9 hard truths your fundraising operation needs to face in the post-pandemic era.
JUNE 22, 2020
Competition is fierce and everywhere. Nonprofits don’t only compete with other nonprofits. They also compete with private sector businesses and Uncle Sam (the tax collector) for every donor’s “share of wallet and attention.” Plus, donors want non-exclusive, polyamorous relationships with organizations. In other words, they will decide when they’ll cozy up to other charities. Of course, you can influence their decisions, but you can never control them. You are at a disadvantage.