M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The M+R Benchmarks Study came out last week. I also want to encourage you to check out their handy interactive Benchmark Yourself feature that allows you to add your stats for fundraising and advocacy and other metrics to compare with the Benchmarks in the report.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. A trend throughout all of this is the importance of not only engaging with your supporters through emails, offline and digitally, but the importance of tracking all this data.

Highlights from the 2016 M+R Benchmarks Study: Focus on the Big Trends

Kivi's Nonprofit Communications Blog

Last week, the 2016 M+R Benchmarks Study was released with an emphasis on what’s changed since 2006 when this study was first released. In our first Benchmarks Study, only about half of the participants had a recurring giving program at all. Nonprofit Communications Trends

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. Your input is vital to generating the benchmarks and proof points we all need to do marketing even better.

Media Benchmarks For Nonprofits

The Agitator

Communications Media usage / trends Nonprofit management Research premium“How many media hits should we getting?”

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

One of those sources is the M+R Benchmarks Study , and the new edition is now available. Check out the Benchmark Me! Advocacy E-Newsletters Fundraising Nonprofit Communications Trends

Trends 260

Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. As with all benchmarks, use this report to understand how your org compares to peers (even aspirational peers!), The most important benchmark is yours! Email is still gold.

5 Biggest Trends in Online Fundraising at #12NTC

Wild Woman Fundraising

Here are five of the biggest trends in online fundraising. Trend 1: Online fundraising is up 13%. Trend 2: Less than 10% of all fundraising happens online (not inc mobile). Trend 3: direct mail donors have been in decline since 2005, and it’s not coming back.

Trends 251

2016 Individual Donor Benchmark Report: Interview with Heather Yandow

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I have the pleasure and the privilege of interviewing Heather Yandow, who I interviewed last year about Third Space Studio’s Individual Donor Benchmark Report. Welcome, everybody.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). But, in terms of growth trends, online fundraising by organizations with smaller lists is growing fastest. We’ll do one more stat/trend summary for you on online fundraising soon! E-Newsletters Fundraising Nonprofit Communications Online Marketing Trends

Stats 190

New Digital Fundraising Benchmarks

The Agitator

The latest M+R Benchmarks Study was released yesterday, providing a valuable look at trends in the digital fundraising arena. The study is based on an impressive range of 105 participating organizations in eight sectors — mostly large nonprofits like Oxfam America, Planned Parenthood Federation and Humane Society of the US, but including smaller regional/local groups like Westchester Children’s Assn and JVS Boston as well.

Social Media Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

First off, here are the reports I’m referencing: 2012 Online Marketing Nonprofit Benchmark Index Study (Convio). 2012 eNonprofit Benchmarks Study (M+R and NTEN). 2012 Nonprofit Social Networking Benchmark Report (NTEN, Common Knowledge and Blackbaud). Nonprofit Communications Social Networking TrendsLast week, I wrote an article detailing 3 big reports recently released on nonprofit marketing and fundraising.

Stats 180

Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

Trends 185

2016 Giving Trends: The Warning Signs

The Agitator

It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. Top line trends … …in the US , among the 6,845 nonprofits and $23 billion analyzed, overall charitable giving grew approximately 1.0%

Convio’s 2010 Online Benchmarks

The Agitator

Convio has provided an excellent ‘must read’ review of 2010 online fundraising stats and trends. Heaps of useful benchmarking data here for online fundraisers. This downward trend was true for almost all verticals. In any event, Convio has done online fundraisers a terrific service with this 2010 benchmark report (as well as online advocacy and communications managers … there’s plenty of data for you too).

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study

2009 email fundraising and advocacy benchmark report just released

Giving in a Digital World

It’s May again, which means that the latest update of the annual M+R and NTEN eNonprofit Benchmarks Study has just been released. Tags: Email Online Campaigning Online advocacy Online fundraising Benchmark Bryan Miller eNonprofit Benchmarks Study

Benchmarking a worldwide NGO

DonorDigital

The organization’s Global Membership Initiative engaged Donordigital to conduct an online benchmarking study of 13 offices, ranging from the UK to Brazil to Indonesia. Comparing how different countries are impacted by local technology trends was insightful.

Here’s the one predictor of your fundraising success in 2016

Wild Woman Fundraising

Today I’m interviewing Heather Yandow of Third Space Studio in North Carolina about her research, the Individual Donor Benchmark Report. Mazarine Treyz: I’ve read your report and I think it’s fascinating. What would you like to convey today?

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

2) BENCHMARKS— Three to five concrete, specific and measurable (when possible) steps to complete en route to achieving your marketing goals. Vague benchmarks will get you nowhere. Establish a baseline measure on each data point or insight over two to three months, then look for upward trending. But upward trending at a good clip shows you’re making progress. Benchmarks and Measurements marketing planning measures metrics Nonprofit Communications what works

2 Data-Powered Steps to Boost Donations

Getting Attention

The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. The survey compiles annual fundraising data from organizations with budgets under $2 million to highlight trends nonprofits can use to spark their own success. Download the Individual Donor Benchmark Report today.

Into Focus: A Benchmark Guide to Effective Nonprofit Video and a Guide for Creators

DonorDigital

See3, YouTube and Edelman recently collaborated on a study of how nonprofits are taking advantage of that trend, called Into Focus: A Benchmark Guide to Effective Nonprofit Video. More than half of online content today is video.

Take 10 Minutes: Get Data to Do Comms Right

Getting Attention

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey.

Are You Getting Paid the National Average?

Kivi's Nonprofit Communications Blog

For the second year in a row, we are asking nonprofit communications directors and coordinators to share their salaries with us, so we can provide some benchmarks for you in your conversations about your own compensation. Marketing Team Nonprofit Communications Trends

12 digital fundraising trends for 2012 #5 Mobile App vs Mobile Web

Giving in a Digital World

For those interested in the equivalent data for Europe you can read comScore’s EU5 Mobile Benchmark Data for Sept 2011 here – which shows a similar picture. This is the fifth of 12 posts that I’ll be publishing throughout January on trends I think will prove to be important for digital fundraising in 2012. You can find the previous trend post, on Microdonations, here.

Juicy stats, benchmarks and lessons on online giving

Nonprofit Marketing Blog

Target Analytics today released the 2008 donorCentrics Internet Giving Benchmarking Analysis, which they admit may just qualify as the longest title in the history of online statistical reporting. Loads of fun for the fundraising geeks among us—Benchmark! But keep in mind online giving is tracking (though lagging) to the trends of online shopping and banking.

Stats 40

New Report Sheds Light on How NGOs WorldWide Use Technology

Kivi's Nonprofit Communications Blog

Nonprofit Communications TrendsNot too shabby, North America.

Report 152

Our Top Posts from 2012

Kivi's Nonprofit Communications Blog

2012 Nonprofit Communications Trends – Infographic. Trends are always hot, as are infographics. Online Fundraising Stats and Trends for Nonprofits. Blogging Nonprofit Communications Trends

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

According to our 2012 Nonprofit Communications Trends Report, where we asked how often nonprofits planned to communicate in 2012 with supporters, 77% said they would email at least monthly (16% weekly or more often, 19% every other week, 43% monthly).

Email 267

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

Just in time, Convio has released the latest update from its Online Marketing Nonprofit Benchmark Index Study. Fundraising Online Marketing TrendsOnline fundraising will be a huge part of the conferences I’m attending this week.

Giving Money is the Easiest Thing to Do

Kivi's Nonprofit Communications Blog

NTEN and CharityDynamics have released a new report called “ Nonprofit Donor Engagement Benchmark Study: Insights into Donor Engagement Behavior and Preferences. Fundraising Market Research Trends

Money 212

How to stem the tide of departing donors

Wild Woman Fundraising

This is Part TWO of our interview with Rob Mitchell of Atlas of Giving, about giving trends in the US, why they are trending downward. Today we’ll talk about What You Can Do to address the downward trend of giving in the US. Benchmarking is important.

How To 141

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

The nonprofits selected represent a variety of ESPs (email service providers) and email list sizes to ensure the results illustrate trends across of the nonprofit community at-large.

Fixing Hidden Leaks #6: Slow To Load Website

The Agitator

In Tom’s recent post New Digital Benchmarks summarizing the extensive online 2016 findings by M+R , he noted a key observation by M+R on why some organizations are doing better than others: “These leaders are for the most part doing just a little bit better in a lot of different places. Communications Donor retention / loyalty / commitment Media usage / trends Nonprofit management premium

Mixed Links for Nonprofit Communicators – June 1, 2018

Kivi's Nonprofit Communications Blog

M+R breaks down their Benchmarks report to give us the Social Media Director’s Guide to 2018 Benchmarks. Hubspot has 4 Things We Want to Know After Reading Mary Meeker’s 2018 Internet Trends Report. Outback Steakhouse. Prattville, AL. It’s (unofficially) summer!

June 161

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! Software Advice just released a new report on nonprofit software buyer trend s which quotes our 2015 Nonprofit Communications Trends Report. How was your week?

Link 208

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

The latest Giving USA data suggests that, while overall giving in the United States continues on an upward trend, the growth of individual giving in 2014 “accounted for 58 percent of last year’s total growth in giving” over 2013.

Guide 241

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones.

Mobile 174

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Aim to make 2015 the year you get some good benchmark data on the potential of paid social for your fundraising – which you can build-on when planning for 2016 and beyond. The writing has been on the wall for a couple of years now.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

We also share benchmarks from the industry. Looking for someone to keep up with best practices and the latest trends in nonprofit marketing and fundraising? Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

Small Nonprofits Kicking Butt at Individual Fundraising [REPORT]

J Campbell Social Marketing

Click here to read the 2015 Individual Donor Benchmark Report. Last year’s Individual Donor Benchmark Report released groundbreaking findings to support small and mighty nonprofits with their fundraising efforts.

Report 141

Data Dashboard For Online Giving

The Agitator

The data from 31,071 US nonprofits provides a benchmarking opportunity for online fundraisers, as well as ongoing trend data. Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

What you can do with this information: Create micro-targeted Twitter lists to follow, stay on top of the latest local trends/ hashtags, and build target audience personas. Tool #5 – Google Trends Explore. Main use: Search trend identification and seasonality analysis.

Tools 252