Expert insights. Personalized for you.
Last week I got ripped off, but for the first time, I’m happy about it. They didn’t just steal my wallet and phone—they took something that me and a team of people spent months to create. Earlier this week, the world turned 7 billion. Yes, 7 billion people. It’s a strangely large number that can freak people out and put them to sleep at the same time. We knew the event would get a lot of public attention so a few months ago, my organization had a brainstorm about it. MORE
75% of beginners move to the intermediate level in 6 months) Change in tone, sentiment, attitude or preferences (e.g., In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. MORE
A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. In turn, it is the donor’s attitude that determines the donor’s behavior toward the organization — e.g., giving volunteering, staying or leaving. MORE
Gratitude is the best attitude! You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists). They tell me I need more Twitter followers. And the list goes on. Guess what? MORE
If you are selling food and beverages as the retailer, ask yourself whether your customers perceive you as the business outlet that has a good attitude, best discounts, or unique products that cannot be found anywhere else. Writing a Sustainable Marketing Plan: 8 Essential Steps. MORE
One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is. MORE
attitude fundraising courage pep talk I was talking to a friend last week about her fundraising efforts. She was having second thoughts about a mailing that was going to business leaders she knew and respected. I’d rarely heard her confidence this shaken. As we started discussing the letter, I asked her if the letter needed re-writing. Maybe her hesitation was an indication that this wasn’t the right letter to be sending. MORE
Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning. I’m in the middle of Tom Peters’ most recent e-book, People First , and want to share four vital takeaways with you. MORE
Don’t know how I missed this, but back in November Harris Interactive released this very interesting survey on the charitable giving habits and plans of Americans. Their report includes some interesting trend data comparing 2007 and 2010 responses. Most respondents (48%) categorize themselves as follows: “I make some kind of small contribution of time and/or money to organizations and causes I believe in, to show my support.&# MORE
Know That You Always Have Potential Don’t Set Unrealistic Ideals and Live Your Own Life Practice the Attitude of Gratitude. Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts. MORE
I believe that our attitudes about our work have a direct impact on the bottom line of our fundraising. Your positive attitude can help you see things in new and different ways. And that willingness stems from a positive attitude about your work. . Tags: General Fundraising Inspiration attitude fundraising When you view work as a necessary evil or something you ‘have’ to do, it comes through in the quality of your work. MORE
According to a new report by the nonpartisan research organization Public Agenda, "typical giving tends to be based on personal experience and emotional connections." Hopefully most of us knew that already, but it's good to be reminded of it occasionally anyway. The report, The Charitable Impulse , finds that "American donors are passionate and positive about the charities and nonprofits they support. But at the same time. MORE
His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language. Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications. MORE
But then Wikipedia continues by saying, “David Dunlop, the Cornell University senior development officer who developed the concept of moves management, described the idea as “changing people’s attitudes so they want to give.”. Now before you start typing an angry response to this post telling me you are insulted because you are not a manipulative louse, remember, Wikipedia said David Dunlop described the idea as “changing people’s attitudes.” MORE
Have the right attitude. Now that you have a better idea of how to tout your for-profit accomplishments, here are some interview attitude tips to help you shake off the nerves and put your best self forward. But with the right attitude, more highly-skilled, capable, and passionate professionals can enter the nonprofit world and find both satisfaction and purpose in doing good. This guest post originally appeared on Idealist Careers blog. MORE
In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged. MORE
Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. social media #givingtuesday MORE
One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up. MORE
So while on the surface it feels like an odd-ball combo, it works: I am examining the things I do and feel to see where I can get rid of the ish in my life by approaching it with a more -ish attitude. Do you do New Year’s resolutions? MORE
It’s possible that you are doing great at keeping morale high, but sometimes outside complications like mental health or family concerns may impact attitudes on the job. A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? MORE
Making all your communications donor-centered will help convey an attitude of gratitude. Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving. MORE
I recently came across another quote that embodies this belief from one of the TurningPoint Collaborative’s PDFs, The Basics of Social Marketing : The process of heightening awareness, shifting attitudes, and strengthening knowledge is valuable if, and only if, it leads to action. Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? You are not alone. Put take heart, there are those who know better. MORE
Your personal attitude is almost immaterial. It may be a sign of character to select a branding product you despise. The important consideration is whether the intended owner will like it…and value it…and use it. AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with Vendors MORE
Change your attitude. Only the donor’s attitude will influence his or her behavior (e.g. Organizations can influence donor attitudes by giving them stellar customer service, report backs on their impact, and providing them with authentic gratitude. I never pass up an opportunity to hear Roger Craver breaking down the fundamentals of fundraising with wit, p**s and vinegar. MORE
And I wonder what attitude you are bringing to your fundraising work in the new year. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.” Of course Roger and I wish you all the best for 2017. Have a great year! But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). Time to get down to business. MORE
” Your readers will mirror your attitude about the ask. Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks. MORE
I believe the main message from the article is best summed up by one of the quotes from researcher Dr. Doug McKenzie-Mohr : “Social psychologists have now known for four decades that the relationship between people’s attitudes and knowledge and behavior is scant at best,&# said McKenzie-Mohr. The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action. MORE
Attitude is 80% of the battle. No one likes getting cold calls and you probably don’t like making them. MORE
Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving? Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point. MORE
Hire for attitude. But they all agree on one core “people” proposition: They hire for attitude and train for skill. Do this by defining the personality traits and attitude necessary for new team members to succeed and find a way to rigorously assess and hire for that. I''m not a big Popeye fan (although I do love spinach!) but this classic mantra - "I y''am what I y''am." - is a great reminder of how to hire smart. MORE
Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. But how to reshape your communications to meet your people where they are? MORE
Modeling governmental demarketing from a consumer perspective allows one to determine the impact of this government approach not only on consumers' intention to cease consumption, but also on consumer attitudes both toward consuming the product and toward companies that promote and sell these products. The only exceptions to a number of hypotheses about the effects of demarketing strategies on attitudes and intentions were: 1. MORE
We need to foster an attitude of gratitude and create a culture of thanking our donors. To create an attitude of gratitude , consider the good ole’ fashioned 5Ws and an H: Who is involved in each step of the thank you process? The post The Importance of the Thank You: Creating an Attitude of Gratitude appeared first on Nonprofit Hub. Sponsored by Network for Good. From early childhood, we are taught the magic words: thank you. MORE
Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. MORE
Ask attitudeFundraising is hard. You’re asking people to do something they probably haven’t considered doing yet. So they need to be helped through the process. After all, they’ve given it far less thought than you have!). And then there’s the news. It can distract and demoralize. If you listen to it, it’s easy to start filling your mind with negative stories about why people can’t give. This needs to stop. You need to get your head back in the game. MORE
If you really want to determine if your planned giving program is affecting donor decision-making, Professor Russel James recommends measuring attitudes about planned gifts over time among your donors. Measuring attitudes about planned giving will help you determine in a broader way if your planned giving program is truly headed in the right direction. MORE
Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it. MORE
One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is. MORE
Download the presentation handout below 'Related Documents'! Learn how to engage board members/stakeholders, simplify your message and jumpstart funding by understanding the lexicon of change and--more importantly--the thinking behind it. This is the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message. MORE
All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.” MORE
All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.” MORE
Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Here are some of my favorite quotes about planning. The significance of a man is not in what he attains but in what he longs to attain. Kahlil Gibran. If you don’t know where you are going, you’ll end up someplace else. Yogi Berra. Don’t bunt. Aim out of the ballpark. David Ogilvy. MORE
Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor. MORE
The attitude expressed by people who are interacting with your content. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. They give you more data than you need, and often don’t give you the information you really want without requiring a lot of data crunching on your part. MORE
Attitudes Related Topics SocialButterfly
NOVEMBER 19, 2009
I believe the main message from the article is best summed up by one of the quotes from researcher Dr. Doug McKenzie-Mohr : “Social psychologists have now known for four decades that the relationship between people’s attitudes and knowledge and behavior is scant at best,&# said McKenzie-Mohr. The article elaborated by pointing to research that knowledge and how we feel about something (attitude) do not always line up with action.
Get Fully Funded
AUGUST 2, 2009
I believe that our attitudes about our work have a direct impact on the bottom line of our fundraising. Your positive attitude can help you see things in new and different ways. And that willingness stems from a positive attitude about your work. . Tags: General Fundraising Inspiration attitude fundraising When you view work as a necessary evil or something you ‘have’ to do, it comes through in the quality of your work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Get Fully Funded
OCTOBER 29, 2011
Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it.
EveryAction
DECEMBER 1, 2015
Ready or not, it's #GivingTuesday! The single busiest giving day of the year is here, and with it comes one of our favorite social media campaigns, the #UNselfie. social media #givingtuesday
Get Fully Funded
OCTOBER 29, 2011
Adopt these three attitudes and watch things start to change. . . . . Many people are being wildly successful in fundraising these days. After working with several, I’ve noticed that share a few things in common. The are passionate about their cause. They believe deeply in the work their nonprofit does and they love seeing loves changed. They are willing to do whatever it takes to see their nonprofit organization succeed. If that means working long hours, they’ll do it.
EveryAction
MAY 23, 2016
Have the right attitude. Now that you have a better idea of how to tout your for-profit accomplishments, here are some interview attitude tips to help you shake off the nerves and put your best self forward. But with the right attitude, more highly-skilled, capable, and passionate professionals can enter the nonprofit world and find both satisfaction and purpose in doing good. This guest post originally appeared on Idealist Careers blog.
The Agitator
JANUARY 2, 2017
And I wonder what attitude you are bringing to your fundraising work in the new year. As Seth Godin noted in a recent post , “Attitude is the most important choice any of us will make.” Of course Roger and I wish you all the best for 2017. Have a great year! But the festivities are over (unless you live in New Zealand, where we tend to chill out for the entire month of January). Time to get down to business.
Fundraising 123
JUNE 22, 2009
Download the presentation handout below 'Related Documents'! Learn how to engage board members/stakeholders, simplify your message and jumpstart funding by understanding the lexicon of change and--more importantly--the thinking behind it. This is the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message.
The Agitator
FEBRUARY 2, 2011
Don’t know how I missed this, but back in November Harris Interactive released this very interesting survey on the charitable giving habits and plans of Americans. Their report includes some interesting trend data comparing 2007 and 2010 responses. Most respondents (48%) categorize themselves as follows: “I make some kind of small contribution of time and/or money to organizations and causes I believe in, to show my support.&#
Marketing for Nonprofits
NOVEMBER 30, 2013
Hire for attitude. But they all agree on one core “people” proposition: They hire for attitude and train for skill. Do this by defining the personality traits and attitude necessary for new team members to succeed and find a way to rigorously assess and hire for that. I''m not a big Popeye fan (although I do love spinach!) but this classic mantra - "I y''am what I y''am." - is a great reminder of how to hire smart.
Care2
NOVEMBER 7, 2011
Last week I got ripped off, but for the first time, I’m happy about it. They didn’t just steal my wallet and phone—they took something that me and a team of people spent months to create. Earlier this week, the world turned 7 billion. Yes, 7 billion people. It’s a strangely large number that can freak people out and put them to sleep at the same time. We knew the event would get a lot of public attention so a few months ago, my organization had a brainstorm about it.
The Nonprofit Consultant
APRIL 14, 2006
According to a new report by the nonpartisan research organization Public Agenda, "typical giving tends to be based on personal experience and emotional connections." Hopefully most of us knew that already, but it's good to be reminded of it occasionally anyway. The report, The Charitable Impulse , finds that "American donors are passionate and positive about the charities and nonprofits they support. But at the same time.
SocialButterfly
JUNE 19, 2010
I recently came across another quote that embodies this belief from one of the TurningPoint Collaborative’s PDFs, The Basics of Social Marketing : The process of heightening awareness, shifting attitudes, and strengthening knowledge is valuable if, and only if, it leads to action. Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? You are not alone. Put take heart, there are those who know better.
Fundraising Coach
OCTOBER 25, 2011
Ask attitudeFundraising is hard. You’re asking people to do something they probably haven’t considered doing yet. So they need to be helped through the process. After all, they’ve given it far less thought than you have!). And then there’s the news. It can distract and demoralize. If you listen to it, it’s easy to start filling your mind with negative stories about why people can’t give. This needs to stop. You need to get your head back in the game.
Fundraising Coach
DECEMBER 8, 2009
attitude fundraising courage pep talk I was talking to a friend last week about her fundraising efforts. She was having second thoughts about a mailing that was going to business leaders she knew and respected. I’d rarely heard her confidence this shaken. As we started discussing the letter, I asked her if the letter needed re-writing. Maybe her hesitation was an indication that this wasn’t the right letter to be sending.
Kivi's Nonprofit Communications Blog
AUGUST 10, 2020
Know That You Always Have Potential Don’t Set Unrealistic Ideals and Live Your Own Life Practice the Attitude of Gratitude. Lately my Instagram and Facebook feeds are filled with the positive affirmation: YOU ARE ENOUGH. I have seen this phrase everywhere from hashtags to t-shirts.
Kivi's Nonprofit Communications Blog
JANUARY 5, 2021
So while on the surface it feels like an odd-ball combo, it works: I am examining the things I do and feel to see where I can get rid of the ish in my life by approaching it with a more -ish attitude. Do you do New Year’s resolutions?
Social Media Bird Brain
MAY 20, 2010
One of those words is "intent," although warriors like Musashi or Sun Tzu probably meant it more like attitude or spirit than a dictionary definition such as purpose. A combination might work best, as in intent: an attitude that. Image by blackheartking.com (xtyler) via Flickr When you've watched as much Japanese anime as I have, you notice some words seem to keep popping up.
NonProfit Branding
APRIL 26, 2011
Your personal attitude is almost immaterial. It may be a sign of character to select a branding product you despise. The important consideration is whether the intended owner will like it…and value it…and use it. AND whether that user will make a … Continue reading → Imprinted Branding Products Marketing Non Profit Working with Vendors
SocialButterfly
JANUARY 21, 2013
All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.”
Get Fully Funded
FEBRUARY 2, 2010
Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. Here are some of my favorite quotes about planning. The significance of a man is not in what he attains but in what he longs to attain. Kahlil Gibran. If you don’t know where you are going, you’ll end up someplace else. Yogi Berra. Don’t bunt. Aim out of the ballpark. David Ogilvy.
Kivi's Nonprofit Communications Blog
MAY 13, 2019
It’s possible that you are doing great at keeping morale high, but sometimes outside complications like mental health or family concerns may impact attitudes on the job. A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?
The Agitator
FEBRUARY 28, 2016
Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor.
The Agitator
JULY 13, 2016
A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. In turn, it is the donor’s attitude that determines the donor’s behavior toward the organization — e.g., giving volunteering, staying or leaving.
Get Fully Funded
SEPTEMBER 20, 2011
One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2018
75% of beginners move to the intermediate level in 6 months) Change in tone, sentiment, attitude or preferences (e.g., In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.
Kivi's Nonprofit Communications Blog
MAY 14, 2019
” Your readers will mirror your attitude about the ask. Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. First off, if you aren’t getting the results you want from your emails, appeals, and social media posts, you might be sabotaging your asks.
Sea Change Strategies
JULY 22, 2013
Change your attitude. Only the donor’s attitude will influence his or her behavior (e.g. Organizations can influence donor attitudes by giving them stellar customer service, report backs on their impact, and providing them with authentic gratitude. I never pass up an opportunity to hear Roger Craver breaking down the fundamentals of fundraising with wit, p**s and vinegar.
SocialButterfly
JANUARY 21, 2013
All About Attitude. Kotler’s interview also reminds us the badge true social marketers wear, and it’s stitched with attitude. ” As I also teach my students, he shares that the difference lies in the attitude and mindset we wear as we approach our work. image courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.”
iMarketSmart
AUGUST 22, 2016
Gratitude is the best attitude! You should know that lots of people try to tell me how to market MarketSmart. They tell me I need to drive tons of traffic to my website. They call me up and tell me I should speak at or sponsor this or that event. They recommend I buy a booth at an expo so I can jump out at people as they walk by. They try to sell me spam lists (also known as email lists). They tell me I need more Twitter followers. And the list goes on. Guess what?
Nonprofit Marketing Insights by GlobalOwls
MARCH 6, 2021
If you are selling food and beverages as the retailer, ask yourself whether your customers perceive you as the business outlet that has a good attitude, best discounts, or unique products that cannot be found anywhere else. Writing a Sustainable Marketing Plan: 8 Essential Steps.
iMarketSmart
FEBRUARY 15, 2019
His landmark studies (“Decoding of Inconsistent Communications” and “Inference of Attitudes from Nonverbal Communication in Two Channels”) uncovered what elements you should focus on most for effective communications as follows: Body language. Almost 50 years ago, Albert Mehrabian figured out that our words matter least and our body language matters most in face-to-face communications.
Getting Attention
AUGUST 18, 2015
Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. But how to reshape your communications to meet your people where they are?
iMarketSmart
FEBRUARY 24, 2021
Attitude is 80% of the battle. No one likes getting cold calls and you probably don’t like making them.
iMarketSmart
OCTOBER 9, 2017
But then Wikipedia continues by saying, “David Dunlop, the Cornell University senior development officer who developed the concept of moves management, described the idea as “changing people’s attitudes so they want to give.”. Now before you start typing an angry response to this post telling me you are insulted because you are not a manipulative louse, remember, Wikipedia said David Dunlop described the idea as “changing people’s attitudes.”
Social Marketing and Social Change
SEPTEMBER 28, 2009
Modeling governmental demarketing from a consumer perspective allows one to determine the impact of this government approach not only on consumers' intention to cease consumption, but also on consumer attitudes both toward consuming the product and toward companies that promote and sell these products. The only exceptions to a number of hypotheses about the effects of demarketing strategies on attitudes and intentions were: 1.
The Agitator
NOVEMBER 8, 2015
In some cases to even know what to measure, let alone understand how to respond in terms of organization-wide attitude and communication tactics. Most of the discussion that occurs around the sorry state of donor retention deals with failure on the part of nonprofits to even take notice of their situation. The underlying assumption is that just by ‘getting it right’ in terms of focus and mechanics a large proportion of haemorrhaging donors can be, well, salvaged.
Kivi's Nonprofit Communications Blog
JULY 30, 2018
The attitude expressed by people who are interacting with your content. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. They give you more data than you need, and often don’t give you the information you really want without requiring a lot of data crunching on your part.
Get Fully Funded
SEPTEMBER 20, 2011
One thing I’ve learned over the years is that mindset and attitude are everything, especially in fundraising. Change your attitude. If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Especially if you want to raise money. Membership in the club is given to people who. complain about how hard fundraising is. whine about how bad the economy is.
Get Fully Funded
SEPTEMBER 28, 2011
Put yourself in the donor’s shoes – how does the overall attitude of the nonprofit’s staff affect your interest in giving? Whether they know it or not, everyone in your organization is part of the fundraising process. So you may as well be purposeful about involving them. From the person who answers the phone to the volunteer coordinator to the person on the front lines, everyone interacts with the public at some point.
Getting Attention
MARCH 22, 2013
Your CEO is “marketing” to the person staffing the info line and the customer service team (the importance of that welcoming attitude) as well as to her board members…and these examples are just the beginning. I’m in the middle of Tom Peters’ most recent e-book, People First , and want to share four vital takeaways with you.
iMarketSmart
MAY 30, 2013
If you really want to determine if your planned giving program is affecting donor decision-making, Professor Russel James recommends measuring attitudes about planned gifts over time among your donors. Measuring attitudes about planned giving will help you determine in a broader way if your planned giving program is truly headed in the right direction.
Ann Green
NOVEMBER 11, 2020
Making all your communications donor-centered will help convey an attitude of gratitude. Thanksgiving is coming up and it’s a time of the year in the U.S. when we show gratitude to the special people in our lives. For many, it will be a different Thanksgiving.
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