Kivi's Nonprofit Communications Blog

Improving Your Open Rate: The From Line

Kivi's Nonprofit Communications Blog

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).

Do You Need to Organize Your Images and Stories?

Kivi's Nonprofit Communications Blog

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?

5 Ways to Increase Your Email Open Rates

Kivi's Nonprofit Communications Blog

Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines.

Day in the Life of a Nonprofit Communicator – Laurice Grae-Hauck

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems.

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.

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Mixed Links for Nonprofit Communicators – September 20, 2019

Kivi's Nonprofit Communications Blog

New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.

Where, When and How People Open Email

Kivi's Nonprofit Communications Blog

Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.

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6 Ways to Stay Motivated in the Summer and Still Get Work Done

Kivi's Nonprofit Communications Blog

I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development.

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Social Media and Newsletter Ideas for September

Kivi's Nonprofit Communications Blog

Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.

Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people.

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What’s Your Fighting Message?

Kivi's Nonprofit Communications Blog

Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

You Need an Email Welcome Series

Kivi's Nonprofit Communications Blog

Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.

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We Want to Hear How Your Day Is Going

Kivi's Nonprofit Communications Blog

How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day?

Is This an Email, a Meeting or an Instant Message?

Kivi's Nonprofit Communications Blog

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them!

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Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest.

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.

5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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How This Organization Uses an Internal Newsletter to Keep Their Staff Updated

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.

Enough with the Pointless Nonprofit Storytelling

Kivi's Nonprofit Communications Blog

My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success.

How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.

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[FREE Download] First 100 Days at Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you.

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Mixed Links for Nonprofit Communicators – September 6, 2019

Kivi's Nonprofit Communications Blog

Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger.

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.

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5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.

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Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.

Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”

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Mixed Links for Nonprofit Communicators – August 23, 2019

Kivi's Nonprofit Communications Blog

Minero. Atlanta, GA Happy Friday! I hope you had a good week and are ready to join me for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Are you dealing with Organizational Silos?

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Day in the Life of a Nonprofit Communicator – Jennifer Peifer

Kivi's Nonprofit Communications Blog

Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.

Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications.

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”

Can’t Get Coverage? 5 Ways to Make Your Own News

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits. The local business journal might, for instance, post short items whenever you make a new appointment to your board.

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Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?

Mixed Links for Nonprofit Communicators – May 24, 2019

Kivi's Nonprofit Communications Blog

Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.

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If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.

5 Questions to Answer Before Deciding to Write a Book

Kivi's Nonprofit Communications Blog

Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” ” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago.

Mixed Links for Nonprofit Communicators – June 28, 2019

Kivi's Nonprofit Communications Blog

Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale.

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How You (and Your Staff) Can Write Better

Kivi's Nonprofit Communications Blog

Writing is an essential skill for nonprofit communicators from communications directors on down. Wouldn’t it also be helpful if other staff members could help with storytelling, news reports, or updates from the field?

Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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