Trending Sources

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of However, the American Marketing Association is more than just another brand.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event.

Animals rule the Facebook nonprofit kingdom

Nonprofit Marketing Blog

A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011.

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Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. The Content Marketing Associations shares 7 Steps to Telling the Perfect Story in the form of an inforgraphic.

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

Facebook Contests for Nonprofits: Should You Use a Third-Party App?

Selfish Giving

This is a guest post from Sandra Morris of CafeGive , a leader in creating and executing Facebook contests for nonprofits and businesses. Understanding the New Terms for Facebook Contests. A complete release of Facebook by each entrant or participant.

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Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Kivi's Nonprofit Communications Blog

It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. Here are 6 tips for executing a social media takeover of your own. Image Source: https://flic.kr/p/dzN6Vp.

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

The saga that is the Facebook IPO continues. Wall Street took a break from claiming to be the US Economy yesterday, but as of lunchtime this Tuesday, stock in the uber-social network fell below $30 for the first time. That means fewer opportunities for Facebook to sell ads.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Social reach up, email response rates down. Read: How to Keep the Social Media Conversation Going.

How to Raise More Money from Matching Gifts Using Email and Social Media

J Campbell Social Marketing

These include using social media and email to remind donors about matching gifts. Matching gifts are an easy way to boost fundraising by earning free money, and we’ve got the tips to help you increase donor awareness through social media and email. Social Media. Facebook.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

25 Social Engagement Ideas

Diva Marketing Blog

Ever think about the words we use to discuss social media? I find it fascinating that so many of the words we bring into "social media talk" e.g. humanize, conversation, community, listen support that this is a people first approach to marketing. 25 Social Engagement Ideas.

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34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

In 2004, the American Marketing Association asked to develop a workshop on blogs. Along the way, I developed a passion for helping people understand that 1st blogs, and now social media, is a credible and critical part of a marketing strategy. don't just say, "Like us on Facebook.".

9 reasons to QUIT SOCIAL MEDIA from Erik Graf

iMarketSmart

In his recent post on The Social Graf, Erik Sass punches social media in the face a bit. There are some interesting thoughts here although I think they only apply to Facebook and Twitter. I think LinkedIn provides a lot of value— the social media option for grown ups. Furthermore, I happen to like social media. Anyway, although these points are watered down from his original post, here are his 9 reasons to quit social media: 1.

#SocialMedia: Facebook’s Updates Strive For Timelines About Its Users

Non Profit Marketing 360

Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. Moreover, the platform still is stressing the ‘real you’ user (no pseudonyms and no organizations), so nonprofits and socially-engaged groups on Facebook have made no efforts to get on board the Google+ train. Facebook’s official presentation of the Timeline is here: Click here to view the embedded video.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed.

How do you create a media empire for your nonprofit?

Wild Woman Fundraising

Tell me the last time you saw a nonprofit program associate on the cover of a supermarket magazine. People Magazine Most Beautiful Social Workers. Tell me a story of a nonprofit social worker that brought you to tears from mainstream media. Picture it.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

This then leads you to associate buying things (or taking part in other artificial “experiences” for that matter) with good times, so you do it again, and again, and again. Beyond an email or a Facebook poke.

Use the Power of Pokémon Go for Good (and Have Some Fun)

Kivi's Nonprofit Communications Blog

This weekend my Facebook news feed was an extreme mixture of horrible news and people playing Pokémon Go. I would be remiss if I didn’t acknowledge some negative news associated with it – robberies, server overloads, and possible security issues for Apple users.

A Social Media Gift of Little Miracles

Diva Marketing Blog

Nope, it's not a new social commerce strategy. Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. "We'll be known as the helpful store. The friendly store. The store with a heart.

With A 9-Person Social Media Team, They Better Get It Right!

The Agitator

Would you associate AARP, the voice of America’s 50+ population, with adroit use of social media? AARP has some 80 Facebook pages with over a million fans, an active presence on YouTube and Twitter, and a “toehold” in about 15 other online platforms. Of course, if you have a nine-person team solely devoted to social media — and working in a sandbox with 37 million members — you had better get it right!

What If Everyone Used Social Marketing to Improve People's Lives?

Social Marketing and Social Change

A big step was taken in that direction today as social marketing shifted from a good idea in public health to a measurable objective for improving the nation''s health. We refer to social and behavioral science theories to inform program design and implementation.

#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55

Non Profit Marketing 360

It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. Not surprisingly, Facebook was the overwhelmingly popular destination (46.5 Click for full image.

Facebook Giving: How one donor got recruited

Donor Power Blog

As social media increasingly becomes a part of the nonprofit marketers’ toolkit, many nonprofit fundraisers are wondering whether the big mama of all social networks— Facebook —is really worth the effort and investment from a fundraising perspective. Sure, we all know we can get people to like our page, maybe post some comments, watch some videos, but, stories abound about the lack of success in terms of turning Facebook followers into donors.

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Don’t forget to promote your chat LIKE A BOSS (Twitter, blog, Facebook, email list, website, chat directories [listed below]). AssnChat | Tuesdays @ 1pm CT (associations). Socentchat | Wednesdays @ 1pm ET (social entrepreneurship). Image Credit: https://flic.kr/p/6K8pMh.

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The Best Cause Marketing of 2010

Cause Related Marketing

The images were GPS-tagged and photographed to enable social media sharing through Facebook, Twitter and others. There was also a social media element allowing you to Tweet your support for one of the five charities. Which makes me very happy and proud to be associated with it.”

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8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Or maybe you just have an exceptionally positive reputation, and they’d benefit simply from that association.

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Getting Started with Social Media

Fundraising Coach

Frank recently came out with a report on nonprofits and social media. He definitely “gets&# social media and nonprofits! Social media continues to grow in both popularity and reach. Newspapers and television shows are constantly referring to Twitter and Facebook.

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. Moreover, the platform still is stressing the ‘real you’ user (no pseudonyms and no organizations), so nonprofits and socially-engaged groups on Facebook have made no efforts to get on board the Google+ train. Facebook’s official presentation of the Timeline is here: Click here to view the embedded video.

I’ll Take My Fundraising Cannibalism On the Rocks

The Agitator

million from existing donors, plus 307,598 new donors for The ALS Association. Donor acquisition Donor retention / loyalty / commitment Social media premium As of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6

Cause Marketing Your Klout

Cause Related Marketing

Maybe it's time to take that Facebook thing seriously. Klout for Good is a promotion that asks you to support Charity: Water, the World Wildlife Fund, and the American Heart Association’s Go Red for Women. Charity: Water asks you to ‘donate your birthday;’ that is to ask your social networks to donate to the cause in your name on your birthday. Facebook Robert Scoble.

GPS 9

11 Ways Nonprofits Can Reach Donors on #GivingTuesday

J Campbell Social Marketing

Almost 3,000 nonprofits participated and drove the conversation on Twitter and other social media channels, which led to national media coverage and involvement and interest by Bill Gates and The White House. Are you going to post on social media every day or every other day?

Cause Marketing Research I'd Like to See

Cause Related Marketing

Landor Associates released its annual Global Corporate Reputation Index and highlighted the cause marketing work of Google and Ford. I’d like to see more data coming out of the social networks when they’re used as a means of campaign activation in cause marketing. We all know that Facebook and Google + and the others generate boatloads of data, but that data is closely guarded. This is one of the ways Facebook makes its money. Facebook Cone Inc.

Facebook versus Google, a popularity contest YOU don’t need to care about

Wild Woman Fundraising

Recently I read on Katya’s Marketing Blog that Facebook has surpassed Google in terms of popularity. It does make sense that you can waste time on Facebook much longer than you can waste time on Google. It’s not about Facebook versus Google.