Creating a Better World Through Marketing: The World Marketing Summit

Social Marketing and Social Change

Today I was among several thousand participants in Dhaka, Bangladesh for the first event of its kind. The summit is an initiative of the marketing guru (yes, that’s how they refer to him) Phillip Kotler with the full support of the Bangladesh government. Can marketing help shape government policies and priorities for sustainable and green development?

Reporting from the World Marketing Summit

Social Marketing and Social Change

The 1st World Marketing Summit held in Bangladesh this past week provided a platform for sharing ideas among representatives from corporate, government and development agencies about how marketing can create a better world. One of my favorite presentations was by Dr. Kazi Anis Ahmed of the Gemcom Group in Bangladesh and the President of Teatulia Organic Tea s that are grown in Bangladesh and are now available in Whole Foods in the US and Harrods in England [ store locator ].

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#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

What we’re seeing is a lot of government attention ? The governments of Australia and the UK have set in their health promotion policy guidelines that they want to see more social marketing applications for solving issues like smoking and childhood obesity. When you go to Bangladesh and the developing world, they are looking at marketing as a way of addressing significant systemic problems they are facing as they move from a developing to a middle-income or developed economy.

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

This involved taking three of the UK’s leading mummy bloggers out to visit projects in Bangladesh to see for themselves the work the charity is doing and to report-back to their readers in support for the charity’s preparation for the UN MDG summit in New York. Over the last few years, charities have increasingly got to grips with establishing a branded social media presence and starting to collect and engage with ‘Followers’ of various types.