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3 Techniques to Avoid Getting Overwhelmed in 2017

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Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful.

3 Ways to Stay Safe from Cyber Attack

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Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

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4 Easy Ways to Get Closer & Boost Action

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There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

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5 Steps to Consistent Communications (+ Instant Connection)

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Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications.

7 Steps to Passionate Volunteer Messengers

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You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

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Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

Inside Scoop: Powerful Testimonials from Your Peers

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Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

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The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that! Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines.

Prep Today for #GivingTuesday 2017

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It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

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Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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13 Paths to Productivity & Satisfaction—Nonprofit Staff & Consultants

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Welcome to the Nonprofit Blog Carnival round-up on The Work Behind the Work —the methods and tools you use to stay focused, productive and happy on the job (or the barriers that keep you from getting there). Alas, most of us can’t count on a sunny afternoon at the pool to recoup.

It’s Today! Google Test Your Website

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Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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Using Data Well Tops 2016 Nonprofit Marketing Priorities

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I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers.

Fertile Follow Up: To whom and when?

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Follow up. It’s vital but so tough to do right. Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be! Follow up shows we care.

Craft a Positive “Page Not Found” Experience

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We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).

Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Learn more: Create personas to bridge the gap with your target audiences.

3 Captivating Testimonials to Source & Share

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Searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. They’re one of the easiest to develop, but most underused, marketing tactics you have.

Give 10 Minutes: Get the Benchmarks & Data You Need

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Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

Work Our Audience-Driven News Climate

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Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications. In their day, legendary journalists like Ben Bradlee of The Washington Post essentially defined the day’s news for their audiences.

Take 10 Minutes: Get Data to Do Comms Right

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Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact.

6 Ways to Train All-Org Messengers

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Flickr: Chip Griffin. The pressure is on to connect and mobilize your people as the world in which we work grows increasingly complex, crowded, and uncertain. Why not recruit folks already connected with your organization to help as marketing and fundraising ambassadors?

Let Your People Do the Talking (Do It Differently: Part 1)

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Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

5 Steps to Powerhouse E-Newsletters (Case Study)

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As you muscle through engaging donors and other supporters in the actions you need, it’s crucial to have your thank you and follow-up ready to roll. NOW is when you have their attention.

The Truth behind Nonprofit Marketing Help-Wanteds

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Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

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It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth.

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Just ONE Call to Action (Case Study)

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Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

Storytelling Secret Sauce—Via Maya Angelou

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When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all.

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

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Register Now: Thursday, October 6 at 1pm EDT. Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers.

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Proof Point #2: Email Subject Line Length Matters, SOMETIMES

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Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

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Still-Time Summer Marketing Sizzlers

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Part 1. Dig in a.s.a.p. to these tested and terrific ways to get your people out of the heat and into action—shared by peer fundraisers and communicators in the field. There’s no better source of ideas, guidance, and support! Personalize to Connect!

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

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Like you, my heart and head are heavy in the wake of yesterday’s bombings in Boston. Especially since I feel so helpless. I had a completely different post planned today, but wanted to respond a.s.a.p.

Get to Gripping Headlines via Vincent Musetto

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The first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective.

Empathy Map Your Way to Relevant Messages

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Our newest guest blogger, Rob Wu is CEO of CauseVox, a nonprofit crowdfunding and peer-to-peer fundraising platform for nonprofits. . You know it, and I know it. Connecting with your audience is harder than ever.

Bring Yourself to Work? James Porter Does

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Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. It’s the only way to feel fully at ease in your job, to nurture the relationships you need for success and satisfaction (for you and your organization), and to bring the greatest value to your role and responsibilities. Take James Porter, director of communications at The End Fund.

That 1 Thing… Ugh!

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What’s that one bad work habit you want to change but just can’t do it ? C’mon—we all have at least one. But be it one or many, these habits can drive us crazy.

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Surprise: Shortcut to Messages that Connect

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Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance.

Right Responses to Orlando Tragedy (Case Study)

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Like you, my heart and head are heavy in the wake of the Orlando massacre of 49 people who were wives, husbands, sisters, brothers, sons, daughters, parents, colleagues, friends, and much more to many people. Especially since I feel so helpless.

3 Barriers to Integrated Marketing Success

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Welcome to guest blogger Joleen Ong, who is the Marketing & Publications Director at NTEN —the community of nonprofit professionals who put technology to work for their causes. Successful integrated marketing goes beyond the communications products you put out there in the world.

1 Week into 2017: Where are You Headed?

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This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

4 Doable Steps to Donor Love—Via Mal Warwick

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Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

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