Getting Attention

4 Steps to Year-End Balance, Energy, & Focus (Beth Kanter)

Getting Attention

There’s no better gift than learning from a friend. And what a treat I had recently, learning self-care at work techniques from Beth Kanter , a fellow speaker at the JCamp 180 conference. We all know how pressured year-end is, especially on the fundraising side.

2 Weeks into 2019: Where are You Headed?

Getting Attention

This updated marketing plan template takes you from big-picture goals to the right methods, activities, required skills, and budget, and impact! Preview the plan template here. Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

7 Steps to Ethical Storytelling (G.R.E.A.T. Stories)

Getting Attention

Does the protagonist of your story know what she’s getting into—how you’ll use her story, and the risks are of sharing it? Probably not, if you’re like most communicators. Let’s change that.

Ethics 252

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. .

Share G.R.E.A.T. Stories to Advance Your Goals

Getting Attention

Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true.

Goal 226

5 Ways to Connect in Uncertain Times (Midterm Elections & Beyond)

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm elections—is particularly tough.

Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there.

Photos to Fire Up Year-End & Protect Privacy

Getting Attention

Flickr: AFGE. Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two. We got fantastic feedback on these stories and I planned to feature similar profiles this year.

Photos 182

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Flickr: Robyn Anderson. The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …. You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it.

Avoid this Communications Don’t – “Our Organization Needs Your Input”

Getting Attention

That’s the subject line of this morning’s email from our local Jewish Community Center (JCC), asking for my input on its member survey. My immediate response was to delete it because it’s all about the JCC’s needs and not about what us members need. At least that’s what the subject line conveys! Has your organization ever alienated its audiences doing something like this, something totally narcissistic ?

5 Ways to Connect Despite Election Frenzy

Getting Attention

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall, with a presidential campaign as contentious and bizarre as the Clinton-Trump contest, is tougher than ever.

Thrive thru Year End: Together!

Getting Attention

So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own).

Photos to Ignite Year-End & Protect Privacy (Ask Nancy)

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

Photos 196

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!

Prep Today for #GivingTuesday 2017

Getting Attention

It’s #GivingTuesday 2016, the best day to do vital prep work for #GivingTuesday 2017.

3 Ways to Stay Safe from Cyber Attack

Getting Attention

Yes, this has to matter to you. The current global cyber attack , built on ransomware, could wreck your communications impact and a lot more. If or when your organization gets hacked, it’ll bring all activity—including communications and fundraising—to an absolute standstill.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Getting Attention

Guest blogger Mark Horvath founded and leads Invisible People who shares how to boost your YouTube views from meh to magnificent. BTW, Mark’s video version of this post features a extra tips not found here.

View 203

Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

Getting Attention

This morning’s election news dug into the divide that’s fracturing the U.S. Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising.

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. We want engagement, we want other actions, and we want to build a relationship!

Let Your People Do the Talking (Do It Differently: Part 1)

Getting Attention

Our first post in the 2016 Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee. Tested Turnaround!

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

Guest bloggers Beth Kanter & Aliza Sherman wrote The Happy, Healthy Nonprofit , a must read for communicators & fundraisers. If there is one thing we can agree on, it is that that last quarter of 2016 was especially stressful.

It’s Today! Google Test Your Website

Getting Attention

Thanks to guest blogger Jen Boland, of Beaconfire. Today’s the day. If your website isn’t responsive or optimized for mobile devices, you should be worried. Because… As of today, Google has hugely increased mobile-friendliness as a key ranking signal in search results.

Google 283

Surprise: Shortcut to Messages that Connect

Getting Attention

Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules! But there’s more you can do, once you get to relevance.

Poster 261

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

Spot 165

7 Steps to Passionate Volunteer Messengers

Getting Attention

You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement. For those of you with small or all-volunteer organizations, there’s absolutely nothing more important.

FAQ 192

Proof Point #2: Email Subject Line Length Matters, SOMETIMES

Getting Attention

Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. . Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

Email 266

Photos to Ignite Year-End & Protect Privacy

Getting Attention

Flickr: Martha Coakley. Dear Nancy: I saw how stories about our clients—powered by a photo or two—fueled our last two year-end campaigns. They were highly successful and I planned to feature the same kind of profiles this year.

Photos 164

4 Easy Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

CRM 191

Make Social Media Matter More: Part 1

Getting Attention

Pressure. You feel it. I feel it. The pressure to generate social media miracles. It’s still there, even this many years in.

Break the Rules! You’ll never look back

Getting Attention

Wake up, girls and boys! It’s time to change our ways. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. Rules are made to be broken , at least once in a while.

Rules 266

Launch Your Team of Year-End Fundraisers: Free Training Th Oct 6

Getting Attention

Register Now: Thursday, October 6 at 1pm EDT. Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers.

Oct 209

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Thanks to guest blogger Rachel Carnegliaa, a nonprofit marketer and graphic designer promoting parks, trails, and green spaces at the Austin Parks Foundation. . Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you.

Considering Consulting to Nonprofits? Advice from the Pros

Getting Attention

Guest bloggers, Julia Reich, a designer and brand strategist at Stone Soup Creative and Marlene Oliveira, a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity recap their #15NTC session on nonprofit consulting.

Take 10 Minutes: Get Data to Do Comms Right

Getting Attention

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact.

Summer Shifts in Communications? Please share here!

Getting Attention

Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant. Adapt your campaign focus, channel and/or frequency. Tone it summer—light and fun.

Summer 251

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

Donor communications that connect—that appreciate, energize and activate your prospects and donors—are THE key to fundraising success. That’s nothing new. What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone!

Donors 277

5 Ways to Stay Smart & Engaged

Getting Attention

She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. And I’m glad I did. Because as I dropped her off to join the gaggle of noisy, drenched kids waiting outside the middle school, I started thinking.

! Jackpot of Comms Skills & Inspiration: #17NTC

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and I have participated in the annual Nonprofit Tech Conference (from NTEN ).

4 Doable Ways to Get Closer & Boost Action

Getting Attention

There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute.

CRM 181

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

Whether you’re all in on year-end fundraising or working in some 2017 prep, I bet you have some pretty ambitious goals to meet. You wouldn’t be reading this otherwise. Here’s a proven but frequently overlooked method to help you get there: consistent communications.

Storytelling Secret Sauce—Via Maya Angelou

Getting Attention

When I heard that Maya Angelou had passed away this week, I was saddened, humbled and hugely appreciative. Unlike most writers (especially poets and memoirists) or activists, Dr. Angelou made herself and her perspective accessible and relevant to all.

Still Time! Turn Colleagues into Powerful Year-End Fundraisers

Getting Attention

We’re counting down to the year-end giving finish line. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier this year —Launch a team of messengers to drive your year-end campaign to a strong finish.

Guinea 152