Trending Sources

Make Your (Re)Brand Magical!

Getting Attention

Thanks to guest blogger Caryn Stein, VP at Network for Good. Here are a few key takeaways to help you understand the potential of brand for our causes, and knowing when it’s time for a change. First Things First: What’s a Brand? Your nonprofit’s brand represents your identity, your promise to donors and constituents, and the consistency of your work. Brand Positioning vs. Organizational Personality. Why Are SO Many Orgs (Re)branding?

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How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

Guest Bloggers Marketing Team Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality branding We''ve Moved! Update your Reader Now.

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How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. We’d had the same logo since 1982, but we’d never had a formal, cohesive expression of our brand. Graphic Design Guest Bloggers

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

You want to manipulate bloggers personal networks to make people give? Then, as marketing grew more sophisticated, and the number of products grew, companies used branding to help differentiate between themselves and competitors, even if there was no significant difference.

[Update] Komen Crumbles: Busted Nonprofit Brand (Part 3)

Getting Attention

Branding and MessagesRead the main story here. The story of Komen for the Cure’s (Komen) defunding of Planned Parenthood (PP) continues to roll, and I wanted to update you before stepping back to see how things evolve.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

On Being A "Pro Blogger" -- Interview With Jane Genova

Diva Marketing Blog

That's what was returned on a Google search for "pro blogger jobs.". Soon blog ad networks became the rage offering bloggers and advertising more control and greater targeting. Enter stage right B5Media created by three successful bloggers Jeremy Wright, Darren Rowse and Duncan Riley.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

One secret to maintaining donors’ emotional connections is keeping your branding uniform. If you use a solid brand or color scheme on your site, for example, it should be reflected in your newsletter, donation page, and publications. Abby Jarvis.

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types. However there is a significant gap in the majority of non-profit social media strategies, and that involves how fundraisers can effectively engage with some of the most powerful influencers in the online social media world – the bloggers.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

Working within our established branding, I created graphics to represent aspects of our program and coupled those with corresponding data. Annual Reports Graphic Design Guest Bloggers Nonprofit Communications Video Liesl Manone.

Wise Words About Charities And Branding

The Agitator

The other day blogger Jeff Brooks headlined a post … How to kill your fundraising. And the answer he gave was: Investing in brand. So I read on and discovered he was passing along the admonition of Sean Triner, another smart blogger. branding communications Don''t Miss these Posts donor retention fundraising loyalty nonprofits premium Well, I thought that was one of the most annoying things I had ever heard from Jeff (who I regard very highly).

Inside Scoop: Powerful Testimonials from Your Peers

Getting Attention

Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. Branding and Messages all-org messengers Nonprofit Communications nonprofit marketing testimonialShe currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

That’s why we are excited to bring on a few new guest bloggers — including Sean Horrigan. PR is the art of building brand awareness. Because bloggers, journalists and producers receive hundreds of press releases a day that clog up their inbox and never get read.

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 1

Kivi's Nonprofit Communications Blog

Julia Reich is principal of Julia Reich Design , which helps nonprofit organizations bring their mission to life with award-winning brand strategy, graphic design, and web design services. Graphic Design Guest Bloggers Nonprofit Communications nptech

Interview: Zach Hochstadt, Mission Minded Agency Cofounder & Nonprofit Branding Expert

Non Profit Marketing 360

Zach Hochstadt is a founding partner of Mission Minded , a branding firm working exclusively with nonprofit organizations, with offices in San Francisco and Denver. NPM360: Branding is a term from the corporate world. Does branding work as well for nonprofits?

How Criteria Saved the Day

Kivi's Nonprofit Communications Blog

They were: Aligns with our brand storyboard and builds our brand. That didn’t leave us with a lot of options, but our conversation quickly turned to other words and ideas we’ve had throughout the branding process. Guest Bloggers Messages and Tag LinesJennifer Vander Molen.

What social branding does for your brand, community and cause

Nonprofit Marketing Blog

Today’s post is by Simon Mainwaring , New York Times bestselling author of We First: How Brands and Consumers use Social Media to Build a Better World , which was named the Best Marketing Book for 2011 by strategy+business.

Graphic Design Style Guides, Part II – With Examples

Kivi's Nonprofit Communications Blog

Whenever my firm works on a branding project, our final deliverable is always a Graphic Design Style Guide (alternately referred to as Brand Standards or Brand Guidelines, if messaging and positioning were part of the branding process).

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Is Your Logo Effective? Tips to Evaluate Your Visual Identity

Kivi's Nonprofit Communications Blog

This second post focuses on logos and how they relate to branding. People are passionate and loyal to brands they feel connected to, and that doesn’t just apply to coffee and sneakers, it’s relevant to nonprofit brands too. Guest Post by Julia Reich, Julia Reich Design.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 2

Kivi's Nonprofit Communications Blog

Julia Reich is principal of Julia Reich Design , which helps nonprofit organizations bring their mission to life with award-winning brand strategy, graphic design, and web design services. Creative Ideas Graphic Design Guest Bloggers Nonprofit Communications Trends

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments. Annual Reports Guest Bloggers Marketing Team Nonprofit Communications nptech Online Marketing Publication Management Writing for the Web

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

Interestingly, according to a recent study, Best Friends was voted the most-trusted nonprofit name brand in the country (read the article here ). Creative Ideas Guest Bloggers Nonprofit Communications What I Got When I Gave

How Great Website Design Drives Connection & Action

Getting Attention

Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Reinforces Your Brand. Consistency is the key to seamless branding across all communications platforms. High-Impact Websites conversion nonprofit branding Nonprofit Communications nonprofit marketing website design wired impact Creating a new website for your nonprofit is a mind-boggling task.

Logo Trends: How Does Yours Stack Up?

Kivi's Nonprofit Communications Blog

With more brands being born and nurtured online, and with less print collateral weighing them down, colors have become lighter, brighter, oftentimes created with translucent overlays and gradients. Design Firm: Guard Dog Brand Development. Julia Reich.

Clean Up Your Language! Refining Organizational Rhetoric

Kivi's Nonprofit Communications Blog

As a one-woman department, she oversees the organization’s strategic communications planning, print and new media content creation, brand management and everything in between; she’s also the office [Reluctantly Accidental] Techie. Melinda McKee.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.

What Would Your Supporters Say About Your Publications?

Kivi's Nonprofit Communications Blog

The postcard offered donors a chance to win our branded water bottle or tote bag if they answered the 11 multiple-choice and open-ended questions. Guest Bloggers Market Research Nonprofit Communications Publication Management measure surveyJennifer Charney.

Connect as Powerfully as Lupita Nyongo’o: Messages Matter @ Oscars & Nonprofits

Getting Attention

Journalists, bloggers and others were clearly as moved as I was by this motivating and memorable 3-minute speech. Branding and Messages Relevance Rules Take 3 minutes to listen to this incredible speech. Relevance rules at the Oscars too.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

That is really about what I think is a huge scam perpetrated by ad agencies and other brand experts on the nonprofit sector. They bring commercial branding and advertising practices into the nonprofit realm and then misapply them.

Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 3

Kivi's Nonprofit Communications Blog

Julia Reich is principal of Julia Reich Design , which helps nonprofit organizations bring their mission to life with award-winning brand strategy, graphic design, and web design services. Creative Ideas Graphic Design Guest Bloggers Nonprofit Communications nptech Trends

Market Like a Ballroom Dancer— They Lead, You Follow

Kivi's Nonprofit Communications Blog

At the end of last year, we announced that nonprofit messaging and branding expert Nancy Schwartz would be joining our team. Guest Bloggers Nonprofit Communications Nonprofit Marketing Strategy Trends

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 4

Kivi's Nonprofit Communications Blog

It’s more of a long-term effort to build brand awareness. Julia is Principal of Julia Reich Design , which helps nonprofit organizations bring their mission to life with award-winning brand strategy, graphic design, and web design services.

How to Plan a New Website Without Your Head Exploding

Kivi's Nonprofit Communications Blog

Planning a brand new website for the OEC overwhelms me when I think about it as a whole. Accidental Techies Guest Bloggers Nonprofit Communications Nonprofit Marketing Strategy nptechJennifer Doron. If your website is stuck in the past, it may be time for an upgrade. Sounds daunting?

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New Voices: Nonprofit Marketing and Communications Bloggers to Watch

Kivi's Nonprofit Communications Blog

Write for the Cause by Courtney McSwain is brand-spanking new, but I hope she keeps it up, because I have a soft spot for writers who are trying to use their talents for good, given that’s how I got started in all of this.

#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most

Non Profit Marketing 360

Sybil Stershic, founder of Quality Service Marketing , is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. It’s the brand, not only in terms of what you do, but in how you do it.

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

Julia is Principal of Julia Reich Design , which helps nonprofit organizations bring their mission to life with award-winning brand strategy, graphic design, and web design services. Graphic Design Guest Bloggers Nonprofit CommunicationsJulia Reich.

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#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger

Non Profit Marketing 360

Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. I read some of the Harvard Business School blogs, and one of the bloggers wrote about CEOs who, when someone comes with a new idea, say, Who has tried it?

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

Otherwise, you may sacrifice quality for quantity and that is just not what is best for your brand. Content Marketing Guest Bloggers Nonprofit Communications Nonprofit Marketing Strategy Online Marketing Publication ManagementLu Esposito.

Posting as Your Profile or Your Page on Facebook

Kivi's Nonprofit Communications Blog

Guest Bloggers Nonprofit Communications Social NetworkingKristina Leroux. I get this question so often, that I asked Kristina if she would re-post this tip she shared on her blog last week. She’s tailored this version to nonprofits for us. ~Kivi. Guest Post by Kristina Leroux.

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