Knowledge + Attitude = Action?

SocialButterfly

I believe the main message from the article is best summed up by one of the quotes from researcher Dr. Doug McKenzie-Mohr : “Social psychologists have now known for four decades that the relationship between people’s attitudes and knowledge and behavior is scant at best,&# said McKenzie-Mohr. The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it.

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What will your attitude help you see?

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I believe that our attitudes about our work have a direct impact on the bottom line of our fundraising. Your positive attitude can help you see things in new and different ways. And that willingness stems from a positive attitude about your work. . Tags: General Fundraising Inspiration attitude fundraising When you view work as a necessary evil or something you ‘have’ to do, it comes through in the quality of your work.

Attitude of Gratitude: our Favorite #UNselfies from #GivingTuesday 2015

EveryAction

Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. social media #givingtuesday

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it.

How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Have the right attitude. Now that you have a better idea of how to tout your for-profit accomplishments, here are some interview attitude tips to help you shake off the nerves and put your best self forward. But with the right attitude, more highly-skilled, capable, and passionate professionals can enter the nonprofit world and find both satisfaction and purpose in doing good. This guest post originally appeared on Idealist Careers blog.

What’s Your Attitude For 2017?

The Agitator

And I wonder what attitude you are bringing to your fundraising work in the new year. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.” Of course Roger and I wish you all the best for 2017. Have a great year! But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). Time to get down to business.

Giving Attitudes Surveyed By Harris Interactive

The Agitator

Don’t know how I missed this, but back in November Harris Interactive released this very interesting survey on the charitable giving habits and plans of Americans. Their report includes some interesting trend data comparing 2007 and 2010 responses. Most respondents (48%) categorize themselves as follows: “I make some kind of small contribution of time and/or money to organizations and causes I believe in, to show my support.&#

"I Y'am What I Y'am": Why You Should Always Hire for Attitude

Marketing for Nonprofits

Hire for attitude. But they all agree on one core “people” proposition: They hire for attitude and train for skill. Do this by defining the personality traits and attitude necessary for new team members to succeed and find a way to rigorously assess and hire for that. I''m not a big Popeye fan (although I do love spinach!) but this classic mantra - "I y''am what I y''am." - is a great reminder of how to hire smart.

New Report on Donor Attitudes

The Nonprofit Consultant

According to a new report by the nonpartisan research organization Public Agenda, "typical giving tends to be based on personal experience and emotional connections." Hopefully most of us knew that already, but it's good to be reminded of it occasionally anyway. The report, The Charitable Impulse , finds that "American donors are passionate and positive about the charities and nonprofits they support. But at the same time.

Quote of the Week: Why the Web Was Won

SocialButterfly

I recently came across another quote that embodies this belief from one of the TurningPoint Collaborative’s PDFs, The Basics of Social Marketing : The process of heightening awareness, shifting attitudes, and strengthening knowledge is valuable if, and only if, it leads to action. Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? You are not alone. Put take heart, there are those who know better.

3 Ways + 1 to Get Your Head Back in the Game

Fundraising Coach

Ask attitudeFundraising is hard. You’re asking people to do something they probably haven’t considered doing yet. So they need to be helped through the process. After all, they’ve given it far less thought than you have!). And then there’s the news. It can distract and demoralize. If you listen to it, it’s easy to start filling your mind with negative stories about why people can’t give. This needs to stop. You need to get your head back in the game.

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Fundraising Secret #43: Fundraising takes guts

Fundraising Coach

attitude fundraising courage pep talk I was talking to a friend last week about her fundraising efforts. She was having second thoughts about a mailing that was going to business leaders she knew and respected. I’d rarely heard her confidence this shaken. As we started discussing the letter, I asked her if the letter needed re-writing. Maybe her hesitation was an indication that this wasn’t the right letter to be sending.

The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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Are You Enough? When the Need for Self-Improvement Becomes a Bad Thing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Know That You Always Have Potential Don’t Set Unrealistic Ideals and Live Your Own Life Practice the Attitude of Gratitude. Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts.

CONTROL YOURSELF: a tough lesson for nonprofit managers to learn.

NonProfit Branding

Your personal attitude is almost immaterial. It may be a sign of character to select a branding product you despise. The important consideration is whether the intended owner will like it…and value it…and use it. AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with Vendors

Shades of Social Marketing

SocialButterfly

All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.”

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My favorite nonprofit planning quotes

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Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Here are some of my favorite quotes about planning. The significance of a man is not in what he attains but in what he longs to attain. Kahlil Gibran. If you don’t know where you are going, you’ll end up someplace else. Yogi Berra. Don’t bunt. Aim out of the ballpark. David Ogilvy.

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Measuring Donor Experiences- Part 1

The Agitator

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.

Starting Over #6: Measuring Donor Experiences

The Agitator

A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. In turn, it is the donor’s attitude that determines the donor’s behavior toward the organization — e.g., giving volunteering, staying or leaving.

Drop your membership in the “Ain’t It Awful” club

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One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.

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If you are sick of hearing about retention, Roger Craver thinks you’re about to be fired

Sea Change Strategies

Change your attitude. Only the donor’s attitude will influence his or her behavior (e.g. Organizations can influence donor attitudes by giving them stellar customer service, report backs on their impact, and providing them with authentic gratitude. I never pass up an opportunity to hear Roger Craver breaking down the fundamentals of fundraising with wit, p**s and vinegar.

Shades of Social Marketing

SocialButterfly

All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.”

Keeping Spirits High at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

It’s possible that you are doing great at keeping morale high, but sometimes outside complications like mental health or family concerns may impact attitudes on the job. A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?

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Show some donor appreciation!

iMarketSmart

Gratitude is the best attitude! You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists). They tell me I need more Twitter followers. And the list goes on. Guess what?

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10 Ways to Use Body Language to Close More Major Gifts

iMarketSmart

His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language. Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.

When it comes to “moves management,” are you concerned too?

iMarketSmart

But then Wikipedia continues by saying, “David Dunlop, the Cornell University senior development officer who developed the concept of moves management, described the idea as “changing people’s attitudes so they want to give.”. Now before you start typing an angry response to this post telling me you are insulted because you are not a manipulative louse, remember, Wikipedia said David Dunlop described the idea as “changing people’s attitudes.”

Still time: Summer-ize Your Marketing

Getting Attention

Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. But how to reshape your communications to meet your people where they are?

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The 4Ps of Demarketing Tobacco Use

Social Marketing and Social Change

Modeling governmental demarketing from a consumer perspective allows one to determine the impact of this government approach not only on consumers' intention to cease consumption, but also on consumer attitudes both toward consuming the product and toward companies that promote and sell these products. The only exceptions to a number of hypotheses about the effects of demarketing strategies on attitudes and intentions were: 1.

Are Your Donors Losing Interest?

The Agitator

In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged.

The Importance of Having a Thank You Plan

Ann Green

Making all your communications donor-centered will help convey an attitude of gratitude. I feel like the theme of most of my posts over the last several months is this is more important than ever.

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

There are two pervasive and destructive attitudes that have infected many nonprofits, large and small, old and new. Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Drop your membership in the “Ain’t It Awful” club

Get Fully Funded

One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.

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How to Create Social Media Video on a Shoestring Budget – Tips & Tools

J Campbell Social Marketing

On Wednesday April 11th, the world celebrated World Parkinson’s Day to raise awareness of the condition and change attitudes. Welcome to the first episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently.

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Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

75% of beginners move to the intermediate level in 6 months) Change in tone, sentiment, attitude or preferences (e.g., In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

” Your readers will mirror your attitude about the ask. Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.

Why an emphasis only on counting planned gift disclosures is misguided.

iMarketSmart

If you really want to determine if your planned giving program is affecting donor decision-making, Professor Russel James recommends measuring attitudes about planned gifts over time among your donors. Measuring attitudes about planned giving will help you determine in a broader way if your planned giving program is truly headed in the right direction.

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Believe in Abundance

Get Fully Funded

When you believe that, it changes your attitude and your approach. Want to share how believing in abundance has changed your attitude or had an impact on your fundraising? Yesterday I led a great teleseminar to help fundraisers deal with the economy and its impact on our work. One of the points I emphasized was to believe in abundance. Believe in abundance. What does that mean?

Involve everyone in fundraising

Get Fully Funded

Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving? Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point.

People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning. I’m in the middle of Tom Peters’ most recent e-book, People First , and want to share four vital takeaways with you.

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Communicating change and tech disruption to citizens

Public Sector Marketing 2.0

Participants will be introduced to a social marketing/ behaviour change framework, which aims to move beyond “awareness building” and into attitude and behaviour change.”

3 tips for your fundraising career

iMarketSmart

Have a fantastic positive attitude (even when you don’t feel like it). Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently try to add value to the lives of all the people with whom you come in contact. Everyone! Always! That includes the waitress, the janitor, and the guy who parks your car.

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Break the Rules! You’ll never look back

Getting Attention

Make It Work — focused on changing attitudes and policy so families can live in economic security while participating fully in family and work—made good on its promise big-time. Wake up, girls and boys! It’s time to change our ways. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. Rules are made to be broken , at least once in a while.

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