INDUSTRY INSIGHTS YOUR PEERS ARE READING
Hello, Friends! It’s cold and rainy here, but I have the hottest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Instagram likes disappearing, year-end fundraising tips, ghostwriting, inclusive stock photography and more. MORE
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. MORE
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems. MORE
You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor. MORE
Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). MORE
Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. MORE
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. MORE
An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work. MORE
Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. MORE
Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. MORE
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. MORE
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. MORE
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” MORE
GivingTuesday is December 3rd this year. That’s just a little over two months away! Last year, the total number of donations approached the $4 million mark (a 45% increase over 2017) with a mean gift size of $105. MORE
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? MORE
Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. MORE
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. MORE
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. MORE
New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Last week I talked about Decision Fatigue and how it can affect us. One of the tips to combat it was “delegate more.” ” When I worked in the corporate world, I managed the bankruptcy department of a mortgage company. MORE
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. MORE
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. MORE
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. MORE
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund. MORE
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. MORE
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. MORE
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. MORE
If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago. MORE
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. MORE
You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost. MORE
Kris’ house. Auburn, AL. Happy Friday, Friends! Are you ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have help with founder’s syndrome, how to be InstaFamous, and Hygee Hype. MORE
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? MORE
Wish you had these monthly ideas for social media, blog posts, or newsletter articles a few weeks ago? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. MORE
When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. You’ll see it in a few different places. MORE
How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY. MORE
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. MORE
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. MORE
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera. MORE
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! MORE
Brick & Spoon. Orange Beach, AL. Happy Friday! It’s my birthday weekend and I already kicked things off with some tennis and mimosas (Nope, I can’t complain about life today!). I did not think to take a picture for the blog though so those are not from today sadly. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. MORE
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2019
With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2.
Kivi's Nonprofit Communications Blog
SEPTEMBER 26, 2019
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. She’s a wonderful speaker – and she knows her subject matter better than anyone. But it’s been a long time since she’s been put in front of a camera.
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2019
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines.
Kivi's Nonprofit Communications Blog
SEPTEMBER 5, 2019
Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2019
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement.
Kivi's Nonprofit Communications Blog
SEPTEMBER 30, 2019
How many decisions do you think you have you made today? Nah, we can make that many on food choices alone. (My My husband can attest to this). Estimates put the amount of decisions an adult makes at around 35,000. A DAY.
Kivi's Nonprofit Communications Blog
OCTOBER 3, 2019
You’ve been working so hard on content and trying to keep people engaged, but it’s inevitable: some of them will click that unsubscribe button (or perhaps the “manage preferences” link if you offer it). All is not lost.
Kivi's Nonprofit Communications Blog
JUNE 26, 2019
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development.
Kivi's Nonprofit Communications Blog
SEPTEMBER 24, 2019
Wish you had these monthly ideas for social media, blog posts, or newsletter articles a few weeks ago? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Kivi's Nonprofit Communications Blog
SEPTEMBER 4, 2019
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.
Kivi's Nonprofit Communications Blog
SEPTEMBER 27, 2019
Kris’ house. Auburn, AL. Happy Friday, Friends! Are you ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have help with founder’s syndrome, how to be InstaFamous, and Hygee Hype.
Kivi's Nonprofit Communications Blog
OCTOBER 4, 2019
Town Branch Distillery. Lexington, KY. It’s finally my favorite month – October! Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JUNE 25, 2019
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people.
Kivi's Nonprofit Communications Blog
SEPTEMBER 9, 2019
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems.
Kivi's Nonprofit Communications Blog
AUGUST 28, 2019
Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Kivi's Nonprofit Communications Blog
SEPTEMBER 13, 2019
Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.
Kivi's Nonprofit Communications Blog
OCTOBER 14, 2019
You’re rushed in the morning and you leave your raincoat or umbrella, and it, of course, rains. You didn’t get gas yesterday because you just wanted to get home after a long day and now you have to unexpectedly drive across town to take your child to the doctor.
Kivi's Nonprofit Communications Blog
SEPTEMBER 12, 2019
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2019
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?
Kivi's Nonprofit Communications Blog
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.
Kivi's Nonprofit Communications Blog
SEPTEMBER 25, 2019
When I look at the top ways that people are joining our email list at Nonprofit Marketing Guide over the last 90 days, the winner is a quiz on our website. You’ll see it in a few different places.
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2019
New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
JUNE 20, 2019
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them!
Kivi's Nonprofit Communications Blog
JUNE 12, 2019
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.
Kivi's Nonprofit Communications Blog
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.
Kivi's Nonprofit Communications Blog
SEPTEMBER 23, 2019
GivingTuesday is December 3rd this year. That’s just a little over two months away! Last year, the total number of donations approached the $4 million mark (a 45% increase over 2017) with a mean gift size of $105.
Kivi's Nonprofit Communications Blog
JUNE 4, 2019
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success.
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.
Kivi's Nonprofit Communications Blog
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.
Kivi's Nonprofit Communications Blog
JULY 2, 2019
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.
Kivi's Nonprofit Communications Blog
OCTOBER 11, 2019
Brick & Spoon. Orange Beach, AL. Happy Friday! It’s my birthday weekend and I already kicked things off with some tennis and mimosas (Nope, I can’t complain about life today!). I did not think to take a picture for the blog though so those are not from today sadly.
Kivi's Nonprofit Communications Blog
OCTOBER 9, 2019
If you are a little bit leary of trying live video, you might just be surprised by how much better you like it compared to pre-recorded videos. That was definitely my experience when I started experimenting with live video a couple of years ago.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.
Kivi's Nonprofit Communications Blog
OCTOBER 7, 2019
Last week I talked about Decision Fatigue and how it can affect us. One of the tips to combat it was “delegate more.” ” When I worked in the corporate world, I managed the bankruptcy department of a mortgage company.
Kivi's Nonprofit Communications Blog
NOVEMBER 15, 2019
Hello, Friends! It’s cold and rainy here, but I have the hottest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about Instagram likes disappearing, year-end fundraising tips, ghostwriting, inclusive stock photography and more.
Kivi's Nonprofit Communications Blog
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Kivi's Nonprofit Communications Blog
OCTOBER 16, 2019
An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work.
Kivi's Nonprofit Communications Blog
APRIL 30, 2019
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”
Kivi's Nonprofit Communications Blog
JUNE 18, 2019
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications.
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