Kivi's Nonprofit Communications Blog

Should Nonprofits Use Video for Internal Communications?

Kivi's Nonprofit Communications Blog

Damien Johnson. Distributing information to your entire organization can be difficult, especially in a time of transition. Damien Johnson was a member of our Communications Director Mentoring Program and shared this great idea on using video for internal communications. Kristina.

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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! Ask An Artist To Illustrate. Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. Make a Reading List. Summer’s coming.

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Trending Sources

CROWDFUNDING: Who’s Giving…To What and Where

Kivi's Nonprofit Communications Blog

Peer pressure works. Strangers make the smallest gifts. And love ‘em or hate ‘em, matches and prizes drive donations.

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Nonprofit Web Design 101: 5 Strategies for Beginners

Kivi's Nonprofit Communications Blog

Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. Guest Post by Jeff Gordy.

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Creating a Partnership Between Fundraisers and Marketers [TOMORROW]

Kivi's Nonprofit Communications Blog

Do your fundraising and communications staffs work together well? It can be a challenge to get everyone on the same page. Especially if neither department has a clear understanding of what the other one is trying to do.

Lessons from the Boy Scouts Controversy: Be Prepared

Kivi's Nonprofit Communications Blog

Even if you have no connection to Boy Scouts of America, you are probably well aware of the organization’s motto: Be Prepared. But in the wake of President Donald Trump’s address to the organization’s Jamboree this week, it appears BSA’s media relations team wasn’t following that motto.

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3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

Kerri Moore. This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. Kristina. Guest Post by Kerri Moore of Booster.

You Still Have Time to Try These 7 Giving Tuesday Tactics 

Kivi's Nonprofit Communications Blog

Giving Tuesday is 12 days away. Are you ready? Whether you’re almost done with prep or seriously behind the eight ball, here are some flourishes and finishing touches you still have time to implement. Open Your Donation Form As Soon as Possible. If people want to give early, let them.

20 Tips to Energize Dull Nonprofit Writing

Kivi's Nonprofit Communications Blog

Is your writing dry and boring? A lot of nonprofit messaging is. Eliminating jargon and overall wordiness is a great place to start, but here are 20 more ways that you can bring your writing back to life. Use more descriptive nouns and verbs.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

I apologize for the headline (and the macarons). I had to get you here and I knew “New Year’s Resolutions,” and sweets, might work. But here’s the thing – I don’t believe in New Year’s resolutions. I think if you want to make a change, now is as good a time as any.

7 Signs Your Communications Strategy Isn’t Strategic

Kivi's Nonprofit Communications Blog

You are so excited because your nonprofit is getting ready to do some strategic planning and you think you might — finally! — get some real strategic direction for your communications plan. Don’t hold your breath.

How Nonprofit Communicators Spend Their Time (Infographic) #NPCOMM2017

Kivi's Nonprofit Communications Blog

Do you wonder if other nonprofit communicators are spending as much time on certain tasks as you? Check out the results from the 2017 Nonprofit Communications Trends Report and see for yourself.

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Source: https://flic.kr/p/8q7cDb. p/8q7cDb. The other day my daughter and I were walking down an aisle in a department store and she noticed a huge Halloween products display. “Oh Oh come on!” she said. TOO SOON. I agreed, and we had a laugh about how I forbid holiday music until after Thanksgiving.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. It’s the same exercise we went through last year when we removed about 15,000 people.

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Nonprofit Communications Budgets: How Big Should Yours Be?

Kivi's Nonprofit Communications Blog

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget!

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do?

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

Communications work is complicated enough as it is. When you aren’t exactly sure who is responsible for what, it gets even more complicated.

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. But while this might be true if you’re a celebrity or a political candidate, bad publicity can have dire consequences for nonprofits.

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Drive Donors to your Online Donation Page with These Six Marketing Strategies, Part 1

Kivi's Nonprofit Communications Blog

Abby Jarvis. Today we have part 1 in a two-part series by Abby Jarvis of Qgiv on how to promote your online donation page. Read the first three marketing strategies below, then join us next week for the final three. Kristina . Guest Post by Abby Jarvis of Qgiv.

GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series

Kivi's Nonprofit Communications Blog

Congratulations, you’ve got new email subscribers! Now what? Dump them in your normal communications stream without recognition or welcome? Welcome them – quickly, warmly, sincerely. The welcome email may be the single most important email you send.

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The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well.

5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Your charity needs more than a fancy gathering to attract reporters. It needs a news hook.

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Joshua Clay. We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Done right, it drives clicks and conversions better than text alone.

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

Kivi's Nonprofit Communications Blog

We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout.

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7 Free Tools to Improve Your Nonprofit Marketing

Kivi's Nonprofit Communications Blog

Billy Attar. We know you guys love your nonprofit marketing tools – especially when they are free! Billy Attar of Pipl is here today to share some tools we haven’t even heard of. Let us know what you think and share your favorite tools too! Kristina. Guest Post by Billy Attar of Pipl.

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4 Inspirational “Share Your Story” Pages That Will Knock Your Socks Off

Kivi's Nonprofit Communications Blog

Want to get your supporters pumped? Try a “Share Your Story” page on your website.

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

via GIPHY. Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites.

10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Photo by Jeronimo del Villar. Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. They spray their pitches everywhere and pray that somebody picks them up.

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The Annual Report Donor List is a Stupid Waste of Time

Kivi's Nonprofit Communications Blog

Could your annual report fit right in with this scene? It’s time to update your approach. If you’ve heard me on an annual reports webinar any time in the last decade, you’ve heard me say some version of this: It’s OK to go short and stop publishing the donor list. Seriously.

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Abby Jarvis. Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. Kristina. Guest Post by Abby Jarvis of Qgiv.

Need a Good Day? Focus on Your Little Wins

Kivi's Nonprofit Communications Blog

According to research by Teresa Amabile from the Harvard Business School, your best work days likely include making progress – even if it is just a small win — on work you consider meaningful or important.

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

It’s Kivi here. At Nonprofit Marketing Guide, we are all about helping communications directors do the best job possible for their organizations and to do the work with purpose, enthusiasm, and integrity. We are also very much about being pragmatic and keeping it real.

The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Let’s talk about email engagement. Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. The email service providers spoon feed us those numbers, so they are easy to track.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

The 5 Things You Need In Your Nonprofit’s Online Newsroom

Kivi's Nonprofit Communications Blog

Photo by Jurg Vollmer. When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters.

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An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday! Join me for some Mixed Links… Have you done your year-end fundraising debrief yet? If you need more help getting started, here is How To Conduct An End of Year (EOY) Fundraising Review & Audit.

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Day in the Life of a Nonprofit Communicator – Melanie Swiftney

Kivi's Nonprofit Communications Blog

Melanie Swiftney. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We’d love to feature YOU in this series!