What a terrific advertisement!

iMarketSmart

Folks, it’s time to focus on where you’ll get the money to sustain your mission. The post What a terrific advertisement! I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK.

Advertising your nonprofit is not wasting money

Wild Woman Fundraising

Have people ever looked at you sideways because you wanted to advertise in 4 newspapers, on the buses, on a billboard, on the subway, in a street banner, and on the radio and tv too?

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. Then, when you find the one that your audience most wants to engage with, start spending money on it.

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate to direct some of that money toward the nonprofits themselves.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Image Creative Commons "Money" by Stuart Dootson). His blog, Dear Joan , is dedicated to helping smaller nonprofits write truly donor focused appeals that get better results and raise more money for your cause. Jules: I’ve always worked in advertising and marketing.

How Can You Get More Money in the Mail?

Wild Woman Fundraising

What could you change in your letter to make people want to give you more money for your cause? How Can You Get More Money in the Mail? TONS of things! For example. Headlines. Did you know that putting a headline on each page of your appeal letter makes it much more likely to be read?

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Your Newsletter Can MAKE Money (Seriously)

Non Profit Marketing 360

Communications Fundraising Newsletter Nonprofit Philanthropy Advertising and Marketing donor communications marketing

What’s Wrong With Reaching Out to Bloggers?

Wild Woman Fundraising

I answer the Stanford Social innovation Review’s idea that we need to “reach out to influencers” as a way to make money for our nonprofits, with the triple-whammy of Chris Hedges, Jacob Lanier and Phil Cubeta. Are you a nonprofit marketing person, reaching out to influencers?

A Lesson on Listening… and Making More Money with Your Newsletter

Kivi's Nonprofit Communications Blog

It did yield some money! It can make more money. Making money so that more at-risk children can be reached with a mentor – that is my job. Almost four times as much money! Theresa Casey. One of my favorite parts of my job is coaching young communications directors.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

It will lead to missed connections with supporters, and thus, a seeming inability to raise money using the platforms. However, raising money using social media, specifically Facebook, can be done. They invest in paid advertisements.

10 Cheap Fundraising Ideas for When Money is Tight

Fundraiser Ideas

The following are 10 cheap fundraising ideas for when money is tight: 50/50 raffle – This is one of the best cheap fundraising ideas, because the only cost to the organization is a roll of raffle tickets. Sell raffle tickets to donors and split the money evenly with the winner. The only costs are price stickers and some signage to advertise your sale, making it one of the easiest cheap fundraising ideas. Ask for money – Sometimes the most direct route is the best.

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Can changing your words help you raise more money?

iMarketSmart

Here are some of the most powerful words used frequently in advertising: finally. money. The post Can changing your words help you raise more money? suddenly. announcing. introducing. improved. amazing. sensational. remarkable. fantastic. revolutionary. startling. miracle. magic. offer. quick. wanted. challenge. compare. better. bargain. hurry. Here are some of the most powerful words used for persuasion: you. because. instantly. results. health. safety. discover. imagine.

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We’re In It For The Money

The Agitator

Frankly, I would have written the matter off as a tempest in a teapot, but this situation is grist for a good debate among Agitator readers. Here’s the situation. There’s a niche group of companies that use online petitions to generate acquisition leads for nonprofits.

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Arts Marketing 101: The Decision to Advertise

Mission Paradox Blog

Me:  How much do you spend on advertising?   It sounds very hip and current to brag about how you don't spend money on advertising.    Doing stuff like mailing postcards, buying space on an email list or *gasp* placing some print advertising is old fashioned.  There are some times that it might be a good idea for you (yes YOU) to actually spend some money on advertising

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Advertise your sale well in advance, noting the organization it supports. Add raffle items or a 50-50 raffle to raise even more money.

Grow your email list without spending money

DonorDigital

Wendy Marinaccio is a Senior Account Executive at Donordigital , the online fundraising, marketing, and advertising company. . Many nonprofits understand the importance of growing their email list but simply don’t have the funds to invest in list-building efforts.

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Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

” That’s right, nonprofits are putting all of that pressure on one person, and it needs to be about everyone helping the organization make more money, in whatever capacity they can. picture by mb21 on Flickr.

31 ways for nonprofits to save money on communications

ImpactMax

It can give you extra time and money to focus on more effective tactics. Then—only if you have extra time and money—take on new projects. They can sponsor events, underwrite publications and advertising, etc. flickr/Daniel Y.

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So, How Did They Get Their Money?

The Agitator

36% watch political advertisements online. OK, it’s over. Time in the US for fundraisers to get back to work. With the election over, ‘all’ you need to compete with now is disaster aftermath and (if you’re an online fundraiser) the unrelenting torrent of retail e-marketing (already underway) that marks the Christmas season and grows each year.

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Oy, Another Year. Who Knew?

Non Profit Marketing 360

After thoroughly digesting the most important trends of our times, I confidently predict these developments in 2014: 12 new studies will reveal that Facebook is useful for engaging supporters but lousy at raising money. Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again?

Creating Multiple Streams of Income For Your Nonprofit

Wild Woman Fundraising

In addition to grants, appeals, events, major gifts, etc, what are some other ways you can get money for your nonprofit? Can your nonprofit do speaking engagements for money? Advertising and Sponsorship -Can you have banner advertising on your nonprofit website? Later, I’m going to be talking more about how you can make money on the side.

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How to Raise Money: 10 Tips Every Group Needs to Consider

Fundraiser Ideas

Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. This could include engaging in online advertising campaigns and using other new technologies that can produce results.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

Is it a case of false advertising, or is Facebook still working out the kinks? CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? for at least a $5 fee ?

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets.

#SOCIALNETWORKS: Let’s Check In With Foursquare For Nonprofits

Non Profit Marketing 360

They encourage nonprofits to consider three ways to develop interaction with the platform, all technically free (but resources and money are required for their development). With Promoted Updates, Foursquare helps advertisers push people into stores (venturebeat.com).

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of! Google is the great behemoth of web searching and video hosting.

Amazon Launches AmazonSmile - A Fundraising Mechanism for Nonprofits to Raise Money from Amazon's Customers Through Customers' Purchases

Seeking Grant Money Today

Organizations may use email advertising to spread the word, however, there are email restrictions for charities with headquarters in certain states. Charitable organizations headquartered in one of the states listed below may not send emails that exclusively advertise AmazonSmile, although these organizations may include information about AmazonSmile in emails, such as email newsletters, that also contain other content unrelated to AmazonSmile.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director

Non Profit Marketing 360

NPM360: You also seem to have some strong feelings about nonprofit advertising. They bring commercial branding and advertising practices into the nonprofit realm and then misapply them. NPM360: Is there anybody who does good advertising for nonprofits?

#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

Imagine your next fundraising event with a kiosk encouraging those with NFC-enabled devices to step into the space and donate directly from their phones and in return those phones will get real-time information on how their money will help the overall cause.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

She is the author of Brandraising: How Nonprofits Increase Visibility and Raise Money through Smart Communications (Jossey-Bass, 2010). They’re spending a lot of money and time to get there.

Raise more money online with a great headline

DonorDigital

That’s starting to sound like real money! He was talking about print advertising, but the same applies to web pages. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. To understand what a lift of that magnitude could mean for your online fundraising program, imagine your donation page is converting 12% of visitors, comprised of 10 donations a day averaging $50 ($500 daily revenue).

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

If you don’t have a lot of money, what’s left to you is time, energy, and imagination. That can become criteria for advertising, even outside Facebook. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

#Tech: Near-Field Communication Could Turn Smartphones Into Wallets & Leashes

Non Profit Marketing 360

“Google instead plans to make its money with targeted advertising and offers. Yes, let AT&T handle all your money for you, and see how that works out in the end.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

Now I’m working at Donordigital, one of the Mal Warwick companies, helping large national nonprofits raise money online. On one side of the building we have the folks raising money in the mail, and on our side we have a dozen people furiously raising money over the web, Facebook and email.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? “Unless you have a bucket of money to throw at advertising then you probably want some idea of whether the advertising is bringing in customers for less than they are worth long term.

Giving money on charity websites is harder than spending money on.

DonorDigital

It’s harder to give money away than it is to spend money buying stuff: Completing the actual donation process took the users in our second study 7% more time on average than it took users to complete an e-commerce checkout process in our (separate) e-commerce usability research.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement.

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

Can you transfer some money? That doesn’t mean you have to do everything yourself, but you have to know all of the moving parts and make sure that you see the money coming in, that you see how many donors are not coming in because they dropped out, or because of that credit card issue.

#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…

Non Profit Marketing 360

If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time.

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Look! Anatomy of an Effective Annual Appeal

Wild Woman Fundraising

Our advertisements purposely stay away from violent or horrific pictures. What's the time orientation or sense orientation in YOUR appeal letters?