What Behavior Are You Selling?

SocialButterfly

In the halls of doing good, many of us are dealing with change–which means we are dealing with behaviors. Surrounding behavior is knowledge and beliefs coupled by environmental factors, assumptions and noise. To make an impact, we need to know what kind of behavior we are selling.

A Glow-In-The-Dark Design Solution to Behavior Change

SocialButterfly

The Netherlands are about to launch a “smart road” system that uses infrastrure to support behavior change through a design solution–glow-in-the-dark paint!

The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. But, did you know that the same behavioral science techniques work as a way of framing your metrics to your best advantage?

The 2008 Cone/Duke University Behavioral Cause Study

Cause Related Marketing

in conjunction with the Fuqua School of Business at Duke University, released the best validated proof yet that cause-related marketing gives certain products a sales lift.The study had two parts. On October 1, 2008 Cone Inc.,

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. But behavioral economics isn’t only the territory of PhDs. In a different study, donors were found to give more when they were recognized as consistent donors to a fund.

Behavior Change Amidst Chaos

Social Marketing and Social Change

Most of our knowledge about changing behaviors comes from carefully designed and controlled studies that seek to, as much as possible, emulate the laboratory conditions and the scientific method enshrined in the physical sciences. Or, Sources (or other characteristics) influence Messages sent through various Channels that lead to changes in Behavior among specific Audiences. What changes in the social ecosystem are necessary for new behaviors to be learned and practiced?

Can Behavior Change Become Popular?

Social Marketing and Social Change

It was a pleasure to find a popular book that begins and ends with the science of behavior change - social cognitive theory. What every social marketer and change agent will find here though are the basic principles for behavior change that should be the essence of your change vocabulary and actions: Finding high leverage behaviors (which behaviors are the most important ones to change) through the study of positive deviants.

Behavior and Why It Deserves A Seat at the Goverment 2.0 Table

SocialButterfly

events this past week, I couldn’t help but think about one word– behavior. We were talking about influencing and changing behavior. Almost every topic and issue discussed had behavior in common. As I participated in the Government 2.0

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. This study isn’t alone. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change.

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Social media study: What drives digital support for causes

Nonprofit Marketing Blog

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.

Recent Study Finds Cause Marketing Affects How Consumers Percieve Product Performance

Cause Related Marketing

A new study finds that a corporation’s ‘pro-social activities’ positively influence how consumers feel about how their actual products perform. The study, called ' Doing Well By Doing Good: The Benevolent Halo of Social Goodwill ' featured a series of four experiments by Sean Blair, a PhD candidate at Northwestern University, and Alexander Chernov, and associate professor of marketing at the Kellogg School of Management at Northwestern.

Don’t Forget About Email

SocialButterfly

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. This study isn’t alone. Email reminders have helped influence emergency physician behavior. Triggers and Behavior Change.

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(Lack of) Speed Kills

The Agitator

Behavioral Science Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Feedback Integrated fundraising and marketing Nonprofit management Uncategorized premium

Donors Are Ticked Off by Excess, Unrequested Solicitation – Who Knew?

The Agitator

Looking at one study here , researchers found that each additional mailing generated 1.81 Another study found that donors who have increased frequency to direct mail have increased irritation, decreased goodwill, and decreases likelihood of giving, quarter over quarter.

The Ghost of Fundraising Yet to Come

The Agitator

I’m especially excited by the preparatory work of the DonorVoice behavioral science team. In addition DonorVoice and Kiki’s team will host a feature titled Ask A Behavioral Scientist on The Agitator where you can ask questions of interest and importance to you.

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DTR Your Messaging Bromance

SocialButterfly

Is it too bold to suggest messaging doesn’t change behavior? based on a study by Statistics Canada. The study and its review scratched an itch that’s been on my brain regarding messaging and (dare I say) our over reliance and investment in it.

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Attacking the Dreaded Rebrand with Donor Focus

The Agitator

So they did a commitment study of their donors. Behavioral Science Breaking Out of the Status Quo Donor Centricity - Case Studies Donor Identity Feedback Innovation Nonprofit branding Nonprofit management Research Uncategorized premiumI’ve been through rebrands.

Low Risk Approach to High Reward Discovery

The Agitator

Why guess when, with the right subject matter experts using methodologies to reach a deeper understanding of the “why” of human behavior, we can know what is currently unknown. open and click behavior) than the control.

Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Behavioral Design: A New Approach to Development Policy.

Onboarding: The Fierce Urgency of Listening

The Agitator

Behavioral Science Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Centricity - Case Studies Nonprofit management Onboarding Online fundraising and marketing premiumThe unofficial motto of Seinfeld, according to Larry David, was “No hugging, no learning.”

Matching Gift Facts and Insights

The Agitator

The authors of the study have the hypothesis that the match creates a bit of a crowding out effect — that is, the donor feels like their 50 Euros is 100 Euros, so they need not make the donation of 100 Euros to have the impact they wanted to have. In a study titled Avoiding overhead aversion in charity , Uri Gneezy et al found that many people are averse to covering overhead expenses of a nonprofit, wanting to fund only the work of that nonprofit.

Online Advocacy - Case Study

The Agitator

The Prop 8 advocates used very sophisticated online targeting techniques to get their message to the right voters, using voter file data as well as contextual and behavioral data to target their likely supporters, both with relevant persuasion messages and then GOTV messages. Much has been written about candidate use of online tools in the 2008 election. But here’s one of the best pieces I’ve seen regarding sophisticated use of the internet for issue campaigning.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. The authors key questions and findings were: Does One Drop through Aqua attempt to achieve behavior change ?

Designing for Community Change

SocialButterfly

RSCG is a research, marketing and strategy firm where they focus on the relationship between identity and behavior to change behavior through culture. At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year.

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Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

EAST: A Method for Applying Insights in Social Marketing Programs EAST (Make behaviors Easy, Attractive, Social and Timely) is the most recent device created by the Behavioural Insights Team to help policy-makers incorporate behavior change principles into policy-making.

Margaret Mead Predicts Social Science

SocialButterfly

” Reading through the details of this study is fascinating and so many questions come to mind for future exploration: Is minority rule a good thing? “Never doubt that a small group of thoughtful, committed citizens can change the world.”

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Margaret Mead Predicts Social Science

SocialButterfly

Reading through the details of this study is fascinating and so many questions come to mind for future exploration: Is minority rule a good thing? “Never doubt that a small group of thoughtful, committed citizens can change the world.&# Margaret Mead said this in the early 20th century.

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One Word of Advice for Voters of Pepsi’s Refresh Project

SocialButterfly

Perhaps if more did, then we’d have more case studies, a deeper set of lessons learned and more refined best practices. Sustainability. In a fast-paced, 140-character world, short term and one-hit wonder thinking is rampant.

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Dear Donor: You Suck

The Agitator

Sometimes the behavior of folks who call themselves ‘fundraisers’ leaves me speechless. Communications Donor Centricity Donor Centricity - Case Studies Donor retention / loyalty / commitment Major donors Online fundraising and marketing premium

BloggersUnite.org Drives Earth Day Buzz

SocialButterfly

Can you swallow this math? According to Copywrite, Ink , there were 88,000 blog posts on Earth Day (April 22) that were added to the already existing 2 million written earlier in the week. What’s even more amazing?

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What Ask String Works Best?

The Agitator

There’s prior transactional behavior involved (RFM) …there’s behavioral science involved (anchoring, social proof, set completion) …and sometimes just plain absence of reliable data. One study by Jen Shang and Rachel Croson used callers to a public broadcasting pledge drive.

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The High Cost of Undervaluing Gratitude

The Agitator

No wonder–as countless studies by DonorVoice, Bloomerang, and Indiana University and others indicate that up to third of nonprofit donors head for the exits feeling unappreciated.

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A quickie summary of the Online Giving Study

Nonprofit Marketing Blog

As you know, at Network for Good, we recently released a study of $381 million in online giving by nearly 2 million donors. You can read the whole study here , but if you haven’t had time to peruse it, I just did a quick tour of its key findings for NTEN here. As a bonus, for the Case Foundation blog , I provided some advice based on the study - you can find that commentary here. In addition we found the gap between offline and online donor behavior is closing.

The Best in Social Marketing in 2013

Social Marketing and Social Change

Some articles on the list were experimental studies or reviews of work on specific topics, several tackled new territory for marketing, and others honed in on specific issues that are important to the growth of the field. A systematic review of quantitative studies.

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Scarcity and Social Change

Social Marketing and Social Change

It extends the insights from behavioral economics beyond the nudges and defaults we are now so familiar with to how we think and feel when we have too little; it changes our thoughts, choices and behaviors. Behavioral Design: A New Approach to Development Policy.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

The University of Kent (best known as where Superman’s adoptive parents studied) did a report called “ How Donor Choose Charities.” In particular, the study finds four non?needs?based There’s an old joke at the right that often feels like nonprofit marketing.

Knowledge + Attitude = Action?

SocialButterfly

The article shared insights gained from the Behavior, Energy and Climate Change Conference this past week in Washington D.C., The article, McKenzine-Mohr and the field of social marketing says: look at the barriers to the desired behavior change. Even simpler, look and study behavior.

Advocacy Fundraising #2: Slacktivism Science

The Agitator

What does behavioral science say? But, let’s start with the details: Study 1: Lee and Hsieh. I’m not sure what practical effect this has, but the study is interesting in that it shows that people perceive an online petition as a positive thing that they generally should be doing.

Why Donor Opinions Could Steer You Wrong

The Agitator

Specifically, they will try to do what they believe to be appropriate behavior. This happens when surveyors don’t get a random sample from the population they are trying to study. Behavioral Science Breaking Out of the Status Quo Communications Research Uncategorized premium

May the Fundraising Force Be With You

The Agitator

Those who have studied the reality distortion field phenomenon (recommend you read Sir John Hargrave’s Mind Hacking: How to Change Your Mind for Good in 21 Days) believe we all have the ability to create our own reality distortion field, right now.

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Q & A on Social Marketing

SocialButterfly

In sum and in brief, I would say that social marketing begins with influencing behavior change for social good. I would also add that both AIDS.gov and the EPA are also making great strides with some of their case studies that apply new media to communications and behavior change.

#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them

Non Profit Marketing 360

The study by Robert I. we are also seeing major changes in donor attitudes and behaviors. An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year.