Ray Bradbury Relevance—Ready to Roll: Libraries Take Your Mark

Getting Attention

Relevance rules but this open-minded moment won’t last for long. More guidance on getting relevant: Relevance Rules—Your Key to Nonprofit Marketing Success. Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day. Rest in peace, Ray Bradbury.

Relevance Rules—Oreo Masters Super Bowl Blackout, Where Were You?

Getting Attention

Hat tip to Oreo for its relevant marketing during last night’s 30-minute Super Bowl blackout. Relevance rules! Take a look at the possibilities: The Oreo marketing team posted this photo ad on their Facebook page within a few minutes of the blackout.

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How We Curate Content for Social Media (and Added More Followers)

Kivi's Nonprofit Communications Blog

The posts are a mix of new and old blog posts as well as relevant articles from other online publications and blogs. and finally, add articles from other relevant sources. Maggie Siemer. Curating content should really be a no-brainer.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

Does your website qualify for the $10,000 worth of free in-kind advertising offered by the Google Ad Grant? . What is the Google Ad Grant? The Google Ad Grant is a scheme which provides access to $10,000 worth of in-kind advertising every month to nonprofits all over the world.

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Relevance Rules—Your Key to Nonprofit Marketing Success in 2012

Getting Attention

Here are my guidelines for implementing the doable, proven strategy—getting personal to get relevant —that is your single most important key to marketing success in 2012 : Your Solution: Get Personal to Get Relevant. Use the Personal to Get Relevant.

How to Make Your Website Eligible for the Google Ad Grant

Twenti

What is the Google Ad Grant? If you aren’t accessing Google Ad Grants , you are missing out on an excellent opportunity for your organisation. To read more on this, visit our blog’s dedicated Google Ad Grant area. Remove any ads that are irrelevant or obtrusive.

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The Ultimate Guide To The Google Ad Grants

Twenti

Find out how to grow your nonprofit and reach thousands of new donors with the Google Ad Grants. Google’s Ad Grants: we love to talk about it here at Twenti. Who can access the Google Ad Grants? How do Google ads actually work? When will supporters see my ads?

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Too Many Choices—Your Greatest Pain Point

Getting Attention

Recently I saw an ad with a QR code on the other side of the subway tracks. Relevance Rules. Relevance Rules marketing plan relevance rules righ-things right-now marketing Strategy tacticsHere’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point— Please take 2 minutes to tell me now right now.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

That’s vital for success in this era of content overload and personalized marketing (like the way the ad for the boots you ogled on Zappos follows you around online). Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet.

Pause Non-Essential Outreach A.S.A.P.—April 19 Alert

Getting Attention

Nothing stays constant in our world of constant change—no how to stay relevant isn’t a one-time decision. Consider doing the same to 1) respect your base (listen close, especially today) and 2) stay relevant. Also—Refer to this 9-point checklist for communicating in the midst of the unexpected and the guidance added by your peers in the field. Relevance Rules As of Friday, April 19 1:42 pm ET—Will update as the news story evolves.

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Your ad absolutely needs these two ingredients

Nonprofit Marketing Blog

He shares some thoughts on the two essential ingredients of good ads (creativity and emotion). While creativity cannot be defined or prescribed, creative ads tend to be enjoyable and involving, and different to other advertising. To achieve a strongly persuasive effect, your ads need to communicate something new, relevant, believable, differentiating, and emotional. Rather, the successful ad triggers the emotion that is relevant for that brand and positioning.

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5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

This could be a good opportunity for your nonprofit to jump on a relevant trend that is of interest to your online community, as well as gain exposure to new potential fans! Facebook Nonprofits Social Media Facebook Ads Facebook changes hashtags Mari Smith Organic Reach Trending

Piggyback On What’s Top Of Mind— 9 Valentine’s Victories

Getting Attention

Nonprofit Ad Grabs Open-Minded Moment – Piggybacks on Father’s Day. Guest blogger, Kerri Karvetski, owner of Company K Media , helps nonprofits communicate online. How did nonprofits share the love on Valentine’s Day 2013? Let us count the ways.

Cause Marketers, It's Time to Press Our Advantages

Cause Related Marketing

GM TV Upfront Big Research Prosper International Chrysler Ad Age

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How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Do you really have to spend a ton of money on ads to reach people?”. Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of published time. and do not see posts that you find interesting or relevant, you won’t spend time on the site.

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Try retargeting ads! Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. Later, as they navigate the web, they will see banner ads.

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Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

Learn more with: How to Be Relevant Now (And What NOT to Say) by our Kivi Leroux Miller. 7 brands’ ads unfortunately timed to the coronavirus pandemic by Ilyse Liffreing.

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Try retargeting ads! Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. Later, as they navigate the web, they will see banner ads.

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

You remember that all social media posts work best when they are timely and relevant. There’s no limit to the number of tweets that you can and should post daily, provided that you are adding value and sharing helpful resources or interesting, timely information.

Building Awareness for Planned Giving is Easier and Less Expensive Than Ever

iMarketSmart

Try retargeting ads! Retargeting advertising allows you to create ads that will appear for your supporters as they navigate other websites AFTER they recently visited yours. Later, as they navigate the web, they will see banner ads.

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11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Consider these visual marketing statistics, compiled by HubSpot : Content with relevant images rack up 94 percent more views than content without images. to find ones that are relevant to your audience and your content. b) Participate in relevant trending topics and current events.

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

Adding the wrong colors. Not adding relevant links and buttons. With the advent of social media, it seems like you constantly hear cries of “Email is dead!”

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Only the Best for You

Kivi's Nonprofit Communications Blog

Starting in just a few hours, we are kicking off a great quarter of training on everything from fundraising appeals – both direct mail and email – to Facebook Ads and donation pages to working smarter in general. Learn how to create a Facebook Ad campaign that gets results.

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4 Brand New Pinterest Features Nonprofits Should Know About

J Campbell Social Marketing

Now, when you pin an article or story, the pin will contain much more relevant and detailed information about the article – including a brief description of the story, the byline and title of the story and a large link. No flashy banners or pop-up ads. Relevant.

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How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website.

5 Ways You Can Get Meetings with Major Donors (Even When They Won’t Answer their Phone)

iMarketSmart

Note: After three attempts with no connection leave a voicemail that is personalized and relevant to your donor while focusing on providing them with value so they gain trust in you. Remember this: A single radio or television ad will never work if it’s only been disseminated once.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

If it’s not interesting, relevant, and compelling, no matter how many ads you purchase or arms you twist, it will not get shared.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

The key is to make it very easy, and to include all relevant information in one place. The message and the ask need to be timely, relevant, and interesting. Do NOT think about Facebook Ads, hashtags, video marketing, or any other tactic before you solidify your message.

What to do if your web master won’t promote planned giving on your website…

iMarketSmart

If your web master simply won’t post a banner ad or a promotion for your planned giving pages on your main website, there is an alternative. Then, people who visit can receive remarketing banner ads as they navigate the rest of the Internet. Don’t fight the power.

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

The redesigned app is supposed to make it easier to discover relevant and interesting Events in your neighborhood and your community. 5) Experiment with Facebook Ads to promote specific initiatives. Three simple ways to use Facebook Ads: Promote Event pages.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

Make sure you play up the fact that there is a lot of value added from going virtual – moving to a virtual conference means attendees can now have access to all the educational content instead of only a handful of sessions. . The coronavirus pandemic is sweeping across the globe.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do. Also, the more relevant the focus of your website is to a website that is linking to you the better, when it comes to the relevancy of a link.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011.

Zig When They Zag to Spur Action (Nonprofit Case Study)

Getting Attention

I awoke yesterday morning to a 6″ topper of new snow here in New Jersey, adding to the 24″ already there. That’s the kind of relevance—linking your content to what’s top of mind for your supporters and prospects—needed to get attention and motivate folks to take the actions your org need. They zigged, creatively flipping relevance on its head. Give ‘em what they want in a new way, with a 180-take on relevance.

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti

How do you know your nonprofit’s Google ads are paying off? Another important digital marketing KPI is your click-through rates (CTRs) for things like ads, organic search results or referral sites. 8,000/month of free ad credit? Ad Grant Management.

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5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

The only place for clickable links on Instagram is in your bio (unless you run Instagram ad campaigns). Tag others that are in the photo (with their permission of course), and be sure to tag the location of the event for added exposure.

Isn’t it time you leveraged technology so you can be the fundraiser you always wanted to be?

iMarketSmart

Your challenges thwarting your attempts to provide amazing donor experiences can be overcome, and the good news is that it won’t require adding more staff or paying them more money so they stick around longer (although that’s not a bad thing). . Let technology do what you don’t do well.

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How to Use Your Smartphone to Make a Donor Thank You Video  

J Campbell Social Marketing

Giving an inside glimpse into the school is an added benefit, and certainly more memorable and compelling than having someone speaking at the camera for 20 minutes. Pricing: free (with Nutshell branding added to the video).

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How to Put Together a Communications Calendar

Ann Green

You’ll keep adding to your communications calendar throughout the year. However, if there’s a hot item in the news that’s relevant to the work you do, that could be something to share or use as an example of how you’re helping to make a difference for the people/community you serve.

The Ultimate Guide to Digital Marketing for Nonprofits

Twenti

It can be much more effective – as well as much more environmentally friendly – than traditional paper marketing campaigns with flyers or magazine ads. Simply put, the higher up your website ranks for your chosen, relevant keywords, the more likely it is to be visited. by Zoe Allen.

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16 Features Every Nonprofit Website Should Have

Twenti

At Twenti, as well as helping nonprofits have great websites, we also want to encourage more causes to access the Google Ad Grant, which offers $10,000 a month to nonprofits to advertise on the search engine. Find out how to access the Google Ad Grant. Ad Grant Management.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

These issues prompted a discussion about how we can improve the newsletter and digital communications and deliver targeted, relevant content to our supporters. Katelyn Baughan.

A bunch of reasons why January is NOT necessarily the best time to ‘hit your donor’s mailbox’

iMarketSmart

When you know the answers to those questions, then you can create a smart, highly segmented mailing plan with personalization and relevance, timed for groups of supporters so they’ll feel good.