11 best practices for your legacy society communications

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Here are my best practices for you to consider employing in your communications: Survey them ! The post 11 best practices for your legacy society communications appeared first on MarketSmart, LLC |.

Are You Too Busy to Succeed?

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The Four Selfs

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Your job is to recognize that 99% of the time your supporters try to educate themselves about you, your organization, its mission and how they can realize the best version of themselves by supporting it, they do it online— without you. .

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Here are my IN’s & OUT’s for 2019… what do you think about them?

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Are You Ready to Engage?

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3 scientific concepts you should understand and use properly to break through the noise and gain your supporters’ attention.

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Smartideas best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation Fundraising fundraising tips Philanthropy philanthropy blogPeople are busy.

The top qualification and prioritization data points you should consider before you reach out to your supporters to build a caseload

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5 Simple Steps for Fundraising Success Thanks to Marc Pitman

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It’s less than $15 and would make a super holiday present for your best friend, boss or board. A Welcome Discovery! I came across this terrific little book while I was home, nursing a really bad cold this past week. I bought it a long time ago but somehow failed to read it. Big mistake!

What Are You Doing to Change?

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Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips Philanthropy philanthropy blog Strategy

A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’

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The post A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’ appeared first on MarketSmart.

3 reasons why I use curse words (but only one that matters)

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Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

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4 simple concepts that can help you raise sophisticated transformational gifts

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How to stop over-thinking and start engaging

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And finally, reach out to those supporters who raise their hands saying they are ready to engage with you on a deeper level so you can facilitate their understanding of how their gifts can help them realize the best versions of themselves.

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15 Reasons Why Colleges and Universities Better Start Raising Money Much FASTER!!!

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Are you avoiding your donors?

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Imagine: One extra call each day.

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Top 8 reasons why you might want to read my new book: Engagement Fundraising

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What do you really think about DONOR SCORING?

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A confidence level that the wealth and philanthropy information is correctly matched to a prospect. Here are some types of donor scores I’ve seen: Wealth scores. Capacity scores. Legacy gift likelihood scores. Major gift likelihood scores. Annual gift likelihood scores.

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How Your Restaurant Waiter Can Teach You About Fundraising

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Fundraising strategy best practices for fundraising best practices for planned giving cultivation for planned giving fundraising tips legacy gift marketing major donor fundraising major gift cultivation philanthropy blogThe theory of reciprocity is powerful.

Want a copy of the ‘best of my blog’ book?

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It’s a collection of my most-read and shared blog posts from 2017 — packed with my best ideas and rants. Get Your Free Copy of the Best of SmartIdeas 2017. The post Want a copy of the ‘best of my blog’ book?

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Why you should think more than twice about allowing anonymous responses in donor surveys

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Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation major gift fundraising Philanthropy philanthropy blog Strategy

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3 simple steps to break your transactional, spray-and-pray fundraising addiction

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Meanwhile, the best face-to-face fundraisers aren’t very good at the role of appointment-setter because they detest the tedious and time-consuming nature of the appointment-setting process. Nonprofits tend to get addicted to transactions. Of course addictions are hard to break.

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Cold calling major donors to arrange appointments doesn’t work— but this method does

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In other words, we practice what we preach. If there’s potential for a win-win partnership, offer the next step— a call/meeting with you to discuss how they can realize the best version of themselves by giving.

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The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

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The post The Best of SmartIdeas 2017 Book Now Available! Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation free book fundraising tips Philanthropy philanthropy blog

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Focus on your donors’ lives, not their wallets

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A long-term, cultivation approach is the best way to go since you never know when a life circumstance will arrive leading a donor to examine their plan.

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What everyone is missing about the 2018 $410 billion giving figure from Giving USA

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Washington Post: “Una Osili, a dean and economics professor at the Lilly Family School of Philanthropy, says the school’s research shows that the percentage of U.S. $410 billion. Hooray! Right? Not so fast! Lots of folks are not so happy. So today I’m going to tell you what they are missing that makes them all wrong for being so salty. First, here are some of the downers I recently read and heard after the $410 billion figure was announced. . Holding pens.

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

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Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

Now you can hear me on the ‘Freakshow’!

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Smartideas best practices for fundraising best practices for planned giving charity blog engagement fundraising Fundraising fundraising tips Philanthropy philanthropy blog podcastMy pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen.

Complacency is a prelude to disaster

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I know, change is hard. But I think too many people are afraid of change and disruption when they really should be afraid of being afraid. After all, the only thing we can truly depend upon is change. So why not embrace it? Or, why not take it one step further? Here’s what I mean.

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The myth of the disappearing donor

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” The Chronicle of Philanthropy’s article titled Where Are My Donors reported: “Since 2000, the percentage of households that donate has dropped in every age group. Lots of folks think donors are disappearing. . While populations in the U.S.

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What to do when a supporter notifies you that they left your organization in their estate plan but won’t take your calls.

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Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving major gift fundraising Philanthropy philanthropy blog Planned Giving StrategyI know, it’s frustrating. You want to thank them but they won’t respond to your outreach. First things first. There are a bunch of reasons why they won’t reply. Perhaps they are private people.

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Is it time to banish photos of fundraisers and oversized checks?

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How you can email your supporters every single day

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If you do, your supporters will welcome your email communications the same way they welcome their best friend’s emails. You can, indeed, email your supporters every single day. . I realize you and your communications team members probably just fell out of your chairs.

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Are you a piñata fundraiser?

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Top 3 ways to determine whether or not a so-called expert is worth listening to

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I guess he was good at preaching but not so good at practicing what he preached. Most people don’t know what the hell they’re talking about. On social media you’ll find a lot of people posting and making comments on posts.

My Simplest Explanation of How Engagement Fundraising Works

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Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation engagement fundraising fundraising tips Philanthropy

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Donors give when THEY want to give, not when YOU want them to give

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Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog donor centered communications donor centered fundraising definition donor centered philosophy donor centric communications donor centric language donor cultivation donor-centricity Philanthropy StrategyIt ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s.

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Why your job is to get donors to talk to themselves.

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Fundraising Philosophy/motivation best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation importance of self talk Philanthropy self talk book self talk examples self talk psychology self talk synonym self talk therapy self talk wikipedia StrategyYour job is not to come up with words and images that will persuade or convince people to give.

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Do you aim your messages at supporters or targets?

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Stop complaining because your success is up to you

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All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

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Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

Mass marketing, relationships and trust.

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One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive, and annoying, your supporters won’t trust you or your employer.

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