INDUSTRY INSIGHTS YOUR PEERS ARE READING
Communications Fundraising Newsletter Nonprofit Philanthropy Advertising and Marketing donor communications marketing MORE
“Google instead plans to make its money with targeted advertising and offers. Yes, let AT&T handle all your money for you, and see how that works out in the end. MORE
Organizations may use email advertising to spread the word, however, there are email restrictions for charities with headquarters in certain states. Charitable organizations headquartered in one of the states listed below may not send emails that exclusively advertise AmazonSmile, although these organizations may include information about AmazonSmile in emails, such as email newsletters, that also contain other content unrelated to AmazonSmile. MORE
She is the author of Brandraising: How Nonprofits Increase Visibility and Raise Money through Smart Communications (Jossey-Bass, 2010). They’re spending a lot of money and time to get there. MORE
It did yield some money! It can make more money. Making money so that more at-risk children can be reached with a mentor – that is my job. Almost four times as much money! Theresa Casey. One of my favorite parts of my job is coaching young communications directors. MORE
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. They invest in paid advertisements. MORE
Me: How much do you spend on advertising? It sounds very hip and current to brag about how you don't spend money on advertising. Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned. There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising. MORE
If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. MORE
Wendy Marinaccio is a Senior Account Executive at Donordigital , the online fundraising, marketing, and advertising company. . Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts. MORE
What could you change in your letter to make people want to give you more money for your cause? How Can You Get More Money in the Mail? TONS of things! For example. Headlines. Did you know that putting a headline on each page of your appeal letter makes it much more likely to be read? MORE
After thoroughly digesting the most important trends of our times, I confidently predict these developments in 2014: 12 new studies will reveal that Facebook is useful for engaging supporters but lousy at raising money. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? MORE
Folks, it’s time to focus on where you’ll get the money to sustain your mission. The post What a terrific advertisement! I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. MORE
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. MORE
Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. MORE
Did the time and money spent developing a program or launching a campaign prove to be worth the support? “Unless you have a bucket of money to throw at advertising then you probably want some idea of whether the advertising is bringing in customers for less than they are worth long term. MORE
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Advertise your sale well in advance, noting the organization it supports. Add raffle items or a 50-50 raffle to raise even more money. MORE
The following are 10 cheap fundraising ideas for when money is tight: 50/50 raffle – This is one of the best cheap fundraising ideas, because the only cost to the organization is a roll of raffle tickets. Sell raffle tickets to donors and split the money evenly with the winner. The only costs are price stickers and some signage to advertise your sale, making it one of the easiest cheap fundraising ideas. Ask for money – Sometimes the most direct route is the best. MORE
I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta. Are you a nonprofit marketing person, reaching out to influencers? MORE
It can give you extra time and money to focus on more effective tactics. Then—only if you have extra time and money—take on new projects. They can sponsor events, underwrite publications and advertising, etc. flickr/Daniel Y. MORE
Image Creative Commons "Money" by Stuart Dootson). His blog, Dear Joan , is dedicated to helping smaller nonprofits write truly donor focused appeals that get better results and raise more money for your cause. Jules: I’ve always worked in advertising and marketing. MORE
That’s starting to sound like real money! He was talking about print advertising, but the same applies to web pages. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue). MORE
NPM360: You also seem to have some strong feelings about nonprofit advertising. They bring commercial branding and advertising practices into the nonprofit realm and then misapply them. NPM360: Is there anybody who does good advertising for nonprofits? MORE
With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. Then, when you find the one that your audience most wants to engage with, start spending money on it. MORE
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. MORE
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email. MORE
36% watch political advertisements online. OK, it’s over. Time in the US for fundraisers to get back to work. With the election over, ‘all’ you need to compete with now is disaster aftermath and (if you’re an online fundraiser) the unrelenting torrent of retail e-marketing (already underway) that marks the Christmas season and grows each year. MORE
Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. This could include engaging in online advertising campaigns and using other new technologies that can produce results. MORE
Imagine your next fundraising event with a kiosk encouraging those with NFC-enabled devices to step into the space and donate directly from their phones and in return those phones will get real-time information on how their money will help the overall cause. MORE
How can you make your nonprofit stop bleeding money with turnover? In the last week, I actually was presenting at the Money for Our Movements conference in Atlanta, and I referenced your work both times in both my presentations there. So if you’re constantly having new people turning over, just in that department alone, you’re not being effective with your donor money and you’re not being effective with your people. We don’t have a lot of money. We need more money. MORE
Here are some of the most powerful words used frequently in advertising: finally. money. The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge. compare. better. bargain. hurry. Here are some of the most powerful words used for persuasion: you. because. instantly. results. health. safety. discover. imagine. MORE
The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Yet none of that money comes back to them – Facebook uses their information to sell to companies who want to target advertisements back at the subscribers. MORE
Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of! Google is the great behemoth of web searching and video hosting. MORE
” That’s right, nonprofits are putting all of that pressure on one person, and it needs to be about everyone helping the organization make more money, in whatever capacity they can. picture by mb21 on Flickr. MORE
It’s harder to give money away than it is to spend money buying stuff: Completing the actual donation process took the users in our second study 7% more time on average than it took users to complete an e-commerce checkout process in our (separate) e-commerce usability research. MORE
Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too? MORE
Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits. MORE
But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MORE
They encourage nonprofits to consider three ways to develop interaction with the platform, all technically free (but resources and money are required for their development). With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com). MORE
Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment? MORE
If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. MORE
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves. MORE
In addition to grants, appeals, events, major gifts, etc, what are some other ways you can get money for your nonprofit? Can your nonprofit do speaking engagements for money? Advertising and Sponsorship -Can you have banner advertising on your nonprofit website? Later, I’m going to be talking more about how you can make money on the side. MORE
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. MORE
Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ? MORE
iMarketSmart
AUGUST 19, 2016
Folks, it’s time to focus on where you’ll get the money to sustain your mission. The post What a terrific advertisement! I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK.
Kivi's Nonprofit Communications Blog
APRIL 20, 2015
With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. Then, when you find the one that your audience most wants to engage with, start spending money on it.
Wild Woman Fundraising
MAY 5, 2010
Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?
Non Profit Marketing 360
APRIL 2, 2012
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.
Non Profit Marketing 360
FEBRUARY 2, 2012
Communications Fundraising Newsletter Nonprofit Philanthropy Advertising and Marketing donor communications marketing
Wild Woman Fundraising
DECEMBER 12, 2011
Image Creative Commons "Money" by Stuart Dootson). His blog, Dear Joan , is dedicated to helping smaller nonprofits write truly donor focused appeals that get better results and raise more money for your cause. Jules: I’ve always worked in advertising and marketing.
Wild Woman Fundraising
SEPTEMBER 28, 2012
What could you change in your letter to make people want to give you more money for your cause? How Can You Get More Money in the Mail? TONS of things! For example. Headlines. Did you know that putting a headline on each page of your appeal letter makes it much more likely to be read?
Kivi's Nonprofit Communications Blog
OCTOBER 21, 2014
It did yield some money! It can make more money. Making money so that more at-risk children can be reached with a mentor – that is my job. Almost four times as much money! Theresa Casey. One of my favorite parts of my job is coaching young communications directors.
J Campbell Social Marketing
MARCH 11, 2016
It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. They invest in paid advertisements.
Fundraiser Ideas
FEBRUARY 28, 2012
The following are 10 cheap fundraising ideas for when money is tight: 50/50 raffle – This is one of the best cheap fundraising ideas, because the only cost to the organization is a roll of raffle tickets. Sell raffle tickets to donors and split the money evenly with the winner. The only costs are price stickers and some signage to advertise your sale, making it one of the easiest cheap fundraising ideas. Ask for money – Sometimes the most direct route is the best.
Wild Woman Fundraising
DECEMBER 11, 2012
I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta. Are you a nonprofit marketing person, reaching out to influencers?
iMarketSmart
JUNE 7, 2016
Here are some of the most powerful words used frequently in advertising: finally. money. The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge. compare. better. bargain. hurry. Here are some of the most powerful words used for persuasion: you. because. instantly. results. health. safety. discover. imagine.
The Agitator
OCTOBER 25, 2012
Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits.
Mission Paradox Blog
MAY 11, 2010
Me: How much do you spend on advertising? It sounds very hip and current to brag about how you don't spend money on advertising. Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned. There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising.
Fundraiser Ideas
DECEMBER 1, 2011
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Advertise your sale well in advance, noting the organization it supports. Add raffle items or a 50-50 raffle to raise even more money.
DonorDigital
SEPTEMBER 10, 2013
Wendy Marinaccio is a Senior Account Executive at Donordigital , the online fundraising, marketing, and advertising company. . Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts.
ImpactMax
APRIL 20, 2009
It can give you extra time and money to focus on more effective tactics. Then—only if you have extra time and money—take on new projects. They can sponsor events, underwrite publications and advertising, etc. flickr/Daniel Y.
The Agitator
NOVEMBER 6, 2012
36% watch political advertisements online. OK, it’s over. Time in the US for fundraisers to get back to work. With the election over, ‘all’ you need to compete with now is disaster aftermath and (if you’re an online fundraiser) the unrelenting torrent of retail e-marketing (already underway) that marks the Christmas season and grows each year.
Non Profit Marketing 360
JANUARY 4, 2014
After thoroughly digesting the most important trends of our times, I confidently predict these developments in 2014: 12 new studies will reveal that Facebook is useful for engaging supporters but lousy at raising money. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again?
Wild Woman Fundraising
JANUARY 21, 2013
” That’s right, nonprofits are putting all of that pressure on one person, and it needs to be about everyone helping the organization make more money, in whatever capacity they can. picture by mb21 on Flickr.
Fundraiser Ideas
AUGUST 30, 2011
Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. This could include engaging in online advertising campaigns and using other new technologies that can produce results.
Non Profit Marketing 360
NOVEMBER 14, 2012
Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ?
Non Profit Marketing 360
DECEMBER 19, 2011
But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets.
Non Profit Marketing 360
JULY 26, 2012
They encourage nonprofits to consider three ways to develop interaction with the platform, all technically free (but resources and money are required for their development). With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com).
Non Profit Marketing 360
NOVEMBER 21, 2011
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.
Non Profit Marketing 360
FEBRUARY 20, 2012
Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of! Google is the great behemoth of web searching and video hosting.
Seeking Grant Money Today
APRIL 1, 2014
Organizations may use email advertising to spread the word, however, there are email restrictions for charities with headquarters in certain states. Charitable organizations headquartered in one of the states listed below may not send emails that exclusively advertise AmazonSmile, although these organizations may include information about AmazonSmile in emails, such as email newsletters, that also contain other content unrelated to AmazonSmile.
Non Profit Marketing 360
MAY 3, 2012
If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.
Non Profit Marketing 360
MARCH 15, 2012
NPM360: You also seem to have some strong feelings about nonprofit advertising. They bring commercial branding and advertising practices into the nonprofit realm and then misapply them. NPM360: Is there anybody who does good advertising for nonprofits?
Wild Woman Fundraising
SEPTEMBER 9, 2010
In addition to grants, appeals, events, major gifts, etc, what are some other ways you can get money for your nonprofit? Can your nonprofit do speaking engagements for money? Advertising and Sponsorship -Can you have banner advertising on your nonprofit website? Later, I’m going to be talking more about how you can make money on the side.
Non Profit Marketing 360
SEPTEMBER 4, 2012
Imagine your next fundraising event with a kiosk encouraging those with NFC-enabled devices to step into the space and donate directly from their phones and in return those phones will get real-time information on how their money will help the overall cause.
Non Profit Marketing 360
NOVEMBER 17, 2011
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.
Non Profit Marketing 360
AUGUST 17, 2011
She is the author of Brandraising: How Nonprofits Increase Visibility and Raise Money through Smart Communications (Jossey-Bass, 2010). They’re spending a lot of money and time to get there.
DonorDigital
FEBRUARY 13, 2014
That’s starting to sound like real money! He was talking about print advertising, but the same applies to web pages. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).
Non Profit Marketing 360
MAY 2, 2012
If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.
Non Profit Marketing 360
SEPTEMBER 16, 2011
“Google instead plans to make its money with targeted advertising and offers. Yes, let AT&T handle all your money for you, and see how that works out in the end.
Non Profit Marketing 360
NOVEMBER 16, 2011
Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.
Non Profit Marketing 360
MARCH 28, 2013
Did the time and money spent developing a program or launching a campaign prove to be worth the support? “Unless you have a bucket of money to throw at advertising then you probably want some idea of whether the advertising is bringing in customers for less than they are worth long term.
DonorDigital
MARCH 30, 2011
It’s harder to give money away than it is to spend money buying stuff: Completing the actual donation process took the users in our second study 7% more time on average than it took users to complete an e-commerce checkout process in our (separate) e-commerce usability research.
DonorDigital
FEBRUARY 4, 2016
Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.
Non Profit Marketing 360
MAY 28, 2012
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time.
Non Profit Marketing 360
FEBRUARY 29, 2012
The IPO of Facebook seems to have reignited the question of internet privacy (Money, as they say, talks. Yet none of that money comes back to them – Facebook uses their information to sell to companies who want to target advertisements back at the subscribers.
Non Profit Marketing 360
FEBRUARY 21, 2012
Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. ROI can bring strong relationships as well as income to nonprofits. Who doesn’t want a high return on investment?
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