Opt In vs Opt Out: The ‘Make or Break’ Decision In The UK And EU

The Agitator

That’s the essence of what’s at stake as fundraisers stand on the tracks staring at the fast approaching train of new regulations on donor data protection that go into effect May 2018. Here’s a question for fundraisers in the UK and the European Union: Would you rather lose 50% or 85% of your donor base? First, some background on what’s coming and some frightening results of early testing indicating it’s not gonna be pretty.

127 Facts About Video Marketing

The Agitator

By 2018, 90% of Facebook content will be video-based (swim with the tide!). Is there any fundraiser out there who hasn’t tested/tried video as a tool? I hope not. But just in case you still need some context or convincing or ideas, try browsing this infographic, presenting 127 Facts (you probably didn’t know about) Video Marketing from WebsiteBuilder.org. Some fascinating data here … 70% of YouTube views come from mobile (so be brief).

Trending Sources

Tithing from the IRA Rollover

Fundraising Coach

Speculation is that we may see this in 2018 as there has been a favorable support of this option for donors and charities.

Plan 11

Converting Advocates Into Donors

The Agitator

Another arrow in the acquisition quiver that should figure in a HUGE way in 2017 (and 2018, 2019, 2020!). So far this week The Agitator has focused on peer-to-peer or DIY fundraising. Many nonprofits see these efforts as a ‘new’ way to feed the acquisition pipeline.

Highlights from EveryAction's Inaugural User Summit


As part of our mission to convene an array of thought leaders and experts in the industry, we also spent time looking ahead to 2018 and covering emerging trends in politics, including the role of fundraising and technology - like shifting demographics in donors, the importance of state races, and maintaining donor confidence. Last week, we had the honor of hosting our first ever User Summit in Washington D.C.


If you had $1,000 to spend on marketing, what should you do?

Wild Woman Fundraising

Especially with the politics going on both in the United States and around the world where everyone is civic minded and everyone is getting organized for 2018. MT: Hey, everybody. Welcome.