Kivi's Nonprofit Communications Blog

How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

While Instagram is definitely a visual platform and photos are best, you can still manage a successful Instagram strategy without photography. Just take a look at the ACLU’s feed and stories.

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15 Authentic Moments to Create on Social Media

Kivi's Nonprofit Communications Blog

Successful social media strategies demand authenticity. But what does that actually look like when you are juggling a million different tasks, trying your best to stay strategic, and work in a boring office environment that’s not exactly photogenic?

Day in the Life of a Nonprofit Communicator – Madeline Kronenberg

Kivi's Nonprofit Communications Blog

Madeline Kronenberg Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

How This Organization Uses an Internal Newsletter to Keep Their Staff Updated

Kivi's Nonprofit Communications Blog

A couple of weeks ago, I shared some tips from other nonprofit communicators on how to communicate internally at your organization as well as other resources on getting people to meet deadlines and the best communications apps to use.

What Goes into a Nonprofit Marketing and Communications Plan or Strategy?

Kivi's Nonprofit Communications Blog

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? You aren’t alone! Let’s sort it all out, so you can figure out what you really need to create. First, let’s address the definitions.

5 Hooks You Can Use to Get Your Story Told

Kivi's Nonprofit Communications Blog

What’s your hook? This question likely looms over you daily if your job is to pitch stories to the media or create content for your organization’s owned media channels.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Serra Boten. One of my clients recently celebrated a big victory. After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal.

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Tips for Nonprofit News Writing

Kivi's Nonprofit Communications Blog

News Writing is one of the seven writing styles that all nonprofit communicators should master. In the world of nonprofit comms superlatives, news writing wins for the “Writing Style Used Most Often When It Shouldn’t Be.”

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6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie.

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When You Want to Be in Charge: Name It and Own It

Kivi's Nonprofit Communications Blog

I love this quote from Thomas L. Friedman: “In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”

Better Asks: Getting People to Give, Volunteer, and More

Kivi's Nonprofit Communications Blog

Last week Kivi shared some Conversion Copywriting Tips for Nonprofits including advice like “only include one call to action” and “emphasize the why and why now.” ” This week, we’ll dive into some more thoughts on making that ask.

Mixed Links for Nonprofit Communicators – May 24, 2019

Kivi's Nonprofit Communications Blog

Good day, good friends. Sit back and relax as we wind down the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… Scott Westcott shares 3 Ways to Help Your Leader Communicate Authentically.

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Mixed Links for Nonprofit Communicators – May 17, 2019

Kivi's Nonprofit Communications Blog

The Hound. Auburn, AL Good afternoon! (Or Or morning or evening depending on when you are reading this.) It’s time for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

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5 Creative Examples of Nonprofit Instagram Stories that Engage Supporters

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories , Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos.

Keeping Spirits High at Work #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

A positive workplace culture is so important to your overall well being – maybe even more so at nonprofits where a lot of you deal with difficult subjects for less compensation. If you are in a position of management, how can you keep morale high at a nonprofit organization?

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Day in the Life of a Nonprofit Communicator – Elizabeth Leslie

Kivi's Nonprofit Communications Blog

Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. Today was all about the “Be Personal” left-hand side of the diagram. After I went through each section, I did a quick poll to see what participants thought they would work on first.

The Future of Social Media for Nonprofits? Here’s What I Think

Kivi's Nonprofit Communications Blog

I’ve been doing a ton of research and thinking about social media strategies for nonprofits, especially those of you without dedicated social media staff, ahead of the two new webinars I am teaching in April: Social Media Strategies for Nonprofits that Won’t Waste Your Time. What is most likely to work regardless of the platform or future algorithm changes? The framework above is what I am recommending and what I’ll be teaching in the webinars.

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ?

Mixed Links for Nonprofit Communicators – May 10, 2019

Kivi's Nonprofit Communications Blog

Minero, Atlanta, GA Happy Friday! I am back once again to share with you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have reports on social and fundraising, Instagram donation buttons, website tips and more.

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Creating Faster, More Relevant Content on Social Media

Kivi's Nonprofit Communications Blog

I just finished Part 2 of our webinar series on Social Media Strategies for Nonprofits that Won’t Waste Your Time. On Tuesday, we covered the Be Personal side of this framework : Today, we moved to the right side: Be Practical.

Mixed Links for Nonprofit Communicators – May 3, 2019

Kivi's Nonprofit Communications Blog

RIP Peter Mayhew May the Force be with you this Friday before Star Wars Day (May the 4th…get it?) I have traveled the galaxy to bring you the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Do You Have a New Job as a Nonprofit Communicator? Download This Free E-Book.

Kivi's Nonprofit Communications Blog

If you just started a new job in nonprofit marketing, our free e-book will help you get going and set you up for success.

How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

Writing for nonprofits is different than writing for other kinds of organizations. We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change.

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Avoid These 10 Mistakes to Get More News Coverage

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Jeff Eaton Many nonprofit communicators have a similar complaint about the news media. It goes something like this: “We have great stories, but nobody covers us.”

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Hot Topics for May: Blogs, Editorial Calendars and Mentoring Available

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: May 2: Build a Better Nonprofit Blog: Simple Steps to Turn Your Boring Blog Into a Powerhouse Breathe some life into your blog or get the inspiration to start one.

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Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

When you want someone to do something, you have to ask. And how you ask matters. Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. Conversion copywriting is one of the seven writing styles that all nonprofit communications pros should master.

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. It’s an activity that is part of someone’s job — or it’s something that is tag-teamed by multiple people. Often, that’s all you need.

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Good Things in March: Content Marketing Campaigns, Professional Development, and a Pass Sale

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide in March: Online Training: March 7: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan Find out how to create a professional development plan that puts you on the path to success.

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Day in the Life of a Nonprofit Communicator – Amanda Mahan

Kivi's Nonprofit Communications Blog

Amanda Mahan Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Mixed Links for Nonprofit Communicators – April 26, 2019

Kivi's Nonprofit Communications Blog

The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! Spoiler alert – you are about the see the best articles, posts, tips, and more from around the world of marketing and fundraising.

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Build a Toolkit Like This for Your Supporters to Use

Kivi's Nonprofit Communications Blog

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. They usually start scrappy, focus on issues, and want to recruit individuals for small-donor donations, volunteering and advocacy. Sound familiar? Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too.

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Day in the Life of a Nonprofit Communicator – Ash Bruxvoort

Kivi's Nonprofit Communications Blog

Ash Bruxvoort Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. Ash Bruxvoort coordinates communications for the Women, Food and Agriculture Network.

Five Features Every Nonprofit Annual Report Should Include

Kivi's Nonprofit Communications Blog

We really push for you to create a shorter, more visual nonprofit annual report here as opposed to long print reports. Shorter annual reports don’t take as many resources, can be shared more easily, and will be read more often. But whether you have an infographic, a video, a 4-page, or a 40-page annual report, there are five elements essential to a successful nonprofit annual report.

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Day in the Life of a Nonprofit Communicator – Jessica Wuensch

Kivi's Nonprofit Communications Blog

Jessica Wuensch Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Why You Should Implement an Automated Email Welcome Series for New Donors

Kivi's Nonprofit Communications Blog

Katelyn Baughan. If you haven’t set up some type of welcome series for new donors, you are missing out on a great chance to build a relationship.

12 Ways to Add More Hygge to Your Office

Kivi's Nonprofit Communications Blog

If you are on Instagram or Pinterest at all, you can’t help but run into a lot of hygge-inspired photography. The photo at the top of this post isn’t mine, but the smaller ones below are.)

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How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that.

What Software to Use for a Nonprofit Editorial Calendar

Kivi's Nonprofit Communications Blog

An editorial calendar is an essential tool for all nonprofit communications directors. We know that the most effective nonprofits use one consistently and that 80% of nonprofits use some sort of editorial calendar.

Mixed Links for Nonprofit Communicators – #19NTC Edition

Kivi's Nonprofit Communications Blog

Meril’s. New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. But that doesn’t mean we have to miss out on everything.

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How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. It’s the start of going viral – the holy grail of marketers everywhere. Everyone wants to know how to make that happen. There are lots of articles out there about upping your chances of being the next big hit on the Internet. You can follow best practices, but it all starts with the quality of your message.

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BEYOND CUTE: Why Nonprofits Should Try Emoji In Their Digital Marketing

Kivi's Nonprofit Communications Blog

Emoji! These little symbols are exploding in number and placement in our digital lives. Wired called them “the first language born of the digital world.”.

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Median Salaries for Nonprofit Communications Directors

Kivi's Nonprofit Communications Blog

Curious if your salary as a nonprofit communications director is in line with what others are making? There’s a huge range depending on the size of your nonprofit and where you live. Check out the salary data for U.S.