Knowledge + Attitude = Action?

SocialButterfly

The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action. The article, McKenzine-Mohr and the field of social marketing says: look at the barriers to the desired behavior change.

Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave. Failure to connect all the dots is a major barrier to building a better culture of communications.

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5 Steps to Powerful Staff Messengers

Kivi's Nonprofit Communications Blog

When you know what you could do, if…… There IS a way to move past this seemingly insurmountable barrier, and that’s enlisting your colleagues (start with staff, then expand to your board members, donors, volunteers, and program participants) as effective messengers.

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#FUNDRAISING: Paul Jolly Inspires The Big Ask To Raise Big Money

Non Profit Marketing 360

Today, Paul tells about the importance of breaking the sound barrier. Many good therapists will tell you your achievements are limited only by your attitude. Is your institutional attitude holding you back?

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How to Shift Giving: New Money for Good Research Released

Nonprofit Marketing Blog

In particular, the research uncovers four key barriers that are likely preventing donors from giving more to your cause: 1. So, how do you break through these barriers?

Social Marketing: Shifting from Individual Skills to Organizational Competence

Social Marketing and Social Change

Several surveys of businesses that vary in their consumer orientations have found that in addition to achieving the stated objective of delivering more value to customers, a market orientation is positively related to overall business performance, the commitment of employees to the organization, and those employees’ overall attitude and job satisfaction. Among the major barriers identified by Lefebvre (1992) are: ?

Good Update On Mobile Giving

The Agitator

It includes sections on the overall importance mobile phones have achieved in daily life; public attitudes about mobile giving and how charities are presently using mobiles in their work; the potential nfpSynergy sees for the channel; and barriers to greater use by charities. Mark Phillips at Bluefrog has done us a service with this update on mobile giving , with a UK slant.

The Slow, Painful and Costly Death of the “Full Service” Agency

The Agitator

Four years ago In Part 5 of our Barriers to Growth series I raised the question of whether the “full service” fundraising agency has outlived usefulness.

Spoiling It For Everyone

The Agitator

He was reporting on a roundtable discussion amongst his country’s five best fundraising organizations, and quoted one of the participants: “ As a barrier to further income growth I’d like to point out the image of the charitable sector. ” The context of this conversation was the need to embrace donor-centric attitudes and practices.

The Best of Social Marketing in 2016

Social Marketing and Social Change

The authors describe a 10-year journey by their organization to improve their ‘traditional’ qualitative research program through the use of more appropriate data collection methods to develop insight into the emotional barriers and motivators driving consumer behavior (methods fit for purpose).

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

Understand people''s jobs-to-be-done, motivation and values instead of getting caught up in assessing knowledge, attitudes and barriers according to the latest theory or research study.

Flat Earth Fundraising: Preventing Bottom-line Shipwrecks

The Agitator

Maskelyne, an astronomer claimed the solution lay in the heavens instead of a man-made object) to get his chronometer adopted, how long will it take us to understand that along with fundraising ‘latitude’ (donor behavior) we also need to steer using ‘longitude”’(donor attitude)?

Academic Competencies for Social Marketing

Social Marketing and Social Change

Prioritize and select measurable behaviors (not just awareness or attitudes) of individuals, organizations and/or policy makers to influence. Design and conduct situational analysis and formative research, employing mixed methodologies needed to understand current audience barriers and benefits, as well as competing behaviors and direct and indirect competition. What should be the minimal requirements for someone who wants to learn about and practice social marketing?

Going Deep for Insight

Social Marketing and Social Change

However, much of what they refer to as insight are variations on the surface themes of what specific behavior can we promote, what are the barriers to the target behavior, what messages capture their attention, how do we want our offer to be seen, and how do they spend their days?

On being a proper human online: Interview with Julien Smith

Nonprofit Marketing Blog

The barriers and ease of participating in a cause have been reduced to such a low level that you naturally see more and more action at that level. My personal attitude is that if people don’t like me and aren’t responding, I’m not doing my job well enough. You find the answers when you have that attitude. Today, the Case Foundation is holding a virtual summit on millennial donors. One top-notch speaker will be Julien Smith , who along with Chris Brogan wrote Trust Agents.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

The authors describe a 10-year journey by their organization to improve their ‘traditional’ qualitative research program through the use of more appropriate data collection methods to develop insight into the emotional barriers and motivators driving consumer behavior (methods fit for purpose). identify the target group’s attitudes, beliefs, barriers, and enablers regarding physical activity), core product (e.g.,

Thank yous and horn blowing

Nonprofit Consultant Blog

And we pay the price for that attitude. Break down the barriers of shyness and share your honors and kudos with the world! Last week I completed an Interim Executive Director position that involved merging a small nonprofit child care agency into a larger one. (I I will write more about that and the lessons learned in a future post.) Today, I received a wonderful thank you note from the [now former] board chair who hired me.

Down With Fundraising Nonsense

The Agitator

Over the years this has been the attitude and practice of those organizations who did best with my copy.