Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. In a strange way, the enormous age gap between us opened up a unique path to forging a tight bond.

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Assess where supporter information to date—preferences, habits, relationships, and interactions— lives across all departments and databases in your organization. 4) Shape rewarding and connected relationships with your people OVER TIME—a cumulative supporter or participant experience.

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Be Friend-ly with the 53% of Seniors Now Online

Getting Attention

The trend centers on younger seniors 65 to 75, with Internet use dropping off significantly after age 75. Social Can Work to Strengthen Relationships. These findings from Pew Internet and AARP—indicating that isolated seniors are looking to social networks to help build and strengthen relationships—has huge implications for your nonprofit. They’re online for satisfaction, not because they have to be. How is your organization building relationships with online seniors?

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Onboarding: The Fierce Urgency of Listening

The Agitator

In short, there would be no growth in relationships and characters. Because we fundraisers want to stimulate growth in our relationships with donors, we should aim to do the opposite. Hug, learn and grow relationships.

Why “Trust” Matters in Fundraising. And What To Do About It.

The Agitator

In this age of “fake news”, “alternative facts” and general erosion of trust… … why should we even care? Relationship Fundamentals. This is the more emotional part of the relationship.

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The Empathy Link in Social Marketing

Social Marketing and Social Change

This is how long-term relationships are made” (p. And if we do ask questions, which ones will create a space in which we can listen, and not simply be doing satisfaction research ? As it turned out, this young woman had met the age eligibility for the focus group but was a ninth grader.

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Social Media "Pioneers" Tell Why

Diva Marketing Blog

For other the satisfaction of personal expression influenced them to explore blogs. . It isn''t about age. Too many mature age people see bloggng and social media as being about technology. We came, we saw, we kicked its ass. Ghostbusters. Just One Crowd Sources Question.

Boomers Not Keen On Social Media?

The Agitator

2) The psychology of social media is wrong for Boomers — older adults get increasingly more selective about relationships and seek emotional satisfaction from established relationships. Using Facebook as the benchmark, the article notes that, even with recent growth of social media in the older age segment, penetration remains quite low — 60% of the 18-34 age group are Facebook users (43 million users); only 13% of those aged 45+ are (15.7

Senior Fundraiser On The Planet

The Agitator

In reviewing all the submissions, we realized that we couldn’t identify a ‘winner’ Several of the longest standing associations involved individuals whose relationship to the organization changed over time — e.g., from staffer to consultant to trustee. It’s worth adding that from 1977 to 1979 I worked directly with ActionAid’s founder, Cecil Jackson Cole, the founder of Oxfam, Help the Aged and other UK international charities.

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