Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

New Belgium Brewing of Ft. New Belgium donates $1 for every barrel it brews and sells. Although in New Belgium’s case it could be Brew One, Give One). But New Belgium was doing more than reporting their good corporate citizenship. With this ad, New Belgium added a wrinkle.

The Waffle House - A World Cup Battle To A Social Media Win With Meghan Irwin

Diva Marketing Blog

won against Belgium in the World Cup game. Paying not one of the 75k dollar sponsorship fees, the Waffle House''s followers organically helped score them the win via a social media waffle battle: s weet versus Belgium waffles. . The U.S.A. not really. but sort of. .

When Have You Acquired a Donor?

The Agitator

Asking face-to-face donors about their commitment to the organization and satisfaction with the experience while the solicitor was still there helped Amnesty Belgium increase their six-month retention from 60% to 80%. When you received their donation, right?

Pimping for the National WWII Museum

Cause Related Marketing

My father’s brother died in Belgium fighting in the infamous Battle of the Bulge in 1945, one of the 19,000 or so Americans that died. His remains were initially interred in Belgium, but my grandparents requested that his body be brought back home to the United States.

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Are Your New Donors Hiding in Plain Sight?

The Agitator

We’ve talked about how Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this and how these were the most predictive variables in their modeling. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts.

What to Listen for in Donor Onboarding

The Agitator

Commitment: we discussed the immediate benefit of the commitment + satisfaction questions yesterday – it creates effective models and remediation plans, with the example of Amnesty Belgium’s F2F donor bleed being cut in half ( full story is available in detail here ).

Don’t Just Turn Down The Volume

The Agitator

Amnesty Belgium increased their six-month retention rate from 60% to 80% by doing this. The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

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Onboarding: The Fierce Urgency of Listening

The Agitator

Face-to-face: asking for how committed donors are to the organization and how satisfied they are with the interaction they just had while the solicitor was still with the donor helped Amnesty Belgium increase their six-month retention rate from 60% to 80%.

Buy One, Give One Cause Marketing for Services

Cause Related Marketing

Now a video production company in Belgium is using BOGO to cause market their service. I’ve highlighted numerous products that utilize Buy One Give One; shoes, baby blankets, fruit snacks, watches, neckties, fragrances, wine, and eyeglasses, to name a few.

The Daily Mail Accidentally Gets One Thing Right

The Agitator

A great example in doing this is Amnesty Belgium. I say accidentally, because they sure tried to get everything wrong. The piece I’m talking about is “How the first YEAR of your charity donation ends up in the hands of the chuggers” and talks about how the payback period on face-to-face recruitment is one-to-two years(ish). Why didn’t I link to it? Because it isn’t worth your time. I’ve put it in a postscript at the bottom if you really want to read it.).

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How to Help the Philippines After Typhoon Haiyan

Seeking Grant Money Today

A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. A first cargo plane will leave from Dubai tomorrow, and a second will depart Belgium on Tuesday. To assist, please consider donating to any one of the following emergency relief nonprofits listed below. As always, please research any nonprofit you are considering donating to before doing so.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

Each year, he delivers dozens of workshops internationally, speaking recently at conferences in the Netherlands, Belgium, Australia, New Zealand, Italy and Slovakia as well as across the US and Canada.

Money Can't Buy Love. But It Can Buy Happiness!

Cause Related Marketing

Norton also replicated the Canadian study with drug salespeople in Belgium. Can money buy happiness? As a matter of fact, it can. But not in the way you might think. Professor Michael Norton at the Harvard Business School did a series of fun experiments that found that if you spend money right, it can indeed lead to happiness. To come right to the point to be happy spending money, you can’t spend it on yourself.

More On Second Gifts — Part 2

The Agitator

Amnesty Belgium focused on these folks instantly, often with a phone call to see what went wrong. Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts.

Disaster Fundraising

Nonprofit Consultant Blog

Gorik Ooms, head of MSF-Belgium (Medicines Sans Frontieres, or Doctors Without Borders), claims that such fundraising tactics are wrong, and often do more harm than good : Emergency donations are too late to be of use, and swiftly turn to poison as they encourage incompetent interventions by NGOs desperate to dispose of earmarked cash, he said during a debate at the London School of Economics. "If No, I'm not talking about fundraisers that turned into disasters.