50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts.

Help Schoolchildren in Africa See the Next Solar Eclipse

Selfish Giving

The best place to see the eclipse will be in Africa, and Astronomers Without Borders plans to bring the eclipse to as many children there as possible. Capplause africa astronomers without borders cause marketing solar eclipse

Cause Marketing in Nigeria

Cause Related Marketing

I asked him to address the topic of Cause Marketing in Nigeria. Cause marketing is not new to any tribe (industry, nation, state, or professional association). Many get involved in causes that the top management feel good about without any strategic consideration.

Cause Marketing Miscellanea

Cause Related Marketing

Three different cause marketing efforts worth calling your attention to. Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Putting the Cause Front and Center in Your Cause Marketing

Cause Related Marketing

One of my ongoing complaints with a lot of cause marketing activation is the degree to which sponsors seem to want to keep their distance from their partner cause (or visa versa). The other photo, which is much smaller, but nonetheless prominent, illustrates well the cause.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

While there are classes and recipes, and Ball is encouraging people to host home canning parties, so far it appears the Day has no particular cause affiliation. Cause-Related Marketing does a world of good.

Cause Marketing: The Offer You Can Refuse

Cause Related Marketing

Wilking would have us believe is that cause marketing is irresistible. The Alden Keene Cause Marketing Database has samples of cause marketing efforts from Sigg as recently as 2009. No one loses their sense of free will when they see a cause marketing offer.

10 Commandments of Cause Marketing

Selfish Giving

Having escaped the bonds of traditional philanthropy, cause marketers set forth for the land of milk and honey. During their journey, a tribe among the cause marketers, called Komen, made a great golden [deep-fried] chicken and they worshiped it. Marketing is.

Win One, Give One Cause Marketing

Cause Related Marketing

We’ve talked about buy one give one cause marketing (BOGO). And buy one give one get one cause marketing (BOGOGO). Even buy one plant one (BOPO) cause marketing. A matching number will be donated to children in Africa.

End Malaria Day Book Does its Cause Marketing Job

Cause Related Marketing

Buy it on Kindle for $20 and all $20 goes to purchase anti-malarial nets that will drape over someone’s bed, probably in Africa where malaria is endemic. It’s a terrific cause and a cool roster of business thinkers. Cause-Related Marketing does a world of good. April 25.

Cause Marketing to Raise Awareness

Cause Related Marketing

Up there in the masthead of the blog is Alden Keene’s definition of cause marketing: “Cause marketing is a relationship that bridges commerce and cause in ways that benefit both parties.” Indeed, cause marketing is often configured so as to raise awareness.

Raise a Glass Cause Marketing

Cause Related Marketing

At the yet-to-open Shebeen Bar in Melbourne, Australia when you order a beer or wine from a developing country, a donation will be made to a cause in the drink’s country of origin. So toast someone with a Vietnamese beer at Shebeen and perhaps a kid in Vietnam learns a marketable skill.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. The obvious answer is that you work with causes abroad that follow a like theme; children’s health, or animal welfare. Cause-Related Marketing does a world of good.

Cause Marketing Follow-Up on Gneral Mills' Win One Give One Promotion

Cause Related Marketing

This post is part of an occasional series whereby I take a second look at notable cause marketing promotions. A matching number will be donated to children in Africa. Winonegiveone.com, the promotion’s website, offers a third way for laptops to be donated to Africa.

How to Choose a Cause for Cause Marketing

Selfish Giving

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. Choose a cause with an army.

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

For many nonprofits the indirect nature of the donation in cause marketing doesn’t make the questions any less difficult. For some, cause marketing ‘taps into consumption guilt while at the same time feeding that excess.’. Cause-Related Marketing does a world of good.

More Cause Marketing Mashedup With Games in 2012

Cause Related Marketing

One trend I expect to see more of in 2012 is the mashup of cause marketing and video/computer games. Certainly the market is huge. That it’s a 60:40 male to female strikes me as a positive for some businesses and causes. Cause marketing has already been successfully undertaken by Zynga, makers of Farmville and Mafia Wars on behalf of the victims of the Haiti Earthquake of 2010. Cause-Related Marketing does a world of good.

Breaking Down the Latest Cause Marketing Research [Infographic]

Selfish Giving

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek. The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. Consumers Support Cause Marketing Assuming that people view the chosen cause favorably, a full 70% of respondents think a brand supporting a cause is a great thing.

Let’s Talk About Cause Marketing at Quora

Selfish Giving

cause marketing) or questions (e. Where is cause marketing headed in 2011?). I’ve gone ahead and added cause marketing as a topic and even plugged in some FAQ’s for it. Cause Marketing & Social MediaWe have a new toy.

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Fifty percent of the purchase price of the merchandise goes to the cause. Now I know that the Superman and Batman franchises are worth hundreds of millions to Time Warner and in putting these characters behind this cause, the company is showing real commitment.

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A Honey of a Indiegogo Campaign

Cause Related Marketing

Honey badgers, whose habitat is found in Africa, India and Southeast Asia, sport a wide skunk-like stripe, are more fearless than badgers, but are most closely related to weasels. Cause-Related Marketing does a world of good.

Buy One, Give One, Get One Cause Marketing

Cause Related Marketing

When you book and complete a 2, 3 or 4-day stay before March 30, 2011 at one of their luxe properties you’ll not only get one or two free night stays, but $1 will be donated to UNICEF in support of malaria prevention efforts in Africa and polio, TB and measles immunizations worldwide.

CauseTalk Radio Ep23: Navigating Into the Cause Marketing Triangle with Incite

Selfish Giving

Today, Megan and I chat with Sarah Harris , Vice President & Founder of Incite , about her firms work with nonprofits and companies on cause marketing partnerships. We also discuss Incite’s new whitepaper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

There are a handful of big ‘single-element' cause marketing campaigns that have been around for decades, and in their longevity they hold lessons for cause marketers everywhere. The money is split 60-40 between the needy in Africa and in the UK.

Does the End of White Coke Cans Mean the End of Cause Marketing on Packaging? Um.No.

Cause Related Marketing

The cause marketing world is all a-Twitter with the news that Coke is retracting its first-ever mostly-white cans meant to call attention to the plight of ursas maritimus. Cause-Related Marketing does a world of good.

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Foursquare: Social Media for Cause Marketing

Selfish Giving

a new one I just started using, Foursquare , probably has the most potential for cause marketers. And since cause marketing is all about helping businesses support their favorite causes in ways that enhances customer loyalty and favorability, Foursquare could be a great fit with cause marketing in a lot of different ways. Today’s game is how best to use Foursquare for cause marketing, and I think I deserve to be the mayor of this one.

5 cause marketing trends to watch

Nonprofit Marketing Blog

Network for Good has a new guide out for cause marketers. You can get Digital Strategy for Good: Avoiding Cause Marketing Missteps - 5 Key Trends for free here.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Here’s five bits of entirely unsolicited cause marketing advice to Mr. Jackman from yours truly. Finally, and this is a bonus suggestion; figure out how to sell goods manufactured in Africa under your brand. Africa, especially, has a very small manufacturing base.

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My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

Is cause marketing just a gimmick to induce people to buy or does it really benefit the needy? Are they motivated by generosity, or is cause marketing just another way to manipulate consumers to get them eating more processed food?” By the time the Korean War ended with the Armistice Agreement in 1953, Koreans on both sides of the 38th parallel were living in a third world country not much different than wide swaths of Africa today.

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

If your company is an active corporate cause marketer, should it also be an active corporate donor? The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ The tote bags will yield 10 meals for schoolchildren in the cacao-producing countries of Africa.

Cause-Related Marketing Advice to a Nonprofit Startup

Cause Related Marketing

Tags: Fundraising Houseparties the Necessity of Affinity in Cause Marketing Fiscal Sponsors paper icons Morrie Warshawski African American Initiatives for Africa Forgotten Ones

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

The point being, effective marketers are able draw connections that didn’t exist before between holidays and sales promotions. Now a cause is trying to draw a connection between Father’s Day and support of Manatees. Manatees are large herbivorous marine mammals with three smallish ranges, the Caribbean / Gulf of Mexico, the upper Amazon River basin, and West Africa. Cause-Related Marketing does a world of good. cause marketing examples.

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#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

It seems to be all about top 10 green-product lists and there’s little about who’s really causing damage-to our planet. We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

In 2011, funding exceeded $100 million for projects that ranged from students in England receiving lab equipment to extend their biology education to helping the International Justice Mission end slavery in south-east Africa. Google is the great behemoth of web searching and video hosting.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0.

Swearing For a Cause

Cause Related Marketing

Currently four causes benefit from Charity Swearbox: Eff Cancer, 50/50, an aid effort for famine victims in East Africa, BeatBullying, and Instrument Lenders Canada. This is the kind of grassroots cause marketing/fundraising that’s only possible with the advent of cheap social networks.

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CauseTalk Radio Ep75: Mobal is Doing Charity by Doing Business

Selfish Giving

Mobal donates 90 percent of its profits to the Krizevac Project , which creates self-sustaining businesses in Africa that help the poorest of the poor. CauseTalk Radio Podcast cause marketing krizevac mobal social entrepreneurship

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#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

But I can’t see why ‘challenging the secular realm’ or working for orphans, widows, or the oppressed is cause for consternation. Too little too late?

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Just What is Corporate Social Responsibility?

Cause Related Marketing

Is it more socially responsible for a company to donate to an AIDS orphan cause in Africa than to a ballet company in Africa? What if the ballet company in Africa employs AIDS victims or does a benefit for AIDS victims? I am, however, a marketer.

The People Who Communicate Corporate Social Responsibility Can't Make a Business Case For It

Cause Related Marketing

The poll was part of a series from Ragan that regularly queries some 425+ corporate communicators in North and South America, Europe, Asia, Africa and Australia. The other 50 percent said CSR should fall under either media relations, internal communications or marketing.