Training Your Board to Raise Money – a book for your new year

Fundraising Coach

They have divided the exercises into 8 sections: Reducing Barriers to Fundraising (7 exercises). Love (Stewardship) Board Members Book Review Objections board members I love finding practical tools that can help nonprofits thrive.

Ep216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools

Selfish Giving

Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day. How the program supports Whirlpool's business objectives.

How the open data movement could benefit from using a marketing approach

Public Sector Marketing 2.0

One of the biggest barriers to the growth of the open data movement in my opinion is that nearly every open data related meeting/event is still comprised primarily of data geeks and app developers.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Content that answers questions and addresses objections authentically knocks down barriers to participation in and investment in your cause and your work. The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional.

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Among the major barriers identified by Lefebvre (1992) are: ?

Upcoming Nonprofit Leadership Talks & Training

Fundraising Coach

I'm honored to be keynoting UNA's 25th anniversary conference on "Fearless Futures: Breaking Barriers for Success." ® We'll cover what to say, when to say it, how to overcome objections. Are you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I'll be coming to each and would love to get together. Most of my work is private, with individuals and nonprofits. But I also love giving leadership and fundraising trainings at conferences.

Science Communication and Social Marketing

Social Marketing and Social Change

Think about the next time you are discussing objectives, benefits, value, barriers or challenges to behavior change or picking over the phrasing of your messages to ‘make them better’ or ‘more persuasive.’

The Story of a Church Making the Impossible, Possible

SocialButterfly

It’s about a creative, integrated strategy that utilizes a social marketing framework to achieve the umbrella objective to strengthen America’s concept of love in the union of marriage and how that plays out in a family. First, Fireproof has a few interwoven objectives.

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Asking Questions About Education Innovation and Reform

Social Marketing and Social Change

I had several questions going through my mind: How do we focus people on an objective of children in the 3rd grade reading at that grade level when there are so other many competing concerns and issues that schools and communities face every day?

Science Communication and Social Marketing

Social Marketing and Social Change

Think about this the next time you are discussing objectives, benefits, value, barriers or challenges to behavior change or picking over the phrasing of your messages to ‘make them better’ or ‘more persuasive.’

Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Objectives/goals support business outcomes, Conduct social media assessment audit, Conduct industry and competitive analysis, Identify target audience, Ensure Brand consistency, Determine tactics and Content direction, Determine metrics for success.

Quote of the Week: Failure Happens (and One Way to Avoid It)

SocialButterfly

Sarah reviews four types of common failures when it comes to communications interventions: Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. This is not a boggy-too sad to read post.

12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

But the negative impact of ‘silo planning’ becomes a far bigger barrier to progress when it comes to digital activity, because all consumer interactions meet and mix in the online world and you simply can’t keep them on discrete departmental tracks. Begin by using a common structure to confirm the objectives of each of the teams who want to use digital to engage with supporters.

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

These questions may be based on elegant and popular theories of change, can trace their lineage to a long line of previous research evidence, and be posed to people in objective ways in controlled environments to rule out extraneous variables.

Is Social Media A Strategy or A Tactic?

Diva Marketing Blog

It should be one element of a complete business/marketing strategy that aligns with business goals and objectives. Social media can be qualified as a medium for strategy or a tactic supporting a strategy if there is an objective for the platform.

The Best of Social Marketing in 2012

Social Marketing and Social Change

Addressing access barriers to health services: An analytical framework for selecting appropriate interventions in low-income Asian countries. The people who take the time to develop, write, review and publish papers on social marketing in the peer-reviewed literature are some of my heroes.

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Asking Questions About Education Innovation and Reform

Social Marketing and Social Change

I had several questions going through my mind: How do we focus people on an objective of children in the 3rd grade reading at that grade level when there are so other many competing concerns and issues that schools and communities face every day?

Social Marketing as a Solution

SocialButterfly

The Fund has four main objectives , including: Catalyzing partnerships between the government and nonprofits, businesses and philanthropists to make progres on the President’s policy agenda. We all like solutions, right?

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives. Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups.

Social Marketing as a Solution

SocialButterfly

The Fund has four main objectives , including: Catalyzing partnerships between the government and nonprofits, businesses and philanthropists to make progres on the President’s policy agenda. We all like solutions, right?

Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

My Two Cents: Solid presentation on overcoming barriers. I mentioned the importance of setting objectives, which many “hobbyist&# community members tend to forget…hence why they have a difficulty in measuring performance and defining “success&# , which in my opinion is completely relative and dependant on your own personal objectives.

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How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

Start with talking about objectives first and tools depending on objectives. Demystify the barriers to participation, lower the expectations, be crystal on the need for communication, directmarketingobservations.com ~ Marc Meyer , Direct Marketing Observations @marc_meyer .

Social Models for Marketing: Building Communities

Social Marketing and Social Change

Responding to this fracturing of resources and talent, McKee (1991) wrote a book that he hoped would enhance the understanding of social mobilization, social marketing and community participation amongst communicators who sometimes set up unnecessary barriers between their various fields. Through these programs, community strengths and competencies should receive at least equal attention in marketing plans as do needs and barriers.

Low Risk Approach to High Reward Discovery

The Agitator

We’ve also found the “pilot” term delivers an almost magic, elixir quality to internal objections since this is, after all, only a test and every change has evidence and rationale to it.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Objectives: Adoption of human papillomavirus (HPV) vaccination in the US has been slow. The program highlighted benefits of class participation (staying independent, building relationships), reduced potential barriers (providing convenient, subsidized classes), and communicated marketing messages through church leaders, trained “messengers,” printed materials and church-based communication channels.

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

Maskelyne, an astronomer claimed the solution lay in the heavens instead of a man-made object) to get his chronometer adopted, how long will it take us to understand that along with fundraising ‘latitude’ (donor behavior) we also need to steer using ‘longitude”’(donor attitude)?

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. While each of these deserve longer commentary, for here I will note: 1. Behavioral outcomes are important steps to achieving the population or social objectives, but social marketers do have larger and longer lasting goals in mind as well for which a social marketing framework is very useful. I often find myself asking “Where do people get these odd ideas about social marketing from?”

YourMediaCompany.org

The Agitator

There are three main objections to this out-of-the-box way of thinking at most nonprofits: 1) it’s not our business; 2) it’s too hard; and 3) it’s too expensive. “Hard” and “expensive” are the real barriers. There are many real issues and perceived issues concerning the state of media. This is not that thought piece. This is the one proclaiming that this is the perfect time for your organization to become its own media organization; for several reasons.

Developing Strategies for Social Media

Social Marketing and Social Change

One of the major barriers to becoming a convener is that few people and organizations understand the effort that must go into changing the behaviors of their collaborators (for a recent discussion I recommend Preece, J. Forget what the original objectives of the campaign were – we can change those too. But people forming and participating in any number of social networks through shared social objects , beliefs, customs, norms that in turn influence their and our behaviors.

The Digital Youth Project: Teen Socialization and the Internet

Social Marketing and Social Change

Erecting barriers to participation deprives teens of access to these forms of learning. The other option that this research clearly points to is focusing on the specialized knowledge networks and hobby groups that have social objects around which teens aggregate (a much more important idea for social marketers than simply 'creating more products' that seems to be the new mantra for some.

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Reviewing the CDC's HIV/AIDS Program

Social Marketing and Social Change

Research should focus on the process of dissemination that emphasizes studies of training procedures, end-user response to guidance, implementation strategies, contract manager effectiveness, enhancers and barriers to scale up, evidence in the real world for effectiveness, and capacity building.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Objectives: Adoption of human papillomavirus (HPV) vaccination in the US has been slow. The program highlighted benefits of class participation (staying independent, building relationships), reduced potential barriers (providing convenient, subsidized classes), and communicated marketing messages through church leaders, trained “messengers,” printed materials and church-based communication channels.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Each of these barriers to entry represents a tremendous opportunity for agencies, consultants and freelancers to provide assistance to their clients. There are too many examples of situations where content providers (usually employees) have contributed ostensibly as objective outsiders, only to be discovered as working for a promotion. Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities.