Why Oprah Winfrey gives money to build schools in Africa (the 8 components of impactful giving)

iMarketSmart

So my first venture was to go to South Africa to do for other children; to create that experience I felt for myself, that sense of wonder that somebody cared about me who didn’t even know my name. So, next, Oprah expressed her interests in giving back with a focus on education in the media and soon she received an invitation to visit South Africa from Nelson Mandela. You might have known that Oprah was a philanthropist; but did you know why?

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Latest mobile phone statistics from Africa and what this means…

Public Sector Marketing 2.0

A few weeks ago, while doing some research for my HRSDC client, I came across a report entitled Africa Mobile Fact Book 2008 , which opened my eyes to the rapidly evolving mobile landscape in Africa. The mobile penetration rate in South Africa is 84%. South Africa, Nigeria, Morocco, Egypt, Algeria and Kenya constitute the key mobile markets in Africa in terms of potential growth. Mobile Subscribers & Penetration Rates in Africa.

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Help Schoolchildren in Africa See the Next Solar Eclipse

Selfish Giving

The best place to see the eclipse will be in Africa, and Astronomers Without Borders plans to bring the eclipse to as many children there as possible. Capplause africa astronomers without borders cause marketing solar eclipse I like the tagline for the nonprofit Astronomers Without Borders : One People, One Sky. The sky really does unite us all. The lunar eclipse I saw in Boston over the weekend could be seen up and down the east coast by millions of people.

Cause-Related Marketing for Africa from Tampax

Cause Related Marketing

There I was, glancing through my March issue of Teen Vogue (don’t ask) when I came across the arresting image on the left.Like any fashion magazine, Teen Vogue is mostly ads of girls in fashionable attire in chichi locales. So this ad for a cause-related marketing campaign from Proctor & Gamble’s Tampax brand really pops.The campaign is another branch of Proctor & Gamble’s growing relationship.

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Ep213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa

Selfish Giving

Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. How Tony's got started by a Dutch journalist who was appalled by the slavery in West Africa. The founders had no experience making chocolate or working in West Africa. The problem of childhood slavery in West Africa and why it's getting worse. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U.

Campaign for Female Education Grants a Trip to Africa

A. Fine Blog

The Campaign for Female Education (Camfed) works in Africa to fight poverty and AIDS in rural Africa by educating girls and creating economic and leadership opportunities for them when they graduate. They organized a fun contest called, “Live from Africa&# a few weeks ago challenging Facebook Cause and SocialVibe members to recruit new supporters for Camfed. [.].

Finally some 2012 Statistics for the African Mobile Phone Market

Public Sector Marketing 2.0

Back in March of 2009 I wrote a post entitled “ Latest mobile phone statistics from Africa and what this means ” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. Africa has about 644 Mn subscribers (about 11%). LTE deployments in Africa are quickly gaining momentum (11 million customers predicted by 2015). Commerce in Africa is dependant on mobile. South Africa.

#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Much of the attention given to that milestone as focused on the many thousands of births that take place each second all around the world, but especially in India and subsaharan Africa. Adult Kids Communications Community Health National/International News and Current Affairs Politics Publications Report Resource Retirement Living Seniors Life Africa Aging China India National Institute on Aging Population ProAgingFrom the NIA/NIH report - Click to enlarge.

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A Honey of a Indiegogo Campaign

Cause Related Marketing

Honey badgers, whose habitat is found in Africa, India and Southeast Asia, sport a wide skunk-like stripe, are more fearless than badgers, but are most closely related to weasels. For $100 you can get a jar of honey from one of the hives Bees Without Borders has helped set up in rural East Africa. crowdfunding Crowd-Sourced Cause Marketing Bees Without Borders East Africa indiegogo Kenya cause marketing Andrew Cote

Putting the Cause Front and Center in Your Cause Marketing

Cause Related Marketing

There’s none of that in this ad for Pur, which really 'owns' its longstanding commitment to clean water in Africa. Cause Marketing in Africa Transactional Cause Marketing Pur Procter and GambleOne of my ongoing complaints with a lot of cause marketing activation is the degree to which sponsors seem to want to keep their distance from their partner cause (or visa versa).

50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts. The Horn of Africa has a lot of problems right now, nonetheleast of which is that starvation there is rampant right now, long-term drought is endemic, and working institutions are few.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

with Africa bearing the brunt of the scourge disease. Malaria Cause Marketing in Africa Outdoor Retailer Trade Show World Vision Twitter Angela AppletonWorld Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.

Cause Marketing in Nigeria

Cause Related Marketing

Cause Marketing in Nigeria Yinka Olaito Cause Marketing in Africa business benefits of cause marketingIt is with great pleasure I offer up this guest post from Yinka Olaito, a specialist in brand communication, social media, and business communication in Lagos, Nigeria. Yinka is the chief communication officer of Michael Sage Company in Lagos, and a trainer, speaker and fellow blogger. I asked him to address the topic of Cause Marketing in Nigeria.

Cause-Related Marketing Advice to a Nonprofit Startup

Cause Related Marketing

Tags: Fundraising Houseparties the Necessity of Affinity in Cause Marketing Fiscal Sponsors paper icons Morrie Warshawski African American Initiatives for Africa Forgotten Ones

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

The report breaks down other regions around the world including Africa, Asia, Australia and New Zealand, Europe and Latin America and the Caribbean. According to the newly released 2020 Global Trends in Giving Report , it is!

tips for promoting your nonprofit's blog

Studio 501c

BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing TechnoratiBeth Kanter asked some folks to provide tips on blog promotion to Alison Lowndes, who started an interesting nonprofit in Kenya.

tips for promoting your nonprofit's blog

Studio 501c

Tags: BLOGGING COMMUNICATIONS WEB Africa Arctic Circle Beth_Kanter blogging blogs Feedburner Kenya nonprofit nonprofits Performancing Technorati

Win One, Give One Cause Marketing

Cause Related Marketing

A matching number will be donated to children in Africa. Winonegiveone.com , the promotion’s website, offers a third way for laptops to be donated to Africa. The site, which is targeted to kids and moms has a kind of Angry Birds-type game that allows you to propel a heroic action figure to Africa via a rocket, a catapult or a slingshot. For every 400 heroes that land in Africa, General Mills donates additional laptops up to 442 total.

Are You Finding the Path Up?

iMarketSmart

There’s an age-old story about two shoe salesmen sent to Africa in the early 1900’s to assess the potential of the market. Each wired separate telegrams back to their boss. One says, “Situation hopeless. They don’t wear shoes!” ” The other says, “Outstanding opportunity. They don’t wear shoes!”

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Cause Marketing Follow-Up on Gneral Mills' Win One Give One Promotion

Cause Related Marketing

A matching number will be donated to children in Africa. Winonegiveone.com, the promotion’s website, offers a third way for laptops to be donated to Africa. The site, which is targeted to kids and moms has a kind of Angry Birds-type game that allows you to propel a heroic action figure to Africa via a rocket, a catapult or a slingshot. For every 400 heroes that land in Africa, General Mills donates additional laptops up to 442 total.

5 Organizations To Support On World Refugee Day

EveryAction

Asylum Access focuses on refugees from Africa, Asia, and Latin America (the areas with most of the world’s refugees), and works to help refugees assert their rights in the present and transform systems for a safer and more just future. World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe.

Micro vs. Macro

A Small Change

For example a large relief organization might be able to help 30 villages in Africa, but a small organization focused on helping one village may do a better job. For the first time ever, Micro-enterprise in some instances can be more powerful than macro-enterprise. What does that mean? It means that a small organization that is serving a very specific need may be the best tool to address a problem.

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Nationality of the Internet

Public Sector Marketing 2.0

Africa: 111 million internet users (5.6% Africa: 11% penetration with 2357% growth over last decade. If you take a look at the growth rates of Africa, the Middle East, Latin America and Asia, you’ll notice that they are all 10-20 times higher than that of North America, yet their penetration rates are all under 35%. Take a look at the image below I found in the September 4th-10th edition of the Economist (p.g.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

South Africa / $250. South Africa. AIDF Africa Summit. AIDF Africa Summit. Gathering 300+ senior representatives and advisors from regional governments, UN agencies, international and regional NGOs, CBOs, investors and donors, research institutes and the private sector, Aid & Development Africa Summit looks at how technological innovations and best practice can improve aid delivery and development strategy in East Africa.

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

For example, you wouldn’t buy a guidebook for Germany if you were taking a trip to South Africa. Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Behind the Curtains at Orkin's Fight the Bite

Cause Related Marketing

In June I profiled Orkin's Fight the Bite campaign, which benefits the UN's effort called Nothing But Nets, a cause that purchases insecticide-treated mosquito nets for people in Africa so as to stave off malaria, a vicious killer on the continent.In

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Broad and Transparent Giving

A Small Change

For example it might cost a homeless shelter $50 to feed 30 people or cost a relief agency $10,000 to put a fresh water well in Africa. There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

Getting Attention

That’s because the developing world can feel very far away and unknown (just look at how many folks don’t know the number of countries in Africa). When my friend and colleague Stephanie Bowen announced her new job at MAMA (Mobile Alliance for Maternal Action), I was thrilled for her, but didn’t really probe what MAMA was about. Knowing her search had been focused on development organizations working with women, I figured MAMA fit into that category and left it at that.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Finally, and this is a bonus suggestion; figure out how to sell goods manufactured in Africa under your brand. Africa, especially, has a very small manufacturing base. It’s a great benefit to Africa’s small farmers to buy their chocolate and tea and coffee beans. But you could bring still more money and benefit to Africa if you could figure out how to have those and other items manufactured there.

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Could Catalogs be Gen Y's Direct Mail?

GenerationYGive

So, say your organization works in Africa. Maybe your really cool catalog has a story about a young woman who spent a semester in Africa, traveling, working, helping people. A few days back I found a story on Marketing Charts that summarized the findings about Gen Y from Deloitte’s “2007 State of the Media Democracy."

Things to Do, People to Meet: November 2010 Event Listing

SocialButterfly

Open Innovation Africa Summit (Submit your own ideas for innovation in Africa and potentially win a spot at the conference!). From online webinars to Twitter chats to traditional conferences, people are on the move. Starting this month, I plan on posting that month’s event listing at the beginning of each month. I also do my best to keep an updated, ongoing list of events. So–Where will you be this month? November Events. Month-Long Observances.

Take Action Against Inequality – Support the Online Campaign #GlobalGoals

J Campbell Social Marketing

When I lived in Senegal, West Africa for two years serving with the Peace Corps, I spent a lot of time thinking about how lucky I am to be a white woman born in the United States. The women in my village would gently laugh at the way I could barely do any of the chores they had done since they could walk – carry buckets of water on their heads, pound millet and barely for meals, carry a newborn baby on their backs securely using just a strip of cloth.

Does the End of White Coke Cans Mean the End of Cause Marketing on Packaging? Um.No.

Cause Related Marketing

Buy a specially-marked bottle of Belvedere vodka and LVMH, the brand’s owner, will donate 50% of profits to RED’s Global Fund to fight HIV/AIDS in Africa. The label makes smart use of RED’s branding, Usher is a good choice as pitch man, there's a QR code in the ad, and Bono assures us that the Global Fund is making real headway in Africa, just like the quote attributed to Usher says.

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Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth

EveryAction

Along with earning her PhD (she is credited as the first woman in East and Central Africa to do so), Maathai taught at the university level, worked in the Kenya government, and founded the Greenbelt Movement. History remembers Queen Anna Nzinga as one of the great female rulers of Africa. She hails from Johannesburg, South Africa and at just 16 years old, presented her project aimed at allieviating the drought crisis in her home country. she·ro (pl.

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The Season Ahead

The Agitator

And Agitators Down Under and elsewhere in Asia, Africa and South America are looking forward to either putting away or getting out their gear for the next season. For many Agitator readers summer’s over. Next week triggers the starting gun on the sprint to year-end. Our readers in the US will mark the end of summer with this Labor Day weekend. Readers in Canada and Europe have already turned the calendar page to September and noted the shortening of daylight hours.

Social math: Yes…data can tell stories too

ImpactMax

Most people in Africa support their entire families on the equivalent of what Americans spend on pet food. flickr/fragmented. For a long time, nonprofits and foundations have tried to use data to drive social change–with varying degrees of success. But lately, they’ve caught onto stories as a more influential and memorable communication medium. Many nonprofits are proficient storytellers these days, but few extend that expertise to data-sharing.

#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising

Non Profit Marketing 360

The success of the platform has been phenomenal, as charities working from Africa and to the southwestern US have gotten connected with Causevox and have raised many tens of thousands of dollars over the last year. Causevox moves to version 2. Rob Wu is co-founder of Causevox, an online social-media and donor-acquisition platform, and he and his team have been working hard over the last number of months moving the online system to 2.0.

Cause-Related Marketing Home Sales

Cause Related Marketing

Buy a house, give a houseOn January 10, 2008, I highlighted the streamlined cause-related marketing campaign of TOMS Shoes, whereby for every pair of their Argentine-inspired alpargatas shoes you buy, another pair goes to needy kids in places like Africa and South America.Now drawing inspiration directly from TOMS Shoes… and with just a little bit of puffery… LJ Urban says that when you buy one.

Rosa Loves T-Shirts for a Good Cause

Cause Related Marketing

Cause-related marketing from the avant-gardeFounded by an avant-garde group of artists-designers-developers, Rosa Loves is a proto-nonprofit charity that sells limited-edition t-shirts meant to raise money and tell personal stories of the dispossessed in North America, Latin America, Africa and Asia.On

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

According to TechCrunch , setting up fundraising pages will be available to everyone in the “next few weeks” **While they currently cannot set up their own individual fundraising pages, Facebook users in over 20 countries (including Italy, Australia, Canada, France, South Africa) will be able to give money to these individual campaigns. File under #AboutTime!

Global internet statistics for 2018

Public Sector Marketing 2.0

Asia holds half of the world’s internet users, however, Africa has the fastest growth rate. While Asia continues to grow its dominant share of overall internet users, Africa’s users are growing at the fastest rate. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year.

December’s Online Fundraising Blizzard

The Agitator

This extravaganza has become part of the ingrained biological clock of nonprofits and their fundraisers … like whales gathering off South Africa each season for krill. Online fundraisers lose all restraint when it comes to the month of December, participating en masse in the year-end feeding frenzy. Video here drives home the point!]

#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

He contrasts the naiveté (my word) of buying green in the hopes it will change the market (by changing companies’ commitments to environmentally-friendly products and services) with the efforts to boycott any products from South Africa in the late 1970s and 1980s in an effort to stop apartheid. We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers.