What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet.

How to use a blog to generate planned gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

Email Design and Technical Development in the Age of Mobile

DonorDigital

By cutting back on unnecessary design elements, the eye-catching appeal and “stickiness” of a layout is actually increased; headlines and calls-to-action are easier to read; buttons are easier to spot; content has to spend less time competing with banner ads and alerts for attention. We recommend about 16 pixels high with at least 24 pixels of leading (the space between lines). By Jesse Kelsey and Anthony Blair-Borders.