Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. With your objective and target audience in mind, the next step is to define your campaign content.

Recession Advertising Opportunity

Cause Related Marketing

The opportunity is in what’s called ‘space available advertising.’ Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1.

First Advertising Tweets Go Out Today And Await Your Clickthrough

Non Profit Marketing 360

Indeed, Twitter stressed the fact that you can dismiss them with a click without dealing directly with the linked content of the advertisements. What he fears is that Twitter will soon give advertisers access to all accounts, meaning you could get deals from companies you have no interest in. Sharon Gaudin of ComputerWorld.com sees the latest campaign as one of many launched by Twitter over the last few years to increase revenue for the popular social-media site.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. At the unit I’m working for, we write about advertising and marketing. That doesn’t mean that cause advertising can’t be abstract.

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

What are the different steps in a monthly giving campaign? So that’s a way around it, and again, ideally you want to have an integrated campaign where you might say, okay. Then you can do a direct mail campaign to support it as well, and you can even mention it on the phone.

Social Media or Advertising Campaigns?

Diva Marketing Blog

Although these elaborate campaigns wrapped around peer-to-peer available conversations options , social media channels like Facebook and Twitter were used more as a vehicle to present messaging than conversations. Are these mash-up or hybrid campaigns "social media?" Are they new media advertising campaigns? 2010 Olympic Advertisers Tide Just Thoughts for a Friday the 13th afternoon.

Native Advertising: Can It Be More Than Clickbait?

The Agitator

This new experiment was done on native advertising. For example, I went to a news story at random; these were the native advertising headlines: Glasses-Wearers Are Going Crazy Over This Website. With a $2,000 test budget, the campaign reached over three million people.

Free Advertising for Your Nonprofit

A Small Change

This has made me realize that we could all really benefit from showcasing the many different campaigns and nonprofits that we represent. Starting next month I am going to provide an area on my sidebar, available for free, for you to promote your nonprofit or campaign. The duration of your campaign. As you’ve probably noticed this month I’ve been promoting a nonprofit, The Wellspring Foundation encouraging people to help a school in Rwanda.

#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign

Non Profit Marketing 360

Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. Facebook: We strategically promoted client Facebook posts, created and managed a comprehensive Facebook advertising campaign (over 100 unique ads), and extended engagement with followers on the client’s Facebook page.

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

Cause Marketing and National Television Advertising

Cause Related Marketing

It's rare to see national television ads for cause marketing.But since January I count three:Disney Parks' efforts to encourage volunteerism, utilizing the Muppets.Outback Steakhouse's campaign for Operation Homefront.American Express's ad with Yvon Chouinard on behalf of their Member's Project campaign.Of

Optimizing Facebook display advertising results through audience testing

DonorDigital

With social media a growing component of major nonprofit campaigns, organizations need to be prepared to jumpstart the conversation online and drive engagement for their cause. Online Advertising Social Media and Mobile facebook

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

In the moments and hours after the Super Bowl advertising executives appear like earthworms after a rainstorm to grade and critique the television ads. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. Never mind that very few of these experts have ever actually produced a Super Bowl ad, much less one that would pass muster with their equally critical peers!

Do you need help planning a #GivingTuesday campaign?

J Campbell Social Marketing

I have designed this special #GivingTuesday Campaign Planning Package , just for nonprofits like yours! The deadline to start planning a successful #GivingTuesday campaign is FAST approaching. Will it take away from our annual fund or end-of-year giving campaigns?

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Activating Your Cause Marketing Campaign

Cause Related Marketing

It could mean everything from someone jumping out of airplane with a banner attached to their feet, to advertising or earned media on radio and TV, to email, to social media like Facebook, to signage and out of home advertising.

Plan Your Year-End Campaign in 7 Steps

Fundraising 123

Any campaign worth its salt is about getting results. Lack of participation from primary groups can cause your campaign to falter or fail. Offline channels include things like direct mail, paid advertising and public relations. Determine who will execute your campaign steps. Accountability will make or break the success of a campaign. One of the defining features of a campaign is that it has a defined start and end. It's that time of year again!

MDA's Electronic 'Paper' Icon Campaign

Cause Related Marketing

We turn again to the icon campaign only this time an all-electronic version.It’s I saw them advertised as a top banner ad on the website of my local newspaper.I Patrick's Day paper icons MDA Telethon Ace Young Icon Campaigns

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

Others may be on to the next campaign. What did we learn, and how will we apply it to future campaigns? I asked a few in-the-trenches practitioners — from nonprofits large and small — to share reflections on their December online fundraising campaigns. Photo Credit: https://flic.kr/p/3cF1TQ.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Justification for the $10 billion stock sale comes not so much from growth in membership but from ever expanding advertising revenues. The Timeline is meant to increase advertising opportunities among users’ networks and offer advertisers means to track people’s behavior.

CauseTalk Radio Ep19: New York Times Advertising Columnist Talks Cause Marketing

Selfish Giving

This week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11. CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliott

#FUNDRAISING: 2011 Was A Good Year For Email Outreach By Nonprofits

Non Profit Marketing 360

According to the latest eNonprofit Benchmark Study by NTEN ( Nonprofit Technology Network ) and M+R Strategic Services , a substantial email list and a well-crafted email campaign remain the most valuable fundraising tools in your charity’s box.

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets.

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com). Checking in on the iPhone.

#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept

Non Profit Marketing 360

What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? ” When we saw the ad, our first thought was that it’s an advertisement about how cheap/skimpy pizza companies can be.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

On a political campaign I worked with, you have ‘Joe Politician’ running for office and a voter can take the ‘Joe Politician Challenge’ and invite his or her friends in the same district on his Facebook page to vote for Joe and share that message.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The other arena for best practices is targeted online advertising. In fact, there’s a whole bunch of testing going on to see if online display advertising will increase giving in the mail, a nice example of multichannel testing.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Think of it as renting out your desktop background as an advertising space,” says Donate Your Desktop’s website, “with the proceeds going to charity.” At the left is Molson’s 2012 TV ad for the campaign. Two cool new cause marketing concepts from two different Commonwealth countries.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: You also seem to have some strong feelings about nonprofit advertising. They bring commercial branding and advertising practices into the nonprofit realm and then misapply them. NPM360: Is there anybody who does good advertising for nonprofits?

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

On a political campaign I worked with, you have ‘Joe Politician’ running for office and a voter can take the ‘Joe Politician Challenge’ and invite his or her friends in the same district on his Facebook page to vote for Joe and share that message.

Great Resource For Digital Campaigners

The Agitator

ClickZ’s senior editor Kate Kaye has performed a valuable service in preparing Digital Political Campaigns 201: Video Advertising. While this guide specifically looks at online political advertising, any nonprofit looking to target and engage a constituency online will find it very useful. As the guide says: “What makes video advertising unique is its ability to incorporate calls to action and enable supporters to easily respond.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

#SOCIALMEDIA: IOC Struggles To Corral First “Social Olympics” In London

Non Profit Marketing 360

Click on image to visit Infomous.com. The Opening Ceremonies went off without a hitch. Security concerns have been allayed thus far. The weather hasn’t been too bad. For Americans, we’ve had a few sub-par performances in the pool and on the gymnastics apparatuses, but so far, so good.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The other arena for best practices is targeted online advertising. In fact, there’s a whole bunch of testing going on to see if online display advertising will increase giving in the mail, a nice example of multichannel testing.

Want to do political fundraising? Interview with Joe Garecht of The Fundraising Authority

Wild Woman Fundraising

As I looked around to see what I could do in political campaigns, you can do a lot of different things in politics. After a year, someone says okay I want you to run fundraising for my campaign and I need you to raise $10 Million. The political campaign fundraising moves very fast.

#Tech: Online Security For Your Person-Not Just Your Passwords

Non Profit Marketing 360

What is to be done? Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media.

#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

Advertising Campaigns Civics Communications Community Direct Mail eNewsletter Fundraising Marketing Marketing Budget News and Current Affairs Nonprofit Public Relations Publications Report Resource Charitable organization economy Mail Marketing and Advertising Non-profit organization Postal Regulatory Commission United States Postal Service

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#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?

Non Profit Marketing 360

Advertising Campaigns Civics Communications Community Direct Mail eNewsletter Fundraising Marketing Marketing Budget News and Current Affairs Nonprofit Public Relations Publications Report Resource Charitable organization economy Mail Marketing and Advertising Non-profit organization Postal Regulatory Commission United States Postal Service

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The other arena for best practices is targeted online advertising. In fact, there’s a whole bunch of testing going on to see if online display advertising will increase giving in the mail, a nice example of multichannel testing.