Expert insights. Personalized for you.
Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies. For each travel video Timbooktwo produces, the company will make a video for a charity. MORE
Amnesty Belgium did this (plus the type of individual feedback we talked about in the post on Level One Feedback) and cut their cancellations of monthly donors in half. You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want. MORE
Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy. MORE
Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters. MORE
A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so. MORE
A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.). MORE
Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics. MORE
We’ve talked about how Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this and how these were the most predictive variables in their modeling. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert to donors. MORE
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A. MORE
Norton also replicated the Canadian study with drug salespeople in Belgium. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. MORE
New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle. When you bought a New Belgium glassware gift pack, you got to choose the cause. MORE
Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse. MORE
GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. MORE
My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States. Even though he died decades before I was born I feel great kinship with Uncle Walter. He died childless, so every Memorial Day my family and I lay flowers on his grave and I tell my kids about his heroism. MORE
3 Sterling-Rice Group 5 Clif Bar 7 Groundspeak 8 Skullcandy 10 Colle + McVoy 11 Kashi 13 New Belgium Brewing 19 Butler, Shine, Stern and Partners 20 USANA Health Sciences 26 Fuse 28 NOLS 29 Osprey Packs 34 Keen 38 Patagonia 39 Carmichael Lynch 40 Brooks Sports 41 Livestrong 42 Smartwool 43 Mireball 44 Camelbak 45 Deckers Outdoor 46 Nixon 48 Eddie Bauer As before, I ask that you backstop me by going to Outside’s website and looking at their full list. MORE
Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%. The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters. MORE
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A. MORE
Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ). “Most people do not listen with the intent to understand; they listen with the intent to reply.”. Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible. MORE
Belgium Related Topics 
Cause Related Marketing
MARCH 5, 2013
New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle. When you bought a New Belgium glassware gift pack, you got to choose the cause.
Diva Marketing Blog
JULY 28, 2014
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cause Related Marketing
JULY 13, 2011
My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States. Even though he died decades before I was born I feel great kinship with Uncle Walter. He died childless, so every Memorial Day my family and I lay flowers on his grave and I tell my kids about his heroism.
Cause Related Marketing
MAY 7, 2012
GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.
Cause Related Marketing
JANUARY 31, 2012
3 Sterling-Rice Group 5 Clif Bar 7 Groundspeak 8 Skullcandy 10 Colle + McVoy 11 Kashi 13 New Belgium Brewing 19 Butler, Shine, Stern and Partners 20 USANA Health Sciences 26 Fuse 28 NOLS 29 Osprey Packs 34 Keen 38 Patagonia 39 Carmichael Lynch 40 Brooks Sports 41 Livestrong 42 Smartwool 43 Mireball 44 Camelbak 45 Deckers Outdoor 46 Nixon 48 Eddie Bauer As before, I ask that you backstop me by going to Outside’s website and looking at their full list.
Diva Marketing Blog
JULY 28, 2014
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle. Toby/Diva Marketing : I read that the now famous Belgium Waffle House Tweet wasn’t planned. The U.S.A.
Cause Related Marketing
FEBRUARY 6, 2012
Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. I’ve certainly seen services that use cause marketing; including law firms, hotel chains and vacation companies. For each travel video Timbooktwo produces, the company will make a video for a charity.
The Agitator
MARCH 8, 2018
Amnesty Belgium did this (plus the type of individual feedback we talked about in the post on Level One Feedback) and cut their cancellations of monthly donors in half. You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want.
Seeking Grant Money Today
NOVEMBER 10, 2013
A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so.
The Agitator
MARCH 28, 2018
We’ve talked about how Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this and how these were the most predictive variables in their modeling. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. But while both are good ways to get people on your file, they may not always convert to donors.
The Agitator
MAY 3, 2018
Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right? Once you have their sweet sweet cheddar in your bank account, the person has made a donation. Thus they are a donor. They have been acquired. Q.E.D. On to the next blog post. But let’s consider this in reverse.
The Agitator
DECEMBER 12, 2017
Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ). “Most people do not listen with the intent to understand; they listen with the intent to reply.”. Stephen R. Covey. In the previous on boarding post I emphasized the imperative to listen as soon as possible.
The Agitator
FEBRUARY 1, 2018
Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy.
The Agitator
DECEMBER 11, 2017
Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%. The unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.” In short, there would be no growth in relationships and characters.
The Agitator
JUNE 11, 2018
A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).
The Agitator
NOVEMBER 16, 2017
Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive analytics.
The Nonprofit Consultant
OCTOBER 13, 2006
Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters.
121 
Let's personalize your content