Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences. An excellent way to narrow in on your organization’s audience is to develop audience personas.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

During the segment on getting to know your target audiences, D.D. segment) her target audiences into three distinct groups that use the park: Families with young children. Audience Research D.

4 Motivating, Memorable Words (Message Case Study)

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You have a priceless, DOABLE opportunity to position your organization, programs, services, campaigns, and events in audiences’ hearts, minds, schedules, and wallets: Relevant messages ! SCCT’s 5-star tagline talent adds depth and breadth to its name in a way that delights, surprises and sets up its target audiences to take the next step (buy tickets, volunteer or donate). More relevant messages guidance & Case Studies.

Meet Them Where They Are (Case Study)

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“Bob…wanted to reach the AARP audience. More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers.

Work Your Small (Case Study: Meals on Wheels)

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Here’s my top takeaway from my first three months on the job at Meals on Wheels of Central Maryland: Smaller, more nimble nonprofits like ours typically know their audiences better—so are far more connected with them—than large, complex organizations ever can be. . I am working hard to develop a low-budget marketing program that engages each audience segment. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Drive Action: Bring Me Up to Date (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Branding and Messages Audience Research GlobalGiving messaging nonprofit communications jobs nonprofit marketing relevance rules

Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Strategy Aaron Bramley audience development Lights.Camera.Help.

Go There! Case Study: Center for American Progress

Kivi's Nonprofit Communications Blog

We jumped on new and untested conversation spaces, because we knew critical audiences were …sharing ideas and information on social media. We launched panel discussions and speeches, plus our Reel Progress film series… There is more than one way to reach an audience.

Powerfully Memorable, in 8 Words or Less (Case Study)

Kivi's Nonprofit Communications Blog

That’ll place your organization firmly in audiences’ hearts, minds, schedules, and wallets. Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events.

3 Steps to Great Nonprofit Messages (Case Study)

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These are three of the most reliable messaging techniques there are (as long as you know your audiences well enough to be confident that they’ll get it.).

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. In fact, their conversations with your target audiences (i.e.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

For success on YouTube, you need to produce quality content that your audience actually wants to watch. Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent.

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How to Create Enough Good Content (Case Study)

Getting Attention

Next, we’re hoping to match newsletter content even more closely with our audiences’ wants and interests.

Out-of-Control Campaign Drives Understanding (Case Study)

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Here are the four steps to Surrender Your Say’s success: Show, not tell —Rather than telling audiences what TS is like, TSFC invited Twitter users to experience what it’s like to tic (as those with Tourette Syndrome do).

CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

If you want people to use your hashtag, show them how to do it: Share valuable resources with it at a predictable day and time each week, which ideally is a time you can be online at the same time as your primary audience. Image credit: https://flic.kr/p/7HCgw9. p/7HCgw9.

3 Steps to Video Annual Report Success: VolunteerMatch Case Study

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You never know when your audience is going to jump off and many folks won’t last the whole 5 1/2 minutes! Download the Nonprofit Tagline Report and Database for must-dos, don’t dos, case studies and 5,000 searchable nonprofit tagline examples!

7 Steps to Motivating the Actions You Need (Case Study)

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Keep a single member of your target audience (let’s call her Judy) clearly in mind as you craft your concept and content — Judy’s wants, values, morning schedule, face, etc.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

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Knight designed the program to provide shared community experiences, and to spur these ad hoc audiences to attend traditional performances—a boost for performing arts overall.

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

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Note: Full case study here ). The Challenge: Diverse Audiences Hard to Reach and Engage, Much Less Build into a Loyal Community of Supporters. Dig into the complete case study here to harvest ideas for innovating your marketing now.

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

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Annual Reports annual reports know your audience Nonprofit Communications nonprofit marketing right-place marketing right-time tom ahernWelcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

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audience research) had caught my eye earlier last week: What better way to hone your social media presence than asking your community? Social Media Audience Research Crisis Communications facebook Nonprofit Communications nonprofit marketing Planned ParenthoodPlanned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes.

Connect Your Nonprofit to Major News for Marketing Wins – Case Study

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Remember that engagement is fleeting: Once your organization does engage a new or re-engage an existing audience, make sure to keep in close touch with related content (in this case, more about the trip, the center and HealthRight’s work in Vietnam and other countries.

Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies)

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These messages worked like magnets because the marketers behind them newsjacked the storm, then combined that perspective with insights (from research and gut instinct) into their audiences’ (or the parent segment at least) needs and immediate point of view.

The Power of Right Place, Right Time Fundraising (Girl Scout Case Study)

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Fundraising: Innovations & Research Audience Research fundraising Girl Scouts Nonprofit Communications nonprofit communications jobs

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

For success on YouTube, you need to produce quality content that your audience actually wants to watch. Guest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features bonus tips not found here! Here’s Mark… I was thrilled with the performance of Invisible People’s YouTube channel for the last few years.

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Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

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There are social media places, plural, and the audience you develop in each channel requires a distinctive mix of tone, content and curation. We treated our audience in each channel as if it was exactly the same as those in other channels.

5 Steps to Magical Fundraising -- Dixon Place Case Study

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Here's how Dixon Place worked it: The minute the lights flickered and the audience was seated, a staffer thanked us for being so central to the theater's success , thoroughly reviewing its growth from step one to the new building (this was one of the first performances there). That worked to engage an already excited audience , making us feel proud of ourselves even if the only support we provided to date was buying the tickets for that day. .

A case study in audience building and steel cages

Mission Paradox Blog

How can we build new audiences? I want to move the art forward but the current audience will not allow me. If only there was an example of an organization that has successfully built new audiences numerous times.  This audience was best defined as men between 16-30.

Are you bike-curious? An audience and marketing case study

Sea Change Strategies

Momentum Magazine is a fantastic example of content that lives for a well-defined target audience — the first commandment of good marketing. And even if you aren’t, take a look to see what disciplined audience-first content marketing looks like. Many of our causes would be well-served if we had this kind of laser-like focus on audience. Most bike marketing I’ve encountered focuses on the die-hards.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. BJ O’Hare/Microsoft: The audience that uses Pinterest is interested in images that they can use to decorate their boards.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Breast cancer still impacts too many lives.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

These amazing platforms enable the brands to touch their audience in the most intimate way. . Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest.

Work Our Audience-Driven News Climate

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In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences. But today it’s a different story—Increasingly, audience interests shape journalists’ decisions on what’s news.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

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I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

100% Guaranteed: Messaging Disconnect Will Alienate Your Audiences

Getting Attention

I’ve advised you to piggyback your nonprofit content on headlines and notable days to catch your target audiences in their open-minded moments. The contest is all about AARP, not about its audiences — the cardinal communications sin.

Motrin: A Case Study In Social Media Marketing - Part 2

Diva Marketing Blog

As is always the case in a slide down the slippery slope of social media, there are lessons we can take away from the Mortin Moms Social Media Case Study. Update : 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin.

How My Fear of Wrinkles Made Me A Loyal Donor: A “You”-tility Case Study

Sea Change Strategies

What content can you create that’s useful for your audiences? I’m outdoors in sunny Texas as I write this and I’m wearing an Environmental Working Group-endorsed sun screen. I know my sunscreen is safe and effective because EWG told me so. Their research and ultimate seal of approval makes me confident that I am wearing the best protection I can find — wrinkles begone with you!

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. We were talking at the audience and not talking with them,” said Stamer. “We To find quality content that would be of interest to their audience, St. Fundraising Nonprofits Social Media Case Study St.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. This is the second part in my two part case study of the St. 4) Grow your audience. Baldrick’s consistently grows their social media audience: a) Using email.

How to Shape Messages that Persuade Leaders to Act (Worksheet)

Getting Attention

The worksheet builds on these three musts for messages that connect: Start with articulating crystal-clear campaign goals, and defining the audiences you have to persuade to reach them. Get to know your audiences — their wants, habits, preferences. Then, and only then, shape messages that focus on the sweet spot where your organization’s wants overlap with your audiences’ wants — think venn diagram.

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Less is More — Especially with Nonprofit Marketing Taglines

Getting Attention

So your nonprofit is currently using two taglines, which is incredibly confusing to your target audience. The last thing any nonprofit communicator wants to do is to confuse his audience. Download the Nonprofit Tagline Report , filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples! Q: Can we use both a tagline and slogan for our nonprofit? Our organization uses a three-word slogan (Access. Acquire. Empower.)

Donors Are Ticked Off by Excess, Unrequested Solicitation – Who Knew?

The Agitator

Looking at one study here , researchers found that each additional mailing generated 1.81 And, in fact, I’ve run campaigns where the net revenue from two emails beats the revenue from three emails sent to an A/B audience. Why do results decline as volume goes up?