Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle.

Onboarding: The Fierce Urgency of Listening

The Agitator

Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%.

Don’t Just Turn Down The Volume

The Agitator

Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. .

Pimping for the National WWII Museum

Cause Related Marketing

My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States.

What to Listen for in Donor Onboarding

The Agitator

Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ).

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. What about us?’ she asked. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Norton also replicated the Canadian study with drug salespeople in Belgium. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself.

Buy One, Give One Cause Marketing for Services

Cause Related Marketing

Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few.

How to Help the Philippines After Typhoon Haiyan

Seeking Grant Money Today

A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so.

Disaster Fundraising

Nonprofit Consultant Blog

Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters.