INDUSTRY INSIGHTS YOUR PEERS ARE READING
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines. MORE
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems. MORE
Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). MORE
Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits. The local business journal might, for instance, post short items whenever you make a new appointment to your board. MORE
Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. MORE
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years. MORE
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? MORE
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest. MORE
Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line. MORE
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. MORE
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.” MORE
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications. MORE
Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger. MORE
Minero. Atlanta, GA Happy Friday! I hope you had a good week and are ready to join me for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Are you dealing with Organizational Silos? MORE
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world. MORE
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. MORE
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.” MORE
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic? MORE
Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots. MORE
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels. MORE
New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. MORE
Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you. MORE
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last. MORE
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use. MORE
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically. MORE
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development. MORE
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund. MORE
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people. MORE
Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” ” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago. MORE
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask. MORE
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.” MORE
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success. MORE
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories. MORE
How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day? MORE
Writing is an essential skill for nonprofit communicators from communications directors on down. Wouldn’t it also be helpful if other staff members could help with storytelling, news reports, or updates from the field? MORE
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? MORE
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people. MORE
Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale. MORE
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. MORE
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. MORE
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email. MORE
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them! MORE
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions. MORE
Kivi's Nonprofit Communications Blog
SEPTEMBER 5, 2019
Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that).
Kivi's Nonprofit Communications Blog
SEPTEMBER 18, 2019
Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)?
Kivi's Nonprofit Communications Blog
SEPTEMBER 10, 2019
Last week, we talked about the importance of your From Line in getting your emails opened. It’s a big one that deserved its own post ! Let’s look at five other important factors in your increasing your open rates. Good Subject Lines.
Kivi's Nonprofit Communications Blog
SEPTEMBER 9, 2019
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Laurice Grae-Hauck is a marketer passionate about social justice, art equity, and dismantling oppressive systems.
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2019
Should it be this word or that word ? Nonprofit communicators debate these kinds of things all the time. For example, earlier this month, I wrote a blog post called Improving Your Open Rate: The From Line.
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2019
New Orleans, LA. Good afternoon to you! I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.
Kivi's Nonprofit Communications Blog
SEPTEMBER 13, 2019
Asheville, NC. Hope your luck as been good all day today on this Friday the 13th. Nothing spooky about the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising though! This week we talk about Instagram Stories, humor in fundraising and robots.
Kivi's Nonprofit Communications Blog
SEPTEMBER 4, 2019
Litmus is out with a new update to its State of Email Engagement Report. Here are a few interesting findings from their research on more than 10 billion emails worldwide. Where People Open Email.
Kivi's Nonprofit Communications Blog
JUNE 26, 2019
I don’t know about you, but sitting at my desk all day is really hard right now. Like near impossible. Here are a few ways to stay motivated during the sweet summertime months when all of that work still needs to get done. Give more time to strategic thinking and professional development.
Kivi's Nonprofit Communications Blog
AUGUST 28, 2019
Interested in getting monthly ideas for social media, blog posts, or newsletter articles earlier? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month.
Kivi's Nonprofit Communications Blog
JUNE 25, 2019
Flickr Creative Commons photo by Steve Bustin. Now more than ever, journalists need good PR people.
Kivi's Nonprofit Communications Blog
SEPTEMBER 12, 2019
Nonprofit work is often a fight against something or someone bad in the world, and that’s coming through loud and clear in nonprofit messaging. Here are five nonprofits using the “fight” language front and center on their websites. American Kidney Fund.
Kivi's Nonprofit Communications Blog
MAY 16, 2019
Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?
Kivi's Nonprofit Communications Blog
JULY 3, 2019
Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization. An email welcome series is a great way to start building relationships that can last.
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2019
How is your day going so far? We would love to hear what your typical Day in the Life of a Nonprofit Communicator looks like for our popular blog series. Tell us all about the day-to-day work that keeps your organization going. What is your morning commute like? Are you chugging coffee all day?
Kivi's Nonprofit Communications Blog
JUNE 20, 2019
We know that nonprofits rely on email and meetings for internal communications — in fact, they over-rely on them!
Kivi's Nonprofit Communications Blog
JUNE 12, 2019
During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. Tom and I met a few months earlier at my G.R.E.A.T. media relations presentation for NC ShowFest.
Kivi's Nonprofit Communications Blog
MAY 21, 2019
Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.
Kivi's Nonprofit Communications Blog
MAY 23, 2019
What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.
Kivi's Nonprofit Communications Blog
APRIL 29, 2019
A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.
Kivi's Nonprofit Communications Blog
JUNE 4, 2019
My favorite definition of a story comes from The Elements of Persuasion : “A story is a fact, wrapped in an emotion , that compels us to take an action that transforms our world.” Richard Maxwell and Robert Dickman All of the five words I have in bold are essential to nonprofit storytelling success.
Kivi's Nonprofit Communications Blog
MAY 15, 2019
While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.
Kivi's Nonprofit Communications Blog
JULY 2, 2019
Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.
Kivi's Nonprofit Communications Blog
SEPTEMBER 11, 2019
Hit the ground running at your new job with this FREE checklist of 100 tasks that you should try to complete in the first 100 days there. Whether you are just starting your career as a nonprofit communicator or are a veteran who has recently switched jobs, this FREE download is for you.
Kivi's Nonprofit Communications Blog
SEPTEMBER 6, 2019
Hope everyone has had a good week and is ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising! This week we have social media ads, how to get your board to give, and better Instagram photos. It’s time for Mixed Links… Amy Gesenhues answers the question, What’s the Trick to Story Ads that Work? Here is Everything You Need to Know About Landing Page Design. Did you hear? Facebook Rolls Out Lead Generation In Messenger.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.
Kivi's Nonprofit Communications Blog
MARCH 12, 2019
Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.
Kivi's Nonprofit Communications Blog
MAY 14, 2019
Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.
Kivi's Nonprofit Communications Blog
APRIL 30, 2019
News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”
Kivi's Nonprofit Communications Blog
AUGUST 23, 2019
Minero. Atlanta, GA Happy Friday! I hope you had a good week and are ready to join me for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Are you dealing with Organizational Silos?
Kivi's Nonprofit Communications Blog
MAY 6, 2019
Jennifer Peifer Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Jennifer Peifer has worked in nonprofit communications for close to 20 years.
Kivi's Nonprofit Communications Blog
JUNE 18, 2019
What are your internal communications goals? Not sure? It’s time to figure it out and create some, just like you create goals for external communications.
Kivi's Nonprofit Communications Blog
MAY 22, 2019
I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”
Kivi's Nonprofit Communications Blog
AUGUST 29, 2019
Flickr Creative Commons photo by Steve Bustin. The pursuit of meaningful media coverage is often a frustrating one for nonprofits. The local business journal might, for instance, post short items whenever you make a new appointment to your board.
Kivi's Nonprofit Communications Blog
MAY 20, 2019
Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Kivi's Nonprofit Communications Blog
FEBRUARY 13, 2019
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?
Kivi's Nonprofit Communications Blog
MAY 24, 2019
Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.
Kivi's Nonprofit Communications Blog
JUNE 11, 2019
If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. Facebook The majority of the content created for Facebook would be uploaded video and live streams. The majority of time spent on the platform would be in Groups. I would build an ad strategy around people who had watched videos or shown interest in events and create look-alike audiences for those people.
Kivi's Nonprofit Communications Blog
AUGUST 20, 2019
Many communications professionals — but certainly not all — are natural-born writers. And if you like to write, or if you tell good stories, you’ve probably been told, “You should write a book!” ” So. should you? As you may remember, Antionette Kerr and I co-founded a non-fiction book publishing company called Bold and Bright Media a couple of years ago.
Kivi's Nonprofit Communications Blog
JUNE 28, 2019
Toups Meatery. New Orleans, LA It’s Friday! Before we get to the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising, I wanted to remind you about our Summer All-Access Pass Sale.
Kivi's Nonprofit Communications Blog
AUGUST 21, 2019
Writing is an essential skill for nonprofit communicators from communications directors on down. Wouldn’t it also be helpful if other staff members could help with storytelling, news reports, or updates from the field?
Kivi's Nonprofit Communications Blog
JANUARY 24, 2019
Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”
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