Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU
MARCH 23, 2017
That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.