#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

‘ Google Grants ‘ offers the opportunity for your nonprofit to tap into AdWords via your organization’s website and via a series of keywords you submit to Google with your application. Along with tapping into AdWords, your nonprofit can get free licenses for many proprietary Google software products and get guidance to spread the online word about what you are doing. Google is the great behemoth of web searching and video hosting.

Poorly optimized Google Adwords copy could be wasting a quarter of your search budget

Giving in a Digital World

They’re an international AdWords copywriting agency who have developed an ad text effectiveness algorithm which enables them to audit Google Adwords copy and score it to show how well optimized it is. Talking with them about the serious impact that can result from AdWords copywriting that doesn’t follow optimization best practice was a real eye-opener. Online Advertising Online Fundraising Bryan Miller Google Adwords nptech The ATO Co

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Google Adwords Tricks of the Trade – Part I


With year-end fundraising officially over I thought I would share some insights from the various Google Adwords campaigns I manage for my non-profit clients. Also, my tips are based both on my experiences and calls placed to Google Adwords. Optimize for conversions (the second option) sounds tempting but it is only effective once your ads have been running for a while and Adwords has some historical data to work (around 15 conversions). Online Advertising Google Adwords

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Google’s AdWords starts at $5, for example. And for that $5, you’d like 10% of the people who click on your AdWords to get involved with your organization. AdWords Conversion Tracking vs. Google Analytics Goal Completions. What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was?

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Focusing efforts on Google AdWords and search engine optimization is certainly worthwhile and yields results for many nonprofit organizations. Marketing Nonprofits Social Media Google AdWords Matt Collins social media strategy The GuardianDo you find social media to be a big, fat time waster for your nonprofit?

How to Get Over 1 Million Visitors a Month Presentation

Search Marketing for Nonprofits

Tagged: blogger outreach , digital strategy ideas , Google Adwords , one million visits , PRSA , SEO , Social media. Tags: integrated marketing blogger outreach digital strategy ideas Google Adwords one million visits PRSA SEO Social media

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you use AdWords, Google has shared their best practices series to to help you get the most out of AdWords. Happy Friday, everyone! Join me for some Mixed Links… Ever think about how you would handle a social media firestorm? Hubspot has you covered with their Social Media Crisis Management Plan Kit. Nonprofit Hub explains Why Passion Isn’t Enough for Your Board of Governance. Sorry, but it’s probably true – Half of Your Email Subscribers Are Ignoring You.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Michael Kiel is Busting the Top 3 Google AdWords Myths. It’s Friday. Time for some cool, refreshing Mixed Links… Vu Le explains Why the new overtime rules are good for nonprofits and thus for our community. Ellie Lord shows you how to Make Marketing Analytics as Simple as 1, 2, 3. Are you respecting your Donors on the “C” List ? Here are 54 #NPTech Twitter Accounts You Should Be Following. The Fundraising Strategies and Nonprofit Tech Carnival just launched.

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Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

I also check our Adwords campaigns. I try to put aside a couple of hours each month to more thoroughly review each Adwords account and make changes on keywords, bids, ad copy, etc but I’ll spot check as I can most days. Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Why you should simply make your planned giving messages simple.


The Red Cross uses Google AdWords all yearlong (see a sample below on the right). Recently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway. And here’s what I told her: The sentences are too long.

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

But Roberta could afford Google Adwords. Adwords are cheap (although caution is urged), easy to master and require no special expertise to create. What both Athena Charity and Artemis Charity need to do is create cause marketing that is more like Google Adwords and less like TV. Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her!

10 Helpful Fundraising Websites

Fundraiser Ideas

With Google for Nonprofits, you can receive free or discounted Google apps, free AdWords advertising, and other great tools! Fundraising is the lifeblood of charitable organizations and nonprofit activities. Thanks to the Internet, you now have a wide variety of tools at your fingertips. Following are 10 helpful fundraising websites. PayPal.com – PayPal is the leading payment-transferring website on the Internet.

Help Donors Find You Through Search Engine Marketing

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Here's how to get started with Google Grants and AdWords in 7 easy steps: Apply for Google Grants: Google promises to process all applications within six months. Once your application is processed, you can begin advertising your nonprofit on Google Adwords. If you don't want to wait, you can setup a paid Adwords account and begin to experiment for as little as $10 a month. You use search engines like Google and Yahoo! every day, and so do your donors.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

Google Ad Grants provide $10,000 per month in-kind AdWords advertising to qualifying nonprofit organizations. This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button ).

Research Your Keywords Before Applying to Google Grants

Kivi's Nonprofit Communications Blog

That is what Google is offering any non-profit willing to abide by a few guidelines, and learn how work with their Adwords system. Grant recipients must understand how to use Google’s Adwords system, target keywords, and create ads that direct visitors to pages on your website that are relevant to the ad. Above and beyond learning the Adwords system you’ll first need to find out if search based advertising is going to work for your organization.

Google Grants for Nonprofits: Getting Started

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If you've been recently awarded a Google Grant, Google has resources to help your organization make the most of AdWords, which include the following tips: Visit your account set-up and make changes or updates to your campaign at any time. Leverage your AdWords to promote your organization's mission by regularly updating your keywords, ad copy and destination pages.

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What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

One man asked, “SO, after all this – Facebook, Instagram, Google AdWords, blogging – can you tell us, in 30 words or less – What actually works ?” I recently gave an hour-long presentation to business owners and coaches regarding social media marketing, creating content, SEO, and the like.

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The Joys of Google Grants, Part 1

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When the National Women's Law Center first applied for a Google grant - $10,000 worth of free advertising each month through Google's AdWords program - my co-workers and I knew it was at least worth trying. Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day.

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What Google Has for You #google4np

Kivi's Nonprofit Communications Blog

Google’s had all of its tools of interest to nonprofits on one page for awhile, but here’s what’s different now: They are bundling several services into a suite of tools that you can apply for all at once , including the in-kind $10,000/month Google Grant for Adwords (those ads that appear on the search results pages), and the special overlays that allow you to put clickable buttons on to your YouTube videos.

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Coming Up Next in the Webinar Series

Kivi's Nonprofit Communications Blog

August 25: Marketing with Google Adwords: Basics for Nonprofits, featuring Kevin Gottesman (registration opening soon). We are doing our best to book out our Weekly Webinar Series schedule several months in advance, so when you buy a quarterly All-Access Pass , you know exactly what you are getting. Our webinars are approved for CFRE credits, for those of you who need them. Here’s the current schedule. May 18: Taming Your Editorial Calendar and Content Creation Process.

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Use keyword research to identify e-newsletter subject lines

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They looked for editorial guidance in two key areas: - Keyword research The team examined the company’s Google adWords campaigns to find keywords that drove strong traffic. The SCORE Association, relies on two email newsletters to establish the organization’s expertise, credibility and value as a business training and mentoring service.

How to Optimize Your Nonprofit Press Releases for Search

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Google Adwords is a useful free tool for helping you choose keywords. Search engine optimization (SEO) is the process of affecting a website''s visibility to search engines, but how can you actually make your press release appear first in search results? Jessica Pajak and Tyler Ragghianti of PR NewsChannel share some tips on how to use keywords and hyperlinks to elevate your press releases. Keywords. What are they?

Day in the Life of a Nonprofit Communicator – Claire Hodges

Kivi's Nonprofit Communications Blog

Google Adwords, set up, monitor, maintain our Google Grant and Remarketing Campaign. Claire Hodges. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

5) Get a Google AdWords Grant. Baldrick’s uses one of these nonprofit perks, a Google AdWords Grant , to drive tons of traffic to their website and Facebook page. Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. This is the second part in my two part case study of the St. Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here.

Google to Hold Live Webmaster Chat

Search Marketing for Nonprofits

This meeting is hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. Info off of Search Engine Land: The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the “Holiday Webmaster Webinar” and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since October 2008.

Your Google Analytics Questions Answered!

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If the broad keywords you are using in your headers, tags, meta information or adwords are bringing in higher site traffic but visitors are not completing your goals, that's your answer right there! If you are bidding on keywords through the Google Adwords paid service, you can also track the visitors from that program to see if they are completing goals on your site.

Google Analytics: Cool charts but what do they mean?!

Nonprofit Marketing Blog

Measure online campaign performance : Look at the impact of your Google Grants Adwords, email marketing and social media outreach results. Or maybe the keywords your using on your Adwords are sending people who were looking for something else - in which case you want to rethink your Adwords. This is the title of a presentation by Google’s Matt Walton that I’m blogging here at Artez Interactive.

[Guest Post] How To Use Google Trends

Fundraising Coach

Note: Google has recently announced that this version of this tool will eventually require first logging into Google AdWords. Today it’s my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry , he’s amazing when it comes to helping your website receive exactly the type of traffic you want.

Presidential Candidates Online

The Agitator

P.S. And for you advocacy groups, check out the latest Google AdWords tool that — for the first time — permits targeting by congressional district (as opposed to zip code or city). Pew Research has released its latest study on US presidential candidates’ use of the web and social media. Looking at Facebook, Twitter, YouTube and campaign websites, Pew finds the Obama campaign generating more content by nearly four to one.

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Search - Everyone's Doing IT

Marketing for Nonprofits

Apply for a Google Adwords grant. Adwords are those links you see on the right hand side of your search results. The jury's still out on how successful Adwords are but since their FREE, I'd say give 'em a try. According to a new report by the Pew Internet and American Life Project, Search (i.e. asking questions of Google and MSN and Yahoo) is second only to email in popularity with online adults.

What's an Email Address Worth?

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The main sources of email list growth are site traffic, permission based list building (al la Care2), Google Adwords, direct mail list appends, and list rentals. How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. And we should. Any nonprofit seeking to recruit online supporters should rightly be concerned with the ultimate value derived from such supporters.

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Baldrick’s uses Online Brand Ambassadors, their Google AdWords Grant, their plans for the future and Stamer’s advice for nonprofits struggling to find success on social media. Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. I first became aware of the St. Baldrick’s Foundation at the Inspire / BIO Conference in July.

The Value Of Now!

The Agitator

The online channel took care of the elusive “when&# factor, because now people would simply search and instantly find a variety of ways to deal with their headache, served up by marketers with the aid of a variety of tools like Google Adwords. A lot of what I’ve learned about the “when&# of fundraising I learned from selling funeral flowers. Let me explain.

5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

It allows you to buy your way in by offering grants up to $10,000 per month to use for Google AdWords to help promote your website. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle. The bottom line is that nonprofits just don’t have the kind of SEM budgets that commercial companies do.

Google Giveth and Google Taketh Away

The Agitator

So when I say that requiring most nonprofits to make massive changes to their AdWords account in 15 days over Christmas and New Years in order to keep their Grants has all the sensitivity of burlap underwear, know that I do so with love. For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants.

5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

It allows you to buy your way in by offering grants up to $10,000 per month to use for Google AdWords to help promote your website. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle. The bottom line is that nonprofits just don’t have the kind of SEM budgets that commercial companies do.

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