Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

5 Ways to Use Events to Generate Enormous Planned Gifts


Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).

Building awareness for planned giving is easier and less expensive than ever


Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Plan 59

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Tools include embedding a text call-to-action in radio, tv and banner ads; matching advocates to officials’ Twitter and Facebook walls to leave comments; and patch-through calling to officials. Looking for ways to unite and engage your supporters online for your cause?

Buy One Plant One Cause Marketing

Cause Related Marketing

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program.

Start Putting These Words Everywhere Right Now


” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

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Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Get a group of people who your organization helps together and take a photo of them holding a big banner that says “Thank You.”. Donors are Testing Nonprofits, and Nonprofits Are Failing. According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%.

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Pinterest has been busy, busy, busy!

Brand 101

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St.

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4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

While corporate sponsorships are often physical and take the form of signs, banners, and other promotional items at fundraising events, your nonprofit can benefit by pursuing corporate sponsorships for your online fundraisers. Guest blog by Adam Weinger.

What to do if your web master won’t promote planned giving on your website…


If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Don’t fight the power.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Promote your online donation page on banners, flyers, and other promotional items at events. Abby Jarvis. Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).

Day in the Life of a Nonprofit Communicator – Kate Edgerton

Kivi's Nonprofit Communications Blog

We need a new banner to use when we’re out at events and festivals. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series?

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

It is a push page template that had recently evolved to have fresh content in the top banner (this example shows school pajamas on sale) and in the bottom left box (this example shows a Board member with her family, talking about why she serves on the Board.

How Great Website Design Drives Connection & Action

Getting Attention

Add a “Sign Up to Volunteer” banner to your homepage. Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. You’ve got a million questions reeling through your head throughout the process, but one of the key questions to consider is: “How important is the role of design in our website?” Without a doubt, your answer should be, “ Very important.”.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson.

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Reader Questions: Fundraising for a park-How can you identify visitors?

Wild Woman Fundraising

You can ALSO hang a banner on the most prominent entrances of the park, with the web address and ask people to come and take the survey. You can put your twitter handle on the banner as well, and help people mention that they were in your park on twitter by making a custom hashtag, set up an alert for your name as well via Netvibes, and friend everyone who says they went to your park on Twitter.

I Added a Note to Subscribe and Guess What Happened?


Don’t ever stop pushing to add these words on: emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Did you ever notice that recently I added a note at the bottom of each blog post?

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Fundraising Coach

A CTA can look like an embedded link to another page or blog post in the article they are reading, or perhaps a banner image at the bottom of the article, or a donation form in the sidebar.

Earth Day has a Messaging Problem

Cause Related Marketing

The Kellogg’s Earthday Sweepstakes website , highlighted in the FSI (free-standing insert) at the left, has a rotating banner that lists no less than 20 things we could do as individuals to improve the environment.

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Pinterest Before You Begin To Pin

Diva Marketing Blog

If you add a $ before a number it turns into a banner sign and drops into the "gift" page.

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How to Ask for Donations on Your Website

Fundraising 123

Our Internet users are getting savvier by the day-banners are beginning to blend into the background, and cluttered layouts are turning people away. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see? How do you introduce yourself (your organization)? Paragraphs of text laden with mission and vision statements? Any photos? Maybe an e-newsletter sign-up?

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Zynga’s growth is said to be slowing due to the rise of mobile gaming, so I’m glad to see a mobile gaming company take up the cause marketing banner. Zynga has been using cause marketing for more than two years now and other game developers are taking note.

Tooting your own horn


Make banners or pennants. I work with lots of nonprofit communication managers who are at various stages of desperation about how to prove the value of their work to their CEOs. I tell them they need to toot their own horn in professional, meaningful ways.

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Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments. Eileen Fisher. Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit.

Habitat for Humanity fundraising campaign features March Madness


Email messages, website promotions, donation pages, web remarketing banners and Facebook content all featured a common basketball theme and catchy calls to action connected to the basketball tournament.

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Want to Grow Your Email List for FREE? Enter AdLead the Way Today!

Marketing for Nonprofits

There are myriad ways to prospect for new donors, including snail mail, events, banner ads and now MOBILE.

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

Kivi's Nonprofit Communications Blog

At TransForm , we often need breathing room around the subjects of a photo to add text or do cropping for banner images so ask the photographer to keep this in mind. Marta Lindsey. You know what they say, “A picture is worth a thousand words.”

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

They had banners strung across the ceiling and it was really tasteful in keeping with their clean decor.” If I’m The Pinup King , this program between Share Our Strength and Shake Shack is fit for one!

Activating Your Cause Marketing Campaign

Cause Related Marketing

It could mean everything from someone jumping out of airplane with a banner attached to their feet, to advertising or earned media on radio and TV, to email, to social media like Facebook, to signage and out of home advertising.

Generosity Pays

The Agitator

In return for the company’s ‘generosity, last month Netflix reported a banner quarter with huge subscriber growth and a mighty impressive spurt in its stock price. Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. It happens every day. Poor donor service. Lousy communications. Little or no donor recognition … sometimes not even a simple thank you.

Cause Marketing for the Hirsute

Cause Related Marketing

Cancer is a hairy beast that needs to be capped. And to help, Boston ad agency Small Army has put together a fun campaign that has potential lessons for nonprofit fundraisers. Called ‘ Be Bold, Be Bald! here’s how it works.

Video roars into 2011; Nonprofits, grab your videocam


Following commercial advertising trends that recognize dynamic is more effective than static, video ads will join SEO and banner ads as ways that nonprofits can cultivate supporters. flickr/John Biehler.

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

Consider how your banner is created. Pinterest. Pinterest. Pinterest. There I'd said it. Now I'm definitely out of the P-closet. That does sound a bit odd. well you know what I mean. .

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#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

As an aside, Advomatic has a fabulous banner logo mixing a cool 1930s-modern font and a cute logo that feels straight from a turn-of-the-twentieth-century newspaper.) Could SOPA chill free speech?

Sample Online Fundraising Plan

Fundraising 123

Strategies will include: Finding an appealing, easy-to-remember URL Increasing our visibility on our offline corporate partners' Web sites through links, banners and special campaigns. This is a sample plan for an imaginary local animal rescue organization called Save the Animals (STA) which is trying to take their outreach efforts online to become well known in the community.