#INTERVIEW: Craig Lefebvre, Ph.D., Designer of Public Health & Social Change Programs, Discusses Social Marketing

Non Profit Marketing 360

is an internationally known designer of public health and social change programs. His blog, On Social Marketing and Social Change ,” has been ongoing since 2005. NPM360: You commented recently that it was a great time to be a social marketer.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). What social marketing principles can be used to help improve health care practices?

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). What social marketing principles can be used to help improve health care practices?

Getting to Know Social Marketing, Public Health and the Environment

Social Marketing and Social Change

The University of South Florida’s College of Public Health’s annual social marketing conference continues its tradition of developing the skills people need to apply principles of social marketing to public health, environmental sustainability and other social issues.??

Not Your Mentor's Nonprofit Sector Conference

Fundraising Breakthroughs

It has been two weeks since the Social Enterprise Summit/World Forum conference in San Francisco. This slideshow is part of the project wdydwyd (Why Do You Do What You Do) by visual artist-social enterprise strategist-and great guy Tony Deifell. Economic structures are different, which is an enormous factor, but the models for innovation in social enterprise are in the UK and Australia and maybe elsewhere. Tags: Social Enterprise Alliance socent10

Social Marketing and Wicked Problems

Social Marketing and Social Change

Many courses in social marketing have started up over the last week or so, including an Advanced Social Marketing course I am co-leading as part of the Online Social Marketing Garduate Certificate Program at University of South Florida. Canberra: Commonwealth of Australia.

The Best in Social Marketing in 2013

Social Marketing and Social Change

The application of social marketing to health, environmental and social issues is expanding in scope and depth. This year I was able to curate the best writing in social marketing over the past 40 years into a 6 volume series on Social Marketing.

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Social Models for Marketing: An Overview

Social Marketing and Social Change

At a Social Marketing in Public Health conference 10 years ago, I did a session on Putting the ‘Social’ Back Into Social Marketing. I was concerned that social marketing theory and practice were being turned into another approach to individual behavior change. For the next few days, I am going to explore how to incorporate more social perspectives into social marketing. 2003) Social Marketing: Principles & Practice.

Nominate the Greatest Hits of Social Marketing

Social Marketing and Social Change

What articles on social marketing would you recommend every faculty member, student or practitioner read? It is not a rhetorical question… I am serving as the Editor of a major four (4) volume set on Social Marketing to be published by SAGE. I am thinking about the project as curating the 'greatest hits' of social marketing - the most often cited, inspiring, trail-blazing and exemplars of practice and research. Problems and challenges in social marketing.

Global Social Marketing: Moving to Action

Social Marketing and Social Change

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences.