Kivi's Nonprofit Communications Blog

JANUARY 21, 2019

We want to add a new member to the Nonprofit Marketing Guide crew. Please share this with your freelance graphic designer friends! Nonprofit Marketing Guide LLC is seeking a graphic designer for a variety of projects, including Graphics for email promotions, landing pages, and online advertising Iconography for sections of our website and various training frameworks Graphics and themes for PowerPoint decks Design and layout of e-books Our preferences are to work with a designer who is.

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Kivi's Nonprofit Communications Blog

JANUARY 18, 2019

Cochon Butcher. New Orleans, LA Did you have a good week, friends? It’s been a hectic one around here, but I still, of course, gathered the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Kivi's Nonprofit Communications Blog

JANUARY 16, 2019

We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.

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Kivi's Nonprofit Communications Blog

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot.

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Kivi's Nonprofit Communications Blog

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Today, let’s complete the list by talking about tactics. Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics.

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Kivi's Nonprofit Communications Blog

JANUARY 4, 2019

Happy New Year! Let’s kick off the end of the first week of 2019 with the best articles, posts, tips, and more from around the world of marketing and fundraising. ENDS TONIGHT! Today is the last day to get the 2019 All-Access Pass for only $499.

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Kivi's Nonprofit Communications Blog

NOVEMBER 27, 2018

If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. The photo at the top of this post isn’t mine, but the smaller ones below are.)

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Kivi's Nonprofit Communications Blog

JANUARY 2, 2019

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: LAST DAYS! Save $200 on the Annual All-Access Pass until Friday, January 4th Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days!

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Kivi's Nonprofit Communications Blog

JANUARY 11, 2019

Bayona. New Orleans, LA It’s Friday! Let’s wind down this week with some of the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Behind the ball on making New Year’s Resolutions?

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Kivi's Nonprofit Communications Blog

OCTOBER 22, 2018

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.

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Kivi's Nonprofit Communications Blog

JANUARY 7, 2019

Al Rosenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

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Kivi's Nonprofit Communications Blog

JANUARY 10, 2019

It’s a management maxim: We measure what we care about, and we care about what we measure. So if you want your executive management team and/or board to care more about marketing and communications, are you doing your part by suggesting how they measure your communications work ? Odds are extremely low that they will come up with the right measurements on their own — you really need to step up on this one and suggest some communications objectives and measures.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 11, 2018

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”.

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Kivi's Nonprofit Communications Blog

JANUARY 9, 2019

Using photos or graphics in your communications is an important strategy. But there are times and places where you have to rely on words alone to create a scene and engage your reader. Microcontent, as defined by Jakob Nielsen, is short content that needs to be immediately clear and inviting to a reader, and which still make sense when removed from its original context. Many writers use adjectives and adverbs as their go-to way to create a picture in a reader’s mind.

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Kivi's Nonprofit Communications Blog

NOVEMBER 13, 2018

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas?

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Kivi's Nonprofit Communications Blog

NOVEMBER 20, 2018

Jay Love Collecting data is an important part of your job as a nonprofit communicator. But if you aren’t organizing it in a way that is useful, you may be wasting your time and not being as effective as you could be.

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Kivi's Nonprofit Communications Blog

OCTOBER 2, 2018

Nonprofits love Canva for creating quick, good-looking graphics. Don’t you wish there was something just as quick and easy for video? I know I do. Yes, I have video editing software, but sometimes it’s overkill and takes too long to work through.

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Kivi's Nonprofit Communications Blog

NOVEMBER 29, 2018

Volunteers can often be great spokespeople for nonprofits that are looking to tell their stories in the media. Creative Commons photo courtesy of DC Central Kitchen). Nonprofits face an uphill battle when they pitch stories to the media.

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Kivi's Nonprofit Communications Blog

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. Objectives are the SMART steps you take to achieve a strategy, and at Nonprofit Marketing Guide, we prefer to define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound.

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Kivi's Nonprofit Communications Blog

JANUARY 15, 2019

Some people will find it hard to believe that one of my favorite podcasts is produced by AARP. Twenty-five intriguing episodes of The Perfect Scam podcast series can be found on the nonprofit’s website, and I binge listened to EVERY SINGLE ONE of them over the holidays. From “Love Online Leads to International Lockup” to “A Scammer Tells All,” AARP has found a rather cool and trendy method to deliver its anti-scam message.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 6, 2018

It’s no fun when someone unsubscribes from your email list. But let’s face it. it’s actually much better for your sender reputation to have them unsubscribe than it is for them to never open another email or even worse, to hit the spam button.

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Kivi's Nonprofit Communications Blog

NOVEMBER 6, 2018

Beth Hallowell. Back in April, Beth Hallowell wrote a great guest post for us on How a Little Communications Research Can Yield Big Results. Today she is back to talk to you about supporter journeys and how to create an effective one. Kristina. Guest Post by Beth Hallowell.

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Kivi's Nonprofit Communications Blog

DECEMBER 21, 2018

Next week is our annual Week of Freebies on the blog, so this is our last Mixed Links for 2018. But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019.

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Kivi's Nonprofit Communications Blog

DECEMBER 26, 2018

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. On Monday we shared how you can get your customized training plan with self-paced courses recommended just for you.

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Kivi's Nonprofit Communications Blog

DECEMBER 28, 2018

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Today’s freebie is a little more advanced, but one a lot of you will need. Do you know the difference between a strategic plan versus an annual work plan?

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Kivi's Nonprofit Communications Blog

DECEMBER 27, 2018

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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Kivi's Nonprofit Communications Blog

OCTOBER 25, 2018

Flickr Creative Commons photo by Steve Baker. It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes.

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Kivi's Nonprofit Communications Blog

DECEMBER 11, 2018

I was recently emailing with someone who worked in a fast-paced, for-profit job for years but said she was finding that “nonprofit marketing has A LOT of moving parts.” ” Sound familiar?

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Kivi's Nonprofit Communications Blog

JANUARY 14, 2019

In today’s edition of #NPCOMMLIFE , we suggest a few books you should read to ensure you are setting boundaries, overcoming fear, and preventing burnout. Transform Your Boundaries by Sarri Gilman From the Amazon synopsis: Your boundaries are doing only one thing – trying to take care of you. This book provides easy to follow examples and a step by step process to let your boundaries do their job. It is based on tried and true methods developed to help people working on boundary issues.

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Kivi's Nonprofit Communications Blog

OCTOBER 10, 2018

Podcasts are growing and can be wonderful communications tools for nonprofits. Some causes are using podcasts to share advocacy information with members and supporters, others are repurposing educational and informational content to reach wider audiences.

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Kivi's Nonprofit Communications Blog

OCTOBER 19, 2018

New Orleans, LA. Everyone ready for the weekend? Technology has been my enemy this week, but I won’t let that stop me from bringing you the best links!

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Kivi's Nonprofit Communications Blog

DECEMBER 24, 2018

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. Want a nonprofit communications training plan that meets you where you are? Get the free customized training plan that comes with our Free Membership.

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Kivi's Nonprofit Communications Blog

DECEMBER 10, 2018

This time of year is extra busy – understatement of the week, right? You not only have to deal with the regular stress of the holidays, but also the added strain of year-end campaigns at your organization. Even if you have nothing to do with fundraising at your organization, I thought we could all benefit from some tips on how to relieve some of that extra stress that crops up during this time of year.

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Kivi's Nonprofit Communications Blog

DECEMBER 7, 2018

SpringHouse. Lake Martin, AL Who is ready for the weekend? And who is ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO.

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Kivi's Nonprofit Communications Blog

JANUARY 2, 2018

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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Kivi's Nonprofit Communications Blog

DECEMBER 14, 2018

I hope you all had a great week! Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick.

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Kivi's Nonprofit Communications Blog

DECEMBER 20, 2018

Our All-Access Pass’ most popular feature is the live training webinars you get to attend for 365 days. It’s a great value – over $3,000 worth of webinars for only $699 $499 through January 4, 2019. But what if you don’t have time to attend live?

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Kivi's Nonprofit Communications Blog

NOVEMBER 5, 2018

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house.

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Kivi's Nonprofit Communications Blog

OCTOBER 12, 2018

Before we get into the finest links of the land, it’s my birthday this weekend and we are celebrating by inviting all of you to become All-Access Pass Holders AND save $200 while you’re at it.

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Kivi's Nonprofit Communications Blog

NOVEMBER 9, 2018

Cosmos. Orange Beach, AL. I am currently in Gulf Shores, AL at a tennis tournament, but I will always bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2018

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. and now it’s time to look ahead to 2019. The Nonprofit Communications Trends Report is the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

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Kivi's Nonprofit Communications Blog

DECEMBER 31, 2018

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2018, according to Google Analytics page views: FACEBOOK’S LATEST NEWS FEED CHANGES: WHAT NONPROFITS CAN DO by Kristina Leroux DOWNLOAD THE 2018 NONPROFIT COMMUNICATIONS TRENDS REPORT #NPCOMM2018 by Kristina Leroux HOW TO CREATE A FACEBOOK GROUP FROM YOUR FACEBOOK PAGE by Kristina Leroux HOW TO MAKE YOUR NONPROFIT WRITING MORE CONVERSATIONAL by Kristina Leroux WANT MORE MONTHLY DONORS?

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Kivi's Nonprofit Communications Blog

AUGUST 28, 2018

Carly Matthew. Last month Kivi did a webinar called “Simple Rules” for Communications Directors: How to Create Easy Routines, Speed Up Your Work, and Get More Done, Painlessly.

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