6 Ways to Make the Most Out of Your Association Membership in 2015

EveryAction

This week kicks off the American Society of Association Executives ’ (ASAE) semiannual Association Management Week and it''s got us thinking: professional associations are hugely essential resources to the individuals that belong to them and the industries they serve. That said, how can you make sure you''re getting the most out of your association membership? professional development association

Here’s a job description for a major gift or legacy gift lead outreach associate

iMarketSmart

Let’s get started with the job description stuff noting that it is wise to invest in an entry-level lead outreach associate to open up lines of communication and dialogue. Here is the type of person you’ll want to find along with a loose job description: Job description: Lead Outreach Associate. The main task of a Lead Outreach Associate is to call and email potential donors who have shown interest in making a gift.

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Increasing Member Retention for Associations

Non Profit Marketing 360

Growing retention in an association takes a lot of energy from all aspects of your operations. Marketing typically gets the brunt of the responsibility for attracting new members and keeping them engaged, but a true retention strategy contains efforts from all disciplines inside the association. Their experience in all of these aspects of your association drives the retention of that member. How is your association bringing value to that member, and how can you share that?

Engagement Calling Metrics for Lead Outreach Associates Tasked With Arranging Meetings With Major Donor & Legacy Donor Prospects

iMarketSmart

Having covered those categories, let’s look at the metrics you should measure as your outbound Lead Outreach Associates begin their Engagement Calling activities: # of outbound non-solicitous emails sent including links to value-oriented. # The best way to ensure that the meetings arranged by a Lead Outreach Associate are highly qualified is to have the gift officers provide feedback after their calls/visits. Engagement calling, not cold calling!

Wonderful Response from the American Heart Association

Kivi's Nonprofit Communications Blog

One organization in that “nothing” category was the American Heart Association — and now we know why. I want to thank you for including the American Heart Association in your research, although the results were not close to what we’d have liked. We always want to take the opportunity to not only say thank you to our donors, but also to show them the many ways that the American Heart Association helps donors and their families right in their own community.

Rhode Island School Committee Association

Fundraising Breakthroughs

This means information about the rhode island school committee association of the rhode island school committee association a judge who believes that two parents with that amount of medical bills that you can take a walk through the rhode island school committee association an arguable claim, is not fault based. Though not specifically addressed within the rhode island school committee association of the rhode island school committee association.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Blogs Cause Marketing Communications Community Cross-Post Fundraising Interview Marketing Nonprofit Perspectives Philanthropy Associates Business Cause marketing Chicago Children's Miracle Network General Mills marketing Miracle Network Non-profit organization PAUL United States

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Blogs Cause Marketing Communications Community Cross-Post Fundraising Interview Marketing Nonprofit Perspectives Philanthropy Associates Business Cause marketing Chicago Children's Miracle Network General Mills marketing Miracle Network Non-profit organization PAUL United States

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. Blogs Cause Marketing Communications Community Cross-Post Fundraising Interview Marketing Nonprofit Perspectives Philanthropy Associates Business Cause marketing Chicago Children's Miracle Network General Mills marketing Miracle Network Non-profit organization PAUL United States

International Social Marketing Association: 2011 Review

Social Marketing and Social Change

In 2011, the International Social Marketing Association (iSMA) has been developing the promise to be the catalyst for a global infrastructure to serve social marketing practice, education, research and management. Liaison with the Australian Association of Social Marketing. On behalf of all the Board members, we are thankful for the many social marketers who have contributed money to support the development of the association over the past several years - especially our Founders.

Walgreens and the American Diabetes Association

Cause Related Marketing

For example, if the American Heart Association does a cause-marketing campaign with Bayer’s 80mg ‘baby aspirin’ then there’s an implied endorsement of both Bayer and the 80mg dose, whether or not the AHA offers an explicit endorsement of either or. Tags: Rudy Giulani American Heart Association American Diabetes Association Walgreens Scared PointlessWhen it comes to cause marketing the disease charities have potential conflicts of interest that other causes probably don’t.

Which State’s Nonprofit Association Has the Best Site?

Mission Minded

As part of our work to redesign the website of the Colorado Nonprofit Association, we surveyed the websites of every other state nonprofit association across the country. Want to know where the best association websites are? Nonprofit Design Nonprofit Web colorado nonprofit association design navigation nonprofit association state site usability web web design

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK Win

Jo-Ann, Fiskars and the American Heart Association

Cause Related Marketing

Woman 18-34, Enjoys Scrapbooking, Seeks Marketers Who Can Make Her CareScrapbooking is now the biggest chunk of the craft and hobby industry in North America, according to the Craft and Hobby Association, with estimated annual sales of $2.44 Tags: Jo-Ann Close to My Heart Scrapbooking Fiskars American Heart Association Craft and Hobby Association Operation Kids IPSOS

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. Nonprofit Design advertising American Marketing Association award billboard campaign Denver Art Museum design Marvelous Mud nonprofit advertising outdoor PEAK Win

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

Tags: Janus Bailey-Montague Children's Organ Transplant Association Alden Keene and Associates Printfection Hugh Butterfield COTA

More Thoughts on Matterness for Associations

A. Fine Blog

Earlier this year, I had a terrific opportunity to share my thoughts about Matterness with associations on a webinar hosted by Wild Apricot. The post More Thoughts on Matterness for Associations appeared first on Allison Fine. You can watch the full recording of the webinar here. Go ahead, it was great fun!). We had lots of participants in the webinar really digging in deep exploring ways to strengthen their relationships with their members.

Association of Fundraising Professionals Code of Ethics Should Apply to Fundraising Software Companies

Blue Sky Collaborative

The Association of Fundraising Professionals mandates that its members abide by an extensive code of ethical principles and standards [link] These guidelines were adopted in 1964 and have been updated many times since then. AFP is a good organization that.

Ethics 100

Save Matt: Philips and the American Heart Association II

Cause Related Marketing

How the Save Matt Campaign Came Together and Was PromotedTuesday’s post was about how to use public relations to drive a cause-related marketing campaign drawing on the experience of the American Heart Association, RoyalPhilips Electronics and their Save Matt campaign. Tags: Save Matt American Heart Association Philips Tonight Show Sundance Film Festival PR supported cause-related marketing

Associations as Networks Not Organizations

A. Fine Blog

Rosetta Thurman wrote a terrific post this morning about the Fort Wayne chapter of the Young Nonprofit Professionals Network opting out of the national association. It seems that it was too much work, too burdensome, for the local chapter to follow all of the rules that the national association set to be recognized as a [.].

Save Matt: Philips and the American Heart Association

Cause Related Marketing

Tags: American Heart Association Philips Heart defibrillators Sundance Film Festival PR supported cause-related marketing

Interview with a Fundraising Expert: Lisa Gray, Founder of LDG Associates

Fundraiser Ideas

Gray’s LDG Associates is a firm that provides a variety of services, including fund development to social change entities and the organizations and institutions that support them. Lisa D. Gray brings over 20 years of experience in fund development that focuses on building resources for social change strategies at all levels and across disciplines.

Is the person who answers your phones your weakest, lowest paid employee?

iMarketSmart

Fundraising best practices for fundraising donor cultivation duties of a secretary in an organization fundraising tips Philanthropy secretary of non profit association secretary of non profit association wikipedia secretary of nonprofit association information StrategyEveryone is a fundraiser. Don’t believe me? First, a short story. My dad ran a very large insurance agency. Over 100 people. One of the largest in the U.S.

Speaking at American Marketing Association Panel on Social Media

Search Marketing for Nonprofits

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served! Here’s the info: What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all ready to tell us more about it.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of However, the American Marketing Association is more than just another brand. However, nonprofit associations have some different and unique challenges. What are your thoughts/plans about growing the associations footprint both on a global and national basis?

My Session Today at Association of Fundraising Professionals

Nonprofit Marketing Blog

Thanks to everyone who attended and Tweeted my session at the AFP conference today. As promised, here’s the deck: Afp 2010 View more presentations from katyaa

Grants for American Humane Association Animal Welfare Current Agency Member Organizations

Seeking Grant Money Today

American Humane Announces Expansion of Second Chance Fund Grant Program for Animal Welfare Agency Members Deadline: Open Through its Second Chance Fund, the American Humane Association ( [link] ) provides financial assistance, in select cases, to animal welfare organizations and breed- specific rescue groups responsible for the temporary care of animals as they are prepared for adoption into permanent homes. From The Foundation Center.

Do email open rates matter?

iMarketSmart

Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

Puget Sound Grantwriters Association's 2007 Conference, and Grant(s) Available to Attending Orgs

Seeking Grant Money Today

The Puget Sound Grantwriters Association , along with the King County Library System , is holding its annual professional conference, Changing the World One Grant at a Time , on Wednesday, October 3rd, in Seattle, at the Washington State Convention and Trade Center , this year. Tags: grant writers talking together grant writing Puget Sound Granwriters Association professional conference

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. Associations have been graduating from Social Media 101 and moving on to the next level. Read more at Association Mavens ]. Nonprofits Social Media Strategy Amy Sample Ward Association Mavens nonprofit social media NTEN social media strategy video interview

‘Seal’ Campaigns and Cause Marketing

Cause Related Marketing

Witness the American Dental Association (ADA) Seal of Acceptance which dates from 1930. But if you’re a charity or an association, especially in the health field, it might be worth it to develop a seal campaign. I’d bet that the American Heart Association certification only requires that Campbell’s contractually assert that its Healthy Request soups fall within the guidelines the organization has set for sodium, cholesterol and fat per serving.

Headed to New Zealand to Help Nonprofits Connect – Join Me There in February?

Getting Attention

So what a terrific surprise it was to be contacted by the folks at New Zealand’s Association Resource Trust to keynote the first-time Marketing By Association Conference this coming February (summertime there). Kiwi nonprofits — both associations and charities — are facing the same challenges we are: Cuts in government funding, decreases in association membership and renewals, and a more competitive environment overall.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. However, the American Marketing Association is more than just another brand. However, nonprofit associations have some different and unique challenges. Toby/Diva Marketing : We like to think of AMA as The premier association in terms of marketing sciences thought leadership.

Shades of Social Marketing

SocialButterfly

” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance. Social Innovation Social Marketing Uncategorized International Social Marketing Association Philip Kotler world social marketing conferenceimage courtesy of swamibu. What’s in a name? That which we call rose. By any other name would smell as sweet. “I really think that it is time to rename the movement.”

Social 182

When to End a Cause Marketing Relationship

Cause Related Marketing

For instance, I can all but guarantee you that even after more than 15 years of deep association, in a test of unaided recall few people would be able to identify Subway Sandwiches and the American Heart Association as cause marketing partners. Sunbeam Fountains of Wayne American Heart Association Rolling Stones Subway Los Lonely Boys American Medical Association U2 cause marketing

Cause Marketing Around Rallying Points

Cause Related Marketing

Like Go Red for Women from the American Heart Association or Thanks + Giving from St. These rallying points are a common feature of the very largest, most prominent cause marketers; Breast Cancer Awareness Month, American Heart Month, Hunger Action Month, the various walks and runs and races from the likes of the March of Dimes, the Multiple Sclerosis Society, American Diabetes Association, Susan G.

Back Door the National by Cause Marketing With the Affiliate

Cause Related Marketing

Komen for the Cure, the American Heart Association, the American Diabetes Association, etc. Komen for the Cure Facebook Whirlpool American Heart Association American Diabetes Association MaytagOK, you didn’t hear this from me. But if you want to get the boost that comes from partnering with a prominent national charity, but don’t want to jump through the hoops or pay their fat minimum fees, one work-around is to strike a deal with one of the national’s affiliates.

A Tool That May Help With Donor Retention

Non Profit Marketing 360

A new study from the Association of Fundraising Professionals finds that: For every $100 nonprofits raise, $100 is lost through attrition. Community Database Donor Acquisition Fundraising Nonprofit relationships Technology Association of Fundraising Professionals database donors eTapestry Jay Love Nonprofit organizationThe fundraising statistics are bleak.

May 109

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Marketing Social Media Speaking libraries New Hampshire Library Trustees Association online engagementEngaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video.

A Global Petition: Round 2

SocialButterfly

If you are a SB reader, then you are familiar with this topic: the creation of a social marketing association. No, this is no re-mix of Social Media Club , but it’s a potentially Global Social Marketing Association , speaking in terms of behavior change. At the very least, I’m going to do my best to get to next June’s 20th Anniversary of the Social Marketing in Public Health Conference, where it’s hoped that the association will officially be launched.

Global 100

#ProAging: CES Highlights Tech For Boomers On-The-Move

Non Profit Marketing 360

The CES “is owned and produced by the Consumer Electronics Association (CEA) , the preeminent trade association promoting growth in the $186 billion U.S. We at MKCREATIVEmedia HQ were especially delighted about this winner, as we have enjoyed great working relationships with Baltimore SCALE and the National Aphasia Association.

Upcoming Nonprofit Leadership Talks & Training

Fundraising Coach

SALT LAKE CITY: Utah Nonprofit Association Annual Conference (September 24). Samples & Tools Specials associations conference for nonprofits speaking trainingAre you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I'll be coming to each and would love to get together. Most of my work is private, with individuals and nonprofits. But I also love giving leadership and fundraising trainings at conferences.

Peggy Lee Cause Marketing

Cause Related Marketing

A big piece of Doing Our Part is a cause campaign with the National Parks Conservation Association , the august nonprofit that has been helping preserve and protect America’s National Parks for more than 90 years. Go to Arrowhead's Facebook site today and you'll see a different cause promotion benefiting the American Heart Association.) Nestle Arrowhead American Heart Association National Parks Conservation Association Bottled Water Peggy Lee