing.

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Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Think because your organization caters to seniors, you don’t need social media? One of my biggest tasks is increasing awareness of our beautiful community and all it offers, and one of the ways I seek to do this is through using social media. Kerry Barnes and Frances.

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7 Ways to Use Social Media for Social Good

Getting Attention

I’m pleased to welcome back guest blogger Kimberlee Roth. Kim usually blogs on annual reports (one of her specialties) or effective writing for nonprofits, but steps outside the norm today to cover this very compelling webinar on social media.

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Strengthen Your Nonprofit Social Media Impact

Getting Attention

We would like to welcome guest blogger, Laura Quinn. Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using.

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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

On the retail side, we developed a content marketing strategy using consumer generated content that greatly reduced our dependence on paid media. Today, Mark is known for his work in transmedia storytelling, social media, cause marketing and content marketing.

Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The media takes its role as watchdog seriously. Guest Bloggers Media Relations

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

So next time someone thinks you’re supposed to cheerlead, sit down and shut up and take one for the team as a social media manager or community manager, show them this infographic instead. Are you tweeting for your cause or company? Are you posting on facebook for your cause?

On Being A "Pro Blogger" -- Interview With Jane Genova

Diva Marketing Blog

That's what was returned on a Google search for "pro blogger jobs.". Soon blog ad networks became the rage offering bloggers and advertising more control and greater targeting. When Nick Denton sold Gawker Media for oodles of $$ the race was on for the next Blog Network.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Corporate v. Nonprofit, 5 Lessons Learned When I Switched to Nonprofit Communications & Marketing

Kivi's Nonprofit Communications Blog

In corporate organizations, communications and marketing departments can be large with many people dedicated to a specific focus such as public relations, social media, email communications, etc. Guest BloggersCynamon Frierson.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Michael Stein, Senior Account Executive for Donordigital , is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Plan social media promotions ( bonus tip: use tools such as Tweetdeck or Buffer to manage and schedule social media posts ). Create a call to action via social media ( ex: purchase tickets, volunteer for the event ) and encourage followers to share with their own social networks.

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

Aliza Sherman @alizasherman is a web and social media pioneer; founder of Cybergrrl, Inc., She is a motivational keynote speaker and the author of eleven books, including Social Media Engagement for Dummies. Guest Bloggers

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. Let us know what PR and media relations questions you have and we’ll get you answers. Hand select twenty journalists/ bloggers/influencers who cover your industry.

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BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

TECHNOLOGY & MEDIA. smchat | Wednesdays @ 1pm ET (social media). chsocm | Tuesdays @ 9pm EST (church social media). Guest Bloggers Nonprofit Communications nptech Social Networking Image Credit: https://flic.kr/p/6K8pMh. p/6K8pMh.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

It listed calendar dates and all our channels (social media, direct mail, newsletters, website, e-newsletter and appeals, etc). Editorial Calendars Guest Bloggers Nonprofit CommunicationsYou know how I feel about editorial calendars.

The 3 Worst Mistakes a Nonprofit Can Make When Trying to Acknowledge Online Donors

Kivi's Nonprofit Communications Blog

Also consider a larger-scale method of showing gratitude towards your repeat donors, whether that means you select a “donor of the week” to make a shout out to on social media or create a “wins” blog post that details all that your donations have helped accomplish. Gretchen Barry.

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Getting the Media Interested in a Milestone with Dallas CASA

Kivi's Nonprofit Communications Blog

This was our 20 th year, and we did the normal press release, social media and e-mail communications. What about you – Do you only send press releases or do you pitch specific stories to specific people in the media? Guest Bloggers Media Relations Nonprofit Communications

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Peter Panepento.

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types. However there is a significant gap in the majority of non-profit social media strategies, and that involves how fundraisers can effectively engage with some of the most powerful influencers in the online social media world – the bloggers.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

These days, one of the easiest ways to reach a donor with a story is through social media. When it comes to social media, visual marketing is a primary driver for connecting with audiences. Jim Lynch.

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5 Don’ts for Nonprofit Writers

Kivi's Nonprofit Communications Blog

Laurel Dykema joined Mission India in 2010 and currently serves as the staff writer and social media guru. Copywriting Guest BloggersLaurel Dykema. I always love getting an email from Laurel Dykema of Mission India.

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We explained it on the site for returning visitors, announced it in our monthly E-News, and posted it on social media. She will be joined by Amalia Lynn Howard, Media Coordinator at ServLife International Inc. Graphic Design Guest BloggersCindy Olnick.

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#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. NPM360: How did you get into digital media? NPM360: How is social media like community organizing? Social media is just a tool.

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world.

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Contributing writer Antionette Kerr is back with another edition, this time on social media storytelling and some bonus tips on Snapchat. Most of the images were previously shared on some other form of social media. .

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

I’m thrilled to welcome Holly Ross, our newest guest blogger. “Social media is not a megaphone, it’s a conversation.&# Although that’s the first lesson most of us learned about social media, it’s been the hardest to implement.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

This includes social media profiles as well as newsletters and other publications. Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv , an online fundraising service provider. Fundraising Guest Bloggers Nonprofit Communications Online Tools Abby Jarvis.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

The print piece hit mailboxes last week, and we uploaded the video to our website and social media soon after. Annual Reports Graphic Design Guest Bloggers Nonprofit Communications Video Liesl Manone.

Social Media Tips From Around The Web

Diva Marketing Blog

Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. to a few talented social media/marketing bloggers who will shed some light on the Snapchat, Facebook, Instagram and of course blogs. .

The Social Media ROI Argument: Fighting Back With a Simple Survey

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County. Over reliance on numbers—particularly when it comes to measuring the impact of social media—is getting pretty annoying.

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