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The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! On the list and want a sweet Best Conference badge for your website? 2016 Nonprofit Organizations Institute.

How to use verbatims and digital body language to raise more money

iMarketSmart

If you really want to get to know them well, the best way to start at low cost is to simply ask them questions about themselves— preferably face to face or with a donor survey. The post How to use verbatims and digital body language to raise more money appeared first on MarketSmart | .

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. In other words, we practice what we preach. Let them know you will not be asking them for money; you’ll only talk more about them and how you can help them achieve their philanthropic goals.

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What everyone is missing about the 2018 $410 billion giving figure from Giving USA

iMarketSmart

Many philanthropists gave their money to their own foundations and donor-advised funds, not directly to charities. Washington Post: “Una Osili, a dean and economics professor at the Lilly Family School of Philanthropy, says the school’s research shows that the percentage of U.S. They think they are doing so much good that supporters should just fork over their hard-earned money without question. People with money absolutely love their donor-advised funds.

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5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Use the Bequest Calculator to determine how much money your organization could generate if it got serious about planned gift marketing. My pal ( Tricia Benson ) used to work at Human Rights Campaign.

Why everyone talks about segmenting emails but hardly anyone ever does it

iMarketSmart

You’ll read about it in the Chronicle of Philanthropy. And your time costs your organization money. They’ll talk about it at conferences. Online discussion groups will say it’s the key to marketing success!

A harsh reality most fundraisers don’t want to face

iMarketSmart

Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take.

Why you need to think of yourself as a facilitator

iMarketSmart

Supporters give because they see you, your colleagues, your staff, your leaders, and your volunteers as the best conduit to satisfy their need. If you are a great facilitator, you’ll raise more money. Supporters give to satisfy a need Tweet This!

How to prep for your next big ask

iMarketSmart

But, sadly, only a few sentences in the entire report actually focus on the moment of truth— when you ask for the money. Practice out loud. Lawyers practice law. Doctors practice medicine. Basketball players practice.

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Donor retention and donor qualification go together like peas in a pod

iMarketSmart

Some things just work best when coupled together. Retention efforts cost money. Peanut butter and jelly. Toothpaste and a toothbrush. Cookies and milk. Soap and water. Simon and Garfunkel. Get the idea? Donor retention and donor qualification. Similarly, you shouldn’t consider donor retention without involving donor qualification because there’s no sense in spending time and effort on retaining donors without a qualification strategy in place.

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7 common major gift marketing mistakes you should avoid this year (including planned gift marketing)

iMarketSmart

Believing that you are imposing on your supporters by asking them for money. Save your money. Remember, they want to give. The key is to think of yourself as a facilitator, not a fundraiser. Spamming your supporters.

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6 reasons why some donors prefer to stay anonymous

iMarketSmart

They do not want fundraisers from other organizations to ask them for money (this is the #1 reason according to the Center on Philanthropy study conducted in 1991 titled “Survey on Anonymous Giving”).

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7 key questions for qualifying your major gift and planned gift prospects

iMarketSmart

This costs your organization money (since your salary pays for your time). Here are 7 key questions to ask yourself about each major and legacy gift prospect before spending (wasting) too much time on them and costing your organization too much money: Do they have money or assets? Fundraising Lead Generation Major Giving Planned Giving best practices for fundraising nonprofit marketing tactics nonprofit marketing tips Philanthropy

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads. They know that: The odds of calling to contact a lead decrease by over 10 times in the 1st hour. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour.

The Four Selfs

iMarketSmart

Your job is to recognize that 99% of the time your supporters try to educate themselves about you, your organization, its mission and how they can realize the best version of themselves by supporting it, they do it online— without you. . Proof is offered by statistics from the 2016 U.S.

Can Penelope Burk predict the future?

iMarketSmart

Instead, I wanted to let you know that she has released her new study that will help you understand where philanthropy is headed. Lastly, money on the table: Among donors who gave $10,000 or more to charitable causes last year, 33% said they still could have given more.

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End of Year Is Here: Where to Focus Your Attention Right Now

iMarketSmart

One blog says, “focus on designing the best email template”, whereas another preaches the need to boost your social media presence after #GivingTuesday. I’d like to approach this time of year with a more practical mindset.

Thank you for being part of our growing ecosystem

iMarketSmart

And I have implored fundraisers to start donating more so they could see how it feels to: have their name, address, and email sold to other nonprofits almost immediately; get tons of irrelevant spam and junk mail; receive impersonal yet relentless requests for money; etc.

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Relationship Fundraising in the 21st Century - An academic study by Rogare

Fundraising Coach

We live in the best time to fundraise! Now we have a growing body of solid research into how to best help donors to invest in what matters to them most! Even to the point of saying that "it's not about the money." No longer are we at the mercy of the latest anecdote.

Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

Philanthropy without expectation of reciprocation. And the best way to get people excited about doing something is to entertain them. Step 8: Do a practice run-through on the day of the event. What they do: The event committee’s primary responsibility is to raise money by selling tickets and securing sponsorships before the event. The best venues fill up quickly. The whole point of the event is to raise money, not spend it all on a fabulous location.

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