Kivi's Nonprofit Communications Blog

6 Ways to Stay Motivated in the Summer and Still Get Work Done

Kivi's Nonprofit Communications Blog

I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development.

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Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people.

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You Need an Email Welcome Series

Kivi's Nonprofit Communications Blog

Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.

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Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.

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Is This an Email, a Meeting or an Instant Message?

Kivi's Nonprofit Communications Blog

We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them!

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Enough with the Pointless Nonprofit Storytelling

Kivi's Nonprofit Communications Blog

My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success.

15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest.

How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.

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How This Organization Uses an Internal Newsletter to Keep Their Staff Updated

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.

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5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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Mixed Links for Nonprofit Communicators – July 5, 2019

Kivi's Nonprofit Communications Blog

For those of you actually at work today, welcome! I, too, am not taking a long weekend after the holiday so I can bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.

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Mixed Links for Nonprofit Communicators – June 28, 2019

Kivi's Nonprofit Communications Blog

Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale.

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Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications.

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Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”

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Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499.

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Day in the Life of a Nonprofit Communicator – Jennifer Peifer

Kivi's Nonprofit Communications Blog

Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.

Day in the Life of a Nonprofit Communicator – Pam Georgiana

Kivi's Nonprofit Communications Blog

Pam Georgiana Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Pam Georgiana, MBA is the Vice President of Engagement for Lutheran Social Services in Ohio.

Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.

Save $200 During Our Summer All-Access Pass Sale

Kivi's Nonprofit Communications Blog

You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019. We know many nonprofits are on a summer fiscal year, and you might need to use this year’s money in the next few days. you might have a new budget starting on July 1. you may just know a good deal when you see one.

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Mixed Links for Nonprofit Communicators – May 24, 2019

Kivi's Nonprofit Communications Blog

Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”

When Our Strengths Turn On Us #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

One of the most popular job interview questions is “What are your top strengths?” ” It’s usually followed by “And what are your biggest weaknesses?” ” But sometimes they can be one in the same.

Do Best Practices Guarantee Success?

Kivi's Nonprofit Communications Blog

When communications directors are lobbying their executive directors to approve their enrollment in our Communications Director Mentoring Program , we will occasionally get questions like this: Will participating in this program guarantee this, that or the other?

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?

Day in the Life of a Nonprofit Communicator – Elizabeth Leslie

Kivi's Nonprofit Communications Blog

Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Mixed Links for Nonprofit Communicators – June 21, 2019

Kivi's Nonprofit Communications Blog

Vintage Year. Montgomery, AL Howdy, friends! I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Making the Editing Process Smoother at Your Nonprofit

Kivi's Nonprofit Communications Blog

If the process of getting copy edited and approved is a bit of a nightmare at your nonprofit — or it’s just not as simple and efficient as it should be, you aren’t alone!

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first.

Keeping Spirits High at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?

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Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.

Getting Through a Summer Funk #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Working during the summer can be rough. Friends are posting pictures of their awesome vacations while you are stuck in the office. Productivity can plummet and motivation can be non-existent. “ I just wanna be outside! ” you internally scream as you stare out the window.

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Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical.

Mixed Links for Nonprofit Communicators – June 14, 2019

Kivi's Nonprofit Communications Blog

Cosmos. Orange Beach, AL It’s been a hectic week here and I am very happy it is Friday. Help me kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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Are Press Releases Still Relevant?

Kivi's Nonprofit Communications Blog

As a media correspondent, Antionette Kerr has seen A LOT of bad press releases. But despite the changing ways nonprofits get in touch with the media, press releases can still be an important part of your media and PR strategy.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.

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