Stop SPAMMING your supporters with planned giving e-newsletters
JUNE 29, 2018
I was talking to a fundraiser and he said, “We’ve got this cool system that includes pre-written estate planning e-newsletters I can send to my list whenever I want.” It’s spam! Sure, you can dance around the word and twist yourself into a pretzel explaining that you are not a spammer. If you are sending unsolicited email, that’s spam. Email communications absent permission is spam, plain and simple (even if it’s legal ).