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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” There is also a Canada Election Integrity initiative under way. of innovation money.

Reasons to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. The cost of scandal resulting from a bad deal, the AMA''s board determined, was greater than the cost of the money.

When to End a Cause Marketing Relationship

Cause Related Marketing

In the United States and Canada where charities are granted tax exempt status by the IRS and Canada Revenue Agency and in England and Scotland with the status conferred to Registered Charities, it’s all but immoral for charities to remain involved with a campaign that costs the charity more than it generates. The cost of scandal resulting from a bad deal, the AMA's board determined, was greater than the cost of the money.