Impact - not ideas - should be the star of your story
Nonprofit Marketing Blog
JANUARY 31, 2012
While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot.