Using Colored Ribbons to Symbolize Your Cause
Cause Related Marketing
APRIL 11, 2012
These and other questions came back to me when I heard from a reporter in Columbus, Ohio yesterday asking about a blue ribbon campaign the state is doing in support of child abuse prevention. It reminded me of ‘thank you to our sponsors’ ad I found in the Alden Keene Cause Marketing Database from WalkAmerica, the fundraiser for the March of Dimes. In the bottom right corner of the March of Dimes ad was a blue and pink ribbon (get it?).