Kivi's Nonprofit Communications Blog

Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo. When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused.

PR 207

What’s Going on at Your Desk Right Now?

Kivi's Nonprofit Communications Blog

Are you on a Zoom call? Answering emails? Crossing another task off your to-do list? Eating lunch at your desk?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

According to the newly released 2020 Global Trends in Giving Report , it is! This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Maybe it’s time for that mindset to switch?

Nonprofit Brand and Style Guide [Video Tour]

Kivi's Nonprofit Communications Blog

A nonprofit brand and style guide is right up there with an editorial calendar as a top tool for nonprofit communications pros. Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.)

Guide 190

Handling Anxiety When You Are Busy #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Show of hands – Who is busy? I obviously can’t see you, but I bet you at least mentally raised your hand, didn’t you? Of course you are busy. We all are even if we haven’t left our house in a week.

What Managing Expectations Can Look Like

Kivi's Nonprofit Communications Blog

A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” ” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead.

Team 144

Your Top Questions for Other Comms Directors?

Kivi's Nonprofit Communications Blog

I’m starting to think about questions for the 2021 Nonprofit Communications Trends Report Survey, which we typically open in early November. This has been such a strange and different year. I’m wondering how much we should switch up our questions and how much we should leave as is.

A Basic Nonprofit Marketing Strategy, Outlined

Kivi's Nonprofit Communications Blog

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy?

Let’s Get You Out of That Rut You’re Stuck In #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

While 2020 has thrown something different at us every month, that doesn’t mean we haven’t gotten into some routines that might not be the best for us. With so much going on, it is hard to focus on everything that needs to get done at work.

Mixed Links for Nonprofit Communicators – September 4, 2020

Kivi's Nonprofit Communications Blog

Zambra. Asheville, NC. Happy Friday, everyone! Let’s wind down this week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have tips for running ads, board members to avoid, fun Zoom backgrounds and more.

Social Media and Newsletter Ideas for September 2020

Kivi's Nonprofit Communications Blog

If you are looking to fill in your editorial calendar for September with social media updates, blog posts, newsletter articles, or more , w e have you covered. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

Mixed Links for Nonprofit Communicators – August 28, 2020

Kivi's Nonprofit Communications Blog

How is everyone doing out there? Ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Of course you are! This week we have social media audit templates, guides to both advocacy and Instagram, successful staycations and more!

August 180

No Comms Staff. Where Do I Start So We Can Be More Strategic?

Kivi's Nonprofit Communications Blog

I presented an online session today on editorial calendars for community engagement during the national conference for nonprofits providing support to cancer patients.

How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. I did the same training (minus all the new coronavirus and quarantine examples) about this same time last year.

Big Brains and Cool Kids (September 2020)

Kivi's Nonprofit Communications Blog

We are often asked to recommend nonprofits and other smart folks to follow for your own professional development. So every now and then, I will write a post called “Big Brains and Cool Kids.”

A Day in the Life of a Quarantined Nonprofit Communicator – Sofia Dupi

Kivi's Nonprofit Communications Blog

From Sofia: I’m a visual person–recent cards, postcards and of course books, adorn my work-from-home space. I keep a picture of my grandmother there too, as a reminder that what we love is more than worth fighting for.

Mixed Links for Nonprofit Communicators – August 21, 2020

Kivi's Nonprofit Communications Blog

Good afternoon! You may never know what 2020 has in store for you next (two potential hurricanes in the Gulf of Mexico?), but you’ll always know on Fridays I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

August 181

Mixed Links for Nonprofit Communicators – September 25, 2020

Kivi's Nonprofit Communications Blog

Well another week of 2020 is done. How many more to go?!? Let’s distract ourselves with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have a couple of reports with useful data, fundraising tips, misinformation traps to avoid and more. It’s time for Mixed Links… M+R shares Four Misinformation Traps Nonprofits Should Avoid in the 2020 US Elections (and Beyond).

Base Your Supporter Journeys in Reality

Kivi's Nonprofit Communications Blog

As I revise my first book, The Nonprofit Marketing Guide , I am updating the chapters with newer approaches that weren’t commonplace 10 years ago when I originally wrote it. For example, in the chapter about defining your target communities, I spent a lot of time on personas.

How Extroverts Are Surviving Social Distancing #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Things could be opening up soon, but it looks like physical distancing is here to stay. Regardless of where you land on the introvert/extrovert scale, COVID-19 has been a challenge.

Social 243

Level Up Your Permission-Based Marketing and List Building

Kivi's Nonprofit Communications Blog

No matter where you are in the process of creating more effective communications and marketing for your nonprofit, you can always do more. But that means it is very easy to get overwhelmed! Here’s how we suggest you level up your permission-based marketing, list building, and segmentation.

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Alvin Chua. Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into placements in stories.

Press 197

Only 2% of Consumers Think Brands Should Stop Advertising During the Pandemic

Kivi's Nonprofit Communications Blog

I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now. You are not alone in being concerned. Brands from every industry are not sure how they should proceed.

Are Your Comms Helpful Now or Just Adding More Noise?

Kivi's Nonprofit Communications Blog

In days following the murder of George Floyd. I had no words. This is unusual for me as a journalist, speaker, leadership team member of an advocacy-based nonprofit, and downright talkative person. . Image: Unsplash by munshots. My nonprofit wanted to put out a statement. Freelance news stories [demanding a Black perspective] awaited. And then there was the white cashier who decided I “looked tired.” I felt pressured to say something important. Yet my responses to “How are you doing?”

Ads 217

Social Media and Newsletter Ideas for June 2020*

Kivi's Nonprofit Communications Blog

These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

June 220

Focus on Your Small Wins #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Last week I talked about how our constant desire to better ourselves can become a bad thing when we tie our self-worth to that self-improvement. For more on how we can make sure we aren’t feeling too much like a failure, check out “The Power of Low-Stakes Productivity.”

Share Your Typical Day at Work (Whether You are Back in the Office or Still at Home)

Kivi's Nonprofit Communications Blog

Back in May I amended our regular Day in the Life blog series to a Day in the Life of a Quarantined Nonprofit Communicator.

Work 170

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.

Stop Right Now and Check Those Automated Emails!

Kivi's Nonprofit Communications Blog

If you follow email marketing best practices, you should have at least a couple of automated processes set up like welcome emails when someone signs up for your e-newsletter or receipts for online donations.

Try the “100 Days” Theme for Your Next Video or Email

Kivi's Nonprofit Communications Blog

Election years and the inaugurations that follow always include lots of talk about the “First 100 Days.” ” It’s a great theme that we use in one of our most popular downloads, The First 100 Days of Your New Nonprofit Marketing Job.

Doing Your Best Right Now #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

You have probably seen this already, but I don’t think it can be said enough: "You are not working from home; you are at your home during a crisis trying to work." " I've heard this twice today. I think it's an important distinction worth emphasising.

Best 233

How Your Nonprofit Should Communicate to a Divided America

Kivi's Nonprofit Communications Blog

It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide.

Scrubbing Your Language of Racist Metaphors

Kivi's Nonprofit Communications Blog

Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide! A good metaphor is a wonderful way to connect a new concept to something that people are already familiar with, making it that much easier to absorb the new idea. The right metaphor can be extraordinarily helpful in communicating a message. We love them so much, we wrote an e-book about metaphors nonprofits can use. But, of course, not all metaphors are a good fit for your work.

Ethics 190

The Nonprofit Email Apocalypse is Coming

Kivi's Nonprofit Communications Blog

For the last several years, we’ve blogged and trained nonprofit communicators about the importance of monitoring email engagement – not just open and click-through rates on individual emails, but how many people on your email list have opened at least one email within a set period time, such as the last three months. .

Email 256

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern. 90-Minute Webinar] Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people.

Groups 224

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by fotologic. Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan.

PR 250

Adding First and Last Names to Your Email Database

Kivi's Nonprofit Communications Blog

Here’s a great question that came in this week. “I’ve inherited an email list that has been populated with a form that collected only email addresses. In order to add these people to our new CRM, I need first and last names. Do you have any recommendations for email strategy to get people to share their names?” ” First of all, this is not uncommon. People hear advice to keep forms as short as possible, so they only collect email addresses.

Ads 184

Mid-Year Check-In: Are You Taking Care of Yourself? #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

We are a little over halfway through 2020 and it is just one s**tstorm after another, isn’t it? But wherever you are right now, it’s important to take a step back and look at how you are taking care of yourself. As I was recently reminded: If we can’t take care of ourselves, we won’t be able to take care of others. Sara Fabian, The Ultimate Reason Why Self-Care Is Not Selfish.

A Day in the Life of a Quarantined Nonprofit Communicator – Jennifer Cobb

Kivi's Nonprofit Communications Blog

Jennifer Cobb at home. Here is our latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. Let’s see how Jennifer Cobb is adapting. Jennifer’s Bio: Jennifer Cobb is a storyteller at heart and a dedicated disciple of “donor love.”

Mixed Links for Nonprofit Communicators – August 14, 2020

Kivi's Nonprofit Communications Blog

Happy Friday! Let’s dive into the coolest articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

August 168

Forget the Elevator Speeches and Give Your Board Members a Word-of-the-Month

Kivi's Nonprofit Communications Blog

I was recently contacted by Julianne Buck, executive director of the Community Foundation of Grundy County about the Monthly Nonprofit Writing Prompts I send.

Words 247