Trending Sources

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to unite and engage your supporters online for your cause? Twibbon. Thunderclap. Phone2Action. Care2 and Change.org. election cycle.

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

I saw them advertised as a top banner ad on the website of my local newspaper.I s the season of St.

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Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

At the left is an ad that ran in the 15 August, 2011 issue of People magazine. The sweepstakes ends 30 September, 2011.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative.

4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

That was largely ad generated, with Facebook surpassing 1 million advertisers on the site. No flashy banners or pop-up ads. Tweet.

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Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

They can provide materials for point of purchase donations, banner ads, collateral, logos, and links, to sponsors and partners.

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

flickr/John Biehler. I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011. Invite them.

Go Behind The Numbers To Determine Success

Diva Marketing Blog

the number of subcribers were what drove the ad dollars. How do you determine business success? Just asking. . Why Toby," You might say.

Sample Online Fundraising Plan

Fundraising 123

Strategies will include: Finding an appealing, easy-to-remember URL Increasing our visibility on our offline corporate partners' Web sites through links, banners and special campaigns. While the specifics of your online fundraising plan will be unique for your organization, the overarching themes will likely be similar.

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Try retargeting ads! Later, as they navigate the web, they will see banner ads. What is retargeting? LIKE THIS BLOG POST?

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Try retargeting ads! Later, as they navigate the web, they will see banner ads. What is retargeting? LIKE THIS BLOG POST?

Making Meme Magic: Q&A with Smile Train

Nonprofit Marketing Blog

Isn’t the Internet a magical place? We sure think so. In the campaign, you meet baby Walter. He’s serious about not smiling. Do it. He’s serious.

Multi-channel marketing and planned giving

iMarketSmart

No print ads in their magazine. No banner ads online. No email. No Facebook. No telemarketing. No letters. Just newsletters.

Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

There are those banner ads to produce and those creative types to hire. Awareness is the first step in the engagement funnel. Good luck.

Fundraising & Advocacy Campaigns In A Box

The Agitator

We’ve just added a remarkable widget to The Agitator Toolbox that strikes us as a dream come true for fundraisers and action campaigners in this age of mobile and video. And judging from the response rates I’ve seen, it’s not only remarkable but powerful as well. Developed by Call2Action , the Spark widget is truly a campaign in a box. Roger.

How to use a blog to generate planned gifts.

iMarketSmart

To generate leads, we used a simple banner ad on the right promoting free estate planning guides as our hook. Are they using them at all?

Show me the ads!

GenerationYGive

Instinct would seem to tell us that nonprofit donors would not respond well to banner ads, sponsor promotions, and heavy advertising online and in their email blasts. There is an implicit agreement: I get to use your service for free, you try to make money off of me by showing me ads. Sound familiar? get an iPOd, help HIV).

5 Types of Matching Gift Letters Every Nonprofit Should Be Sending

Wild Woman Fundraising

You might even choose to include a matching gift appeal as a sort of banner ad along the side of the newsletter. Hi everyone!

Succeeding In Your Fundraising

The Agitator

Stay top-of-mind through e-mail, natural and paid search, social media and online banner ads. Greater awareness of a Web site created by a paid ad can lead to more natural search engine traffic. So it goes with natural search, direct mail, online banner ads, collateral, video, podcasts, etc. And don’t let up.

Sarah DiJulio on ROI of list building

Sea Change Strategies

C) Raise money from your email list eventually, helping to offset the cost of the ads. 2) For the vast majority of the paid online advertising we do, we end up doing email advertising rather than web advertising, because the email ads perform so much better. Web Banner ads rarely hit that $1.50- $5.00 campaigns. Sarah.

Email Design and Technical Development in the Age of Mobile

DonorDigital

By cutting back on unnecessary design elements, the eye-catching appeal and “stickiness” of a layout is actually increased; headlines and calls-to-action are easier to read; buttons are easier to spot; content has to spend less time competing with banner ads and alerts for attention.

Measuring your ROI in multichannel fundraising campaigns

DonorDigital

It could be an online action based on a click through from a banner ad or a piece of return mail from a direct mail acquisition effort. In our newly evolving multichannel nonprofit fundraising environment, the old methods of measuring return on investment have clearly begun to fall apart. STEP 1: ESTABLISH THE GOAL.

Where, Where, Everywhere

The Agitator

Maybe the traditional channels where your message runs – social network, banner ad, viral campaign, mail, telephone, tv – isn’t nearly as important as knowing “where’ — besides your organization — your donors are giving. The “Where&# to send the message. Roger.

Day Job FAQ

Mission Paradox Blog

  Typically, 20-25% of the ad money is spent on electronic advertising, i.e. email advertising with outside vendors, banner ads, that sort of thing.    10-15% of the budget may be spent on radio ads.  At first, I was a little wary about answering them.  Budgets.

Places, Resources, and Ways to Learn Everything From Fundraising To Other Nonprofit Operations (Some Are Free).

Seeking Grant Money Today

If you page down to the lower left hand side of my blog, you will see a banner ad for Jossey Bass and its 15% off offer. The key to successful fundraising is educating yourself: if you don't know how to, if you haven't done it in a while, and even if you're a successful professional fundraiser of thirty years. Don't stop there, though.