10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

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10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week.

Cause Marketing State Parks

Cause Related Marketing

Not all cause marketing is meant to get directly you to buy something. Aside from the timeliness, this cause marketing promotion is an especially close fit between AAA and the cause. Boston, and Baltimore. Cause-Related Marketing does a world of good.

Trending Sources

The World Series of Cause Marketing

Cause Related Marketing

But four causes, recognized during the first four games of the Series, have already won the big spotlight that the Fall Classic can bring. Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. The cause featured in Game 2 was the awarding of the 2011 Roberto Clemente Legacy award to David Ortiz, the designated hitter of the Boston Red Sox. Cause-Related Marketing does a world of good.

The 2016 Best Nonprofit Conferences Calendar

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In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! Marketing. On the list and want a sweet Best Conference badge for your website? Marketing. Marketing.

The Best & Worst Local Cause Marketing Programs of 2010

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I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Program: Audi/Best Buddies. Boston, MA.

The Role of Emotion in Cause Marketing

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Emotion is important to all types of fundraising, including cause marketing. Still, asking for shoppers to support Juvenile Diabetes Research Foundation isn’t a bad cause marketing pitch. Leaving their name out will hurt their cause.

Cause Marketing for Dummies is Here!

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316 pages of lessons, advice, inspiration and examples that will guide your cause marketing success. That’s the best way my co-author, Joanna MacDonald, and I can describe Cause Marketing for Dummies , a new addition to the For Dummies series.

Utah, A Capital of Cause Marketing

Cause Related Marketing

Metropolitan Boston, where Joe lives, has five by itself. So how is it possible that Utah could be, as my headline puts it, a capital of cause marketing? Before I answer that directly, let me first describe some cause marketers who started in Utah. The two Jays did more to further cause marketing in the very earliest days than anyone else I can think of short of Carol Cone. They also taught the rising generation about best practices.

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6 Cause Marketing Promotions You Can Learn From

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I’m always finding good examples of cause marketing on Twitter. I had these seven cause marketing promotions saved in my “favorites.&# What you can learn: Cause marketing just doesn’t raise money, it provides causes with a platform to succeed.

CauseTalk Radio Ep56: Why Cause Marketers Should Take More Risk

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about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.

10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

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I’ve learned a lot about cause marketing on Twitter, and now I want to my fantastic teachers with you! Cause marketing is a focus. In short, don’t expect talk about cause marketing 24/7. He’s raised millions for causes.

Cause Marketing for the Hirsute

Cause Related Marketing

And to help, Boston ad agency Small Army has put together a fun campaign that has potential lessons for nonprofit fundraisers. Cause-Related Marketing does a world of good. Cancer is a hairy beast that needs to be capped.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

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Here are my picks for the best local cause marketing programs of 2011. My criteria for picking these promotions wasn’t based on dollars raised, but on how well they represented the potential for local cause marketing. to one of four causes.

Live Blogging from Cause Marketing Forum – Day 2

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What a great Cause Marketing Forum Conference this year. My favorite speaker of the day was Kami Watson Huyse , President of Zoetica , who presented on best practices in cause-related social media. Expect a post on DC’s cause marketing work soon.

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Celebrate the Fourth with Cause Marketing that Supports Troops

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I’m celebrating the day with these three cause marketing promotions that support our troops – a great cause to support on the day we celebrate freedom. I asked you to send me your examples of Indendence Day cause marketing and you responded!

The Art of Cause Marketing

Cause Related Marketing

Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine. Cause-Related Marketing does a world of good.

Cause Marketing Lessons From Lord Stanley's Cup

Cause Related Marketing

As of today New York, Boston and Florida from the NHL’s Eastern Division have all clinched a spot in the playoffs, while Detroit, Vancouver, and San Jose from the Western Division are guaranteed a playoff berth. With 22 games remaining, my Phoenix Coyotes still have a distant shot at the Stanley Cup, the championship trophy now in its twelfth decade, that has four lessons for cause marketers. That raises some questions for cause marketers.

Band 16

Cause Marketing and Millennials

Cause Related Marketing

In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good.

Corporate Citizenship In a Time of Occupy Wall Street

Cause Related Marketing

Boston College Center for Corporate Citizenship released its annual CSR Index the other day even as Occupy Wall Street and its satellite efforts continue their protests that are, in part, anti-corporate. Good cause marketing can be a signal that companies are good corporate citizens.

Local Cancer Group Shows that Pink Cause Marketing Isn’t Just for Komen

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October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Boston’s own The Ellie Fund is a perfect example. Cause Practices

Innovation in Cause Marketing

Cause Related Marketing

I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns.

How to Market Your Cause Marketing Program

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So your nonprofit has started a cause marketing program. The good news is that it’s easy , doesn’t require a lot of work and will support all your other marketing activities. Find the places where businesses are curious about using cause marketing (e.g.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Fortune’s ‘100 Best’ list is a little trickier when it comes to cause marketing.

Cause Marketing Challenge: The Boston Common

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Dating from 1634, the Boston Common is one of the oldest city parks in the country. Boston’s ABC affiliate reported last week that there’s a movement afoot to allow corporate sponsorships on the Common. I wonder if anyone has considered cause marketing?

Is Cause Marketing Right for Your Nonprofit?

Getting Attention

You know that cause marketing is a partnership between a for-profit and a nonprofit. Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already.

Learn From a Cause Marketing Icon

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I can’t emphasize enough the importance of Jerry Lewis and the Muscular Dystrophy Association on my development as a cause marketer. I learned fundraising and worked behind the scenes on the local telethon here in Boston.

More Instant-On Cause Marketing from Colorado's Front Range

Cause Related Marketing

When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers. Cause-Related Marketing does a world of good.

Social Media for Social Change – The Mobility Edition

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Thanks to everyone who came out to the Social Media Breakfast – Boston today. What is Cause Marketing? This is our bread and butter cause marketing strategy because it’s easy, lucrative and works well with social media and other types of fundraisers.

Boston Nonprofit: Rewards of Cause Marketing are Absolut

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Renata von Tscharner, President of The Charles River Conservancy (CRC), isn’t sure why Absolut chose her organization to receive the charitable windfall from its new Absolut Boston Vodka. Under the agreement, CRC will receive a $50,000 gift from Absolut that the Boston-based environmental group will use for programs that are generally difficult to fund. They too are donating a portion of the proceeds from the sale of Absolut Boston, which will add $30,000 to the total.

Is Your Road to Success Paved with Location Paved Services?

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Most of the major location-based cause marketing programs have been ATD’s. I’m eagerly awaiting the arrival of a cause marketing badge! Hopefully, we’ll see a Foursquare cause marketing badge soon.

8 “Pinktober” Promotions that Deserve a Ribbon

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Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions.

Halloween Fundraising 101: A Killer Guide for Nonprofits

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One of my favorite holidays of the year, especially for fundraising and cause marketing. Here’s a round-up of some of my best Halloween posts on fundraising and cause marketing from my blog and around the web. Halloween Town Boston [VIDEO].

Moving On

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After nearly seven years at Boston Medical Center , today is my last day. Most of my experiences are chronicled under the category Cause Marketer’s Journal on the right sidebar. But I’ve known her since 1998 when we worked together at the Greater Boston Chamber.

Cause Marketing ‘Meal Deals’ Feed Sick Kids

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Our newest cause marketing program is Phantom Gourmet Meal Deals. It teams up a popular Boston TV and radio show with two of our best cause marketing partners, iParty and Ocean State Job Lots. Phantom Gourmet is a hit TV and radio franchise here in Boston.

Tom Brady, Audi Fumble Cause Marketing Play

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It took a fellow cause marketer, Clark Sweat , more than halfway across the country to call my attention to this story in my hometown newspaper on where Tom Brady got that Audi that was involved in a car crash last week. Tom Brady has probably helped Best Buddies raise millions.

Bagel Bakery Makes Cause Marketing a Priority

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In all the years I’ve been doing cause marketing Finagle-A-Bagel is one my favorite partners. But the qualities they share with our best partners are irreplaceable: dedication and persistence. Cause Marketer's Journal cause marketing coin canisters finagle a bagel

Causeon: Groupon for Cause Marketing

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Same concept as Groupon , but Causeon offers up to 20% of its revenues to causes. As a cause marketer, I think it represents a great alternative to point-of-sale programs and is a great step toward building a cause marketing community. We all love Groupon , right?

JAM’N 94.5 & Target Make Cause Marketing Wish Come True

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Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year.

Help Schoolchildren in Africa See the Next Solar Eclipse

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The lunar eclipse I saw in Boston over the weekend could be seen up and down the east coast by millions of people. The best place to see the eclipse will be in Africa, and Astronomers Without Borders plans to bring the eclipse to as many children there as possible.

Twitter for Cause Marketers

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But I didn’t just join Twitter to blog more and to make new friends, I want to use it as a tool to drive my cause marketing success within and without my nonprofit. Here’s how I’m using Twitter to develop more relationships, to promote my expertise in the field and to raise more money for causes. To connect with other cause marketers. Social media will be an important part of a lot industries in years ahead, including cause marketing.