Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle. When you bought a New Belgium glassware gift pack, you got to choose the cause.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A.

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Pimping for the National WWII Museum

Cause Related Marketing

My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States. Even though he died decades before I was born I feel great kinship with Uncle Walter. He died childless, so every Memorial Day my family and I lay flowers on his grave and I tell my kids about his heroism.

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Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

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Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

3 Sterling-Rice Group 5 Clif Bar 7 Groundspeak 8 Skullcandy 10 Colle + McVoy 11 Kashi 13 New Belgium Brewing 19 Butler, Shine, Stern and Partners 20 USANA Health Sciences 26 Fuse 28 NOLS 29 Osprey Packs 34 Keen 38 Patagonia 39 Carmichael Lynch 40 Brooks Sports 41 Livestrong 42 Smartwool 43 Mireball 44 Camelbak 45 Deckers Outdoor 46 Nixon 48 Eddie Bauer As before, I ask that you backstop me by going to Outside’s website and looking at their full list.

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The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A.

Buy One, Give One Cause Marketing for Services

Cause Related Marketing

Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies. For each travel video Timbooktwo produces, the company will make a video for a charity.

Level Three Feedback: Using Feedback to Model

The Agitator

Amnesty Belgium did this (plus the type of individual feedback we talked about in the post on Level One Feedback) and cut their cancellations of monthly donors in half. You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want.

How to Help the Philippines After Typhoon Haiyan

Seeking Grant Money Today

A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so.

Are Your New Donors Hiding in Plain Sight?

The Agitator

We’ve talked about how Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this and how these were the most predictive variables in their modeling. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert to donors.

When Have You Acquired a Donor?

The Agitator

Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse.

What to Listen for in Donor Onboarding

The Agitator

Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ). “Most people do not listen with the intent to understand; they listen with the intent to reply.”. Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible.

Don’t Just Turn Down The Volume

The Agitator

Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy.

Onboarding: The Fierce Urgency of Listening

The Agitator

Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%. The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters.

The Daily Mail Accidentally Gets One Thing Right

The Agitator

A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).

More On Second Gifts — Part 2

The Agitator

Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics.

Disaster Fundraising

The Nonprofit Consultant

Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters.