Knowledge + Attitude = Action?
SocialButterfly
NOVEMBER 19, 2009
I believe the main message from the article is best summed up by one of the quotes from researcher Dr. Doug McKenzie-Mohr : “Social psychologists have now known for four decades that the relationship between people’s attitudes and knowledge and behavior is scant at best, said McKenzie-Mohr. The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action.
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