Is your job really to raise money?

iMarketSmart

– Your job is to facilitate the process of giving money away. Money gets raised after you provide value to your organization’s supporters and make them feel good! Render more and better service than is expected of you and you’ll raise more money.

Finally, you can learn what words work to raise money!

iMarketSmart

The post Finally, you can learn what words work to raise money! Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

What’s your fundraising asking style?

iMarketSmart

Now you can find your Asking Style for free and learn how you can use it to raise more money here. According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” ” But, don’t be fooled by stereotypes.

12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> 12 Questions that Lead to a Better Fundraising Story. >> Everyone says the number one reason why people give is because they were asked.

Why I don’t cry foul when I hear how much money sits in DAFs

iMarketSmart

He also writes and speaks often about the slow movement of money OUT of DAF’s into charity bank accounts. Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger.

Money 141

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Promises were made to me in exchange for my money, but the promises were not kept. 10,000 is a lot of money! No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints.

Ideas 199

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money.

Plan 153

Can changing your words help you raise more money?

iMarketSmart

money. The post Can changing your words help you raise more money? Fundraising Lead Generation Major Giving Planned Giving cultivation for major gifts cultivation for planned giving Dr. Russell James major gift fundraising marketing marketing tips persuasive words planned gift fundraising tips response ratesHere are some of the most powerful words used frequently in advertising: finally. suddenly. announcing. introducing. improved. amazing. sensational. remarkable.

Words 100

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

And your time costs your organization money. Fundraising Lead Generation strategy best practices for fundraising email list segmentation email segmentation strategy philanthropy blog segmented email campaigns segmenting email listsThey’ll talk about it at conferences.

Focus!

iMarketSmart

Here’s just one of the charts from this report: Recommendations: >> How to generate more planned gifts with less money and reduced resources. >> A chart from Third Sector’s Report.

Stats 151

How to prep for your next big ask

iMarketSmart

But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Fundraising Lead Generation Major Giving Planned Giving asking for a donation best practices for fundraising How to ask for a donation philanthropy blog

How To 158

Introducing the “FOUR SELFs” of Engagement Fundraising

iMarketSmart

It creates circumstances that lead your supporters to ask themselves to act, to solve problems and to take stands. When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about most to treat me better.

5 thoughts that might lead your supporters to feel donor remorse

iMarketSmart

Here are some of the thoughts crossing your donors’ minds while you’re asking them to support your cause: Will they say thank you or just take my money and run? Will I now get flooded with lots of spam or junk mail asking for more money? Will they call and badger me for more money? Will they tell me what they did with my money and whether or not the impact was achieved?

Lead 133

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. How long and what did it cost to raise that amount of money in the first place?

Plan 141

The best way to predict the future is to invent it

iMarketSmart

>> How to Generate More Planned Gifts with Less Money and Reduced Resources. Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketing

Best 151

The 7 biggest mistakes weak major gift officers make repeatedly

iMarketSmart

Focusing on the wrong donors (especially super-nice ones with no money). Fundraising Lead Generation Major Giving Planned Giving strategy 80/20 rule charity blog fundraising do's and don'ts fundraising don'ts major gift marketing mistakes mistakes major gift officers make nonprofit marketing planned gift cultivationWasting time in-house letting themselves get caught up in meetings, activities, or office politics.

Are face-to-face meetings with donors overrated?

iMarketSmart

Keep in mind, they are probably afraid that you just want their money. So how the heck are you supposed to raise a lot of money if your prospects are going to lie and you don’t know what value you can provide for them? When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true.

Where are your donors going if not to you?

iMarketSmart

Hoping they’ll finally find a charity that reports what they did with the money. Fundraising donor acquisition donor cultivation donor retention engagement fundraising fundraising tips Lead generation for planned giving losing donors major gift marketing nonprofit marketing

Donors 130

6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

Donors 130

Stop shaming your supporters!

iMarketSmart

They invite him to events and ask for money from a stage with a microphone. So I’m out having lunch with one of my fellow CEO buddies. I do that a lot.

3 ways to use direct mail effectively in the age of social media

iMarketSmart

MarketSmart has generated millions of dollars for clients with direct mail. Drive respondents online for more information – then give them opportunities to convert into leads. While small postcards are a form of direct mail, they are cheaper to produce and deliver than full-blown direct mail packages or sales letters, and they are great for generating leads. Then design and print them all at once to gain economies of scale and save money.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money. Once there, ask them how they think the organization should prepare to serve future generations. Those that come forward will obviously care about the organization’s future— qualified leads. Ask the members how they think the nonprofit should prepare to help future generations.

What to do with wealth screened data that’s “sitting on the shelf” unused

iMarketSmart

By surveying them you’ll: Raise more money (It’s true, survey respondents give more because they feel engaged, heard, and involved!). BASICALLY, SURVEYS HELP YOU GENERATE HIGHLY QUALIFIED LEADS! Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more.

How MarketSmart Works With Partners

iMarketSmart

Our platform helps nonprofits raise more money more efficiently. They entwine their life story with the organization’s purpose thereby creating a bond that leads to massive giving now and/or after someone’s lifetime. They lead the initiatives. When they do, their clients raise more money at lower costs. People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?”

Work 109

7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. After 20 hours every additional dial their salespeople make actually hurts your ability to make contact to qualify a lead. The odds of contacting a lead if called in 5 minutes versus 30 minutes drops 100 times.

The easiest way to grow your Legacy Society (5 super-simple steps)

iMarketSmart

But so few invest the time and money necessary to inspire them. Fundraising Planned Giving best practices for fundraising best practices for planned giving fundraising blog Lead generation for planned giving legacy gift marketing legacy gifts planned gift marketing planned gift marketing ideasEveryone wants planned gifts. Events, annual fund mailings, operation meetings, and tons of other things get in the way.

Survey 100

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

You need advice on specific, actionable ways you can take charge of online conversations, create more engagement, and generate leads online. If you have a visual product or are a service-based business you are leaving money on the table.

School 158

Has your organization put you in a position to succeed?

iMarketSmart

The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. Ideally one person should be involved in lead generation for planned and/or major gifts.

End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

The file that downloads will contain all of the donors who donated in 2016 (last year) but have yet to renew this year. Reactivating soon-to-be lapsed donors doesn’t mean soliciting them for money. Well, that was quick, it’s already October (Friday, October the 13th to be exact).