Media Relations: Too Valuable NOT to Use

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. media relations specialist, I am fortunate to base my career on our first amendment right to press. The Power of Media Relations—A Mini Case Study.

Nonprofit Media Relations—Not JUST Relationships

Getting Attention

Guest blogger, Patricia Brooks guides client orgs to reach and motivate people through traditional and new media sources. As a media relations expert, the question I’m most often asked is whether I have strong relationships with reporters.

Trending Sources

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Below are five strategies for using social media to your advantage in media relations.

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Work Our Audience-Driven News Climate

Getting Attention

Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. This is happening because traditional media is still adjusting to the internet’s impact. Act quickly on media invitations to influence coverage.

Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. Let us know what PR and media relations questions you have and we’ll get you answers. Hand select twenty journalists/ bloggers/influencers who cover your industry.

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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Peter Panepento.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results.

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When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. One way is to sign up for an online service in which reporters and bloggers to solicit sources for their stories. Media Relations Thought Leadership

Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

Guest blogger Guy Arceneaux is Director of Marketing and Communications at Meals on Wheels of Central Maryland. . A week later, I created this Media Brief for a drive time radio interview with our Executive Director and me. Just two weeks later, during Baltimore’s unrest in April 2015, we had another great media opportunity. We quickly issued a Media Brief including an overview of the meal delivery route, and contact info for relevant volunteers and staff members.

It Worked Because We Were Ready For It

Kivi's Nonprofit Communications Blog

I had a great time mentoring Robin earlier this year as she revised her marketing strategy, and I’m happy to share her story with you about how she successfully gained some great media coverage for the Firelight Foundation by connecting it to the Facebook IPO.

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Move Your Nonprofit Agenda Forward with Opinion Editorials

Getting Attention

I’m happy to welcome guest blogger, Margot Friedman, principal of Dupont Circle Communications. The op ed received media attention from The Associated Press and more than 300 outlets.

Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

Guest Post by Allison Monnell, Community Relations Director, Chemung ARC. The idea was that if a story was compelling enough, we would share it with the media. Guest Bloggers Media Relations Nonprofit Communications StorytellingAllison Monnell.

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12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types. However there is a significant gap in the majority of non-profit social media strategies, and that involves how fundraisers can effectively engage with some of the most powerful influencers in the online social media world – the bloggers.

Getting the Media Interested in a Milestone with Dallas CASA

Kivi's Nonprofit Communications Blog

This was our 20 th year, and we did the normal press release, social media and e-mail communications. What about you – Do you only send press releases or do you pitch specific stories to specific people in the media? Guest Bloggers Media Relations Nonprofit Communications

You’re Kidding, Right? Lessons in Blogger Relations

Kivi's Nonprofit Communications Blog

You’ve got to be kidding,&# along with some tips on getting a more positive response from the bloggers you may be approaching. Do you see the blogger frequently doing what you are asking them to do? If you pitch bloggers, what works for you?

How Well Are You Protecting Your Supporters’ and Participants’ Privacy?

Kivi's Nonprofit Communications Blog

How often do you discuss the issue of privacy in relation to both your clients and your supporters? David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership.

How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Now you are wondering whether to add Pinterest and Instagram — all the while maintaining your print communications and media relations. Media/blogger relations.

New Resources: PR Toolkit and Free Stock Images

Kivi's Nonprofit Communications Blog

PR Newswire’s powerful, targeted online distribution reaches thousands of websites where millions of media, bloggers and consumers are. Tags: Media Relations Nonprofit Communications Graphic Design

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The First 100 Hours - Turning Media Spikes into Fundraising Leads

Kivi's Nonprofit Communications Blog

I asked Alia to share some of her lessons learned about capitalizing on media coverage. Growing an email list is a crucial element for nonprofits to build their movements, cross-promote their social media, and raise more money. Launch concomitant online paid media.

Thanks a Million: How to Thank Your Donors So They'll Come Back and Give More

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Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. Jocelyn is also a recognized blogger and speaker on online marketing for social change. Amidst the hub-bub of annual reports, strategic planning and grantseeking calendar development, your focus as a fundraiser is out in front of you to the year ahead.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

Donor relations. Annual Conference for Media Relations Professionals. Annual Conference for Media Relations Professionals. Donor Relations / #casedevr / @CASEAdvance. Donor Relations. New York Nonprofit Media / New York, NY / Less than $30.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

M+R gives us The 2017 Social Media Director’s Guide to Benchmarks. Ellen Jackson encourages you to Harness Your Personality and Become a Better Blogger. I hope you OWNED this week as well as you could!

Our Top Posts from 2012

Kivi's Nonprofit Communications Blog

Another short, quick, helpful list, this time from guest blogger Erica Mills. Newsjacking: The New Way to Get Media Attention. Media relations is changing, because the jobs of journalists are changing, and this book review explained how to capitalize on that.

A 5-step quide to social media strategy for nonprofits

ImpactMax

Many nonprofits have already dipped their toes into social media. But first, understand that social media is not about marketing, it’s about community. Using social media, nonprofits can: gain insights about audiences and issues. flickr/luc legay.

8 Online Fundraising Changes You Must Make in 2010

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Looking for more details about how to improve your online programs this year Waiting for some "free time" to read the full eBook Interested in asking the author a few questions of your own About Our Speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Think about how many hours you spend online every day.

Fundraiser’s Confidential: How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever

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About our speaker: Katya Andresen Katya Andresen is Chief Operating Officer of Network for Good, as well as a speaker, author and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Communications audits: Media Analysis

ImpactMax

This week, attention turns to what the media is saying about you, and next week—what the Web is saying about you, and what your peers and competitors are up to. Media Analysis. You all know your local media outlets, and you should be continuously tracking coverage of your organization and issue in them through Google alerts. Did media use any of the same language you are using in your frame? other kinds of media networking you did? flickr/iirraa.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Online Donors: Why They Leave and How to Get Them Back

Fundraising 123

Take advantage of the training materials below for this session to learn: Some staggering new data about repeat donors and recurring givers What your nonprofit can do to begin to build lasting relationships Which two ideas your team should focus to see real fundraising results About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Fundraising 123

About our speakers Katya Andresen (Chief Operating Officer, Network for Good): Katya is a speaker, author (Robin Hood Marketing) and blogger about nonprofit marketing, online outreach and the basics of social media. Katya has trained thousands of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards.

When the Ax-Man Cometh: What to cut out of your budget

Nonprofit Marketing Blog

Jeff Brooks is not only one of my favorite bloggers and fundraising experts, he’s my personal hero for giving his time today to speak on our Network for Good Nonprofit 911 call on the topic of where to cut if you’ve got to cut your budget. PR and media relations are a relative bargain - positive impact for very few dollars - but non-response advertising (with no measurable response vehicle) is not.

Atlanta Women In Social Media Marketing_1

Diva Marketing Blog

However it became crystal clear that although Diva Marketing celebrated its 5th blog-birthday my social media network is more global than local. What is happening in Atlanta social media marketing? Where are the Atlanta women in social media marketing?