The Secret to Great Pole Banners (Case Study: San Francisco Opera)

Mission Minded

Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

Revenue from garish caps, shirts, jackets, and banners greatly exceeds revenue from noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more money! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

Banner 100

Harley Davidson, Your Nonprofit & a Mystery of Life!

NonProfit Branding

More money spent on often garish caps, shirts, jackets, and banners… than on noisy metal. Hard to believe – more money is spent on products with Harley Davidson logos than on the actual motorcycles. Much more! Rejoice! This proves a point about branding. Your logo has more leverage than you realize. A useful product with […].

Banner 100

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Plan 130

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Tools include embedding a text call-to-action in radio, tv and banner ads; matching advocates to officials’ Twitter and Facebook walls to leave comments; and patch-through calling to officials. Looking for ways to unite and engage your supporters online for your cause?

Four Amateur Design Mistakes

Social Media Bird Brain

Click on the 350.org banner on the right and attend an event tomorrow! image via despair.com Note: Tomorrow is International Day of Climate Action. Be part of the solution by getting the world's politicians ready to act on a Global Climate Treaty in December. Usually I focus on social media or writing, since that is what I do, but I've also done my share of design work. This week, I've.

Design 100

Buy One Plant One Cause Marketing

Cause Related Marketing

Hollywood, California-based WeWOOD will plant a tree every time you purchase on of its wooden watches.The tree-planting will be undertaken by the nonprofit American Forests under the banner of its Global ReLeaf program.

Banner 130

I Added a Note to Subscribe and Guess What Happened?

iMarketSmart

Don’t ever stop pushing to add these words on: emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Did you ever notice that recently I added a note at the bottom of each blog post?

Ads 141

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Later, as they navigate the web, they will see banner ads. Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Day in the Life of a Nonprofit Communicator – Carina Johnson

Kivi's Nonprofit Communications Blog

Then it’s back to work and time to get moving on some brochures for our upcoming appeal, some posters for events or some social media advertisements, and some banners for our website. Carina Johnson.

Tooting your own horn

ImpactMax

Make banners or pennants. I work with lots of nonprofit communication managers who are at various stages of desperation about how to prove the value of their work to their CEOs. I tell them they need to toot their own horn in professional, meaningful ways.

ROI 164

Multi-channel marketing and planned giving

iMarketSmart

No banner ads online. Today Seth Godin writes , “Repetition increases the chance that you get heard.”

5 Clever Ways to Improve Your Thank Your Letters

Kivi's Nonprofit Communications Blog

Get a group of people who your organization helps together and take a photo of them holding a big banner that says “Thank You.”. Donors are Testing Nonprofits, and Nonprofits Are Failing. According to the Fundraising Effectiveness Project, first-time donor retention is a measly 19%.

Letter 207

Nonprofit Email Newsletter Design from Walden School [Before and After]

Kivi's Nonprofit Communications Blog

It is a push page template that had recently evolved to have fresh content in the top banner (this example shows school pajamas on sale) and in the bottom left box (this example shows a Board member with her family, talking about why she serves on the Board.

Design 186

Youtube now offering FREE branded YouTube channels for government orgs

Public Sector Marketing 2.0

Channel banner - 960×150 top branding banner on a brand channel (image map supported). Video page banner – 300×45 branding banner that lives on all advertiser watch pages / clicks to brand channel. A few of my contacts at Google have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course).

YOU! Nonprofit Communications Jobs

Getting Attention

Marketing Coordinator Banner Health (Phoenix, AZ). Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA). Communications Director Americans for Tax Fairness (Washington, D.C.). Communications Director In Defense of Animals.

Jobs 151

Start Putting These Words Everywhere Right Now

iMarketSmart

” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

Words 130

Start Putting These Words Everywhere Right Now

iMarketSmart

” on emails; business cards; letterhead; mailers; reply forms; booklets; magazines; articles; photos; banners; invitations; research reports; website pages, etc. Every single one of your supporters wants to have a meaningful life and wants to be remembered fondly after their lifetime.

Words 130

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

They wrote: I know some of you may be thinking, “Oh great…here come the banner ads.” No flashy banners or pop-up ads. Pinterest has been busy, busy, busy!

Brand 198

How to use a blog to generate planned gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.

How to use a blog to generate planned giving gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. The small banner on the right side of the blog page has already generated several planned giving leads including some folks who said they are considering a gift.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I We turn again to the icon campaign only this time an all-electronic version.It’s s the season of St.

Paper 130

What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Banners or posters. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later. It just doesn’t work the same way.

Going Beyond Expectations

Get Fully Funded

Four military fighters flew over as the school band finished the Star Spangled Banner. When it comes to donors and especially special events, it’s always a good idea to exceed their expectations.

Day in the Life of a Nonprofit Communicator – Kate Edgerton

Kivi's Nonprofit Communications Blog

We need a new banner to use when we’re out at events and festivals. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series?

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides below Related Documents! A Google Grant, which provides up to $10,000 a month in free keyword advertising to qualified nonprofit organizations, can help your organization raise money, build your list, and drive more traffic to your web site.

Search 122

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

While corporate sponsorships are often physical and take the form of signs, banners, and other promotional items at fundraising events, your nonprofit can benefit by pursuing corporate sponsorships for your online fundraisers. Guest blog by Adam Weinger.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that not only do search engines find your site, but they easily calculate the importance of certain terms and ideas so as to put your site ever higher on their list of relevant sites.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Promote your online donation page on banners, flyers, and other promotional items at events. Abby Jarvis. Today, Abby Jarvis is back with 3 more ways to promote your online donation page. You can find the first 3 strategies here.

Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line

Fundraising 123

He conducted some of the first studies of banner advertising effectiveness, and he developed standard practices for online survey research. Download the presentation slides, audio recording (MP3), post-call Q&A and a paid search case study from Donordigital below Related Documents!

Search 100

Nothing Raises Awareness like On-Site Advocacy

Getting Attention

In that relaxed state, it was particularly startling to walk by this graphic banner outlining the foie gras production process. I was vacationing last week, doing some winter unwinding in warmer climes. These multiple graphic images of force-feeding geese helped me understand how foie gras is produced, in a few seconds. Those dining in the restaurant these protesters were targeting didn't stop eating, but I know they learned something too.

Sites 100

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

Following commercial advertising trends that recognize dynamic is more effective than static, video ads will join SEO and banner ads as ways that nonprofits can cultivate supporters. flickr/John Biehler.

Video 141

Using Cause Marketing Gamification to Reforest Madagascar

Cause Related Marketing

Zynga’s growth is said to be slowing due to the rise of mobile gaming, so I’m glad to see a mobile gaming company take up the cause marketing banner. Zynga has been using cause marketing for more than two years now and other game developers are taking note.

#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher

Non Profit Marketing 360

StumbleUpon doesn’t serve typical display ad formats, such as pop-ups/interstitials, banners, or other invasive forms of advertising.” Creating social networks before anyone knew what they were.

Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

There are those banner ads to produce and those creative types to hire. Awareness is the first step in the engagement funnel. That's a basic marketing concept. But talk ain't cheap! What's a nonprofit to do?

DC 41

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

It allows an individual, a nonprofit, or a company to present a visual banner or ‘Cover’ to introduce themselves, and it offers greater opportunity to control the ‘Story’ on the page by giving users means to ‘back fill’ their histories. Are you ready?

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

If it’s exposure they’re after, you could offer them concrete advertisements, like banner spots at the event itself or a logo on the back of your fundraising T-shirt. . Guest blog by Kerri Moore.

Guide 232