Knowledge + Attitude = Action?

SocialButterfly

The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action.

What will your attitude help you see?

Get Fully Funded

I believe that our attitudes about our work have a direct impact on the bottom line of our fundraising. Your positive attitude can help you see things in new and different ways. And that willingness stems from a positive attitude about your work. .

Attitude of Gratitude: our Favorite #UNselfies from #GivingTuesday 2015

EveryAction

Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. social media #givingtuesday

What’s Your Attitude For 2017?

The Agitator

And I wonder what attitude you are bringing to your fundraising work in the new year. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.” Of course Roger and I wish you all the best for 2017. Have a great year! But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). Time to get down to business.

The top 3 attitudes of wildly successful Fundraisers

Get Fully Funded

Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it.

Giving Attitudes Surveyed By Harris Interactive

The Agitator

Don’t know how I missed this, but back in November Harris Interactive released this very interesting survey on the charitable giving habits and plans of Americans. Their report includes some interesting trend data comparing 2007 and 2010 responses. Most respondents (48%) categorize themselves as follows: “I make some kind of small contribution of time and/or money to organizations and causes I believe in, to show my support.&#

"I Y'am What I Y'am": Why You Should Always Hire for Attitude

Marketing for Nonprofits

Hire for attitude. But they all agree on one core “people” proposition: They hire for attitude and train for skill. Do this by defining the personality traits and attitude necessary for new team members to succeed and find a way to rigorously assess and hire for that.

New Report on Donor Attitudes

Nonprofit Consultant Blog

According to a new report by the nonpartisan research organization Public Agenda, "typical giving tends to be based on personal experience and emotional connections." Hopefully most of us knew that already, but it's good to be reminded of it occasionally anyway. The report, The Charitable Impulse , finds that "American donors are passionate and positive about the charities and nonprofits they support. But at the same time.

Quote of the Week: Why the Web Was Won

SocialButterfly

I recently came across another quote that embodies this belief from one of the TurningPoint Collaborative’s PDFs, The Basics of Social Marketing : The process of heightening awareness, shifting attitudes, and strengthening knowledge is valuable if, and only if, it leads to action.

INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

Conflict Finding a job Keeping a job Leadership Sector-Switching american career attitudes boomer career boomer transitions can't afford to retire canadian career challenge factory executive search company for nonprofits fired? Lisa Taylor, Founder, Challenge Factory.

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3 Ways + 1 to Get Your Head Back in the Game

Fundraising Coach

Ask attitudeFundraising is hard. You’re asking people to do something they probably haven’t considered doing yet. So they need to be helped through the process. After all, they’ve given it far less thought than you have!). And then there’s the news.

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Fundraising Secret #43: Fundraising takes guts

Fundraising Coach

attitude fundraising courage pep talk I was talking to a friend last week about her fundraising efforts. She was having second thoughts about a mailing that was going to business leaders she knew and respected. I’d rarely heard her confidence this shaken. As we started discussing the letter, I asked her if the letter needed re-writing. Maybe her hesitation was an indication that this wasn’t the right letter to be sending.

Shades of Social Marketing

SocialButterfly

All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work.

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The Road to Nonprofit Hell is Paved with Vague Intent

Social Media Bird Brain

One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.

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CONTROL YOURSELF: a tough lesson for nonprofit managers to learn.

NonProfit Branding

Your personal attitude is almost immaterial. It may be a sign of character to select a branding product you despise. The important consideration is whether the intended owner will like it…and value it…and use it. AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with Vendors

Shades of Social Marketing

SocialButterfly

All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work.

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Measuring Donor Experiences- Part 1

The Agitator

Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.

Starting Over #6: Measuring Donor Experiences

The Agitator

A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. In turn, it is the donor’s attitude that determines the donor’s behavior toward the organization — e.g., giving volunteering, staying or leaving.

Donor Retention: Good News And Poor Excuses

The Agitator

Here’s what the survey of 775 nonprofits revealed about the attitudes and action toward donor retention. At last! I’m pleased to report that there seems to be some evidence that more and more fundraisers are paying attention to the issue of donor retention.

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Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave. I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. .

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Are You an ATM or a Fundraiser?

The Agitator

We see it every day, reflected in the actions and attitudes of nonprofit boards, CEOs and fundraisers. We don’t pay nearly enough attention to the issue of disrespect and the horrible price our sector pays for ignoring it or shrugging it off with a “well, that’s the way it is.”

My favorite nonprofit planning quotes

Get Fully Funded

Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Here are some of my favorite quotes about planning. The significance of a man is not in what he attains but in what he longs to attain. Kahlil Gibran. If you don’t know where you are going, you’ll end up someplace else. Yogi Berra. Don’t bunt. Aim out of the ballpark. David Ogilvy.

Plan 100

When it comes to “moves management,” are you concerned too?

iMarketSmart

But then Wikipedia continues by saying, “David Dunlop, the Cornell University senior development officer who developed the concept of moves management, described the idea as “changing people’s attitudes so they want to give.”. Now before you start typing an angry response to this post telling me you are insulted because you are not a manipulative louse, remember, Wikipedia said David Dunlop described the idea as “changing people’s attitudes.”

Show some donor appreciation!

iMarketSmart

Gratitude is the best attitude! You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists). They tell me I need more Twitter followers. And the list goes on. Guess what?

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Telefundraising Reveals The Pulse

The Agitator

Colin is properly balanced in his analysis, covering the growing hurdles that telefundraising faces — chiefly, cellphones, compliance issues, and changing consumer attitudes associated with intrusive communications — but noting the opportunities that still exist. I can’t even remember the last time I read a decent article on telefundraising. Can you? If so, please pass along the link!

Still time: Summer-ize Your Marketing

Getting Attention

Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. You know it, and I know it. Shaping content that matters to your readers is everything.

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The 4Ps of Demarketing Tobacco Use

Social Marketing and Social Change

The authors used structural equation modeling to test the hypothesized relationships among policy initiatives aimed at each of the 4Ps, attitudes towards smoking, attitudes towards the tobacco industry, and intentions to quit smoking at two points in time.

Hispanic Trends

The Agitator

Their Hispanic Trends Project has now launched an e-newsletter with bi-weekly updates on trends in this key demographic segment — basic demographics, media usage, political orientation, cultural and religious attitudes … you name it.

Are Your Donors Losing Interest?

The Agitator

In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged.

Fixing Hidden Leaks #2 — Donation Pages And Payment Systems

The Agitator

Few details are as important in affecting donor attitude, donor behavior and donor retention than the usability of your online donation forms and payment systems.

People First—4 Steps To Your All-Org Marketing Team

Getting Attention

Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning.

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

Attitude is 80% of the battle. No one likes getting cold calls and you probably don’t like making them.

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Drop your membership in the “Ain’t It Awful” club

Get Fully Funded

One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.

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Drop your membership in the “Ain’t It Awful” club

Get Fully Funded

One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Re-set your attitude so you see their complaints as opportunities— not only to make things right but also to expand the relationship further. No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints.

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If you are sick of hearing about retention, Roger Craver thinks you’re about to be fired

Sea Change Strategies

Change your attitude. Only the donor’s attitude will influence his or her behavior (e.g. Organizations can influence donor attitudes by giving them stellar customer service, report backs on their impact, and providing them with authentic gratitude. I never pass up an opportunity to hear Roger Craver breaking down the fundamentals of fundraising with wit, p**s and vinegar.

The Importance of Having a Thank You Plan

Ann Green

Making all your communications donor-centered will help convey an attitude of gratitude. I’ve written about the importance of having a thank you plan before, but I think we need to revisit this because many nonprofits are not doing a good job of thanking their donors.

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Why an emphasis only on counting planned gift disclosures is misguided.

iMarketSmart

If you really want to determine if your planned giving program is affecting donor decision-making, Professor Russel James recommends measuring attitudes about planned gifts over time among your donors. Measuring attitudes about planned giving will help you determine in a broader way if your planned giving program is truly headed in the right direction.

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Communicate In The Purple Zone

The Agitator

” Much is written about donor-centric fundraising (the only kind that works) as a philosophy and attitude, and also regarding the nitty gritty of how to communicate properly with donors.

More on All Donors as Major Donors

A Small Change

” Roger comments , “This article could imply that if the donor (regardless of wealth) is not giving a substantial percentage of his or her wealth to your nonprofit organization, there is an attitude problem.”