#INTERVIEW: Sean Triner, Co-Founder and Chief Evangelist of Pareto Fundraising

Non Profit Marketing 360

Interestingly, in Southeast Asia 90% of individual fundraising growth comes from monthly giving. That’s the single biggest driver of growth in Asia, Australia and Europe. Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising , a direct marketing firm working in Australia , Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

The report breaks down other regions around the world including Africa, Asia, Australia and New Zealand, Europe and Latin America and the Caribbean. According to the newly released 2020 Global Trends in Giving Report , it is!


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Social Fundraising Best Practices for Nonprofits

J Campbell Social Marketing

Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America. What is social fundraising? What makes it so powerful? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause?

Debunking 7 Common Myths For New Nonprofit Professionals

Get Fully Funded

Matt teaches fundraising, philanthropy, and marketing in graduate programs at Eastern University, the University of Pennsylvania, Juniata College and Thomas Edison State University via the web, and in-person in the United States, Africa, Asia and Europe, and is a popular conference speaker.

Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Communications Manager , Central Asia Institute (Bozeman, MT). Please post your open nonprofit marketing positions here. Communications Manager , Grace Place for Children and Families (Naples, FL). Communications Manager , Out & Equal Workplace Advocates (San Francisco, CA). Communications Operations Manager , Public Policy Institute of California (San Francisco, CA). Communications Outreach & Media Associate , Rainforest Alliance (New York, NY).

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5 Organizations To Support On World Refugee Day


Asylum Access focuses on refugees from Africa, Asia, and Latin America (the areas with most of the world’s refugees), and works to help refugees assert their rights in the present and transform systems for a safer and more just future. World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe.

Nationality of the Internet

Public Sector Marketing 2.0

Asia: 825 million internet users (42% of world total). Asia: 22% penetration with 622% growth over last decade. If you take a look at the growth rates of Africa, the Middle East, Latin America and Asia, you’ll notice that they are all 10-20 times higher than that of North America, yet their penetration rates are all under 35%. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

36 Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Direct Marketing & Fundraising Intern , Special Olympics Asia Pacific. Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Communication Coordinator , City Life (Boston, MA). Communications and Operations Coordinator , The Micah Project (New Orleans, LA). Communications Associate , Children’s Defense Fund (Los Angeles, CA).

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On Giving Thanks

The Agitator

And, as for Agitators in Europe, Asia, Australia, New Zealand and South America we trust you’ll at least give thanks that the next two days will be Agitator-free. In the aftermath of Paris, Beirut and Bamako and with far too many politicians and demagogues working overtime to seize on the public’s anxieties, prejudices and deepest fears, The Agitator is pausing publication for the next two days to give thanks. Tomorrow is official Thanksgiving Day in the U.S.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

Before joining Best Friends, Sue led new digital expansions for The Nature Conservancy in Asia and Latin America. If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM! . Let’s get on social media!” became the rallying cry at your organization. . “We should be on Pinterest!

Cause Marketing in the Economic Downturn

Cause Related Marketing

Get Your Chin off Your ChestIt’s probably just superstition, but I have steadfastly avoided posting anything about the recession.After all, considering the amount of liquidity sloshing around after all the actions already taken by central bankers in Asia, Europe, and the United States, it’s plain that the real problem right now isn’t access to capital.

Friday Futures – Nonprofit Marketing Jobs – October 7, 2011

Getting Attention

9) Senior Media and Content Officer , Asia Society , (New York, NY). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Coordinator , Global Footprint Network , (Oakland, CA). 2) Communications Director , Swanee Hunt Family Office , (Cambridge, MA). 3) Digital Accounts Manager , Reclaiming Futures , (Portland, OR).

5 Training Tips for Multi-Functional Nonprofit Teams

Ann Green

Matt teaches fundraising, philanthropy, and marketing in graduate programs at Eastern University, the University of Pennsylvania, Juniata College, and Thomas Edison State University via the web, and in-person in the United States, Africa, Asia, and Europe.

Global internet statistics for 2018

Public Sector Marketing 2.0

Asia holds half of the world’s internet users, however, Africa has the fastest growth rate. While Asia continues to grow its dominant share of overall internet users, Africa’s users are growing at the fastest rate. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year.

Day in the Life of a Nonprofit Communicator – Gillian Wilson

Kivi's Nonprofit Communications Blog

I try my best not to look at my email again until the next morning, but because our team works so closely with staff in Southeast Asia, I sometimes glance at my email to see if anything needs my attention first thing the next day. Gillian Wilson. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!

Friday Futures – Nonprofit Marketing Jobs – October 21, 2011

Getting Attention

9) Senior Media and Content Officer , Asia Society , (New York, NY). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications Director and Web Specialist , Green For All , (Oakland, CA). 2) Communications Director , MACED , (Berea, KY). 3) Communications Manager , The New York Women’s Foundation , (New York, NY).

Yuban Dark Roast

Cause Related Marketing

In their case, they were building children’s hospitals in Africa, Asia and Latin America. Certification Exhaustion A few years back a would-be client came to me with an interesting question: would people in the first world support cause-related marketing that served people in the Third World?In That sounds like a mountainous undertaking, but the fact is, you can build and equip a pretty darn good.

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Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Somya has over 12 years of experience in strategy, marketing, nonprofit management and engineering across America, Europe and Asia. Somya Qureshi. Last month we heard from Somya Qureshi from NonprofitNinja.org on the easiest place to get started with collecting data. Today she has some ideas on how to take that donor data and turn it into a communications startegy.

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Data Driven Fundraising

A Small Change

This is true especially in America where high production costs force corporations to build efficiently or build in Asia. I am considering bringing a guest expert on as a regular basis please email me any feedback or thoughts on today’s author. The next couple posts are by Tim Troutman from Charlotte Rescue Mission, and he is an individual passionate about donor data. Figures can lie and liars can figure.”

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

Asia (including middle-east) and Africa are key growth markets right now thanks to their high mobile penetration rates. I remember delivering a speech in 2008 during the early days of Twitter in which I mentioned to the audience that this platform may soon be the world’s largest sample of live human thought (good and evil) and also the world’s largest real-time conversation database. I heard a few chuckles.

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A Honey of a Indiegogo Campaign

Cause Related Marketing

Honey badgers, whose habitat is found in Africa, India and Southeast Asia, sport a wide skunk-like stripe, are more fearless than badgers, but are most closely related to weasels. Now on Indiegogo is a fundraiser to help rural beekeepers in Kenya fend off honey badgers and otherwise improve their operations. The charity involved sports the wonderful name, ‘Bees Without Borders,’ which was founded by New York father and son beekeepers Norm and Andrew Cote.

Asymmetry in Pink Ribbon Cause Marketing

Cause Related Marketing

For instance, Shiseido, certainly Asia’s oldest and best-known cosmetic brand and the cause called Cancer and Careers, which I had to look up. Not every cause marketing campaign features the likes of the YMCA and Coke*. Sometimes it takes place between a charity which is very well known and a sponsor that isn’t. Or, vice versa. Interbrand ranks Coke as the top for-profit brand for 2012. Cone ranked YMCA as the top nonprofit brand.) I call that dynamic ‘asymmetrical cause marketing.’

How to Train Your Nonprofit Team in 5 Easy & Effective Steps

Nonprofit Marketing Insights by GlobalOwls

Matt’s teaching has taken him throughout the United States, and to Europe, Asia and Africa. How to Train Your Nonprofit Team in 5 Easy & Effective Steps. Nonprofit training is a critical component of running a successful organization.

New Study Shows Millennials Want To Make A Global Difference


The Survey revealed that globally 76% own one, with the highest adoption rate being in the Asia. Millennials are often the target demographic for many nonprofits, as they are known to be the most technologically-savvy with high adoption rates of smart phones, their value of entrepreneurship, and the belief that they can make a local difference, according to the Telefonica Survey.

The Feeding Ground for Social Marketers


Recently launched, it is free to join, open to all, and brings together social marketing minds from across the world–from the UK, to Australia, to Asia and other areas. You may have noticed a new badge (below and down on the right column). This isn’t your average badge…this is a badge that is an outward sign of the growing social marketing movement, and I invite you to join.

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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth


Originally from California, Harriet Chalmers Adams lived a life that saw her travel through South America, Asia, and the South Pacific. she·ro (pl. sheroes) : a woman regarded as a hero. Whether quietly spearheading some of the world's most groundbreaking scientific and medical research or not-so-quietly leading revolutions on the battlefield, our history is ripe with stories of ferocious, adventurous, enlightened, and persistent women.

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The Growing Asian American Market, a Likely Target for Cause Marketing

Cause Related Marketing

It’s peach season where I live and so with peach juice running down my face my mind naturally turns to China and Asia and the fastest growing ethnic group in the United States. What do peaches and Asians have to do with each other? The prunus persica is Asian, a native to China that has long been a welcome addition to the American cornucopia. Likewise, Asian Americans are emerging as a ripe target for cause marketing. Asian Americans are among the best educated and the highest earners.

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Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

More transactional is a campaign from the luxury pen company Mont Blanc, which benefits UNICEF education projects in Asia, Africa, and Latin America. One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities.

Cool Cause Marketing Effort, Wrong Season

Cause Related Marketing

Schoolchildren in Asia are less likely to suffer from summer learning loss because their school years are notably longer. Project Potential from Kraft''s ready-to-eat meal brand Lunchables sounds like a wondrous effort. In an ad that ran in the May 2010 Glamour magazine and is now archived in the Alden Keene Cause Marketing Database, a cute little girl is said to be leaping from princesshood to… maybe… the presidency thanks to Project Potential. And what is Project Potential?

#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

Non Profit Marketing 360

Perhaps the crushing concern for Apple is that it has raised the standards (vaguely) for its western consumers about these issues, while trying to soft pedal the details of what goes into the production of millions of mobile devices in Asia. Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5.

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#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

And the company’s biggest growth is now in places like Asia and Latin America, where there might actually be people who have not yet heard of Facebook.” The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world.

Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?

Giving in a Digital World

But I’d be really interested to hear from anyone who knows of any from further afield – especially Latin America or Asia Pacific regions?

Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?

Giving in a Digital World

But I’d be really interested to hear from anyone who knows of any from further afield – especially Latin America or Asia Pacific regions?

What Would You Say? Thoughts on Global Citizenship


Over 825 million people use the Internet in Asia as of July 2010. What would you say to world leaders if given the chance? This is the question the UN’s Citizen Ambassadors campaign asks us. The campaign is two years running and involves a video contest that “encourages world citizens to voice their opinions to Heads of State and Government and weigh in on the decisions made by the member states of the United Nations.&#.

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The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

The poll was part of a series from Ragan that regularly queries some 425+ corporate communicators in North and South America, Europe, Asia, Africa and Australia.

9-11 and Kaizen

Cause Related Marketing

What’s the proper way to remember man-made disasters like 9/11 or natural disasters like the earthquakes in Turkey, China, or Japan, or the hurricane in Haiti, or the tsunami in Asia, all of which have taken place since 9/11? Yesterday was the tenth anniversary of the 9/11 attacks.

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Massaging the Message DOES Matter


As an undergrad, I wrote a paper exploring the impact of CITES enforcement (or lack thereof) on the sturgeon population in the Caspian Sea, in Central Asia, for a class on International Environmental Trade. As I researched the issue, I was heartbroken to learn of what man had done to these prehistoric creatures, around since the age of the dinosaurs, with a complex DNA structure, one which actually involved more chromosome pairs than the humans!

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Getting to the point, quickly.


Terrible tsunami kills loads of people in Asia. My dad sometimes asks me when I am sending or happen to receive a text message, why I don't just actually call the person, and (gasp) talk to them?! Usually, I blow him off with something like, "because I don't feel like talking to them" or "because I am busy", but I have myself often wondered why it is that people text message when you could call, or even email.

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Newsletter: Search Begins for Top 30 Biz Fundraising Programs; Lawyer Pleads Guilty to Sweet Crime; "Alexa, Donate to My Favorite Cause"

Selfish Giving

Like searching for a passage through the arctic ice for an easier route to Asia, no one has ever accomplished what we're trying to do. Are you watching the AMC series The Terror ? It's about the 1847 British expedition to find the Northwest Passage. There are two ships, the HMS Erebus and Terror. The show is pretty good, and reminds me of a quest that the HMS Selfish Giving and Catalist are embarking on to uncover the top 30 corporate fundraising programs in the U.S. as ranked by revenue.

I'm No Fan of This Cause Marketing Ad Campaign

Cause Related Marketing

The celebrity list is an accomplished and eclectic group, with an especially strong showing of Asians, which makes sense since better that half of the Mandarin’s hotels are in Asia. On 14 June, 2007 I posted on the problems I had with Mandarin Oriental’s cause marketing campaign featuring various celebrities and their cause of choice.

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From The Wall Street Journal: "Bill Gates: My Plan To Fix the World's Biggest Problems"

Seeking Grant Money Today

The Gates Foundation has been criticized in recent years for both their overseas seed distribution to impoverished farmers programs (in both parts of Africa and southeast Asia) and also in their education programs, here at home, in the United States (and by this blog's author on both fronts), to name two. The first attempt to "monetize" food production took place a generation ago in Southeast Asia and India.

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The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

Social marketing has evolved as well-intentioned people searched for innovative ways to address large-scale health and social issues, a search that began with trying to slow population growth in southern Asia and sub-Saharan Africa through better use of family-planning products and services and reducing the burden of cardiovascular diseases in communities in the United States and other developed countries through reducing risk behaviors.

6 Examples of Nonprofits Working with For-Profits for a Greater Good

NonProfit Hub

The philanthropic arm of Coca Cola has donated several million dollars to the organization in the past few years to help boost female economic empowerment in Southeast Asia. Kayla Matthews is a guest contributor for Nonprofit Hub. She is a writer and blogger with a passion for self-improvement and helping others. Follow her on Facebook and Twitter to read all of her latest posts. _.