A harsh reality most fundraisers don’t want to face

iMarketSmart

What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

4 simple concepts that can help you raise sophisticated transformational gifts

iMarketSmart

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Top 3 reasons why major gift or legacy gift officers don’t have enough face-to-face meetings with donors

iMarketSmart

Ask yourself, are you providing them with highly qualified leads or are you telling them to generate their own leads? Most fundraisers are not very good at generating leads. You should be generating and providing them with highly qualified leads.

What do you really think about DONOR SCORING?

iMarketSmart

Fundraising best practices for fundraising best practices for planned giving charity blog cultivation for major gifts cultivation for planned giving donor cultivation donor scores Lead Generation major gift fundraising Philanthropy philanthropy blog philosophy Strategy

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Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention.

Here’s one great legacy giving promotion

iMarketSmart

Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving. I love this legacy giving promotion. It’s actually a placeholder for your beer!

There Are Only Three Ways to Raise More Money

iMarketSmart

It’s nice to talk about how many new donors you acquired and it’s fun to win people over and get them to contribute to your cause, but it really isn’t your best bet. Generating more money through retention 101. Monetization is best.

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Why Response Rates Don’t Matter.

iMarketSmart

It always frustrates me to hear fundraisers or their consultants concern themselves with vanity metrics like response rates for lead generation efforts. . ” Lead generation marketing isn’t about generating percentages— it’s about creating opportunities that are likely to result in revenue (as soon as possible). 25% response rate VS. 100 great leads?

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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Are you a show up and throw up fundraiser?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving case development case loads fundraising tips Lead generation for planned giving major donor fundraising major gift fundraising major gift marketing nonprofit marketing

Could your volunteers solve most of your fundraising problems?

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. Therefore, your best prospects are probably already in your midst, right under your nose. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

For some charities, the best ones might be webinars, free content, checklists, and so on. Lead generation efforts. . Once you have developed your offers aimed at hi-capacity donors and buttressed by a feedback loop that makes them feel good, you’ll want to generate leads.

8 posts that will help you develop a solid planned gift marketing strategy

iMarketSmart

Fundraising Planned Giving best practices for planned giving cultivation for planned giving Lead generation for planned giving planned giving acquisition planned giving newslettersHere’s a sort of “Greatest Hits” list.

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Opportunities vs. Problems: Which will your donors support?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving capital campaigns legacy gift marketing major gift cultivation major gift fundraising nonprofit marketing tipsI’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages: We need help. The water is dirty and undrinkable. Over 25,000 children are hungry.

5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? How many of those leads could also be major gift donors? Who among those leads has a donor advised fund or family foundation? Why do each of those leads care about my organization’s mission? In the minds of each of those leads, how does my organization rank compared to other charities?

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The more things change, the more they stay the same

iMarketSmart

They also help fundraisers zero-in on the best prospects. Here’s an ad we created for our little invention ( SurveyGiftmaker ) to inspire fundraisers to see for themselves why surveys are the most powerful way to generate major gifts and legacy gifts at very low cost.

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Why go to Amazon when you can get it here for free?

iMarketSmart

Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. . How to generate more gifts with fewer resources.

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Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.

15 telephone call don’t’s for major and planned gift fundraisers

iMarketSmart

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How to prep for your next big ask

iMarketSmart

Practice out loud. Lawyers practice law. Doctors practice medicine. Basketball players practice. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

One blog says, “focus on designing the best email template”, whereas another preaches the need to boost your social media presence after #GivingTuesday. I’d like to approach this time of year with a more practical mindset.

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7 things about email subject lines that will help you save the world

iMarketSmart

>> The Best Nonprofit Email Subject Lines of 2015. Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy.

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The 8 Components of Engagement Fundraising

iMarketSmart

For some charities, the best ones might be webinars, free content, checklists, and so on. Focusing on lead generation. At this stage, it’s important to recognize that the most vital part of any lead generation effort is your approach.

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Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

It creates circumstances that lead your supporters to ask themselves to act, to solve problems and to take stands. When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better.

Why people WON’T give you money

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving charity blog Digital Marketing fundraising tips Lead generation for planned giving major gift marketing online marketing PhilanthropyToday, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress giving almost everywhere, in your mailbox, your email, in magazines, billboards, just all over the place.

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Do major gift and planned gift staff need “sales managers”?

iMarketSmart

But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. The best authority on this topic (in my opinion) is Mike Weinberg. Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers?

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The top 10 reasons why your donor outreach fails

iMarketSmart

Recommendations. >> The Nonprofit Times: Scoring donors and adding prospects. >> 5 thoughts that might lead your supporters to feel donor remorse. It’s boring. #9. It’s impersonal. #8. It’s irrelevant. #7. It lacks emotion. #6. It’s confusing. #5.

4 things you need to know to qualify your major gift and planned gift prospects

iMarketSmart

Lead Generation Major Giving Planned Giving 2017 fundraising tips best practices for fundraising charity blog donor cultivation tips Fundraising fundraising blog major donor cultivation plan major gift fundraising nonprofit marketing tips Planned Giving MarketingWhat follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give. Why they care. When you should reach out to them. What you should say.

The easiest way to grow your Legacy Society (5 super-simple steps)

iMarketSmart

Fundraising Planned Giving best practices for fundraising best practices for planned giving fundraising blog Lead generation for planned giving legacy gift marketing legacy gifts planned gift marketing planned gift marketing ideasEveryone wants planned gifts. But so few invest the time and money necessary to inspire them. Events, annual fund mailings, operation meetings, and tons of other things get in the way.

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Another highly requested blog post on why people give

iMarketSmart

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Fail more.

iMarketSmart

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Why failing to focus on major and planned gifts can be so dangerous

iMarketSmart

Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.

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The 80-20 Rule is dead!

iMarketSmart

Fundraising Lead Generation strategy 80 20 rule examples 80 20 rule relationships 80/20 principle pdf 80/20 rule 80/20 rule book 80/20 rule marketing 80/20 rule time management best practices for fundraising charity blog donor cultivation fundraising tips major gift fundraising Philanthropy Planned Giving Strategy76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States.

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3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

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Why the difference between “we” and “they” is so tremendous?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising donor cultivation donor cultivation tips donor relationship management donor-centric fundraising fundraising cultivation fundraising insights philanthropy blog relationship fundraising

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

>> The Best Way to Ensure That No One Reads Your Stuff. Digital Marketing Direct Marketing Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising Content marketing cultivation for major gifts donor cultivation fundraising tips for nonprofits legacy gift marketing major donors nonprofit marketing Nonprofit Marketing Blog PhilanthropyInfographics.

Dr. Russell James’ Greatest Hits: Free webinars and eBooks

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for fundraising case development case loads Dr. Russell James fundraising resources Lead generation for planned giving major gift fundraising marketing for nonprofits nonprofit marketing tips Philanthropy philanthropy blogWant more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar. Words that Work: Webinar. Words that Work: eBook.

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4 keys to fundraising success you might be overlooking

iMarketSmart

The best way to do this is by employing feedback loops that capture self-reported information and nonverbal, digital body language (such as clicks, views, downloads, time-on-site, etc.).

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Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.

iMarketSmart

Most organizations should employ a major and legacy gift lead generation system along with a progressive (over time) discovery process that can uncover the important nuggets of what makes the potential donor tick. What the heck am I talking about?

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3 ways to use direct mail effectively in the age of social media

iMarketSmart

MarketSmart has generated millions of dollars for clients with direct mail. Often it is best to combine direct mail with an Internet landing page. Drive respondents online for more information – then give them opportunities to convert into leads. While small postcards are a form of direct mail, they are cheaper to produce and deliver than full-blown direct mail packages or sales letters, and they are great for generating leads.

How to get tremendous satisfaction from satisfaction

iMarketSmart

Fundraising best practices for fundraising job satisfaction Lead GenerationYou can actually get more job satisfaction by satisfying the wants needs and desires of your donors, board members, volunteers and supporters. If you learn how to truly satisfy their needs, you will be tremendously satisfied too. How do you do this? Listen to them. Gather feedback from them. Survey them. Analyze their feedback. And, respond to them by adding value to their lives.

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

The last question is the most important one; ask “Many of our supporters have expressed interest in leaving a gift to _ in their will to benefit future generations. Fundraising Lead Generation Major Giving Planned Giving strategy best practices for fundraising charity blog donor cultivation fundraising strategy fundraising tips Planned Giving Marketing planned giving program planned giving strategic planMake sure the intern cares about your mission.

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