The Secret to Great Pole Banners (Case Study: San Francisco Opera)

Mission Minded

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

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Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

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Pivoting to Digital Fundraising and Standing Out

Kivi's Nonprofit Communications Blog

Compared to the gamut of branding opportunities available for live events (informational booths, banners), virtual-event sponsorship possibilities are more restricted. Aleeka Kay Morgan.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

Four Amateur Design Mistakes

Social Media Bird Brain

Click on the 350.org banner on the right and attend an event tomorrow! image via despair.com Note: Tomorrow is International Day of Climate Action. Be part of the solution by getting the world's politicians ready to act on a Global Climate Treaty in December. Usually I focus on social media or writing, since that is what I do, but I've also done my share of design work. This week, I've.

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What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Don’t fight the power. Try remarketing. Basically that involves asking your web master to just put a tiny string of computer code on some or all of the pages of your organization’s website.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3.

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting? Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours.

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Buy One Plant One Cause Marketing

Cause Related Marketing

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program. American Forests has been around since 1885 and represents a savvy choice by WeWOOD for a charity partner. I’ve noted before that in cases where the charity is better known than.

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I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Don’t ever stop pushing to add these words on: emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. It recommends that you (the reader) share this blog and/or subscribe to it if you like it. Guess what happened after I added that to the bottom of each post?

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Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting? Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours.

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

Channel banner - 960×150 top branding banner on a brand channel (image map supported). Video page banner – 300×45 branding banner that lives on all advertiser watch pages / clicks to brand channel. A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course).

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting? Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours.

YOU! Nonprofit Communications Jobs

Getting Attention

Marketing Coordinator Banner Health (Phoenix, AZ). Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Communications Director Americans for Tax Fairness (Washington, D.C.). Communications Director In Defense of Animals. San Rafael, CA). Communications & Event Coordinator PT The FACES Foundation (Detroit, MI). Communications Manager Community Power Network (Washington, D.C.).

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5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Tools include embedding a text call-to-action in radio, tv and banner ads; matching advocates to officials’ Twitter and Facebook walls to leave comments; and patch-through calling to officials. Looking for ways to unite and engage your supporters online for your cause? Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change?

Multi-channel marketing and planned giving

iMarketSmart

No banner ads online. Today Seth Godin writes , “Repetition increases the chance that you get heard.” ” And, he continues, “Delivering your message in different ways, over time, not only increases retention and impact, but it gives you the chance to describe what you’re doing from several angles. “This time Seth’s post DOES apply for planned giving marketing.

Start Putting These Words Everywhere Right Now

iMarketSmart

” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. Many of these same supporters will contemplate the creation of or revision to an estate plan. And, every time they do, your organization has a big opportunity to acquire a planned gift.

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Pinterest has been busy, busy, busy! I’ve written about the many reasons nonprofits should be interested in Pinteres t, and I have hosted webinars on the multiple ways nonprofits can harness the power of pinning for good.

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Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

It is a push page template that had recently evolved to have fresh content in the top banner (this example shows school pajamas on sale) and in the bottom left box (this example shows a Board member with her family, talking about why she serves on the Board. Sarah Lougheed-Gill is the director of admissions & communications at Walden School , aprogressive independent school for grades pre-kindergarten – sixthin Pasadena, California.

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Start Putting These Words Everywhere Right Now

iMarketSmart

” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. Many of these same supporters will contemplate the creation of or revision to an estate plan. And, every time they do, your organization has a big opportunity to acquire a planned gift.

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3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. This is a very desirable demographic for most nonprofits.).

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

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He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides below Related Documents! A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site.

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How to use a blog to generate planned gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift. According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category.

How to use a blog to generate planned giving gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift. According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

While corporate sponsorships are often physical and take the form of signs, banners, and other promotional items at fundraising events, your nonprofit can benefit by pursuing corporate sponsorships for your online fundraisers. Guest blog by Adam Weinger. Corporate philanthropy has been a hot button topic recently. If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St. Patrick’s Day in the United States and the Muscular Dystrophy Association is selling their paper Shamrocks in stores and other retail locations. clicked on the ad and it took me to a secure page on the MDA website. Prahalad Online Cause-Related Marketing St.

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. .

Going Beyond Expectations

Get Fully Funded

Four military fighters flew over as the school band finished the Star Spangled Banner. When it comes to donors and especially special events, it’s always a good idea to exceed their expectations. I attended my niece’s graduation at Whitewater High School in Georgia this past Friday. With over 400 students to graduate, I was expecting a long, dull evening. What I got instead was a thrilling experience!

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

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He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents!

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27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

Signage, posters, banners. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Banners or posters. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later. It just doesn’t work the same way. I’ve seen some foolish things in planned giving marketing. But one of the worst mistakes you can make is to look at immediate revenue as your number one metric.

Nothing Raises Awareness like On-Site Advocacy

Getting Attention

In that relaxed state, it was particularly startling to walk by this graphic banner outlining the foie gras production process. I was vacationing last week, doing some winter unwinding in warmer climes. These multiple graphic images of force-feeding geese helped me understand how foie gras is produced, in a few seconds. Those dining in the restaurant these protesters were targeting didn't stop eating, but I know they learned something too.

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Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

There are those banner ads to produce and those creative types to hire. On-Air/Video: PSAs :15 or :30, Short Web Video Collateral : Logos, Brochures, Posters, Letterhead Event Support: Event Concepting, Event Collateral Online : Banner Ads, Electronic Press Kits, Evite/Email Design, Website Design, Widget PR/Media Support: Press Release, Fact Sheets, Mission Statement, Media Training, Crisis Communications Expertise: Social Media Tutorial/Set-up, Internal Communications.

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How Great Website Design Drives Connection & Action

Getting Attention

Add a “Sign Up to Volunteer” banner to your homepage. Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “ Very important.”.

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Day in the Life of a Nonprofit Communicator – Kate Edgerton

Kivi's Nonprofit Communications Blog

We need a new banner to use when we’re out at events and festivals. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. Kate Edgerton joined the Genesee Center for the Arts & Education in 2010 as an office assistant and has morphed into many different roles.

Wikipedia’s savvy fundraising

Fundraising Coach

They knew I needed the mobile website based on my browser, so they stuck a banner that gave directions how to text them a gift. I’m a big fan of making it ridiculously easy for donors to give. Apparently, Wikipedia is too. Last night, a web search from my phone led me to Wikipedia. Better still, the number to text was a link! All I had to do to donate $10 was click on it, and type “Wiki&# in the message. I was already on my phone. It doesn’t get much easier than that!

How to Ask for Donations on Your Website

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Our Internet users are getting savvier by the day-banners are beginning to blend into the background, and cluttered layouts are turning people away. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up?

Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Zynga’s growth is said to be slowing due to the rise of mobile gaming, so I’m glad to see a mobile gaming company take up the cause marketing banner. Zynga has been using cause marketing for more than two years now and other game developers are taking note. Mobile game developer XEOPlay offers Tilt World that helps to reforest Madagascar, the world’s fourth largest island and a hotspot for biodiversity, owing to its relative isolation.

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Get a group of people who your organization helps together and take a photo of them holding a big banner that says “Thank You.”. Donors are Testing Nonprofits, and Nonprofits Are Failing. According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%. While repeat donor retention is much better at 63%, that still means 1 in 3 current donors don’t give again. Overall, the median donor retention rate is just 43%. It’s not a huge mystery as to why.

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Tooting your own horn

ImpactMax

Make banners or pennants. I work with lots of nonprofit communication managers who are at various stages of desperation about how to prove the value of their work to their CEOs. I tell them they need to toot their own horn in professional, meaningful ways. I know, I know–just keeping up with your everyday marketing to-do lists is impossible enough, actually marketing the communications department gets pushed to the back burner time and again.

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Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

Following commercial advertising trends that recognize dynamic is more effective than static, video ads will join SEO and banner ads as ways that nonprofits can cultivate supporters. flickr/John Biehler. I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. It was beyond great; it was inspirational! So thorough and well-grounded in strategy-first. I’m going to be sharing some of the major take-aways in my next couple of posts.

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