Set Goals for What Matters

Kivi's Nonprofit Communications Blog

Goals are powerful, especially if you choose only a few. A laundry list is almost impossible to stay focused on. But if you choose two or three realistic, specific goals, and write them down, you are likely to achieve them. But first, make sure you set goals for what matters most.

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Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

See Mark Zuckerberg’s post from January 11, 2018.). Our 2018 Nonprofit Communications Trends Report ( which is being released tomorrow ) shows us that nonprofit professionals already wanted to spend less time on social media before this announcement was made.

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Trending Sources

Building awareness for planned giving is easier and less expensive than ever

iMarketSmart

Promoting planned giving doesn’t have to be expensive. If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Try retargeting ads! What is retargeting?

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

This way, when you approach potential funders, you can present them with your plan for 2018. Pick a number for 2018 – what amount of money do you need to accomplish what you want to accomplish? Let me know what you have in store for 2018.

3 reasons why you need to stop worrying about the darn tax law!!!

iMarketSmart

Tons of writers in major media have been fretting about the new tax law. “Tax bill could turn philanthropy into a pursuit only for the rich.” ” – 12/23/17 Todd Frankel [ Washington Post ] “Nonprofits are the unintended victims of the new tax bill.” ” – 12/29/17 Chris Gates [ The Hill ] “The sky is falling!” ” – 12/17/43 Chicken Little [ Wikipedia ]. Don’t listen to naysayers and doomsday prognosticators. .

Download the 2018 Nonprofit Communications Trends Report #NPCOMM2018

Kivi's Nonprofit Communications Blog

And the 2018 edition is now available! Highlights from the 2018 Trends Report. Top nonprofit communications goals for nonprofits in 2018 are engaging community, managing brand and reputation, and raising issue awareness.

Day in the Life of a Nonprofit Communicator – Cortney Nichols

Kivi's Nonprofit Communications Blog

Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! Cortney Nichols. This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. As many nonprofits know, organic (unpaid) reach and post engagement from Pages has gone down in recent months, with fewer and fewer people seeing Page posts.

7 simple steps to qualify your donors

iMarketSmart

Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or in some other database. They make a few calls. They don’t get any appointments. They give up. Then they say the list was no good. Unsuccessful fundraisers don’t use the qualification process effectively. They don’t recognize the fact that understanding qualified supporters in-depth is crucial.

Trends That Will Shape PR in 2018

Kivi's Nonprofit Communications Blog

What can PR professionals expect in 2018? Get ready for more of the same in 2018. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

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What’s Your Ideal Week Like? Here’s Mine.

Kivi's Nonprofit Communications Blog

Leadership and productivity guy Michael Hyatt talks about planning your ideal week so that you can schedule your actual work weeks in a way that hopefully approximates what you want your life to look like.

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are 30 Things to Do and Don’t Do in 2018 from Fakequity. Jeff Brooks compiled his list of the Best Fundraising Blogs for 2018. Penrose. Oakland, CA. Happy Friday, dear friends! How are your New Year’s Resolutions coming along?

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The 2018 Best Nonprofit Conferences Calendar

EveryAction

If you loved our 2017 Best Nonprofit Conferences Calendar get ready for our new, improved, and updated 2018 calendar! Best Nonprofit Conferences Calendar 2018. 2018 Nonprofit Organizations Institute. 2018 Nonprofit Organizations Institute. Social Capital 2018.

Download Dice’s Local Market Report on Charlotte

Mission Minded

Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S. banking centers and employs tens of thousands in the financial services industry.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Resource: How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps . What are the trends that you see in terms of nonprofit social media in 2018? The post How Nonprofits Can Get More Social Media Engagement in 2018 appeared first on JCSM.

Google Giveth and Google Taketh Away

The Agitator

For those who weren’t reading search engine marketing news over the holidays, instead spending “quality time” with “family” and “friends,” there was an earthquake for nonprofits who use Google Grants. I must preface this with the fact that Google is the only major advertising platform I know of with a program like Google Grants. Facebook won’t give you free advertising on its platform (perhaps the reason it’s now eliminating transaction fees – more on this later this week).

TESTING: Go Beyond Individual Communications

The Agitator

The results are here and that program is now their control program for 2018. When you want to find out if your control package could be beaten, you test a different communication against it. So how do you test if your direct marketing program could be better?

6 Ways to Engage Millennial Donors

EveryAction

Millennials have surpassed Baby Boomers as the nation's largest living generation. They’re also getting more politically active, so it’s a smart move for organizations to engage with them, and if you haven’t been already, it’s not too late! We’ve rounded up six ways to reach out to millennial donors to help boost your fundraising efforts. Rethink mail asks. First, millennials move around, a lot.

Ditch the Vanity Metrics. Take the Cannoli.

The Agitator

“What gets measured gets managed” – ( attributed to Peter Drucker, among others.). If vanity metrics were merely useless, we might abide them as just one of many wastes of time. But they are actively counterproductive, crowding out the useful and camouflaging the useless. Vanity metrics may make you feel good. They may be easy to measure. And some of them may feel like a victory. But they seldom bring you closer to your goals.

Communications Directors Want to MORE and LESS of This

Kivi's Nonprofit Communications Blog

Here’s another little sneak peek at the data we’ll share in the full 2018 Nonprofit Communications Trends Report next week. We asked you what you wanted to do MORE of in 2018. .

TESTING: Baby Steps are for Babies

The Agitator

(aka The Myth of Testing One Variable at a Time). After our earlier posts on the dangers of overly simplistic testing, you could despair of getting any legitimate test results for your file with noise in the data and large quantities required. There is, however, good news.

What to Do Now That Your Fundraising Campaign Is Over

Kivi's Nonprofit Communications Blog

Gary Wohlfeill. You should use every event and campaign as a learning experience. Today’s post gives you some ideas what to do after it’s all over. Kristina. Guest Post by Gary Wohlfeill. Your event or campaign is officially over and it was incredible.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

See if you are a good fit to participate in the 2018 M+R Benchmarks Study. Nonprofit Tech for Good has released their 2018 Cause Awareness & Giving Day Calendar. Think of a focus word and take The 2018 Content Focus Challenge. Everyone back to work yet?

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The Behavioral Science of Fundraising Metrics

The Agitator

You’ve heard us talk about applying behavioral science to help nudge donors in the right direction with topics like: Symmetrically structuring your symbolic gifts. The desire to complete sets and goals. What happens in your brain as you donate. Using the fresh start effect.

I Expected More

Ann Green

I didn’t feel a lot of donor love after I made my year-end gifts at the end of November. I thought maybe it’s coming later. Okay, now it’s later – the middle of January. Let’s see how things are going. How long do I have to wait for a thank you letter?

Preview: Some “Top Threes” from the 2018 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ll release the 2018 Nonprofit Communications Trends Report on January 17, but here are a few “Top Three” highlights for now. Top Three Goals Where Nonprofit Communicators Feel Most Effective.

How to Do Better in 2018

Ann Green

I also hope 2017 was a good year for your organization, and 2018 will be even better. Incorporate what you’ve learned into your 2018 plans. Here’s wishing you a successful 2018! Happy New Year! I hope you had a good holiday.

The Two Fundraising Metrics That Matter Most

The Agitator

Yesterday we identified those metrics you should eliminate with extreme prejudice. So it’s only fitting that we should talk about those metrics you’ll want to embrace and socialize in your organization – Key Performance Indicators (KPIs). First, I should mention that DonorTrends is offering Agitator readers a free test drive of their excellent Donor Dashboard here. This will quickly give you the vital fundraising metrics of your own organization.

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

“People influence people. Nothing influences people more than a recommendation from a trusted friend.” - Mark Zuckerberg Influencer marketing is a billion-dollar industry on Instagram alone with spending set to double by 2019.

Are You Playing the Fundraising Lottery?

The Agitator

One of my favorite country music singer/songwriters is Brandy Clark.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… First off, we just released our 2018 Nonprofit Communications Trends Report. Whether you are just getting into Twitter or you have been around a while, here are 28 Twitter Statistics All Marketers Need to Know in 2018. Good day, awesome people!

5 Ways to Promote Your Nonprofit’s Fundraising Message on Instagram

J Campbell Social Marketing

Frustrated with all the changes coming to the Facebook News Feed? It may be time to consider getting on Instagram! Instagram (despite being owned by Facebook) continues to grow in popularity, and is an increasingly effective way to share more of your impact and your work with an engaged audience.

9 Social Media Trends That Will Shape Marketing In 2018

J Campbell Social Marketing

What’s on tap in digital marketing for 2018? It’s not too late – 2018 is the perfect time to get your nonprofit on board with video! The post 9 Social Media Trends That Will Shape Marketing In 2018 appeared first on JCSM.

TESTING: When A/B Tests Attack (your results)

The Agitator

In yesterday’s post we talked about when A/B tests show results, but all that’s really there is noise. Today, we’ll flip that on its head: sometimes an A/B test shows no result, but there’s an important finding just below the surface.

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Fundraising Beyond @RealDonaldTrump

The Agitator

I confess. I spend far too much time transfixed by happenings on social media than I should.

WANTED: VP of Video Game Fundraising

The Agitator

Chances are your organization doesn’t have a fundraiser in charge of video game fundraising. Does this mean you may already be missing out on some pretty big bucks and an even bigger future? I ask the question only because of the remarkably meteoric rise of online recreational gaming and its fundraising potential. Each month 100 million folks watch their favorite personalities play video games on Twitch —an Amazon-owned online network that claim to reach half of the millennial males in the U.S.

Day in the Life of a Nonprofit Communicator – Susan Yingling

Kivi's Nonprofit Communications Blog

Welcome to our first installment for 2018 in our series on the “Day in the Life” of nonprofit communicators! Susan Yingling. This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. Steve Page.

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You Really Need to Get Your 2017 Nonprofit Annual Report Done

Kivi's Nonprofit Communications Blog

During this four-week Nonprofit Marketing Accelerator coaching program led by Kivi Leroux Miller, you’ll create a short annual report that’s ready to distribute by early 2018.