INDUSTRY INSIGHTS YOUR PEERS ARE READING
Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few. MORE
Amnesty Belgium did this (plus the type of individual feedback we talked about in the post on Level One Feedback) and cut their cancellations of monthly donors in half. You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want. MORE
Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. MORE
Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters. MORE
A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so. MORE
A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.). MORE
Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. MORE
We’ve talked about how Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this and how these were the most predictive variables in their modeling. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. MORE
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. . MORE
Norton also replicated the Canadian study with drug salespeople in Belgium. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself. MORE
New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle. MORE
Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right? MORE
GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. MORE
My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States. MORE
The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’ MORE
Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%. MORE
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. . MORE
Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ). MORE
Belgium Related Topics 
Cause Related Marketing
MARCH 5, 2013
New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle.
Diva Marketing Blog
JULY 28, 2014
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. .
Cause Related Marketing
JULY 13, 2011
My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States.
Cause Related Marketing
JANUARY 31, 2012
The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’
Diva Marketing Blog
JULY 28, 2014
won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House's followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. .
Cause Related Marketing
MAY 7, 2012
GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.
Cause Related Marketing
FEBRUARY 6, 2012
Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few.
The Agitator
MAY 3, 2018
Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right?
The Agitator
MARCH 8, 2018
Amnesty Belgium did this (plus the type of individual feedback we talked about in the post on Level One Feedback) and cut their cancellations of monthly donors in half. You had an acquisition package that beat your control like the control owed it money. Turns out that putting in a coin and a notepad and address labels and a back-end premium in that package really increased response rate! You have a new control! Fast forward a year. Your donor file isn’t growing the way you want.
Cause Related Marketing
MAY 8, 2012
Norton also replicated the Canadian study with drug salespeople in Belgium. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself.
The Agitator
DECEMBER 12, 2017
Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ).
Seeking Grant Money Today
NOVEMBER 10, 2013
A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so.
The Agitator
FEBRUARY 1, 2018
Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction.
The Agitator
DECEMBER 11, 2017
Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%.
The Agitator
JUNE 11, 2018
A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).
The Agitator
NOVEMBER 16, 2017
Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts.
Nonprofit Consultant Blog
OCTOBER 13, 2006
Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters.
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