Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it.

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010.

Trending Sources

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

Build a robust monthly giving program for long-term growth


Organizations with robust monthly giving programs fared much better during the recent economic downturn than those with stagnant programs. The most profitable programs have specifically harnessed the online medium to recruit, cultivate, retain and upgrade their monthly donors.

Creating Personas for Priority Groups of Social Marketing Programs

Social Marketing and Social Change

These traits should help staff and partners connect with the type of person who is your program priority. All of these perspectives can contribute knowledge and understanding to create a platform for the design of the social marketing program. ".

Grants for People, Organizations, & Agencies Working To Create Sustainable Fisheries In the United States

Seeking Grant Money Today

Deadline: November 10, 2011 (Pre-Proposals) Fisheries Innovation Fund Invites Pre-Proposals The National Fish and Wildlife Foundation 's Fisheries Innovation Fund is a grant program designed to foster innovation and support effective participation of fishermen and fishing communities working to create sustainable fisheries in the United States. All persons, organizations, and agencies (excluding employees of the federal government) working on projects designed to ensure sustainable U.S.

The Best of Social Marketing in 2014

Social Marketing and Social Change

Yes, the Bhagwat piece is two case studies, but I can take a story that is sprinkled with data and demonstrates a new application of social marketing - to food fortification programs in India. The Firestone et al study does not have a comparison group, but when you are involved in large-scale programming across five countries in Central America to reduce HIV risk, the correct decision, in my mind, is Go Big and leave the small stuff to other investigators.

Here Are Some Tips To Get Your Board Behind Your Agency's Grant Writing

Seeking Grant Money Today

The following are suggestions for any fundraising committee members, fundraising staff, or executive director looking to get their board members informed on, supportive of, and ultimately to become a strength in the agency's potential to raise more and larger grants. __ Never assume any organization's leadership and its respective individual members know what any new thing that any nonprofit is doing and how it's done.

Grants for Plant Conservation Programs Operated In Collaboration

Seeking Grant Money Today

The NPCI program funds multi-stakeholder projects that focus on the conservation of native plants and pollinators under any of the following six focal areas: conservation, education, restoration, research, sustainability, and data linkages. There is a strong preference for "on-the-ground" projects that provide plant conservation benefits according to the priorities established by one or more of the funding federal agencies and according to the PCA strategies for plant conservation.

Be Familiar Wtih All Other Organizations Doing Similar Or Related Work To Your Nonprofit's.For Your Agency's Improved Grant Raising

Seeking Grant Money Today

If your organization is not making its name and successes known, or if it is not providing currently needed effective programs, or if it is not run professionally and ethically - you should assume that these other organizations are and do - and that donors know this about them. Step up your marketing and get your agency's name and successes made known.

How Proof of Concept Can Improve Fundraising for a New Program and What Proof of Concept Is

Seeking Grant Money Today

When a nonprofit organization is either launching a brand new program or project; of if a new nonprofit organization, itself, is beginning it is extremely powerful to raise funds (including grant writing and other methods) in part by providing a proof of concept that clearly demonstrates the efficiency, viability, and strong potential of the new program or organization. For instance, let's say that you and I are launching a brand new mentoring program at a local community college.

Disconnect Is Damaging (Messaging Case Study: Part 1)

Getting Attention

I recently completed an all-new message platform (tagline, positioning statement, talking points or key messages at organization and program level and elevator conversation) for the largest human services organization in Massachusetts.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

While resources and initiatives have been devoted to assisting agencies for quite some time in advancing culturally competent communications, it wasn’t until more recently that lesbian, gay, bisexual, transgender and questioning people (LGBTQ) have been included in these conversations.

#Aging: Medicare’s Support To Home Health Agencies Likely To Be Cut 3+%

Non Profit Marketing 360

The two federal programs that are most often discussed as targets for cutting are Social Security and Medicare. And every political stripe agrees that as the growing number of Boomer retirees move into these programs, stresses will be felt throughout the federal budget. cut in payments to the nation’s home health agencies (HHA) to begin next year. percent decrease in Medicare payments to home health agencies (HHAs) for calendar year (CY) 2012.

Considering Or Beginning A Grant Writing Program? Here's Some Help.

Seeking Grant Money Today

The thing is - if your agency is considering initiating grant writing for the first time (as a fundraising method) or if it's decided to implement it for the first time - you and your colleagues would be wise to learn how it's done, what the entire grant seeking process is, why donors give grants , and what donors see (or even expect) in a well written and compiled grant proposal (or grant application), today. Be relevant, current, and successful in your agency's work.

Business Sponsors Are Awesome

A Small Change

Last November, the agency I work for hosted it’s second annual fundraising gala and had the privilege of partnering with 4 different businesses who were featured sponsors at different levels. Full page printed recognition in our program. It’s just that simple.

John Urschel Interview

Wild Woman Fundraising

The two sessions he’s going to be teaching are moving from a small to large organization in your fundraising career, and growing your major gifts program. The first is how to start your major gifts program and how to succeed professionally in major gifts fundraising, right?

Would You Approve This Campaign?

The Agitator

Donate Life America , a nonprofit charged with developing and promoting organ donor education programs designed to motivate Americans to register as organ, eye and tissue donors, has seen a drop-off in the number of millennial donors.

A Nonprofit's Reputaion In Its Communities Makes Or Breaks Possible Collaborations With Other Agencies

Seeking Grant Money Today

Keep in mind as you read the following posts that nonprofits raise support from their communities in various different ways including developing, acquiring, and retaining community partners (such as other nonprofits, government agencies, or businesses) to provide programs or services with. For Your Agency's Improved Grant Raising The Single Most Important Thing A Start Up Nonprofit Can Do Is Network.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

Pass this post, flyer and/or website along to the people who make these kinds of purchases for your company, foundation, NGO, university, donor or government agency. Implementing a Community-Based Social Marketing Program to Increase Recycling - Tracey Haldeman and Jeanine Warisse Turner.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

However, at this juncture in the evolution of social media and blogger relations, sort of sad and frustrating that too many agencies still don't understand the "human side" of "social." How do you "social media fix" a PR agency or ad agency?

How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

I work at BC/DC Ideas , which is a full-service communications agency working exclusively with nonprofit organizations across the country. These are my go-to methods to successfully build a PR program and establish thought leadership for your mission-focus. Mary Alice Holley.

Social Media: What Does An Agency Owe A Client In Terms Of Content Transparency?

Diva Marketing Blog

On the minus side: the price you pay for a social media program is in human capital and time. Enter stage left - PR agencies, advertising agencies and social media consultants who are seizing an opportunity to carve a service niche from their time pressed, staff starved clients.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Influencer marketing's roots began in the blogosphere programs of what we called blogger relations. To celebrate Diva Marketing's 12th Blog Birthday (!).

Matching Grants for People, Organizations, & Agencies Protecting Coastal & Marine Fish Habitats

Seeking Grant Money Today

All persons, organizations, and agencies (excluding federal government) working on projects to protect coastal and marine fish habitats are eligible to apply for funding. Federal agencies may not receive funds, but may be listed as partners on an application. Complete program guidelines and application procedures are available at the NFWF Web site. From The Foundation Center. [If

Grants for U.S. Nonprofits, Schools, Universities, or Government Agencies Providing Non-Traditional Solutions to Employ Individuals With Disabilities

Seeking Grant Money Today

The program awards grants nationally to fund new pilot initiatives, demonstration projects, and social ventures that lead to the generation of new ideas to solve the high unemployment and underemployment of individuals with disabilities. This includes nonprofit agencies, public and private schools, and public institutions such as universities and government (state, local, federal) agencies in the United States or any of its territories. From The Foundation Center. [If

Is Your Nonpnrofit Providing Enough Or Too Many Programs? Too, How Does A Start Up Nonprofit Know How Many Programs To Open With?

Seeking Grant Money Today

In the economy that we''ve been living in for the past six years, it may seem unnecessary to state that a nonprofit need not overextend itself and its operations by offering too many programs or services, but of course some organization do so. All nonprofit organization provide programs, or services, or products (or some combination of all three) to deliver the agency''s mission statement''s goal to the intended beneficiaries it serves.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

I produced one show about their Christian school, which I thought was an amazing program that people would get behind. The show aired, and the next day, the agency that we worked with sent us an eleven-page report on why that show was really bad.

Nominations for Financial Awards for Community Agencies Partnering With Cargiving Research

Seeking Grant Money Today

The annual award recognizes leadership in implementing innovative partnerships between community agencies and caregiving researchers to bridge the gap between science and practice. These partnerships help move effective caregiver support programs to widespread use in the community more quickly and efficiently. Complete program guidelines and nomination forms are available at the Rosalynn Carter Institute Web site. From The Foundation Center.

YOU! Nonprofit Communications Jobs

Getting Attention

Communications Specialist Agency (New York, NY). Program Associate for Communications Outreach Illinois Public Health Institute (Chicago, IL). Please post YOUR nonprofit marketing job here. Communication and Digital Content Manager Global Green USA (Santa Monica, CA).

Jobs 102

Your Agency's First Grantwriter Starts Work Monday

Seeking Grant Money Today

You may say to me, 'Well, we know we need a grant writer at this agency, but now we've invested in this new staff member and we have no guarantees that grant money will come in. For instance, if ten years ago your agency solicited grants regularly, bring that box of old files out of storage. You can imagine, after seeing the above, what else could help someone new to your agency or cause to educate them and give them documents to meet guideline requirements. I ask, "Ack!"?


Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

Note: Feeding America shaped its response to highlight the ongoing fragility of the nutrition and hunger relief program, setting up a powerful frame for future campaigns.

In the Beginning: Nonprofit Founding Stories

Getting Attention

Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

5-Star Storytelling Success Story

Getting Attention

Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Next we chose three types of stories to tell: Impact stories: highlighting how agencies use Community Foundation grants to change our world.

RFP for Grants for Alzheimer's Day Programs

Seeking Grant Money Today

Brookdale Foundation Group Issues RFP for Start-Up Dementia Day Programs Deadline: July 6, 2007 The Brookdale Foundation Group ( [link] ) has issued a Request For Proposals for start-up social model group respite programs for people with Alzheimer's disease and their family caregivers. Funds may be requested by private nonprofit 501(c)(3) or public agencies to develop a new dementia-specific social model program. From The Foundation Center.

3 Steps to a Powerful, All-Organization Team of Messengers

Nonprofit Marketing Blog

The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation. This agency is renowned for high-quality service delivery, but even many of the folks who know it best—referring health care providers, current clients and their families—think it provides a far narrower range of services in fewer locations than it currently does.

Integrated Fundraising Programs That Work

The Agitator

The story includes concrete examples provided by Debbi Barber at agency Grizzard. Because our current approach is as follows … If your agency or nonprofit wants to talk about real campaigns with actual results, we’re happy to oblige, if there’s some basic principle illustrated or some broad lesson to be learned. Here’s a story from DM News that focuses on integrated fundraising campaigns using multiple reinforcing media.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

2) It’s really an “internal agency” function that does work on demand for any combination of marketing, fundraising, and program staff leads, usually without much strategy.

How MarketSmart Works With Partners


Many people see the link on our website about our partner program. So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. So they tap into the consulting world, they subscribe to use CRM software, and they hire direct response agencies. And, we are not a direct response agency — anymore.

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What Is A Well Run Non Profit Agency? I'll Tell You.

Seeking Grant Money Today

Clientele, community members, donors, non profit volunteers and staff, and agency leadership, you may ask: "What is a well run non profit?" A well run non profit agency is one in which: 10. 75% - 80% (or more) of a non profit's revenues are dedicated to core programs. The board of directors, (or volunteer leadership), are educated (about their role as leadership, know the agency's ratified policies, their legal responsibilities (i.e.