Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

Tithing from the IRA Rollover

Fundraising Coach

Speculation is that we may see this in 2018 as there has been a favorable support of this option for donors and charities.

Trending Sources

127 Facts About Video Marketing

The Agitator

By 2018, 90% of Facebook content will be video-based (swim with the tide!). Is there any fundraiser out there who hasn’t tested/tried video as a tool? I hope not. But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org. Some fascinating data here … 70% of YouTube views come from mobile (so be brief).

Converting Advocates Into Donors

The Agitator

Another arrow in the acquisition quiver that should figure in a HUGE way in 2017 (and 2018, 2019, 2020!). So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline.

More On Cheque-less Fundraising

The Agitator

My post last week on Britain’s plans to go "cheque-less" by 2018 generated a lot of comment (some publicly posted, some private emails), so I thought I’d summarize some of the key points made. The Payments Council, a banking industry group in the UK, has announced its intention to phase out cheques by 2018.