iMarketSmart

3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! They look like resumes, not invitations. After all, are you trying to raise money or are you looking for another job?

Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S. Brown and supported by the Association of Philanthropic Counsel. I just funded the effort.

Trending Sources

Could your volunteers solve most of your fundraising problems?

iMarketSmart

Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling.

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys

iMarketSmart

He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area. MarketSmart has been conducting surveys on behalf of hundreds of nonprofits in 4 countries around the world.

Jobs 50

The 5 p’s of engagement fundraising

iMarketSmart

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach.

Donor Expectations – Episode 7

iMarketSmart

Greg and Tim discuss the six expectations donors have of non-profits in this episode of Engagement Fundraising. The post Donor Expectations – Episode 7 appeared first on MarketSmart, LLC |.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.

4 things pizza and major gift fundraising have in common

iMarketSmart

A while back I wrote a blog post that included 5 best practices for delivering progress reports to major donors (sometimes including legacy gift supporters too). Later on, my kids wanted Domino’s Pizza. Honestly, I don’t like their food.

Pizza 89

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

3 major donor myths broken by Andrew Olsen

iMarketSmart

Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes).

Are you a cold-hearted fundraiser or a warm-hearted facilitator?

iMarketSmart

The flow chart below makes me very uncomfortable. Here’s why: Science and experience have led me to realize that a donor’s objective is usually, first and foremost, to find meaning in their life through giving and to feel good knowing their legacy gift will make an impact.

Fundraisers, today you have a chance to feel exactly how your donors feel

iMarketSmart

KHOU 11 News posted this image last night highlighting the fact that this family urgently needed help (and even included their home’s address in the post). Disaster. Friends, our fellow Americans are facing trillions of gallons of water.

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 2- What programs interest them and why?

Plan 78

The 6 most read parts of any major gift solicitation letter

iMarketSmart

I’m always a bit baffled when I see fundraising letters that fail to take into consideration the following. After all, research by Professor Siegfried Vogele has clearly proven what people read and in what order.

8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

Email 89

4 forces primarily responsible for making people charitable

iMarketSmart

According to the author of a book titled WHO REALLY CARES, Arthur C. Brooks , there are 4 forces in American life that are primarily responsible for making people charitable: Religion. Skepticism about the government’s involvement in people’s economic lives. Strong families. Individual entrepreneurism. NOTE: He’s the president of the right-leaning think tank, the American Enterprise Institute. Some people believe his research was seriously flawed. I’ll let you decide.).

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

Cost 99

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization or its needs. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. The more the merrier.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Here are 5 great lessons fundraisers can learn from Subway : 1. Ask for feedback. Say please. . Use the word “YOU” often. It makes people feel special. Create menus to make it clear what you want them to do (menus will help them make a decision too).

Words 99

7 great old quotes about philanthropy

iMarketSmart

Abraham Lincoln famously said, “When I do good, I feel good; when I do bad, I feel bad; and that’s my religion.”. Booker T. Washington said, “If you want to lift yourself up, lift up someone else” and also said, “Those who are happiest are those who do the most for others.”. Winston Churchill said, “We make a living by what we get. We make a life by what we give.”. The Dalai Lama said, “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.”.

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” ” But, don’t be fooled by stereotypes.

4 keys to fundraising success you might be overlooking

iMarketSmart

Humanity – Understanding human beings — really taking a deep, genuine interest in their wants, needs, desires, hopes, and dreams.

Pizza 106

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”

iMarketSmart

Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

Top 10 reasons why donors like taking donor surveys

iMarketSmart

Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. They want to affect change.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

Email 86

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

Finally revealed, a profile of the ideal major gift officer

iMarketSmart

Thanks to the Education Advisory Board , we now know what the ideal major gift officer looks like. Their Advancement Forum sought to understand what makes a top major gift officer tick. So they surveyed over 1,200 major gift officers at 89 colleges and universities in the U.S.A

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service).

Most fundraisers use email the wrong way

iMarketSmart

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email?

Email 66

8 simple ideas to involve your donors and build deeper connections

iMarketSmart

Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections. It can mean the difference between no gift and the ultimate gift. There are millions of ways you can do this. Here are eight of them: Be transparent and give them access with a personal tour.

Ideas 76

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way!

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s. But my ability to read, comprehend and recapitulate the institution’s business lessons was not so good. I didn’t make the cut and failed to get even close to acceptance into the business school. So, I decided to become a journalism major instead even though I wasn’t very good at writing. My dream was to have my own ad agency some day.

Email 75

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!

How many LinkedIn contacts do you have?

iMarketSmart

I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or 100 connections. How can that be possible?

Most planned gift prospects don’t ever want to meet you

iMarketSmart

That’s right. Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will never, ever make a legacy gift to your organization. But then, guess what? They do! Because most are not rich. Tweet This!

It was bound to happen sooner or later, here’s why and what to do…

iMarketSmart

If you have not yet heard the news, Fidelity Charitable now sits at the top of the Philanthropy 400 list that ranks nonprofits according to the amount of money they raise from private sources. It was bound to happen sooner or later. I know some folks have their gripes with donor-advised funds.