Fun week: Award-winning stupid nonprofit ad raises eyebrows (but probably no money)

Donor Power Blog

Read a good account of the fiasco in Fast Company : In Advertising, Stupidity Can Win You Awards.). Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy.

Obama isn't faking it about his BlackBerry -- but ad execs would make it seem like he is

Donor Power Blog

You can't buy advertising like that. Advertising is so over. Don't "advertise.". Well, you might need to advertise. Advertising, as the saying goes, is the penalty for having an ordinary product. Want examples of how advertising mangles the good work of nonprofits?

Mad Men can teach us a thing or two about fundraising

Donor Power Blog

Technorati Tags: fundraising , advertising , Mad Men. Here's how you raise funds: (Or watch it here on YouTube.). If you think this isn't about fundraising, you haven't been involved in fundraising yet.

Emotional messaging works; rational messaging hurts

Donor Power Blog

Here's a study of emotional appeals in advertising, reported in the Neuromarketing blog: Emotional Ads Work Best. Technorati Tags: fundraising , advertising , emotion.

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Lower media costs can give fundraisers big advantages

Donor Power Blog

With many businesses hurting, they're buying a lot less advertising. Technorati Tags: marketing , advertising. From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). That has driven down the cost of broadcast media by as much as 50% compared to a year ago. This is a great opportunity for fundraisers.

How to waste your marketing dollars

Donor Power Blog

The point is focused on commercial advertising, which has largely abdicated the role of directly promoting sales in favor of a complex of vague, unmeasureable goals that all come under the umbrella of "branding": The job of advertising is not to entertain. Not all advertising is a waste. Some forms a very important part of moving people toward sales, and it does it very well and cost-effectively, even if it's not direct-response advertising.

Fun week: Stupid nonprofit ad and the transformation of the mud man

Donor Power Blog

Technorati Tags: fundraising , advertising. Here's a real winner from Oxfam Ireland : Let's see if we can figure this one out: A man-shaped lump of dry mud is magically transformed into an actual man. While a desiccated landscape becomes a lush savannah.

Branding is dead, more or less

Donor Power Blog

What should an advertiser do in this Darwinian new world of empowered consumers? Technorati Tags: fundraising , marketing. Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers.

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The best marketing isn't all positive

Donor Power Blog

The only places where no negatives exist are the fake worlds of advertising, marketing, and branding. Technorati Tags: fundraising , marketing , Trader Joe's. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.).

Slogans: Too artificial for the real world

Donor Power Blog

Want to know another reason so much advertising, marketing, and fundraising is bad? Slogans, taglines, advertising, brand guidelines -- that stuff is over. Technorati Tags: marketing , slogans. Dan Heath and Chip Heath (authors of Made to Stick -- reviewed here ) have a theory in Fast Company : Made to Stick: The Anti-Slogan Argument.

Donors may be helping you -- or hurting you -- more than you think

Donor Power Blog

Wom" is short for word-of-mouth, the always-powerful force in marketing that has become super-charged by the web and by the fact that so many people don't trust advertising any more as a useful source of information.). Technorati Tags: fundraising , WOM.

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Brag about your donors, not about yourself

Donor Power Blog

It's a sort of "guerrilla" awareness campaign done by The Salvation Army of Northern New England that scrawls the message we spend money on people, not on advertising and leads people to salvationarmydonate.org. Technorati Tag: advertising.

Graphic standards do not create a brand

Donor Power Blog

And yes, advertising. Technorati Tags: fundraising , marketing , design. I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics. It's the product. Service. Guarantee. Employees. Customers. Stores. Offices. Values.

Happy New Year, stupid nonprofit ads!

Donor Power Blog

And they use the conventions of luxury advertising, applied to food. Technorati Tags: fundraising , advertising. Here's another example of a nonprofit falling victim to ad agency abstraction of their message: This was done for the Greater Chicago Food Depository by the Leo Burnett ad agency (I don't recommend clicking through; it's one of the most overblown, hard-to-navigate websites you'll see all week).

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How free media can make you stupid

Donor Power Blog

Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). The fact that they're still here, many weeks after the campaign is over, is a good indication that these are excess inventory, not valuable advertising space.)

Stupid heads: more fun with nonprofit ads

Donor Power Blog

Technorati Tags: fundraising , advertising. Does this image make you feel panicky? It's a poster for Evergreen , a Canadian nonprofit that promotes "deepening the connection between people and nature."

How social media is changing nonprofits

Donor Power Blog

Seeing them primarily as advertising billboards or if-we-could-just-figure-it-out fundraising channels, on the other hand, can lead to frustration, boredom, or "I just don't see the point.". Technorati Tags: fundraising , nptech , social media. Posted by guest blogger Andrew Rogers. Jeff has written a few posts displaying a justifiable skepticism about the merits of social media tools like Facebook and Twitter for nonprofit fundraising and donor-communication.

How deadly are stupid nonprofit ads?

Donor Power Blog

In 2008, they hoped to do even better: With $12 million to $15 million in donated advertising, including TV, print, and billboards, and with Amazon.com to handle fulfillment. I believe OLPC was shot down at least in part by Stupid Advertising. Technorati Tags: fundraising , advertising.

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The little lie in marketing and how to avoid it

Donor Power Blog

Want to know why most advertising is so ineffective? Technorati Tags: fundraising , marketing. Check out these photos from the West Virginia Surf Report, at Fast Food: Ads vs. Reality : Here's the Arby's Beef 'n' Cheddar Sandwich as depicted in marketing. and how it really looks. (Go

Stupid nonprofit ads: Leo Burnett edition

Donor Power Blog

Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website).

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Do sad faces make donors give more?

Donor Power Blog

Recent research in the Journal of Marketing Research offers a more definitive answer than I do at The Face of Need: Facial Emotion Expression on Charity Advertisements (PDF, 54 pages). Technorati Tags: fundraising , images. Do pictures of sad children stir more people to give than picture of happy children? In my experience: sometimes.

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Two - Does using free tools like Google Alerts or Technorati still work?

Moving beyond "spreadsheet thinking" to "design thinking"

Donor Power Blog

In one study, over 90% of advertising creatives believed metrics to be 'unhelpful,' and nearly 65% believed them to be 'harmful' to the creative process." "Yet Technorati Tags: fundraising , design , marketing. Posted by guest blogger Andrew Rogers.

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised.