Getting Attention

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it.

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

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5 Ways to Connect Despite Election Frenzy

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever.

Thrive thru Year End: Together!

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So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own).

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!

Prep Today for #GivingTuesday 2017

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It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

3 Ways to Stay Safe from Cyber Attack

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Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

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Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

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3 Techniques to Avoid Getting Overwhelmed in 2017

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Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful.

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

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Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it.

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7 Steps to Passionate Volunteer Messengers

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You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

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Let Your People Do the Talking (Do It Differently: Part 1)

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Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

Still Time! Turn Colleagues into Powerful Year-End Fundraisers

Getting Attention

We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish.

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Surprise: Shortcut to Messages that Connect

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Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance.

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It’s Today! Google Test Your Website

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Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

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Take 10 Minutes: Get Data to Do Comms Right

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Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications.

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Register Now: Thursday, October 6 at 1pm EDT. Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers.

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! Jackpot of Comms Skills & Inspiration: #17NTC

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Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ).

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

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Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

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Break the Rules! You’ll never look back

Getting Attention

Wake up, girls and boys! It’s time to change our ways. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. Rules are made to be broken , at least once in a while.

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Make Social Media Matter More: Part 1

Getting Attention

Pressure. You feel it. I feel it. The pressure to generate social media miracles. It’s still there, even this many years in.

Last-Minute Valentines: Still time!

Getting Attention

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now.

Considering Consulting to Nonprofits? Advice from the Pros

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Guest bloggers, Julia Reich, a designer and brand strategist at Stone Soup Creative and Marlene Oliveira, a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity recap their #15NTC session on nonprofit consulting.

Summer Shifts in Communications? Please share here!

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Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant. Adapt your campaign focus, channel and/or frequency. Tone it summer—light and fun.

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Want to Fire Your Online Engagement System?

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Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. .

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Just ONE Call to Action (Case Study)

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Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes. Remember how frustrating that was.

5 Ways to Stay Smart & Engaged

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She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. And I’m glad I did. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking.

Still time: Summer-ize Your Marketing

Getting Attention

You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations.

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4 Doable Steps to Donor Love—Via Mal Warwick

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Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

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DON’T Tell ‘Em What to Do: Message Mastery

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I’ve rarely seen a bigger message fail than this one. There’s clearly been some controversy on this nearby street about front lawn etiquette. Typically, there are lawn lovers, who water and fertilize their way through summer.

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Turn Colleagues, Board, & Supporters into Powerful Year-End Fundraisers

Getting Attention

We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).

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Get to Gripping Headlines via Vincent Musetto

Getting Attention

The first line your reader sees means the difference between success and failure. Most leads are clever headlines that play on words. Many are cute, but most aren’t effective.

Photos to Ignite Year-End & Protect Privacy

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

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Inside Scoop: Powerful Testimonials from Your Peers

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Guest blogger Karen Petersen is a 12-year veteran of nonprofit fundraising. She currently serves as Director of Annual and Planned Giving at the HudsonAlpha Institute for Biotechnology , in Huntsville, Ala. In my previous life, I was a TV reporter. My favorite part of the job was interviewing people and weaving their words together with mine to construct a compelling story. Little has changed since I changed careers. In fundraising, we are all storytellers!

Fun-Learning-Me! CAUSE CAMP 3/26-27

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Listen! I’m booked to speak at Cause Camp 2018 and I’d love you to join me. There are still some seats left for this intimate, lively, and FUN learning experience coming up March 26-27. So please. Register today , for either the in-person (in Lincoln, NE) or online conference. Use the promo code NANCY for $50 off! Here’s why I’m speaking at Cause Camp this year.

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Stories BETTER than Puppies & Piglets (Part 2)

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Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers. In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers.

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Take Trump’s Track to Twitter Triumph

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There’s so much to learn from the way others communicate, even if you don’t share perspectives. In fact, it can be easier to highlight and harvest high-impact marketing techniques when you’re on opposite sides of an issue or cause. Because we all want to do better than that guy!