Kivi's Nonprofit Communications Blog

BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”.

Brazil 241

Are Nonprofits Using Common Email Engagement Tactics?

Kivi's Nonprofit Communications Blog

We just wrapped up our new webinar on managing a healthy email list and re-engaging the unengaged on your list. The unengaged would be people who haven’t opened an email in a certain amount of time, like 6 months or a year.

Day in the Life of a Nonprofit Communicator – Nick Houser

Kivi's Nonprofit Communications Blog

Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Mixed Links for Nonprofit Communicators – September 14, 2018

Kivi's Nonprofit Communications Blog

Happy Friday! Once again, I have scoured the web, only occasionally being distracted by cute puppies and Buzzfeed quizzes, to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

Mixed Links for Nonprofit Communicators – September 7, 2018

Kivi's Nonprofit Communications Blog

Zambra. Asheville, NC. Good afternoon (or good morning or evening depending on where you are)! I have gathered the best articles, posts, tips, and more from around the world of marketing and fundraising just for you.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button.

Expert Advice about Online Newsrooms Part 2: From SEO to Analytics

Kivi's Nonprofit Communications Blog

We’re back with more of L. Danielle Baldwin’s expert advice related to online newsrooms. Danielle Baldwin is an award-winning digital strategist with more than 20 years of experience in design, content and media strategy, and web development.

SEO 161

Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

Throughout my years as a reporter with stressful deadlines, I’ve learned to appreciate companies with good online newsrooms on their websites.

Is Your Content Too Wordy? Consider These 6 Alternative Formats

Kivi's Nonprofit Communications Blog

Nonprofit leaders often complain about limited resources — and with good reason. After all, even the best-run nonprofits lack the money or the staff to accomplish everything they set out to do. But while money is tight, there’s one resource that is almost always in ample supply: words.

Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

Goal 286

How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. To do that, you need to know: What metrics really matter when it comes to deliverability. Who is engaging with your content. How to re-engage those who aren’t. What to do when they still don’t engage.

List 124

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” This was a major problem for live television or radio and resulted in producers calling on nonprofits with “subjects” they could trust.

Media 220

Day in the Life of a Nonprofit Communicator – Jenna Czaplewski

Kivi's Nonprofit Communications Blog

Jenna Czaplewski. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Mixed Links for Nonprofit Communicators – August 31, 2018

Kivi's Nonprofit Communications Blog

Minero, Atlanta, GA. Can you believe tomorrow is September?!? If only the weather knew that. No matter the heat, I have gathered the hottest articles, posts, tips, and more from around the world of marketing and fundraising just for you.

August 161

Day in the Life of a Nonprofit Communicator – Cindy Schrauben

Kivi's Nonprofit Communications Blog

Cindy Schrauben. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. A BIG THANK YOU to those of you who submitted your Day in the Life when I asked (begged?) last week!

Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

FAQ 153

Media Relations Without Reporters?!?

Kivi's Nonprofit Communications Blog

If you are…. Tired of begging for media coverage. Wondering how to engage social media activists and citizen journalists. Or wanting more control over telling your own stories. Then I have some good news! You don’t have to rely on journalists to cover your nonprofit and hope they get your story right.

Hot Topics for September: Media Relations, Healthy Email Engagement, and Bequests Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: September 5*: Yes! You Can Become a Media Darling. Learn how to get the media attention you deserve for your work. Registration is $20 or Free with an All-Access Pass.

How to Plan a Media Tour to Tell Your Nonprofit’s Story

Kivi's Nonprofit Communications Blog

One way to earn better coverage is to get out of the office and meet reporters face to face. Flickr Creative Commons photo by Per Egevad. If you’re like most nonprofit communicators, your go-to move is to send a press release to the media whenever your organization announces something new.

Plan 188

Avoiding Dealing with GDPR? Here Are Some Easy Reads to Get Started

Kivi's Nonprofit Communications Blog

nonprofits might think they don’t have to worry about spam and privacy legislation elsewhere, but that’s not true. The reality is that if you are communicating online (and who isn’t?) you should really stay abreast of how the rules in other countries, like Canada and the European Union, are changing best practices everywhere.

Spam 136

Verbs Aren’t Hashbrowns. Don’t Smother Them

Kivi's Nonprofit Communications Blog

If you have never been to a Waffle House, the title of this blog post made absolutely zero sense to you. If you have been to a Waffle House, then you know they have yummy hashbrowns. And you also know they can be ordered in a variety of delicious ways: Scattered on the grill (in other words, plain).

Spot 206

Do You Think Cybersecurity is Someone Else’s Job? Guess Again.

Kivi's Nonprofit Communications Blog

Thomas Negron. Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. Kristina. Guest Post by Thomas Negron. “I I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right?

Jobs 205

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

Media relations is a lot like fundraising. The best fundraisers at your nonprofit are successful because they take the time to understand their prospects and build personal connections.

Report 224

Professional Photography: 4 Reasons to Invest In It

Kivi's Nonprofit Communications Blog

Angela Crist. Self-proclaimed “recovering nonprofit CEO, Angela Crist, joins us again to talk about the importance of professional photography. Kristina. Guest Post by Angela Crist. Have you ever pulled back on a marketing piece to avoid scrutiny for “spending too much on marketing”?

Photos 237

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

The people who literally wrote the book on Modern Media Relations for Nonprofits are joining us to help YOU AND YOUR TEAM learn how to create a media strategy that will start getting you headlines.

How to Make Your Nonprofit Writing More Conversational

Kivi's Nonprofit Communications Blog

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to?

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( See Mark Zuckerberg’s post from January 11, 2018.). This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed.

News 253

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. Kristina. Guest Post by Rachel Clemens of Mighty Citizen.

How To 232

For Robust Email Fundraising at Year End, Start Ramping Up the Volume Now

Kivi's Nonprofit Communications Blog

If you are excited about the prospect of doing more email fundraising around Giving Tuesday and Year End, but don’t normally send a lot of email to your list, you need a ramp-up pre-season strategy. . Sudden spikes in your email volume can trigger spam warnings. With lots of nonprofit email already going to spam at year end , you don’t need to do anything else to hurt your chances. You need to ease into that faster pace of communications.

Spam 146

What’s In a Name? Everything

Kivi's Nonprofit Communications Blog

Juliet may not have thought names were important and Starbucks may think it’s funny to write something ridiculous on your cup, but I am betting your supporters don’t like it too much when you call them something else. People get my name wrong A LOT.

CRM 166

When Brainstorming Gets You Nowhere

Kivi's Nonprofit Communications Blog

Don’t you just love it when you spend a meeting coming up with ideas, and then NONE of them go anywhere? Brainstorming is seriously over-rated — when you do it wrong, which is most of the time! Beth Kanter shares her tips here on how to do brainstorming right.

Rules 174

Mixed Links for Nonprofit Communicators – July 27, 2018

Kivi's Nonprofit Communications Blog

Town Branch Distillery. Lexington, KY. Good afternoon, you awesome nonprofit communicators! I have searched high and low to find the the best articles, posts, tips, and more from around the world of marketing and fundraising.

July 171

Bloggers, Here’s Where Nonprofits Say They Need Your Help

Kivi's Nonprofit Communications Blog

I just finished presenting a free webinar with 25 real-world examples from 25 different nonprofits that communications directors can use to inspire their own work.

Protest or Persuade? A Quick Guide to Communications Strategy During These Divided Times

Kivi's Nonprofit Communications Blog

Protest or persuade? That is the question your nonprofit should be asking as our nation’s political and cultural war intensifies. How you answer could help define how you are viewed by the public and your donors for years to come.

Mixed Links for Nonprofit Communicators – August 10, 2018

Kivi's Nonprofit Communications Blog

Cane and Table. New Orleans, LA. Good Friday to you all! Join me as I gather the best articles, posts, tips, and more from around the world of marketing and fundraising.

August 161

We Need YOUR Day in the Life of a Nonprofit Communicator Submission

Kivi's Nonprofit Communications Blog

PRETTY, PRETTY PLEASE! I am out. Finished. I have no more submissions for our Day in the Life of a Nonprofit Communicator blog series. While it’s always a popular post, we can’t publish them if we don’t have everyone doing their part and submitting.

Mixed Links for Nonprofit Communicators – August 24, 2018

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA. Happy Friday! I have been on the lookout for the best articles, posts, tips, and more from around the world of marketing and fundraising, and here is what I have found.

August 149

Creating a Thank-You Video in a Day – How This Nonprofit Did It

Kivi's Nonprofit Communications Blog

Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist.

Video 249

Day in the Life of a Nonprofit Communicator – Michele Soli

Kivi's Nonprofit Communications Blog

Michele Soli. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

The First 100 Days of Your New Nonprofit Marketing Job

Kivi's Nonprofit Communications Blog

Whether you are new to the world of nonprofit marketing or a veteran who has recently switched jobs, our free e-book will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.

Jobs 153

Day in the Life of a Nonprofit Communicator – Angel Mills

Kivi's Nonprofit Communications Blog

Angel Mills. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Want More Monthly Donors? Learn to Love the Lightbox

Kivi's Nonprofit Communications Blog

Photo by Anastasiia Tarasova on Unsplash. Who doesn’t love a monthly donor? . These loyal supporters are the pillars of solid, progressive fundraising programs.

Alaska 161