A list of some humongous bequests that should get your planned giving team psyched up for only 3 seconds!


424 million from managers of the Reader’s Digest fortune to the Metropolitan Museum of Art [10]. Planned Giving big donations huge bequests philosophy planned giving acquisition Planned Giving Marketing Strategy

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Elizabeth Verdow Says ‘Thank You’

The Agitator

Last week, Roger kicked off our acquisition ‘offensive’ for the year by focusing first on bringing the right mindset to the acquisition challenge. But if you need some extra motivation to take the plunge (or maybe help convince a reluctant Board member or CEO), introduce them to Elizabeth Verdow , a lifelong art teacher and museum volunteer who left $1.7

Are Your New Donors Hiding in Plain Sight?

The Agitator

So what if it turns out that, like the Scarecrow’s brains and the True Meaning of Christmas*, the answer to acquisition was inside us, inside our organization (specifically our donor file) the whole time?

Direct Mail is not Yet Dead

The Agitator

Ending mail acquisition is a flop. American Cancer Society stopped mail acquisition in January 2013: New donors dropped by 11%. They started mail acquisition back up 18 months later. In it, he showed an example from a museum that found that only about 13% of the revenue related to an acquisition mail piece actually went to the mail piece. Specifically, mail acquisition is tougher than it has been and will continue to challenge as we overfish the same waters.

Cause Connection: A Simple, Underused Donor Identity

The Agitator

Someone who has been to a museum is going to be a largely different donor to that museum than one who hasn’t. Breaking Out of the Status Quo Donor acquisition Donor Centricity Donor Identity Fundraising analytics / data Integrated fundraising and marketing Online fundraising and marketing Research Segmentation Uncategorized premiumThe last two days have covered two examples of health charities that have increased their revenues by differentiating based on cause connection.

Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

In the client case study Steve presented, JCA partnered with a museum to help them determine which members were (and weren’t) likely to renew. The museum is now in a position to implement a targeted renewal strategy based on data, not instincts.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

We most often see this strategy in play as direct mail acquisition fundraising. . Examples of Partner Marketing include several nonprofits collaborating on a one-stop-shop service center for clients, private sector businesses referring customers to nonprofits or collecting donations at the cash register, and museums in a geographic area buying advertising together. .

Calculating Renewal Rates: There’s got to be an easier way

JCA Insights

Last October, I attended the American Museum Membership Conference in Philadelphia. It was a great conference filled with talk of acquisition strategies, membership benefits and, of course, those pesky renewal rates. Ask any membership professional how they calculate their renewal rate, and I bet mention of an Excel spreadsheet will come up somewhere in their answer.

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"Rushing" to conclusions about Gen Yers?


Young than for, say, the Whitney Museum, which might be choice No. It turns into an even bigger headache with donor acquisition. My next post on this blog was going to be all about the "what is" of Gen Y-who they (we in my case) are, why they are, why you, the nonprofit marketer should care. But then last night I came across this great article in Newsweek I just felt was too important to put away for later.

Testing Your Donor Identities

The Agitator

If they’ve been to your museum/opera/library/monument/park. Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently.

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