Search - Everyone's Doing IT

Marketing for Nonprofits

According to a new report by the Pew Internet and American Life Project, Search (i.e. Specifically, the report says, "the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%). Who can live without Search? Whether we're job hunting, doing research, or Googling ourselves (I know you do it too), Search is ubiquitous.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The other arena for best practices is targeted online advertising. Search engine marketing, Web remarketing, and Web display advertising are all playing important roles in allowing nonprofits to get their messages in front of existing donors and recent website visitors, in the hope that it will increase giving both online and in the mail.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The other arena for best practices is targeted online advertising. Search engine marketing, Web remarketing, and Web display advertising are all playing important roles in allowing nonprofits to get their messages in front of existing donors and recent website visitors, in the hope that it will increase giving both online and in the mail.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVEnonprofit blog. The other arena for best practices is targeted online advertising. Search engine marketing, Web remarketing, and Web display advertising are all playing important roles in allowing nonprofits to get their messages in front of existing donors and recent website visitors, in the hope that it will increase giving both online and in the mail.

Grow your email list without spending money

DonorDigital

List exchange is a technique whereby like-minded nonprofits will each send a message to their lists on behalf of one another. Search. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will help in that regard and can even be geared toward list building as a goal. You can direct more people to your website by optimizing use of your (free) Google Grant (or paying for search terms if you do not qualify for one).

List 77

Paths to year-end fundraising success in a multichannel world

DonorDigital

Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Use paid advertising channels at year-end to reach your supporters wherever they might be. Direct response fundraising should be multichannel.

Paths to year-end fundraising success in a multichannel world

DonorDigital

Fundraising techniques aside, it’s the content and messaging that you create that will drive your supporter’s attention span and engagement. Use paid advertising channels at year-end to reach your supporters wherever they might be. Direct response fundraising should be multichannel.