EveryAction

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

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7 Tips to Make This Year Your Best #GivingTuesday Ever

EveryAction

#GivingTuesday is right around the corner! Whether you’re still putting together your plan, or just double checking to make sure that everything is ready to go, here are seven tips to decrease your stress and increase your fundraising this year.

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GUIDE: Growing and Sustaining your Volunteer Program

EveryAction

If you work at a nonprofit, you know what it feels like to have too much on your plate. You are eager to be as effective as possible, but you can’t do it all by yourself. A thriving volunteer program can help maximize your organization’s impact.

Guide 208

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Hispanic Heritage Month, officially founded in 1968 , occurs each year from September 15 to October 15, a period which includes the anniversary of independence of eight Latin American countries. During National Hispanic Heritage Month in the U.S.,

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.

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EveryAction Receives Growth Investment From Insight Venture Partners To Do More Good

EveryAction

I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017.

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5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Improving your website donation pages is the single best way to raise more money during the year-end giving season. The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study.

The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them.

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GUIDE: Voter Registration Campaigns for Nonprofits

EveryAction

For nonprofits which engage in advocacy around civic engagement or political issues, voter registration drives are a great tool for activating your volunteer base, deepening relationships within your community, and increasing local democratic participation.

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10 Awesome LGBTQ Organizations You Should Support This Pride Month

EveryAction

June is observed as LGBTQ Pride month to commemorate the June 1969 Stonewall Riots and celebrate the vibrant and diverse LGBTQ community.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Getting development teams and their nonprofit boards to work in alignment can be challenging. Tensions often arise when both sides start to feel that they aren’t getting the support they need. Fundraisers often lament that board members are shirking their commitment to helping fundraise.

Five Signs You Should Double Opt-In Your Emails

EveryAction

Building out an email list is a science; each factor from your subject line to the length of your email body, to the timing of your send can contribute to your list growth.

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7 Tips to Make Sure That Your Nonprofit Fundraising Event Doesn't Flop

EveryAction

Nonprofit fundraising events are a great way to raise money and increase your organization’s profile at the same time.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers.

How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

10 Organizations Leading The Way This Mental Health Awareness Month

EveryAction

Approximately 1 in 5 American adults experiences some sort of mental illness in any given year. Since 1949, May has been observed as Mental Health Awareness month to bring attention the ongoing need for proper support and health care services for those affected.

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8 Secrets To Writing a Great Nonprofit RPF With Ease [Free Template]

EveryAction

When your nonprofit needs a new vendor or consultant, the standard course of action is to send out a Request for Proposal (RFP) - indicating that your organization is interested in receiving information from vendors.

Nonprofit Social Media 101: Lessons from Indivisible

EveryAction

We recently sat down with Becka Wall, a Social Media Strategist at Individual Project and former Assistant Director of Digital Content Strategy at NARAL Pro-Choice America, to talk about the basics of running social media for an organization or campaign.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

It's finally here! If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! We've searched far and wide for the best and brightest nonprofit conferences from all around the country! These conferences range in size, location, and topic.

[Guide] Creating Video for Nonprofits

EveryAction

When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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We Launched a Product Feedback Group to Help Us Create Better Products

EveryAction

We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team.

Writing (and Testing) Great Nonprofit Emails

EveryAction

Crafting smart and effective emails can be challenging. Every list is different and there is no one-size-fits-all approach to writing effective emails. Luckily, there are a few tried-and-true principles to guide your writing. Once you've got something drafted, take the time to test your emails. Test everything from messaging to subject lines. Knowing your list well will empower you to be a more effective communicator and fundraiser. Writing Effective Emails. Set your intention.

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4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools

EveryAction

For EDs and other staff who are closely involved in the day-to-day efforts and operations of a nonprofit, it is often easy to see the challenges your organization is facing and understand the solutions necessary to address them.

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Storytelling Workouts for Year-End Fundraising

EveryAction

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling.

Our EveryAction Hero: St. John's Hospital Foundation

EveryAction

John's Hospital Foundation has been working since 1999 to support St. John's Medical Center.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017! Bookmark it, share it, love it, and download it for Google or Outlook.

3 Questions Environmental Organizations Should Ask When Evaluating a CRM

EveryAction

Once you’ve made the decision to search for a new CRM for your nonprofit, the task can seem daunting. A new solution will need to offer all of the unique features that you require, taking the specifics of your organization’s size, structure, and mission into account.

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These 5 Website Mistakes Could be Costing You Donors

EveryAction

Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising. By avoiding these five common mistakes, you can ensure that your organization isn't leaving any money on the table.

Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

Arts and culture organizations such as media companies, magazines, public radio stations, museums, theaters, and arts advocates have unique needs when it comes to data management.

10 Breakthrough Planned Giving Insights from Chronicle of Philanthropy’s Latest Report

EveryAction

In the Chronicle of Philanthropy’s recent report, 9 Trillion And Counting: How Charities Can Tap Into the Transfer of Wealth , researchers undertake a qualitative and quantitative study of the state of nonprofit planned giving programs.

5 Organizations To Support On World Refugee Day

EveryAction

World Refugee Day is held every year on June 20th to honor and commemorate the strength, courage and perseverance of past and current refugees across the globe. In June of 2018, this mandate feels more pressing than ever, as thousands of families seeking asylum are torn apart and children are held in cages at the U.S. border, all during the ongoing Syrian refugee crisis. This World Refugee day, here are 5 organizations you can support to help refugees travel safely and keep families together.

A Nonprofit's Guide to Improving Digital Engagement

EveryAction

We live in a digital world, and while tried and true tactics like direct mail and telemarketing aren’t going away anytime soon, donors and activists increasingly expect nonprofits to communicate with them through digital mediums.

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Staying Cool: 5 Tips for Beating the Summer Heat While Doing Voter Outreach

EveryAction

Non-partisan civic engagement efforts are so important to the health of our democracy, but how do you protect your canvassers from the record-breaking summer heat? Here are five tips for keeping you and your canvassers safe while they're engaging voters and knocking doors. Stay hydrated. Make sure that you and your canvassers have access to plenty of cold water. The key is to drink as soon as you become thirsty.

Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture. Development teams need to know how the relationship with each donor has evolved over the years.

Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art

EveryAction

Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.

5 Signs Your Nonprofit Needs a New CRM

EveryAction

We all aspire to live by the age-old mantra “if it ain’t broke, don’t fix it,” but often we get so used to our familiar tools and processes that it can be difficult to know when to honestly evaluate them for broken parts.

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5 Inventive Ways Donor Data Can Boost Your EOY Fundraising

EveryAction

EOY (or end-of-year) fundraising can be a critical time for nonprofits. The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions.

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