A New Take on Higher Education Fundraising

Kivi's Nonprofit Communications Blog

Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior. What differentiates those who give from those who do not? These three groups differ significantly vis-à-vis attitudes, motivations, and behaviors associated with giving.

The 4Ps of Demarketing Tobacco Use

Social Marketing and Social Change

The authors used structural equation modeling to test the hypothesized relationships among policy initiatives aimed at each of the 4Ps, attitudes towards smoking, attitudes towards the tobacco industry, and intentions to quit smoking at two points in time.

Study Links NFL Sponsorship and Purchasing Decisions. Does it apply to Cause Marketing?

Cause Related Marketing

The study also found that: “Passionate fans—those who watch or attend and prefer the NFL as an entertainment alternative—have more positive attitudes toward the official sponsors of the NFL than do less passionate fans." As they do so the brand is differentiated from competing brands.

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More On Second Gifts — Part 2

The Agitator

Differentiate your org by going old school. And if you follow it and the advice it gives for thanking, recognizing donors and differentiating your organization from others you’ll be miles ahead. Enter Donor Attitudes and Identity.

Cause Marketing Stronger Potential Than Ever

The Agitator

Brandweek provides this good summary of the GoodPurpose Consumer Study , the latest in Edelman PR’s annual global studies of consumer attitudes toward corporate social responsibility behavior. People are demanding social purpose, and brands are recognizing it as an area where they can differentiate themselves and in many parts of the world, not only meet governmental compliance requirements, but also build brand equity,” said Markson.

Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change.

The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

To get us started, I offer three kernels of grist for the discussion and debate mill: Differentiate Between Facilitators and Counselors. Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness.

The Best in Social Marketing in 2013

Social Marketing and Social Change

What is notable about this study is that it is one of the few that have documented differential impacts of interventions on specific priority groups (yes, we claim that segmentation is important, but rarely do evaluations demonstrate it!).

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Academic Competencies for Social Marketing

Social Marketing and Social Change

Upon completion of a social marketing certificate or academic course, a participant should be able to: Describe social marketing to colleagues and other professionals and differentiate it from other approaches to influencing behaviors and social change. Prioritize and select measurable behaviors (not just awareness or attitudes) of individuals, organizations and/or policy makers to influence.