Five Signs You Should Double Opt-In Your Emails

EveryAction

Confirmed-opt ins, also known as double-opt ins are an increasingly popular tool among email strategists. Although some strategists are hesitant to add an additional step to the subscription opt-in process, the results are well worth it.

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Should You Use Pre-Checked or Unchecked Opt-In Forms?

Kivi's Nonprofit Communications Blog

Susan King Cope, the director of development at Carolina Tiger Rescue recently sent me this question: Right now, we provide tours and folks provide their contact info when they check in. We are currently using an “opt out” function. This is definitely not a best practice.

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6 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

5 best practices for delivering progress reports to your major gift and legacy supporters

iMarketSmart

Here are my 5 best practices for delivering fundraising progress reports: 1. Make it easy for them to continue the dialogue with a survey, reply button, links to more information, opt-in forms, download offers, etc.

Stop SPAMMING your supporters with planned giving e-newsletters

iMarketSmart

” So I asked, “Did the people on the list opt-in to receive the e-newsletter?” So I asked again, “But did they opt-in to receive the e-newsletter?” ” “Well, they opted-in when they donated… I think,” he responded. Do I have prior explicit and verifiable permission (opt-in) from the recipient to send them this email/content? . Wiz-bang tech?

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Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. And that’s just single opt-in.

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Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

IN’s. Allowing major donors to qualify themselves (opt-in). The post Here are my IN’s & OUT’s for 2019… what do you think about them? Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing.

A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’

iMarketSmart

Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR DONOR’S MAILBOX FIRST THING IN 2019. How will they want to find meaning in their lives? People in the awareness stage need a different kind of offer.

The Four Selfs

iMarketSmart

Just as you and I prefer to opt-in to receive emails from a marketer, donors prefer to opt-in to be in your caseload/portfolio. Those you ask to opt-in should first have the capacity to give, as well as some passion and interest in your organization’s mission. .

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Follow This Example To See How Automated Cultivation Can Work To Meet Donor Needs.

iMarketSmart

Maybe I hadn’t thought of the university in a while. Finally, it would set in motion the unbelievably persuasive law of reciprocity. The form could also ask about my interests to see if I might consider taking a tour of campus someday in the future. Best of all, I feel good.

What The Heck Is Progressive Profiling And Why You Need To Do It?

iMarketSmart

The next step is retooling all marketing efforts to provide engagement offers that will appeal to each supporter in a way that’s meaningful to them based on where they are in the consideration continuum. This is a basic truth in the digital age.

The 8 Components of Engagement Fundraising

iMarketSmart

It’s been proven that the person who gives first usually receives a gift in return from the original recipient that far exceeds the value of the first person’s gift (by exponential measures). For some charities, the best ones might be webinars, free content, checklists, and so on.

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How you can email your supporters every single day

iMarketSmart

It took months to plot it oh-so-carefully in an Excel file after a series of scraps with colleagues to determine who gets to send their messages, and when. If you do, your supporters will welcome your email communications the same way they welcome their best friend’s emails.

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Don’t survey your donors unless you have cultivation ready to go

iMarketSmart

These people were pouring their hearts out in those surveys. I replied, “And the ones that didn’t leave the organization in their wills yet? So that meant they were opted-in to a ‘club’ they didn’t ask to join. In return for their ultimate gift ($63,000 average), they were ‘spammed’ with stuff they didn’t necessarily want or they were ignored. Let’s start at the beginning.

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Why Response Rates Don’t Matter.

iMarketSmart

” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. As we say in our office, “You are one of us.”

Why Response Rates Don’t Matter.

iMarketSmart

” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. As we say in our office, “You are one of us.”

Is Your Nonprofit's Website Driving Donors Away?

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I''ve got a few questions to run by you to figure out if your nonprofit''s website is doing all it can to bring in donations. I''m happy to report that the three things I recommend will be fairly easy to implement and will make a difference in your donor efforts. This is a test.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

In that case, you’ll label your effort “multi-channel” or “integrated.” A better way (by leaps and bounds) is what I call Engagement Fundraising — the term I coined by in 2012. Ask them to opt-in and make it easy for them to opt-out.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” How did they get in there?

Is donor qualification more important than donor identification?

iMarketSmart

Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. Just because a donor matches a certain profile doesn’t mean they should be in your portfolio. Identification.

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7 Ways to Build Your Nonprofit Email List

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Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list. Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them. Whenever you send a paper mailing, include a way for supporters to opt in to your email list. Email 101 Best Practices Building Your List

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Twitter Follow-and-Fundraise Follow-Up with @ChildFund

SocialButterfly

My purpose in this article was to bring social change communicators together about this increasing communications tactic to share lessons learned and gain valuable insights to apply to future initiatives. 3) In addition, the changeblogger space has noted that we are online.

Twitter Follow-and-Fundraise Follow-Up with @ChildFund

SocialButterfly

My purpose in this article was to bring social change communicators together about this increasing communications tactic to share lessons learned and gain valuable insights to apply to future initiatives. 3) In addition, the changeblogger space has noted that we are online.

FREE WEBINAR – 25 Nonprofit Communications Examples That Will Inspire Your Own Work

Kivi's Nonprofit Communications Blog

So is keeping up with best practices. ” We’ll also tell you WHY it’s a good example of a best practice that we recommend you follow. List builders / opt-in strategies. If you are unsure what works these days or just need an opportunity to lift your eyes from your own work and look around at what’s going on in the nonprofit world, this is YOUR webinar.

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere. In general, we are talking about: how people opt-in to your email communication. Privacy, Ownership, and Consent: Diving Deeper in GDPR (Firefly Partners). nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

That's where your email deliverability rate comes in. In 2017, the average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes.

Learning About Email at #15NTC

Kivi's Nonprofit Communications Blog

Avoiding the 5 Most Common Mistakes in Responsive Email Design. That’s why I chose to attend Avoiding the 5 Most Common Mistakes in Responsive Email Design led by Blake Groves of Salsa Labs and Ira Horowitz of Cornershop Creative Thursday morning.

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What Nonprofits Should Know About GDPR

J Campbell Social Marketing

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Clients usually want to know … What are the best practices? Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. Multiple email list opt-ins.

Grow your email list without spending money

DonorDigital

Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. We’ve compiled a guide to the best free strategies to build your file without spending a dime. In-person efforts.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Clients usually want to know … What are the best practices? Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. Multiple email list opt-ins.

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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

My pal Jon Lee Andersen is an attorney in Atlanta. he is one cool divo whose practice focuses on the marketing and advertising industries. In fact Jon has bragging rights as the only lawyer who has held the office of president of the AMA/Atlanta Chapter. In this issue Jon's dog analogy so reminded me of Twitter! New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere.