INDUSTRY INSIGHTS YOUR PEERS ARE READING
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years. MORE
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? MORE
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. MORE
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. MORE
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499. MORE
You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. you might have a new budget starting on July 1. you may just know a good deal when you see one. MORE
One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” ” But sometimes they can be one in the same. MORE
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. MORE
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” MORE
If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone! MORE
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. MORE
As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy. MORE
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. MORE
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” MORE
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars. MORE
Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? MORE
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. MORE
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? MORE
Cosmos. Orange Beach, AL It’s been a hectic week here and I am very happy it is Friday. Help me kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. MORE
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. MORE
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically. MORE
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. MORE
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. MORE
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. MORE
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” MORE
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. MORE
When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program , we will occasionally get questions like this: Will participating in this program guarantee this, that or the other? MORE
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. MORE
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. MORE
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window. MORE
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. MORE
Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale. MORE
Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Pam Georgiana, MBA is the Vice President of Engagement for Lutheran Social Services in Ohio. MORE
For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Vintage Year. Montgomery, AL Howdy, friends! I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! MORE
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. MORE
Kivi's Nonprofit Communications Blog
JUNE 26, 2019
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development.
Kivi's Nonprofit Communications Blog
JUNE 25, 2019
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people.
Kivi's Nonprofit Communications Blog
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.
Kivi's Nonprofit Communications Blog
JULY 2, 2019
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.
Kivi's Nonprofit Communications Blog
JUNE 20, 2019
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them!
Kivi's Nonprofit Communications Blog
JUNE 4, 2019
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success.
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?
Kivi's Nonprofit Communications Blog
JUNE 12, 2019
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest.
Kivi's Nonprofit Communications Blog
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.
Kivi's Nonprofit Communications Blog
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.
Kivi's Nonprofit Communications Blog
JULY 5, 2019
For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
Kivi's Nonprofit Communications Blog
JUNE 28, 2019
Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale.
Kivi's Nonprofit Communications Blog
JUNE 18, 2019
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications.
Kivi's Nonprofit Communications Blog
APRIL 30, 2019
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”
Kivi's Nonprofit Communications Blog
MAY 20, 2019
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Kivi's Nonprofit Communications Blog
JULY 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499.
Kivi's Nonprofit Communications Blog
MAY 6, 2019
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.
Kivi's Nonprofit Communications Blog
JUNE 24, 2019
Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Pam Georgiana, MBA is the Vice President of Engagement for Lutheran Social Services in Ohio.
Kivi's Nonprofit Communications Blog
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.
Kivi's Nonprofit Communications Blog
JUNE 27, 2019
You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. you might have a new budget starting on July 1. you may just know a good deal when you see one.
Kivi's Nonprofit Communications Blog
MAY 24, 2019
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.
Kivi's Nonprofit Communications Blog
MAY 22, 2019
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”
Kivi's Nonprofit Communications Blog
JUNE 10, 2019
One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” ” But sometimes they can be one in the same.
Kivi's Nonprofit Communications Blog
JUNE 13, 2019
When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program , we will occasionally get questions like this: Will participating in this program guarantee this, that or the other?
Kivi's Nonprofit Communications Blog
FEBRUARY 13, 2019
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?
Kivi's Nonprofit Communications Blog
MARCH 25, 2019
Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
JUNE 21, 2019
Vintage Year. Montgomery, AL Howdy, friends! I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JUNE 6, 2019
If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone!
Kivi's Nonprofit Communications Blog
APRIL 16, 2019
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first.
Kivi's Nonprofit Communications Blog
MAY 13, 2019
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?
Kivi's Nonprofit Communications Blog
JANUARY 24, 2019
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”
Kivi's Nonprofit Communications Blog
MAY 17, 2019
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
MARCH 26, 2019
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.
Kivi's Nonprofit Communications Blog
JULY 8, 2019
Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window.
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical.
Kivi's Nonprofit Communications Blog
JUNE 14, 2019
Cosmos. Orange Beach, AL It’s been a hectic week here and I am very happy it is Friday. Help me kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JUNE 19, 2019
As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2019
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.
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