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The Secret to Great Pole Banners (Case Study: San Francisco Opera)
Mission Minded
JULY 30, 2010
Banner Related Topics 
Advertising your nonprofit is not wasting money
Wild Woman Fundraising
MAY 5, 2010
Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?
27 Communications and Marketing Tactics for Nonprofits
Kivi's Nonprofit Communications Blog
JANUARY 3, 2019
Signage, posters, banners. In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.
Harley Davidson, Your Nonprofit & a Mystery of Life!
NonProfit Branding
JULY 10, 2016
Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].
Harley Davidson, Your Nonprofit & a Mystery of Life!
NonProfit Branding
FEBRUARY 10, 2015
More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].
5 Ways to Use Events to Generate Enormous Planned Gifts
iMarketSmart
JULY 25, 2014
Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).
Four Amateur Design Mistakes
Social Media Bird Brain
OCTOBER 23, 2009
Click on the 350.org banner on the right and attend an event tomorrow! image via despair.com Note: Tomorrow is International Day of Climate Action. Be part of the solution by getting the world's politicians ready to act on a Global Climate Treaty in December. Usually I focus on social media or writing, since that is what I do, but I've also done my share of design work. This week, I've.
What to do if your web master won’t promote planned giving on your website…
iMarketSmart
FEBRUARY 15, 2013
If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Don’t fight the power.
Youtube now offering FREE branded YouTube channels for government orgs
Public Sector Marketing 2.0
NOVEMBER 9, 2009
Channel banner - 960×150 top branding banner on a brand channel (image map supported). Video page banner – 300×45 branding banner that lives on all advertiser watch pages / clicks to brand channel. A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course).
Buy One Plant One Cause Marketing
Cause Related Marketing
OCTOBER 1, 2010
Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program.
Building awareness for planned giving is easier and less expensive than ever
iMarketSmart
JANUARY 12, 2018
Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?
Tooting your own horn
ImpactMax
JULY 31, 2015
Make banners or pennants. I work with lots of nonprofit communication managers who are at various stages of desperation about how to prove the value of their work to their CEOs. I tell them they need to toot their own horn in professional, meaningful ways.
Nonprofit Email Newsletter Design from Walden School [Before and After]
Kivi's Nonprofit Communications Blog
AUGUST 13, 2014
It is a push page template that had recently evolved to have fresh content in the top banner (this example shows school pajamas on sale) and in the bottom left box (this example shows a Board member with her family, talking about why she serves on the Board.
5 Ways to Use Events to Generate Enormous Planned Gifts
iMarketSmart
JULY 25, 2014
Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).
4 Brand New Pinterest Features Nonprofits Should Know About
J Campbell Social Marketing
OCTOBER 3, 2013
They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Pinterest has been busy, busy, busy!
Day in the Life of a Nonprofit Communicator – Carina Johnson
Kivi's Nonprofit Communications Blog
OCTOBER 17, 2016
Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson.
I Added a Note to Subscribe and Guess What Happened?
iMarketSmart
JUNE 19, 2014
Don’t ever stop pushing to add these words on: emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Did you ever notice that recently I added a note at the bottom of each blog post?
Building Awareness for Planned Giving is Easier and Less Expensive Than Ever
iMarketSmart
JULY 18, 2014
Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?
Day in the Life of a Nonprofit Communicator – Kate Edgerton
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2014
We need a new banner to use when we’re out at events and festivals. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series?
3 Things To Do Instead of Facebook Marketing in 2014
J Campbell Social Marketing
DECEMBER 31, 2013
2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network.
5 Clever Ways to Improve Your Thank Your Letters
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2015
Get a group of people who your organization helps together and take a photo of them holding a big banner that says “Thank You.”. Donors are Testing Nonprofits, and Nonprofits Are Failing. According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%.
Building Awareness for Planned Giving is Easier and Less Expensive Than Ever
iMarketSmart
JULY 18, 2014
Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?
4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising
J Campbell Social Marketing
OCTOBER 27, 2015
While corporate sponsorships are often physical and take the form of signs, banners, and other promotional items at fundraising events, your nonprofit can benefit by pursuing corporate sponsorships for your online fundraisers. Guest blog by Adam Weinger.
YOU! Nonprofit Communications Jobs
Getting Attention
JANUARY 26, 2015
Marketing Coordinator Banner Health (Phoenix, AZ). Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Communications Director Americans for Tax Fairness (Washington, D.C.). Communications Director In Defense of Animals.
Start Putting These Words Everywhere Right Now
iMarketSmart
APRIL 17, 2015
” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.
Multi-channel marketing and planned giving
iMarketSmart
APRIL 19, 2013
No banner ads online. Today Seth Godin writes , “Repetition increases the chance that you get heard.”
MDA's Electronic 'Paper' Icon Campaign
Cause Related Marketing
MARCH 20, 2008
I saw them advertised as a top banner ad on the website of my local newspaper.I We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St.
#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization
Non Profit Marketing 360
JULY 23, 2012
Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.
Going Beyond Expectations
Get Fully Funded
JUNE 1, 2009
Four military fighters flew over as the school band finished the Star Spangled Banner. When it comes to donors and especially special events, it’s always a good idea to exceed their expectations.
Discovery Communications Provides FREE Marketing Support to Nonprofits in DC
Marketing for Nonprofits
OCTOBER 5, 2010
There are those banner ads to produce and those creative types to hire. Awareness is the first step in the engagement funnel. That's a basic marketing concept. But talk ain't cheap! What's a nonprofit to do?
Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line
Fundraising 123
MAY 4, 2009
He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides below Related Documents! A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site.
Start Putting These Words Everywhere Right Now
iMarketSmart
APRIL 17, 2015
” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.
Video roars into 2011; Nonprofits, grab your videocam
ImpactMax
JANUARY 25, 2011
Following commercial advertising trends that recognize dynamic is more effective than static, video ads will join SEO and banner ads as ways that nonprofits can cultivate supporters. flickr/John Biehler.
Using Cause Marketing Gamification to Reforest Madagascar
Cause Related Marketing
JUNE 14, 2012
Zynga’s growth is said to be slowing due to the rise of mobile gaming, so I’m glad to see a mobile gaming company take up the cause marketing banner. Zynga has been using cause marketing for more than two years now and other game developers are taking note.
#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher
Non Profit Marketing 360
JUNE 7, 2012
StumbleUpon doesn’t serve typical display ad formats, such as pop-ups/interstitials, banners, or other invasive forms of advertising.” Creating social networks before anyone knew what they were.
How to use a blog to generate planned gifts.
iMarketSmart
SEPTEMBER 4, 2012
To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.
How to use a blog to generate planned giving gifts.
iMarketSmart
SEPTEMBER 4, 2012
To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.
Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2
Kivi's Nonprofit Communications Blog
APRIL 12, 2016
Promote your online donation page on banners, flyers, and other promotional items at events. Abby Jarvis. Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here.
Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line
Fundraising 123
MAY 4, 2009
He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents!
#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?
Non Profit Marketing 360
MARCH 29, 2012
It allows an individual, a nonprofit, or a company to present a visual banner or ‘Cover’ to introduce themselves, and it offers greater opportunity to control the ‘Story’ on the page by giving users means to ‘back fill’ their histories. Are you ready?
Mashing Up Loyalty Programs and Cause Marketing
Cause Related Marketing
AUGUST 18, 2011
I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).
B2B Cause Marketing
Cause Related Marketing
FEBRUARY 25, 2013
Rose’s various booths will feature a banner in support of St. Throughout 2013 Rose Paving, which provides parking lot services to commercial and industrial properties nationwide, is raising money for St. Jude Children’s Research Hospital.
How to Ask for Donations on Your Website
Fundraising 123
APRIL 7, 2009
Our Internet users are getting savvier by the day-banners are beginning to blend into the background, and cluttered layouts are turning people away. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up?
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