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Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

5 Ways to Use Events to Generate Enormous Planned Gifts


Hang signs, posters or banners of bequest donors who are no longer alive along with a message inspiring others to consider a similar lasting gift.

Buy One Plant One Cause Marketing

Cause Related Marketing

American Forests has been around since 1885 and represents a savvy choice by WeWOOD for a charity partner.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to unite and engage your supporters online for your cause? Twibbon. Thunderclap. Phone2Action. Care2 and election cycle.

YOU! Nonprofit Communications Jobs

Getting Attention

Marketing Coordinator Banner Health (Phoenix, AZ). Please post YOUR nonprofit marketing job here. Communications Director In Defense of Animals.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I s the season of St. Prahalad Online Cause-Related Marketing St.

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Transparent. Tweet.

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How to use a blog to generate planned giving gifts.


To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. Are they using them at all?

Start Putting These Words Everywhere Right Now


Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime. Weddings or divorces.

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4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Guest blog by Adam Weinger. Corporate philanthropy has been a hot button topic recently. Promote corporate giving programs online. Dollars for Doers.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

Your wallet or handbag probably holds a similar variety of rewards cards. But is there a potential match between loyalty programs and cause marketing?

What to do if your web master won’t promote planned giving on your website…


If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. Pinterest. Google+.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Promote your online donation page on banners, flyers, and other promotional items at events. Abby Jarvis. Kristina. Segment Your Donors.

Day in the Life of a Nonprofit Communicator – Kate Edgerton

Kivi's Nonprofit Communications Blog

We need a new banner to use when we’re out at events and festivals. Want to be featured in this series? Respond to anything urgent.

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

We thought it was a great story, and Sarah agreed to let us share it with you on the blog. We were soliciting new Board members at this time of year).

How Great Website Design Drives Connection & Action

Getting Attention

Add a “Sign Up to Volunteer” banner to your homepage. Thanks to guest blogger Alex McLain, who designs engaging websites for nonprofits as a member of the Wired Impact team. Creating a new website for your nonprofit is a mind-boggling task. Without a doubt, your answer should be, “ Very important.”. Makes a Good First Impression.

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Carina Johnson. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . 8:00 a.m.

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Reader Questions: Fundraising for a park-How can you identify visitors?

Wild Woman Fundraising

You can ALSO hang a banner on the most prominent entrances of the park, with the web address and ask people to come and take the survey. Hey Mazarine, The issues I’m finding toughest to crack right now are around squeezing the most out of small budgets while making the most of new channels. Thanks again, Mary. Riverfront Recapture, Inc.

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Fundraising Coach

I’be been getting to know him over the last few months an love his knowledge of technology and marketing. Better still, he’s a great guy.

Earth Day has a Messaging Problem

Cause Related Marketing

Friday, April 22 is the 41st Earth Day in the United States, a day that was originally conceived as a kind of environmental ‘teach-in.’

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I Added a Note to Subscribe and Guess What Happened?


Did you ever notice that recently I added a note at the bottom of each blog post? You can see it below. Lots more people started subscribing!

Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Zynga’s growth is said to be slowing due to the rise of mobile gaming, so I’m glad to see a mobile gaming company take up the cause marketing banner.

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Rejoice! This proves a point about branding. Your logo has more leverage than you realize.

Pinterest Before You Begin To Pin

Diva Marketing Blog

If you add a $ before a number it turns into a banner sign and drops into the "gift" page. Keep Pinterest in perspective. End of story.

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How to Ask for Donations on Your Website

Fundraising 123

Our Internet users are getting savvier by the day-banners are beginning to blend into the background, and cluttered layouts are turning people away. In terms of raising money online, your website has the most potential with two groups of donors: new donors and impulse givers. When these newbies visit your website, what do they see?

Tooting your own horn


Make banners or pennants. I tell them they need to toot their own horn in professional, meaningful ways. QUARTERLY REPORTS. OTHER STRATEGIES.

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Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. The results were comically tragic.

Annual Report How To: A Different Way to Present Your Print Report Online

Kivi's Nonprofit Communications Blog

Amy designed a branded email banner that plays off the graphic theme from our cover, and we publicized our top stories in email blasts to two segments.

Cause Marketing for the Hirsute

Cause Related Marketing

Cancer is a hairy beast that needs to be capped. Called ‘ Be Bold, Be Bald! here’s how it works. Small Army has promoted the event widely and well.

Habitat for Humanity fundraising campaign features March Madness


This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International. Online Fundraising

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Want to Grow Your Email List for FREE? Enter AdLead the Way Today!

Marketing for Nonprofits

There are myriad ways to prospect for new donors, including snail mail, events, banner ads and now MOBILE. Deadline to enter is November 15.

Wikipedia’s savvy fundraising

Fundraising Coach

They knew I needed the mobile website based on my browser, so they stuck a banner that gave directions how to text them a gift. c) Marc A.

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

They had banners strung across the ceiling and it was really tasteful in keeping with their clean decor.” It sells for just $2.

How to Coordinate a (Cheap) Successful Photo Shoot for Your Nonprofit Part I

Kivi's Nonprofit Communications Blog

Marta Lindsey. You know what they say, “A picture is worth a thousand words.” But who can afford a professional photographer? Not ideal.

Generosity Pays

The Agitator

In return for the company’s ‘generosity, last month Netflix reported a banner quarter with huge subscriber growth and a mighty impressive spurt in its stock price. Although I doubt it’s intentional, far too many fundraisers spend far too much time and money biting the hands that feed their organization. It happens every day. Roger.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

They can provide materials for point of purchase donations, banner ads, collateral, logos, and links, to sponsors and partners. Mea culpa.

Video roars into 2011; Nonprofits, grab your videocam


flickr/John Biehler. I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Invite them.

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

Consider how your banner is created. Pinterest. Pinterest. Pinterest. There I'd said it. Now I'm definitely out of the P-closet. Read more.

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Sample Online Fundraising Plan

Fundraising 123

Strategies will include: Finding an appealing, easy-to-remember URL Increasing our visibility on our offline corporate partners' Web sites through links, banners and special campaigns. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar.