Kivi's Nonprofit Communications Blog

Mixed Links for Nonprofit Communicators – July 20, 2018

Kivi's Nonprofit Communications Blog

Bourbon on Rye. Lexington, KY. Happy Friday! Ready for the the best articles, posts, tips, and more from around the world of marketing and fundraising? Today, we look at fundraising, fonts, and Facebook among other things.

July 146

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Kivi's Nonprofit Communications Blog

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words.

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust.

Media 227

Do You Think Cybersecurity is Someone Else’s Job? Guess Again.

Kivi's Nonprofit Communications Blog

Thomas Negron. Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. Kristina. Guest Post by Thomas Negron. “I I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right?

Jobs 209

Verbs Aren’t Hashbrowns. Don’t Smother Them

Kivi's Nonprofit Communications Blog

If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain).

Spot 209

Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

Goal 286

Mixed Links for Nonprofit Communicators – July 13, 2018

Kivi's Nonprofit Communications Blog

Ruby Slipper. New Orleans, LA. Is this Friday the 13th is treating you kindly? Lucky you, I was able to find the best articles, posts, tips, and more from around the world of marketing and fundraising. We’ve got lots on social media this week with some email KPIs thrown in for good measure.

July 155

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections.

Report 231

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

Photos 243

Worry Less about Spam Blocking and More about Email Engagement, Part II

Kivi's Nonprofit Communications Blog

On Tuesday, I shared with you the “new” metrics for email engagement , which include whether your emails are read before they are deleted and whether people are replying to or forwarding them.

Spam 159

Writing Assignment: Who Is Your Enemy?

Kivi's Nonprofit Communications Blog

You’ve probably heard that you need to make your supporters the hero of your story. It’s really at the heart of creating supporter-centered communications – talk about how awesome your supporters are for helping as opposed to how awesome you are. But every hero needs a villain, right?

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. Kristina. Guest Post by Rachel Clemens of Mighty Citizen.

How To 239

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed.

News 257

Mixed Links for Nonprofit Communicators – July 6, 2018

Kivi's Nonprofit Communications Blog

Hope everyone in the US had a safe Independence Day (and everyone else had a safe regular ol’ Wednesday)! I took some time out from BBQ and fireworks to find you the best articles, posts, tips, and more from around the world of marketing and fundraising.

July 151

When to Stop Snail Mailing and Emailing People, Part I

Kivi's Nonprofit Communications Blog

If email engagement is the goal (see last week’s posts here and here on why that is) and snail mail keeps getting more expensive, it makes sense in both channels to more carefully manage who is on your mailing lists so you only send to people who may actually consume that content, right? That means that you need to decide when you will STOP emailing and snail mailing people and remove them from your active lists.

Mail 139

Mixed Links for Nonprofit Communicators – June 29, 2018

Kivi's Nonprofit Communications Blog

We’ve reached another Friday which means I’ve gathered the best articles, posts, tips, and more from around the world of marketing and fundraising. This week I’ve got social media tips, graphic design help, and what to do if your comms team is struggling.

June 159

Day in the Life of a Nonprofit Communicator – Angel Mills

Kivi's Nonprofit Communications Blog

Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

My 10 Favorite Google Chrome Extensions

Kivi's Nonprofit Communications Blog

I decided to go all in with Google for my productivity apps this year, getting everything into some combination of Inbox by Gmail , Google Calendar, and Google Keep.

Google 221

Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

Kivi's Nonprofit Communications Blog

We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage.

Day in the Life of a Nonprofit Communicator – Caroline Guy

Kivi's Nonprofit Communications Blog

Caroline Guy. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

The CALM not BUSY Book Club is Open!

Kivi's Nonprofit Communications Blog

Today we opened the CALM not BUSY Book Club Group on Facebook. We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too.

Club 176

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist.

Video 254

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

Kivi's Nonprofit Communications Blog

Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A tactic or tool that they would use again in 2018. A day later, Facebook Zero happened.

Video 234

Who Should Be Making that Comms Decision?

Kivi's Nonprofit Communications Blog

On Thursday, I’m teaching a new webinar called Streamlining Communications Decision Making: From Strategic Planning to the Daily Grind. We’ll talk about all kinds of communications decisions that nonprofits have to make and everything that goes into making the best possible decisions.

New to Your Nonprofit Communications Job? Download This Free Checklist.

Kivi's Nonprofit Communications Blog

Whether you’re a veteran switching jobs or you are brand new at this nonprofit communications thing, we have recently updated our FREE e-book: The First 100 Days of Your New Nonprofit Marketing Job.

Day in the Life of a Nonprofit Communicator – Erin Graichen

Kivi's Nonprofit Communications Blog

Erin Graichen. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Nonprofit Content Strategy: It’s Not About You

Kivi's Nonprofit Communications Blog

Make your supporters the superhero in your story. We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content.

When to Stop Snail Mailing and Emailing People, Part II

Kivi's Nonprofit Communications Blog

Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” ” In Part I, I talked about ways to approach this question with your email list. . Today, let’s talk about communicating via print. Knowing what people are doing with your print communications is much, much harder than knowing what they are doing with email.

Mail 119

Day in the Life of a Nonprofit Communicator – Scarlett Bauman

Kivi's Nonprofit Communications Blog

Scarlett Bauman. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

What’s Happening in July? Better Websites, Simple Rules, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: All-Access Pass Sale. Through this Friday, July 6th, you can save $200 off our Annual All-Access Pass.

Communicate With Purpose: Understanding the Power of Why

Kivi's Nonprofit Communications Blog

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services.

How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Beth Hallowell. In order to have an effective communications strategy, you need to know who your people are and what they care about. Beth Hallowell joins us today to share some ideas on how to do that. Kristina. Guest Post by Beth Hallowell.

Mixed Links for Nonprofit Communicators – June 8, 2018

Kivi's Nonprofit Communications Blog

Vintage Year. Montgomery, AL. Happy Friday, friends! Let’s wind down our week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. I am sharing free webinar info, tips on donor communications, and internet trends.

June 167

Blog Readers, Save $200 Off Our Annual All-Access Pass

Kivi's Nonprofit Communications Blog

Save $200 off our Annual All-Access Pass now through July 6, 2018. No coupon code to enter. Your savings will show up at checkout. Learn more about the All-Access Pass and save $200.

July 151

Crying in Your Car After Work? You Have Two Options

Kivi's Nonprofit Communications Blog

Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization.

Work 184

Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success

Kivi's Nonprofit Communications Blog

Gary Wohlfeill. Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. Kristina.

Social 196

How to Talk to Your Boss About Offensive Communications

Kivi's Nonprofit Communications Blog

If you missed it, Antionette Kerr’s blog post from last week talked about “crunchy” conversations – those discussions when someone says something offensive and your body immediately reacts negatively.

How To 205

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play.

Trends 208

Eliminate the Warm-Up!

Kivi's Nonprofit Communications Blog

Get Straight to the Point When You’re Writing. While a warm-up is essential when you’re exercising, it only slows down your nonprofit writing. We often feel like we have to give our readers more background than they actually need. It’s that whole “Curse of Knowledge” thing we’ve talked about so many times. (

Law 112