Kivi's Nonprofit Communications Blog

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement.

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What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: Save $200 Off Our All-Access Training Pass NOW. Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. That’s a savings of $200 off the regular price.

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Mixed Links for Nonprofit Communicators – July 2, 2020

Kivi's Nonprofit Communications Blog

Just to confuse us even more on what day it is, I am here on a Thursday with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising instead of Friday.

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Summer All-Access Pass Discount Available!

Kivi's Nonprofit Communications Blog

Even though this summer isn’t like anything else we’ve been through before, we are still giving you our Summer All-Access Pass Discount.

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Are Sad Photos a Must in Fundraising? No.

Kivi's Nonprofit Communications Blog

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance.

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Share a Story for My Next Book?

Kivi's Nonprofit Communications Blog

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! It’s 11 years old and definitely ready for a refresh! I would love to include as many of our nonprofit friends as possible in the new book.

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Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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A Day in the Life of a Quarantined Nonprofit Communicator – Melissa Kuper

Kivi's Nonprofit Communications Blog

Melissa Kuper and her kids during quarantine. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting.

7 Ideas to Help Staff Submit Better Photos

Kivi's Nonprofit Communications Blog

During our Communications Director Mentoring Program group call this week, we discussed ways to get program staff to take and share better photos. Here are several ideas from the group that I thought you could use too! If you do a lot of tabling, instead of having staff take photos of the table (SO.

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COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies.

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Let’s get two common questions out the way. Should we stop messaging if our work has nothing to do with coronavirus?

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

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Virtual Volunteering: Ideas to Engage Your Volunteers Remotely

Kivi's Nonprofit Communications Blog

As we continue to switch our fundraising, events, and work to digital platforms, don’t forget to keep your volunteers involved too. Today Elizabeth Neufeld, CEO and Founder of Strat Labs, shares some ways you can still get your volunteers to help. Kristina. Elizabeth Neufeld.

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year.

How Extroverts Are Surviving Social Distancing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge.

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The New Can?t-Miss Book Club for Your Nonprofit

Kivi's Nonprofit Communications Blog

Bold & Bright Media is launching a new book club for nonprofit professionals to help you be more strategic about fundraising, marketing, and communications for the rest of 2020 and into 2021.

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Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed.

What Worked for Us – A Quick Tip on Increasing Facebook Group Engagement

Kivi's Nonprofit Communications Blog

Since Facebook has been pushing Groups since even before the pandemic, I have been sharing some tips on making the most of your Facebook Group.

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Messaging Advice During the Pandemic (End of May Edition)

Kivi's Nonprofit Communications Blog

Back in late March, I shared a post called How to Be Relevant Now (and What Not to Say). I think it’s time for another messaging update, so here’s some advice as of late May 2020. If you aren’t already, it’s really time to set your eyes to the future.

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A Day in the Life of a Quarantined Nonprofit Communicator – Kimberly Green

Kivi's Nonprofit Communications Blog

Kimberly Green and Franklin. Here is another submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how everyone else is doing out there adapting. Kimberly’s Bio: Kimberly Green is the Community Outreach Manager for PAWS NY.

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Making Online Meetings Better #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

I shared Beth Kanter’s post on making online meetings less exhaustive in this past Friday’s Mixed Links edition, but thought it was worth going into a little more.

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New Metaphors We Can All Relate To

Kivi's Nonprofit Communications Blog

We love metaphors at Nonprofit Marketing Guide. It’s not unheard of for me to use a half-dozen different metaphors in the course of a webinar. That’s because a good metaphor is a perfect tool to help explain something new.

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More Than Ever, Nonprofit Messaging Needs to Express Empathy

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Michael Swan. Why can’t they get it? That’s a question so many of us ask about people who have a different view than our own. And it’s getting asked even more today as we collectively face a terrifying pandemic that has put our health and our livelihoods at risk.

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How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

Let’s say you started a new nonprofit communications job. They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Who are the people seeing your content and what do they care about?

Staying Motivated While Trying to Motivate Others #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.

Do This, Not That: What to Try Now and What to Avoid

Kivi's Nonprofit Communications Blog

In response to recent events, we have tweaked some of our regular webinars and created some brand new ones to give you a three-part, budget-friendly webinar series – Do This, Not That: What to Try Now and What to Avoid.

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Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations.

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people.

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A Day in the Life of a Quarantined Nonprofit Communicator – Rachel Braver

Kivi's Nonprofit Communications Blog

Rachel Braver in Quarantine. Last week, I was a little bored and thought it would be funny to give our Day in the Life of a Nonprofit Communicator series a quarantine spin. I wasn’t sure anyone would actually participate so I was delighted when people started filling out the form.

Doing Your Best Right Now #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising.

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Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional.

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What To Do When You Get Pulled into Other People’s Work

Kivi's Nonprofit Communications Blog

Many times, nonprofit communications staff complain that they aren’t included in conversations early enough or often enough.

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A Day in the Life of a Quarantined Nonprofit Communicator

Kivi's Nonprofit Communications Blog

Once upon a time, we did a series called A Day in the Life of a Nonprofit Communicator. We talked about commutes, eating lunch at your desk, and staff meetings. Oh, the good ol’ days!

Is Your Communications Team Ready for 2020’s Next Big Crisis?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. If 2020 has taught us anything, it’s to be prepared for the unexpected. During the first half of the year, we’ve been confronted with two events that have turned our world on its axis — the COVID-19 pandemic and the murder of George Floyd.

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Social Media Use Is Increasing During the Pandemic (Duh)

Kivi's Nonprofit Communications Blog

In other news, water is wet. Back in March, IZEA Worldwide, Inc released a special report that examined how people thought they would use social media over the next few months or so if they were under a lockdown order.

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan.

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The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

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Advice for Managing Communications During the Coronavirus Pandemic [FREE Webinar]

Kivi's Nonprofit Communications Blog

There’s so much upheaval in how nonprofit communicators are working with both their co-workers and their communities right now because of the coronavirus pandemic. That means it’s a perfect time — yes, perfect!

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New to This Work or Just Flat-Out Overwhelmed? Ground Yourself in These Nonprofit Comms Basics

Kivi's Nonprofit Communications Blog

Some of you are being asked to do communications work for the first time. Others have been at it a while but feel like you’re drowning in requests and details.

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We’re Cutting Through the Noise in May with Great Online Campaigns, Brilliant Press Releases, and New Rules for Marketing

Kivi's Nonprofit Communications Blog

Here’s what’s happening in May at Nonprofit Marketing Guide…. Online Training: May 7: Seven Great Online Marketing Campaigns Every Nonprofit Can Run with Kivi Leroux Miller. 60-Minute Webinar] Learn how to plan seven great campaigns to raise awareness, build engagement, retain donors, and more!

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A Day in the Life of a Quarantined Nonprofit Communicator – Ashirbad Raha

Kivi's Nonprofit Communications Blog

Ashirbad S. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators ! This series lets you describe your workday in your own words.

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Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

Kivi's Nonprofit Communications Blog

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send.

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7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

With the advent of social media, it seems like you constantly hear cries of “Email is dead!” ” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2.

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