INDUSTRY INSIGHTS YOUR PEERS ARE READING
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years. MORE
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? MORE
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical. MORE
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. MORE
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message. MORE
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S. MORE
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” MORE
When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master. MORE
If you just started a new job in nonprofit marketing, our free e-book will help you get going and set you up for success. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship. MORE
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. MORE
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars. MORE
Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”. MORE
If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. The photo at the top of this post isn’t mine, but the smaller ones below are.) MORE
Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. MORE
Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. MORE
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? MORE
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. MORE
Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization? MORE
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. MORE
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically. MORE
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. MORE
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” MORE
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report. MORE
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. MORE
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one. MORE
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need. MORE
If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too. MORE
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network. MORE
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything. MORE
Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more. MORE
An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar. MORE
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success. MORE
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first. MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. MORE
RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising. MORE
Kivi's Nonprofit Communications Blog
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?
Kivi's Nonprofit Communications Blog
MAY 20, 2019
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.
Kivi's Nonprofit Communications Blog
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.
Kivi's Nonprofit Communications Blog
APRIL 30, 2019
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
Kivi's Nonprofit Communications Blog
MAY 22, 2019
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”
Kivi's Nonprofit Communications Blog
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.
Kivi's Nonprofit Communications Blog
MAY 24, 2019
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.
Kivi's Nonprofit Communications Blog
MAY 17, 2019
The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Kivi's Nonprofit Communications Blog
MAY 13, 2019
A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?
Kivi's Nonprofit Communications Blog
MARCH 25, 2019
Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
APRIL 16, 2019
I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first.
Kivi's Nonprofit Communications Blog
MARCH 26, 2019
I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.
Kivi's Nonprofit Communications Blog
FEBRUARY 13, 2019
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?
Kivi's Nonprofit Communications Blog
MAY 10, 2019
Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more.
Kivi's Nonprofit Communications Blog
APRIL 18, 2019
I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical.
Kivi's Nonprofit Communications Blog
MAY 3, 2019
RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.
Kivi's Nonprofit Communications Blog
MAY 8, 2019
If you just started a new job in nonprofit marketing, our free e-book will help you get going and set you up for success.
Kivi's Nonprofit Communications Blog
APRIL 23, 2019
Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2019
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”
Kivi's Nonprofit Communications Blog
MAY 1, 2019
Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one.
Kivi's Nonprofit Communications Blog
MAY 7, 2019
When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2019
Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.
Kivi's Nonprofit Communications Blog
FEBRUARY 28, 2019
Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.
Kivi's Nonprofit Communications Blog
APRIL 15, 2019
Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
APRIL 26, 2019
The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising.
Kivi's Nonprofit Communications Blog
MAY 2, 2019
If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too.
Kivi's Nonprofit Communications Blog
APRIL 22, 2019
Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network.
Kivi's Nonprofit Communications Blog
JANUARY 16, 2019
We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.
Kivi's Nonprofit Communications Blog
MARCH 18, 2019
Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2018
Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.
Kivi's Nonprofit Communications Blog
NOVEMBER 27, 2018
If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. The photo at the top of this post isn’t mine, but the smaller ones below are.)
Kivi's Nonprofit Communications Blog
NOVEMBER 14, 2018
Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that.
Kivi's Nonprofit Communications Blog
JANUARY 29, 2019
An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar.
Kivi's Nonprofit Communications Blog
MARCH 15, 2019
Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.
Kivi's Nonprofit Communications Blog
APRIL 10, 2019
You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2018
Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”.
Kivi's Nonprofit Communications Blog
FEBRUARY 19, 2019
Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S.
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