50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts.

The Best of Social Marketing in 2014

Social Marketing and Social Change

The other paper in this section by Wilhelm-Reichmann et al is a market analysis using a social marketing framework to assess how conservation plans can be integrated into land-use planning in South Africa. These messages can be effectively disseminated through existing church communication channels. Using social marketing concepts to promote the integration of systematic conservation plans in land-use planning in South Africa.

The Best of Social Marketing in 2014

Social Marketing and Social Change

The other paper in this section by Wilhelm-Reichmann et al is a market analysis using a social marketing framework to assess how conservation plans can be integrated into land-use planning in South Africa. These messages can be effectively disseminated through existing church communication channels. Using social marketing concepts to promote the integration of systematic conservation plans in land-use planning in South Africa.

Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

–>That’s right, this is a channel with representative global distribution. Asia (including middle-east) and Africa are key growth markets right now thanks to their high mobile penetration rates.

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How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

This is a very popular fundraising channel that nonprofits have used with great success for more than a decade. It could be something as small as a t-shirt or as big as a trip to a community in Africa that your organization serves. Alexa Lemzy.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

Along with earning her PhD (she is credited as the first woman in East and Central Africa to do so), Maathai taught at the university level, worked in the Kenya government, and founded the Greenbelt Movement. History remembers Queen Anna Nzinga as one of the great female rulers of Africa. At just 10 years old, Bouler, moved by the scenes of destruction following the Gulf Coast oil spill, channeled her love of art and the environment to bring attention to the environmental crisis.

Do you want to be a nonprofit consultant? Read this interview with Desiree Adaway

Wild Woman Fundraising

I have lived, worked and traveled to over 20 countries including Germany, Mexico, India, El Salvador, Mozambique, Tajikistan, Bali, Egypt, Dubai and South Africa. I was an International Development major in college and wanted to work and live in Africa.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

It is also the third most commented on post (after a photo album about the Run for Africa 5K and another asking, “If you could travel to one country for free, right now, where would you go?”). Integrate your communications channels.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients.

#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Is Invisible Children truly dedicated to helping youth in war-torn central Africa? a date whose reason is not given (Perhaps they are channeling Harold Camping ?). But will it hold up to scrutiny? Today is yet another day in the Republican Primary Season. Today is another day many thousands of Republicans will not want Barack Obama re-elected, but nor will they rally around a viable contender.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

The greatest number of studies focused on HIV outcomes (n=45) and took place in sub-Saharan Africa (n=67). Dissemination of program messages is through national and provincial television channels, radio, print and online newspapers and magazines, social media, brochures and posters.

The Cure Won’t Have a Ribbon

Selfish Giving

For the same reason social media will never bring peace to the Middle East, unite Africa or save the oceans. One of my favorite social media experts, Jason Falls, explains : Social media [and cause marketing] are communications channels, not power structures.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year.

Stories From Smaller Nonprofits: Wello WaterWheel

Diva Marketing Blog

This image is an everyday reality for people around the world that live in developing areas of Africa, India and other regions where water is hard to find. . I met Cynthia Koenig , fo under of Wello , a couple of years ago afte r she had worked in rural South Africa on water issues like access, sanitation and transportation. Wello completed a rebranding in September… and thanks to social media channels like Twitter and Facebook , the transition was seamless.

Social Web Elitism

The Agitator

Instead they are focused on a mission that is far removed from politics, be it digging wells in Africa or generating support for the arts in Boston. For them, social media are simply another channel to develop and engage with an interested community of believers. David Sirota, writing in Salon.com, claims that the social net arena is dominated by well-educated elites, skewing and limiting the kind of political and issue debate that occurs.

The Cure Won’t Have a Ribbon

Selfish Giving

For the same reason social media will never bring peace to the Middle East, unite Africa or save the oceans. One of my favorite social media experts, Jason Falls, explains : Social media [and cause marketing] are communications channels, not power structures.

Marketing that Improves the Practices of Health Care Professionals

Social Marketing and Social Change

In many cases they are simply given clinical recommendations to follow and are viewed as passive ‘channels’ to provide ‘authoritative and credible’ information to their patients.

‘Free-riding’

The Agitator

From any nonprofit’s standpoint, this is indeed potential to be harnessed or channeled. Rachel was the nine-year-old who fell short of her goal of raising $300 to help provide water wells in Africa, and then tragically died in a car accident. In our presentation regarding ‘Harnessing Change’ at the Bridge Conference on Wednesday, Roger and I commented on, among other things, the fundraising pros and cons of social nets.

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Can your organization take advantage of mobile “impulse philanthropy”? – and what it may do to your donors

DonorDigital

Apart from Haiti, there have been a handful of other successful efforts over the last few years, such as Alicia Keyes’ text-to-give appeals at her concerts to benefit her charity fighting AIDS in Africa charity. Allow the donor to give via their channel(s) of choice, he stresses.

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Social Media Boots Are Made For Running

Diva Marketing Blog

Isipho , a small nonprofit that’s mission is to improve the lives of the children in Nzinga, South Africa,  has raised its awareness and brought in funding through its Facebook page, blog and tweets. A few questions for you to consider at your next department meeting:  Is service better on the Twitter channel than in your call center? 

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Market segmentation has become narrowly focused on the needs of advertising, which it serves mainly by populating commercials with characters that viewers can identify with – the marketing equivalent of central casting…The idea was to broaden the use of segmentation so that it could inform not just advertising but also product innovation, pricing, choice of distribution channels, and the like. I often find myself asking “Where do people get these odd ideas about social marketing from?”

The Best of Social Marketing in 2016

Social Marketing and Social Change

The greatest number of studies focused on HIV outcomes (n=45) and took place in sub-Saharan Africa (n=67). Dissemination of program messages is through national and provincial television channels, radio, print and online newspapers and magazines, social media, brochures and posters. What are some of the best papers published in social marketing this past year?

4 laws of networks - and what they say about your best messenger

Nonprofit Marketing Blog

In speaking about this finding, David Armano of Edelman noted, it is important that we “share the stage with ‘regular’ people who have a voice via a variety of social channels,” as well as to be “in tune with the topics and issues they care about and discuss.” The other week, I was at a conference with Tim Love , CEO of Omnicom’s Asia Pacific/India/Middle East/Africa region.

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