Remove Behavior Remove Channel Remove CRM Remove Exchange

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step.

Playing by the (Wrong) Rules

Sea Change Strategies

Core behavioral economics principles offer a clue why. According to the new behavioral gurus, when you mix the norms, the market rules are the controlling ones. It’s a quintessential market exchange. I think one cause of the low-dollar death spiral is the fantasy of CRM, or constituency relationship management. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules.

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