Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

Research Can Tell You Which Words to Use

Kivi's Nonprofit Communications Blog

She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. In our research, we also asked people about their media habits.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

Social Cognitive Theory for Social Marketing Research and Practice

Social Marketing and Social Change

In science, it is a way in which we think about how the world works - what are the problems, what questions do we ask in our research, what interventions do we design, how do we evaluate outcomes (either positive or negative), and do the expected outcomes really make a difference in the big picture?

CVS Embraces Behavior Economics and Social Marketing

Social Marketing and Social Change

After a week of group editing an op-ed piece about social marketing and obesity where a major point of discussion was positioning social marketing 'against' behavioral economics, it was refreshing this morning to see this announcement from CVS Caremark [from the release ]. Company Enlists Experts in Behavioral Economics and Social Marketing from Leading Universities to Study How Consumers are Influenced by Financial Incentives, Education and Communication.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Social marketing is about reducing the barriers and costs to engaging in healthier behaviors. Social marketing is a framework to identify what factors might drive and maintain behavior change. I just finished reading the chapter on social marketing in the 4th edition of Health Behavior and Health Education edited by Karen Glanz, Barbara Rimer and K. 5. Segmentation is a bigger idea than determining a response to a product, service or behavioral offering.

Low Risk Approach to High Reward Discovery

The Agitator

Why guess when, with the right subject matter experts using methodologies to reach a deeper understanding of the “why” of human behavior, we can know what is currently unknown. open and click behavior) than the control.

Change, It Is a Comin’

The Agitator

On the reporting side we’ll concentrate on applying the principles of Behavioral Science to fundraising and communications. Our goal is to highlight research findings and illustrate ways to apply them in the everyday work of our readers. There are four main subject areas or themes The Agitator will concentrate on in this “bridge” period: Behavioral Science … Onboarding … Testing …and Metrics.

(Lack of) Speed Kills

The Agitator

I would say “as fast as is possible,” ruthlessly cutting through barriers to get a stamp on your gratitude. That is, other than the barriers that you need for good donor experience.

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Social marketers should always be on the lookout for new ideas about changing behaviors. This is the reason I spend time talking about different theories and models of behavior change. You can read more about the model in EAST-Four simple ways to apply behavioral insights.

Science Communication and Social Marketing

Social Marketing and Social Change

And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well. The new report from the US National Academy of Sciences, Communicating science effectively: A research agenda [pdf], is one that you should read.

Reviewing the CDC's HIV/AIDS Program

Social Marketing and Social Change

Not being a researcher in the HIV arena, nor a CDC grantee or member of a stakeholder group, I was curious as to what prompted their invitation (I later learned that having ‘a social marketing perspective’ was an important element in their participant mix). Each panel was asked to review DHAP’s HIV research and prevention programs in light of their: relevance to DHAP’s mission. I was asked to sit on the panel that focused on the Behavioral Research portfolio.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company.

Science Communication and Social Marketing

Social Marketing and Social Change

And, some times, theories and research in communication have lessons to be learned and applied by social marketers as well. The new report from the US National Academy of Sciences, Communicating science effectively: A research agenda [pdf], is one that you should read.

Going Deep for Insight

Social Marketing and Social Change

This research is commonly understood to involve learning more about the people we serve in order to create or improve the products we offer, the services we deliver or the behaviors we want to encourage them to adopt. They can readily explain their thinking and behavior.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. Just collecting more stories, or case studies, about social marketing needs to end; we need a stronger focus on research with better descriptions of methods, collection and analysis of relevant data - not convenient ones, and the use of experimental designs. Other research studies that merit your attention are the work of Bhagwat et al and Firestone et al.

The Best of Social Marketing in 2012

Social Marketing and Social Change

BMC Health Services Research , 2010;10:54 doi: 10.1186/1472-6963-10-54 Full Text. Addressing access barriers to health services: An analytical framework for selecting appropriate interventions in low-income Asian countries.

Best 86

The Best of Social Marketing in 2016

Social Marketing and Social Change

Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. small shops and roadside stalls) in three districts supported by behavior change communications and demand creation activities led by a local social marketing company. Effective coverage fell to 62% within 3 months of the behavior change communications and demand creation activities stopping. Get Firefighters Moving”), and behavioral competition ((e.g.,

Top 10 Papers on Social Marketing for 2011

Social Marketing and Social Change

They represent a diversity of theory, practice and research from around the globe, and several may get you rethinking your understanding of social marketing in 2012. Rebranding exercise: closing the gap between values and behavior The specific socialization to exercise that individuals have had through the media, health care, and society has branded exercise as a vehicle that promotes "weight loss," "health benefits," and "disease prevention." Research Studies

Paper 68

The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. Just collecting more stories, or case studies, about social marketing needs to end; we need a stronger focus on research with better descriptions of methods, collection and analysis of relevant data - not convenient ones, and the use of experimental designs. Other research studies that merit your attention are the work of Bhagwat et al and Firestone et al.

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

While each of the three presentations in the session provided useful information (you will find links to their abstracts through the last page link), they focused on conducting formative research and developing more toolkits for physicians.

Social media study: What drives digital support for causes

Nonprofit Marketing Blog

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.

Happy New Year! A Great Time for a Fresh Start

The Agitator

Researchers say that landmarks which signify the passage of time—like the New Year – are great times to ask for new commitments from your donors and to also make some changes in yourself and the way you approach your work.

Test 63

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change. Prioritize and select measurable behaviors (not just awareness or attitudes) of individuals, organizations and/or policy makers to influence.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives. Following-up on the last post , one implication of S-D Logic for social marketing is that our customers rarely obtain 'value-added' from the behaviors, products or services we offer.

Social Models for Marketing: Building Communities

Social Marketing and Social Change

The differences in the social marketing approach became even more pronounced in the international community where social marketing became synonymous with the marketing of products for family planning, HIV prevention and malaria control while various other groups organized themselves around concepts such as behavior change communication, health communication, development communication and community mobilization to name a few. American Journal of Health Behavior , 24: 61-68.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

While each of the three presentations in the session provided useful information (you will find links to their abstracts through the last page link), they focused on conducting formative research and developing more toolkits for physicians.

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

For decades fundraisers have relied on donor behavior like RFM and other transactional data (our ‘latitude’) to attempt to steer their fundraising course. Reliance on behavior alone often runs us onto the rocks.

The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

Demystify the barriers to participation, lower the expectations, be crystal on the need for communication, directmarketingobservations.com ~ Marc Meyer , Direct Marketing Observations @marc_meyer . Most are engaged in some form of social behavior (online) without even realizing it. ~

The Future Of Fundraising

The Agitator

Invest in fundraising research institute. Seems a bit self-serving to me, but because we’re also in the donor research biz. Knowledge and understanding of donor behavior is key for the future, not the number of AFP merit badges. Among all the barriers to successful fundraising and philanthropy, the ‘board’ is the mightiest barrier and pain in the ass. Send this to your CEO and every member of your board. Right now!

Stories From Smaller Nonprofits: Taylor's Tale

Diva Marketing Blog

Taylor 's Tale raises funds for research and promotes public awareness of Batten disease. For two years, we raised funds for the Batten Disease Support and Research Association (BDSRA). Today, we work in tandem with BDSRA and other non-profits to provide financial support for Batten disease research. We made it possible for a prominent researcher, Sandra Hofmann, MD, PhD, of the University.