INDUSTRY INSIGHTS YOUR PEERS ARE READING
Technorati Tags: fundraising , advertising , Mad Men. Here's how you raise funds: (Or watch it here on YouTube.). If you think this isn't about fundraising, you haven't been involved in fundraising yet. MORE
What should an advertiser do in this Darwinian new world of empowered consumers? Technorati Tags: fundraising , marketing. Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers. MORE
Technorati Tags: fundraising , advertising. Does this image make you feel panicky? It's a poster for Evergreen , a Canadian nonprofit that promotes "deepening the connection between people and nature." MORE
This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Two - Does using free tools like Google Alerts or Technorati still work? MORE
In 2008, they hoped to do even better: With $12 million to $15 million in donated advertising, including TV, print, and billboards, and with Amazon.com to handle fulfillment. I believe OLPC was shot down at least in part by Stupid Advertising. Technorati Tags: fundraising , advertising. MORE
It's a sort of "guerrilla" awareness campaign done by The Salvation Army of Northern New England that scrawls the message we spend money on people, not on advertising and leads people to salvationarmydonate.org. Technorati Tag: advertising. MORE
Wom" is short for word-of-mouth, the always-powerful force in marketing that has become super-charged by the web and by the fact that so many people don't trust advertising any more as a useful source of information.). Technorati Tags: fundraising , WOM. MORE
The only places where no negatives exist are the fake worlds of advertising, marketing, and branding. Technorati Tags: fundraising , marketing , Trader Joe's. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.). MORE
Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised. MORE
Recent research in the Journal of Marketing Research offers a more definitive answer than I do at The Face of Need: Facial Emotion Expression on Charity Advertisements (PDF, 54 pages). Technorati Tags: fundraising , images. Do pictures of sad children stir more people to give than picture of happy children? In my experience: sometimes. MORE
If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. MORE
Technorati Tags: fundraising , advertising. Here's a real winner from Oxfam Ireland : Let's see if we can figure this one out: A man-shaped lump of dry mud is magically transformed into an actual man. While a desiccated landscape becomes a lush savannah. MORE
Want to know why most advertising is so ineffective? Technorati Tags: fundraising , marketing. Check out these photos from the West Virginia Surf Report, at Fast Food: Ads vs. Reality : Here's the Arby's Beef 'n' Cheddar Sandwich as depicted in marketing. and how it really looks. (Go MORE
Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). The fact that they're still here, many weeks after the campaign is over, is a good indication that these are excess inventory, not valuable advertising space.) MORE
The point is focused on commercial advertising, which has largely abdicated the role of directly promoting sales in favor of a complex of vague, unmeasureable goals that all come under the umbrella of "branding": The job of advertising is not to entertain. Not all advertising is a waste. Some forms a very important part of moving people toward sales, and it does it very well and cost-effectively, even if it's not direct-response advertising. MORE
And yes, advertising. Technorati Tags: fundraising , marketing , design. I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics. It's the product. Service. Guarantee. Employees. Customers. Stores. Offices. Values. MORE
Read a good account of the fiasco in Fast Company : In Advertising, Stupidity Can Win You Awards.). Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy. MORE
Want to know another reason so much advertising, marketing, and fundraising is bad? Slogans, taglines, advertising, brand guidelines -- that stuff is over. Technorati Tags: marketing , slogans. Dan Heath and Chip Heath (authors of Made to Stick -- reviewed here ) have a theory in Fast Company : Made to Stick: The Anti-Slogan Argument. MORE
You can't buy advertising like that. Advertising is so over. Don't "advertise.". Well, you might need to advertise. Advertising, as the saying goes, is the penalty for having an ordinary product. Want examples of how advertising mangles the good work of nonprofits? MORE
With many businesses hurting, they're buying a lot less advertising. Technorati Tags: marketing , advertising. From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). That has driven down the cost of broadcast media by as much as 50% compared to a year ago. This is a great opportunity for fundraisers. MORE
Seeing them primarily as advertising billboards or if-we-could-just-figure-it-out fundraising channels, on the other hand, can lead to frustration, boredom, or "I just don't see the point.". Technorati Tags: fundraising , nptech , social media. Posted by guest blogger Andrew Rogers. Jeff has written a few posts displaying a justifiable skepticism about the merits of social media tools like Facebook and Twitter for nonprofit fundraising and donor-communication. MORE
Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website). MORE
And they use the conventions of luxury advertising, applied to food. Technorati Tags: fundraising , advertising. Here's another example of a nonprofit falling victim to ad agency abstraction of their message: This was done for the Greater Chicago Food Depository by the Leo Burnett ad agency (I don't recommend clicking through; it's one of the most overblown, hard-to-navigate websites you'll see all week). MORE
In one study, over 90% of advertising creatives believed metrics to be 'unhelpful,' and nearly 65% believed them to be 'harmful' to the creative process." "Yet Technorati Tags: fundraising , design , marketing. Posted by guest blogger Andrew Rogers. MORE
Technorati Tags: advertising , experts. Is this ad, for Médecins Sans Frontières UK , the British arm of Doctors Without Borders, exploitative? Effective? The controversy is reported at Give and Take: Doctors Without Borders Ad Generates Debate. MORE
Here's a study of emotional appeals in advertising, reported in the Neuromarketing blog: Emotional Ads Work Best. Technorati Tags: fundraising , advertising , emotion. MORE
Donor Power Blog
SEPTEMBER 18, 2009
Read a good account of the fiasco in Fast Company : In Advertising, Stupidity Can Win You Awards.). Check out the blog buzz on Technorati.). Watch with care -- it's stomach-churning awful: Technorati Tags: fundraising , advertising. This is one stupid doozy.
Donor Power Blog
JANUARY 20, 2009
You can't buy advertising like that. Advertising is so over. Don't "advertise.". Well, you might need to advertise. Advertising, as the saying goes, is the penalty for having an ordinary product. Want examples of how advertising mangles the good work of nonprofits?
Donor Power Blog
MARCH 19, 2009
Technorati Tags: fundraising , advertising , Mad Men. Here's how you raise funds: (Or watch it here on YouTube.). If you think this isn't about fundraising, you haven't been involved in fundraising yet.
Donor Power Blog
AUGUST 5, 2009
Here's a study of emotional appeals in advertising, reported in the Neuromarketing blog: Emotional Ads Work Best. Technorati Tags: fundraising , advertising , emotion.
Donor Power Blog
FEBRUARY 26, 2009
With many businesses hurting, they're buying a lot less advertising. Technorati Tags: marketing , advertising. From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). That has driven down the cost of broadcast media by as much as 50% compared to a year ago. This is a great opportunity for fundraisers.
Donor Power Blog
APRIL 24, 2009
The point is focused on commercial advertising, which has largely abdicated the role of directly promoting sales in favor of a complex of vague, unmeasureable goals that all come under the umbrella of "branding": The job of advertising is not to entertain. Not all advertising is a waste. Some forms a very important part of moving people toward sales, and it does it very well and cost-effectively, even if it's not direct-response advertising.
Donor Power Blog
SEPTEMBER 16, 2009
Technorati Tags: fundraising , advertising. Here's a real winner from Oxfam Ireland : Let's see if we can figure this one out: A man-shaped lump of dry mud is magically transformed into an actual man. While a desiccated landscape becomes a lush savannah.
Donor Power Blog
SEPTEMBER 1, 2009
What should an advertiser do in this Darwinian new world of empowered consumers? Technorati Tags: fundraising , marketing. Here's someone else saying branding is dead, this time at ClickZ: Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent. Here's the main point: Branding that involves made-up claims and fanciful brand smells, colors, or auras has been rendered completely impotent by the habits and expectations of modern consumers.
Donor Power Blog
MARCH 20, 2009
The only places where no negatives exist are the fake worlds of advertising, marketing, and branding. Technorati Tags: fundraising , marketing , Trader Joe's. Here's a fun unauthorized commercial for Trader Joe's. It's cool, catchy, and filmed on a cell phone. Watch it at YouTube.).
Donor Power Blog
JANUARY 30, 2009
Want to know another reason so much advertising, marketing, and fundraising is bad? Slogans, taglines, advertising, brand guidelines -- that stuff is over. Technorati Tags: marketing , slogans. Dan Heath and Chip Heath (authors of Made to Stick -- reviewed here ) have a theory in Fast Company : Made to Stick: The Anti-Slogan Argument.
Donor Power Blog
APRIL 2, 2009
Wom" is short for word-of-mouth, the always-powerful force in marketing that has become super-charged by the web and by the fact that so many people don't trust advertising any more as a useful source of information.). Technorati Tags: fundraising , WOM.
Donor Power Blog
JUNE 2, 2009
It's a sort of "guerrilla" awareness campaign done by The Salvation Army of Northern New England that scrawls the message we spend money on people, not on advertising and leads people to salvationarmydonate.org. Technorati Tag: advertising.
Donor Power Blog
DECEMBER 22, 2008
And yes, advertising. Technorati Tags: fundraising , marketing , design. I wish "branding experts" would read the Freaking Marketing blog, especially this post: Marketers Don't Know the Meaning of Branding. What many nonprofits and companies call "brand guidelines are actually just graphic design guidelines. When that happens, you miss the point: Real brand-building involves much more than graphics. It's the product. Service. Guarantee. Employees. Customers. Stores. Offices. Values.
Donor Power Blog
JANUARY 15, 2009
And they use the conventions of luxury advertising, applied to food. Technorati Tags: fundraising , advertising. Here's another example of a nonprofit falling victim to ad agency abstraction of their message: This was done for the Greater Chicago Food Depository by the Leo Burnett ad agency (I don't recommend clicking through; it's one of the most overblown, hard-to-navigate websites you'll see all week).
Donor Power Blog
FEBRUARY 5, 2009
Yesterday , we looked at how Stupid Advertising helped crush One Laptop Per Child (OLPC). The fact that they're still here, many weeks after the campaign is over, is a good indication that these are excess inventory, not valuable advertising space.)
Donor Power Blog
APRIL 29, 2009
Technorati Tags: fundraising , advertising. Does this image make you feel panicky? It's a poster for Evergreen , a Canadian nonprofit that promotes "deepening the connection between people and nature."
Donor Power Blog
JUNE 1, 2009
Seeing them primarily as advertising billboards or if-we-could-just-figure-it-out fundraising channels, on the other hand, can lead to frustration, boredom, or "I just don't see the point.". Technorati Tags: fundraising , nptech , social media. Posted by guest blogger Andrew Rogers. Jeff has written a few posts displaying a justifiable skepticism about the merits of social media tools like Facebook and Twitter for nonprofit fundraising and donor-communication.
Donor Power Blog
FEBRUARY 4, 2009
In 2008, they hoped to do even better: With $12 million to $15 million in donated advertising, including TV, print, and billboards, and with Amazon.com to handle fulfillment. I believe OLPC was shot down at least in part by Stupid Advertising. Technorati Tags: fundraising , advertising.
Donor Power Blog
MAY 7, 2009
Want to know why most advertising is so ineffective? Technorati Tags: fundraising , marketing. Check out these photos from the West Virginia Surf Report, at Fast Food: Ads vs. Reality : Here's the Arby's Beef 'n' Cheddar Sandwich as depicted in marketing. and how it really looks. (Go
Donor Power Blog
MARCH 17, 2009
Leo Burnett was a legend in the advertising industry. Technorati Tags: fundraising , advertising. He founded a venerable ad agency now called Leo Burnett Worldwide (warning: excessively conceptual website).
Donor Power Blog
JULY 28, 2009
Recent research in the Journal of Marketing Research offers a more definitive answer than I do at The Face of Need: Facial Emotion Expression on Charity Advertisements (PDF, 54 pages). Technorati Tags: fundraising , images. Do pictures of sad children stir more people to give than picture of happy children? In my experience: sometimes.
Diva Marketing Blog
FEBRUARY 22, 2009
This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Two - Does using free tools like Google Alerts or Technorati still work?
Donor Power Blog
MARCH 11, 2009
In one study, over 90% of advertising creatives believed metrics to be 'unhelpful,' and nearly 65% believed them to be 'harmful' to the creative process." "Yet Technorati Tags: fundraising , design , marketing. Posted by guest blogger Andrew Rogers.
Diva Marketing Blog
MAY 19, 2009
If you can’t add value, you should advertise. You'll also want to consider reader engagement through comments, inbound links on Technorati, Twitter followers, news media presence, and other places a blogger blogs. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show.
Diva Marketing Blog
JANUARY 1, 2009
Scott Burkett , Pothole on the Infobahn 2006 I would like to see the people who will never make any money from their blogs remove the third party advertisements from said blogs. I'd like technorati (or equivalent) to work as advertised.
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