How You Can Build Relationships With More Hi-Value Supporters at Lower Costs

iMarketSmart

What’s amazing about the digital age is the ease with which savvy marketers can leverage technologies to communicate effectively and efficiently with constituents. Your job is tough! If you’re like most fundraisers, you’re already working hard.

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The 8 Components of Engagement Fundraising

iMarketSmart

These tools help fundraisers cut costs, optimize what they do, and raise gifts efficiently. For some charities, the best ones might be webinars, free content, checklists, and so on. There are eight components of my innovative fundraising methodology : 1. Accepting the Pareto principle.

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You Don’t Need Data, You Need Actionable Intelligence

iMarketSmart

It’s a very efficient system, but it’s not always perfect. The future of cost-efficient, donor-centric fundraising depends on this kind of actionable intelligence. The best fundraisers aren’t asking themselves whether or not they’ll employ it. You have plenty of data.

Are You Too Busy to Succeed?

iMarketSmart

Here are a few tricks I use to stay efficient, productive and on-target: 1. As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?”

4 types of supporters that self-qualify their interest in being in your portfolio/caseload.

iMarketSmart

The goal is efficiency. NOTE: Interestingly, we have found that recency of engagement is the single best indicator that a donor will accept your call —not their wealth or giving history or even their answers to questions (unless one of those answers implies that you should call right away).

Are You Ready to Engage?

iMarketSmart

You may even be contemplating restructuring your team to be more efficient and effective. If you have been following our past posts, you should have a deep understanding of Engagement Fundraising and its fundamental concepts by now.

Top 10 Reasons Why Gift Officers Won’t Make Outbound Calls to Donors

iMarketSmart

DISORGANIZED: They haven’t put a system in place for banging out the calls efficiently. The reasons why fundraisers won’t make outbound calls to donors is because they are: FEARFUL: They fear rejection. CONFUSED: They don’t know what to say. UNDISCIPLINED: They haven’t set aside time in their calendar. DISTRACTED: Their leadership or colleagues distract them with less important concerns (like meetings to discuss making calls).

There Are Only Three Ways to Raise More Money

iMarketSmart

That’s not to say that uncovering efficiencies, prioritizing activities, and increasing productivity are all for naught (they aren’t), it simply means that “saving time” plays a direct role in increasing funding. If I’m more efficient, I can raise more money. Monetization is best.

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How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value. Think and write down what makes your best, most philanthropic supporters feel good. That could create economies of scale that lower costs as all of you deliver more value more cost-efficiently. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing.

Nonprofit Self Evaluation Leads To Efficient, Economically Trim, Effective, Increased, and Successful Fundraising & More

Seeking Grant Money Today

Save Your Nonprofit Money, Raise More Money, and Succeed - Yes, Now How Any Nonprofit Can Raise More Support, Acquire the Best Talent, Strive, and Grow. best practices upping the success rate how to fundraisingHow Nonprofits Will Save More and Raise More: Or, How To Conduct Donor and Donations Analysis How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is Why It Matters What the Public Thinks of a Nonprofit & How To Check.

Why Response Rates Don’t Matter.

iMarketSmart

Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. Fundraising best practices for fundraising best practices for planned giving cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips Lead Generation major gift fundraising nonprofit marketing Philanthropy philanthropy blog Strategy

Why Response Rates Don’t Matter.

iMarketSmart

Clearly, you recognize that the purpose of lead generation marketing is not to just garner a response rate, it’s to support the revenue development process in a way that is tremendously cost-efficient. Fundraising best practices for fundraising best practices for planned giving cultivation for major gifts cultivation for planned giving donor cultivation fundraising tips Lead Generation major gift fundraising nonprofit marketing Philanthropy philanthropy blog Strategy

The difference between wealth screening and wealth appending

iMarketSmart

Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. Prospect research is expensive and time-consuming while the best, fastest and most cost-effective way to further qualify your list is actually with donor lead generation and donor self-qualification. Let me repeat that: The best way to further qualify your list is with donor lead generation and donor self-qualification. First, wealth screening.

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

It’s an inexpensive, highly scalable, trackable and efficient way to engage your supporters and offer them a way to help ensure the future of your shared mission. Promoting planned giving doesn’t have to be expensive.

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3 Metrics Your Nonprofit Should Measure Using Google Analytics

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Having the insights to efficiently manage your website are important to optimize the experience for your supporters and ensure the success of your nonprofit. Web Site 101 Best Practices

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

They help fundraisers cut costs, optimize what they do, and raise big gifts efficiently. For some charities, the best ones might be webinars, free content, checklists, and so on. Most fundraising is based on what I call “single shot” strategies.

Why you need to focus on the most qualified donors

iMarketSmart

Because… your supporters want you to raise money efficiently. Because… by aiming your attention at the best opportunities for major or legacy gifts, you can double, triple or quadruple your revenue relatively quickly and at low cost. Focus. Because… the world is quickly becoming one that has fewer donors giving more.

7 reasons why wealth screening your donor list might be an incredibly foolish activity.

iMarketSmart

If you’ve been reading this blog for any amount of time, you know that my mission is to help nonprofits raise more money more efficiently. Fundraising strategy best practices for fundraising best wealth screening tools charity blog donor search vs wealthengine donorsearch pricing how much does wealth screening cost major gift fundraising Philanthropy Strategy wealth screening companies wealth screening definition wealth screening vendors

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

How can you efficiently sort through all the noise to send one, single, highly personalized and highly relevant message to one donor? Not efficiently. They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy.

Some people find me abrasive. Here’s why.

iMarketSmart

One of my best friends died last year at 54. For example, just look at how much more efficient Uber, Apple, Google, and others have made all of us. Fundraising Philosophy/motivation best practices for fundraising charitable giving donor retention engagement fundraising managing change in nonprofit organizations non profit core values non profit work culture nonprofit corporate culture organizational culture non profit organizations

The difference between goals vs. quotas for major gifts and planned gifts fundraisers

iMarketSmart

You’ll become more efficient and effective. Fundraising strategy best practices for fundraising charity blog cultivation for planned giving donor cultivation goals major gift cultivation Philanthropy quotasI am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my staff, not dictate activities to them. Here’s the difference between a goal and a quota.

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Is your nonprofit a “safe bet”? Let’s Get Dangerous!

Wild Woman Fundraising

For most, though, the answer about goals is, effective and efficient strategies with measurable outcomes is the operative goal. As the best salesperson I ever knew once said to me, “Phil, don’t ask why there is air, just breathe.&# Do you take risks?

End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

One blog says, “focus on designing the best email template”, whereas another preaches the need to boost your social media presence after #GivingTuesday. I’d like to approach this time of year with a more practical mindset.

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Why you should join mastermind groups instead of attending conferences

iMarketSmart

But if you want to learn how to improve in your role at your organization I think there’s a better, less expensive, more efficient way to go— with a mastermind group!

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4 big reasons why you should not ask for money when you survey your supporters

iMarketSmart

We’ve sent out hundreds of millions of surveys by now and generated hundreds of thousands of highly-qualified leads for major gift officers and legacy gift officers to help make them more efficient and effective while sparing donors from spam, junk mail, and interruptive cold-calls. The single best reason a nonprofit should conduct a donor survey in the first place is to qualify previously identified prospects for major gifts (including legacy gifts).

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Make Your Next Meeting Laptop-Free

Fundraising Breakthroughs

Tags: best practices technology tips meetings efficiency

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

Are they cost effective and efficient? Fundraising Lead Generation strategy best practices for fundraising Direct mail donor-centric fundraising engagement fundraising Is direct mail dead? There’s too much talk about whether or not direct mail is dead. Of course it is NOT dead! I get direct mail delivered to me every day. The question shouldn’t be about whether it is dead or not. The question should rather be about why BAD direct mail is still alive at all.

Fundraising Campaign in a Box

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Rocky economic times require all of us to stretch our resources as far as they can go-efficiency and effectiveness are the rock stars here-and online tools will allow you to do outreach, tracking, follow-up and other activities necessary to reach your goals. Tags: Fundraising Best Practices Are you looking for a way to strategically grow your online donations? Need help planning and executing an online fundraising campaign?

Is Your Nonprofit a Dabbler in Social Media or an Effective Power User?

Fundraising 123

Social media is about increasing cost efficiency and marketing effectiveness. " Facebook, for instance, is more effective for cause-markting while LinkedIn is best used for researching and connecting to major donors and board members. Tags: Social Networking Best Practices

What Would Google Do?

Fundraising 123

Jeff writes that free is no longer a marketing gimmick, and that for nonprofits and for-profits alike, it’s a very efficient way to connect with your audience. Tags: Fundraising Best Practices

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10 Simple Ideas for a Greener Event

Fundraising 123

Encourage the use of public transportation, ride-sharing, fuel-efficient vehicles, cycling and walking. Tags: Fundraising Best Practices In honor of Earh Day 2009, we bring you 10 simple ideas to make your nonprofit's next event greener--courtesy of our friends at Event 360. Apparel. Use eco-friendly apparel including organic cotton, bamboo and recycled polyester. Bottled water. Avoid serving individual bottled water.

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Put Some Shine On Your Nonprofit For the Coming New Year - Helpful Tools to Improve Next Year's Organizational Outcomes, Savings, and Successful Fundraising.

Seeking Grant Money Today

best practices year end fundraising how to saving money leadership fundraising As we are approaching the end of the calendar year many nonprofit organizations are also at or about to reach the end of their fiscal year. This is a great time to be certain proactive plans are in place for all aspects of the coming year''s operations (from volunteer management to fundraising to programs and so on).

Sample Online Fundraising Plan

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It's fast, easy, and efficient." Fundraising 101: Getting Started Best Practices TemplateThis is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar.

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Donation Usability: Increasing Online Giving to Non-Profits and Charities

Fundraising 123

Well-designed non-profit websites are particularly suited for attracting new donors and efficiently supporting small-scale impulse giving. Tags: Fundraising Best Practices User research finds significant deficiencies in non-profit organizations' website content, which often fails to provide the info people need to make donation decisions. Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations.

The One Fund Boston Raised More Than $7 Million In 24 Hours

Seeking Grant Money Today

If a nonprofit is doing work it has the staff and expertise to succeed at, professionally, and can deliver its programs efficiently - and if it is an as yet unmet need that the organization''s programs are answering - if people believe in the issue and the beneficiaries'' need they will give. best practices news making the case fundraising

The Roles A Nonprofit's Founder May Hold During the Life Cycle or Growth of the Organization

Seeking Grant Money Today

Not every person who founds a nonprofit is not necessarily the very best possible candidate to either be the new organization's executive director nor the board president (and should never be both). Please read Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director Or Board President Candidate (and Should Certainly Not Be Both). Perhaps he's even the best person at this stage to do this very necessary work. How can a nonprofit do its very best?

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Is Your Nonpnrofit Providing Enough Or Too Many Programs? Too, How Does A Start Up Nonprofit Know How Many Programs To Open With?

Seeking Grant Money Today

Is there enough expertise and talent on the organization''s board and among its staff to be effective in an efficient manner for all of the programs provided? For this reason and more, regular (usually annual) programs (and operations) evaluations for all programs and operations are professional, nonprofit, best practices. It doesn''t make for effective or efficient programs or nonprofits. You want to stay on mission and remain efficient and effective.

Someone Has To Say It: The Nonprofit's Founder May Not Be the Best Executive Director or Board President Candidate (and Should Certainly Not Be Both)

Seeking Grant Money Today

Is being the person who can tell the founding story of an organization the best person with the most qualifications and experience to lead a particular organization, though, such that it both grows in a healthy fashion and also delivers the organization's mission efficiently and effectively? The goal for any nonprofit that wishes to succeed and grow is to best serve the beneficiaries of its mission statement while also operating the organization efficiently and ethically.

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Why Successes or Having An Accomplished Track Record Is Important for Any Nonprofit to Be Able To Raise Funds

Seeking Grant Money Today

Sometimes the real world provides the best examples. My issue is professional and has to do with nonprofit best practices. best practices how to fundraisingThe news came out this week that though the nonprofit, Search for Extraterrestrial Intelligence Institute (SETI), before this week was shut down due to reduced state and federal funding; it is flush again due to some fundraising work by none other than SETI, itself.

Mission-Based Thinking - Why It Matters, Especially Today - Why It Works, And Examples of It Enabling Organizations That Use It

Seeking Grant Money Today

Mission-based thinking, a staple of contemporary, professional, nonprofit, best practices, is often discussed and explained but examples are more difficult to locate. The big deal here happens to also be the reason that mission-based thinking is a key element of professional, nonprofit, best practices. A nonprofit run by people who know what they''re doing according to professional and ethical practices turns out efficient and effective successes.

What A Nonprofit Can Do To Recruit Board Members That Are The Best Possible Leaders For Its Specific Organization and How Board Recruitment Generally Works

Seeking Grant Money Today

If this is occurring, there is likely a problem within the organization''s operations, culture, and perhaps even its current leaders and their individual practices. A nonprofit with problems at the helm is not effective, focuses on its mission, efficient, or as productive as it could be. It is important for nonprofits to operate fully fleshed out in the best interest of their beneficiaries and the organization''s mission based goals.

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What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results

Seeking Grant Money Today

In other words, a well informed and clear annual report can do some powerful work benefiting a nonprofit''s bottom line, increasing its number of supporters (from donors to volunteers to community partner organizations), demonstrate the competency with which the nonprofit is run and also the efficiency with which it is operated, and more. The time taken to properly administer, lead, and operate a nonprofit (according to professional nonprofit best practices) pays off in spades - in spades!

Where Your Nonprofit Has Cut Costs Or Saved In Recent Years Is Just As Important to Share With Potential Donors & Volunteers As Is Your Programs' Successes

Seeking Grant Money Today

If any of the following cost cutting or savings practices are things your nonprofit has done, for a recent time period less than or up to the past five years, tell your nonprofit's supporters and potential supporters. Second, it demonstrates that your organization is managed and operated professionally and efficiently while remaining effective. community building best practices the economy how to fundraising

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