Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Global CMO of McDonald's. Rachelle Lacroix and Bryan Blaise, Fleishman-Hillard, offered the speakers an opportunity to join the conference bloggers ( Scott Titus , Ma tt O’Hern , Greg Verdino , Becky Carroll , Greg Rollett , Toby Bloomberg , Susanne Sicilian and Susan Peyton.

CMO 52

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

As the CMO, Rachel promotes Mighty Citizen’s digital and marketing services and works directly with nonprofit clients on their branding, marketing, and campaigns. Guest Bloggers Nonprofit CommunicationsRachel Clemens.

How To 238

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance. CMO predicts that the campaign will attract new and varied consumer demographics and increase exposure and funding for all its nonprofit partners and the associated causes.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Geoff Livingston: It is the CMO.

CMO 72

10 Take-aways from BlogWorld Expo

Fundraising Coach

Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Jim Farley, Ford CMO: You guys [bloggers, podcasters, social media people] have changed our industry forever.

CMO 40

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Bloggers have long discussed the importance of transparency when writing content on a blog. in the end it isn't the bloggers, the company or the agency that will dictate the's Jeff Cutler - The other matter is using a ghost blogger to put up content that supposedly comes from an executive. Yvonne DiVita - In the end, it isn't the bloggers, the company, or the agency that will dictate the success; it's the customers.